Advertising
Advertising

The Effective Way to Write an Executive Summary

The Effective Way to Write an Executive Summary

Executive summaries are important when you’re looking for funding for an idea. Yes, you have to have a business plan or investment proposal that does into all the details, too, but an executive summary is meant to hit the highlights so that people reading it will quickly know whether yours is an opportunity they might be interested in.

Here’s how to write an executive summary that will get your idea noticed by the right people.

Advertising

Open Strong

You want to catch your reader’s attention. CEOs, investors, and others who might be reading your executive summary are busy. They want to know what’s in it for them right away. So start off with an interesting fact, hook, or problem that your company or product aims to solve.

Don’t start with a long story that’s going to take a few paragraphs to resolve. At best, your summary is probably going to be skimmed, so if the reader can’t get at your point right away they probably won’t read any further. But if you can surprise them or get them interested from the beginning they’re more likely to hang on to the meat of your proposal.

Advertising

Watch Your Tone

How you write your executive summary will depend a bit on the product or business you’re trying to launch, as well as who you’re targeting with your proposal. If your proposal is very technical, you’ll want your language to be more serious and technical than if you’re launching a clothing company or a toy line, for example.

You don’t want to slip too far into informality even if your tone is light, but it’s fine to show your passion, confidence and enthusiasm and to really try to sell your idea and yourself and your partners as the people to move the idea forward.

Advertising

Lengthy Matters

This is an executive summary, so you don’t want it to be too long. All the numbers and big details can be in your proposal. But you do need to include enough information to allow the reader to determine if he or she even needs to read more. A good rule of thumb is to keep it four pages or fewer, but it will depend on how complex your idea is how much detail you need to go into right off the bat.

In general an executive summary should include the following information:

Advertising

  • a description of the company,
  • the problem that your customers have,
  • how your product/offering solves the problem,
  • why now is the time to act, and
  • a brief overview of financials/estimated value of the deal.

What Not to Do

Remember that an executive summary is not an introduction to your plan, it’s a mini version of it that will allow readers to determine if they want more information and details. Don’t waste time and space with warm-ups or superlatives. Instead, you need to be able to have someone read your summary and know what it is you and your business are about.

You need to catch their attention, make them want to read more, and give them an idea of what they’ll see if they read your more detailed plan.

Yes, It’s Hard

You probably have the sense that how to write an executive summary is not an easy thing. It’s hard to write concisely about something you’re passionate about, to include the right details but leave out the things that don’t really belong. If it helps, go ahead and write a long summary to start with, then pare down to the essentials. Include only what a person really needs to know about your business.

Give the summary to someone who doesn’t know anything about your business and see if they can explain what you do from reading it. If not, try again. It’s worth it to take all the time you need to get it right.

More by this author

Sarah White

Freelance Writer, Editor, Professional Crafter

Hobbies are Good for You: How to Find One That Fits Your Personality You’re Paid to Work, Not to Endure Verbal Abuse. Don’t Be Intimidated How to Make People Read Your Emails (and Letters) and Reply Every Time How To Get Rid Of Oily Skin: 10 Effective DIY Facial Mask Ideas How to Negotiate Skilfully to Get What You Want All the Time

Trending in Productivity

1 Success In Reaching Goals Is Determined By Mindset 2 Have You Fallen Into the ‘Busy’ Trap? Here’s Your Way Out 3 How to Increase Brain Power, Boost Memory and Become 10X Smarter 4 Do You Want to Know the Secret to Living a Fulfilling Life? 5 6 People Management Tactics to Lead a Diverse Team to Success

Read Next

Advertising
Advertising

Last Updated on November 15, 2018

Success In Reaching Goals Is Determined By Mindset

Success In Reaching Goals Is Determined By Mindset

What do you think it takes to achieve your goals? Hard work? Lots of actions? While these are paramount to becoming successful in reaching our goals, neither of these are possible without a positive mindset.

As humans, we naturally tend to lean towards a negative outlook when it comes to our hopes and dreams. We are prone to believing that we have limitations either from within ourselves or from external forces keeping us from truly getting to where we want to be in life. Our tendency to think that we’ll “believe it when we see it” suggests that our mindsets are focused on our goals not really being attainable until they’ve been achieved. The problem with this is that this common mindset fuels our limiting beliefs and shows a lack of faith in ourselves.

The Success Mindset

Success in achieving our goals comes down to a ‘success mindset’. Successful mindsets are those focused on victory, based on positive mental attitudes, empowering inclinations and good habits. Acquiring a success mindset is the sure-fire way to dramatically increase your chance to achieve your goals.

Advertising

The idea that achieving our goals comes down to our habits and actions is actually a typical type of mindset that misses a crucial point; that our mindset is, in fact, the determiner of our energy and what actions we take. A negative mindset will tend to create negative actions and similarly if we have a mindset that will only set into action once we see ‘proof’ that our goals are achievable, then the road will be much longer and arduous. This is why, instead of thinking “I’ll believe it when I see it”, a success mindset will think “I’ll see it when I believe it.”

The Placebo Effect and What It Shows Us About The Power of Mindset

The placebo effect is a perfect example of how mindset really can be powerful. In scientific trials, a group of participants were told they received medication that will heal an ailment but were actually given a sugar pill that does nothing (the placebo). Yet after the trial the participants believed it’s had a positive effect – sometimes even cured their ailment even though nothing has changed. This is the power of mindset.

How do we apply this to our goals? Well, when we set goals and dreams how often do we really believe they’ll come to fruition? Have absolute faith that they can be achieved? Have a complete unwavering expectation? Most of us don’t because we hold on to negative mindsets and limiting beliefs about ourselves that stop us from fully believing we are capable or that it’s at all possible. We tend to listen to the opinions of others despite them misaligning with our own or bow to societal pressures that make us believe we should think and act a certain way. There are many reasons why we possess these types of mindsets but a success mindset can be achieved.

Advertising

How To Create a Success Mindset

People with success mindsets have a particular way of perceiving things. They have positive outlooks and are able to put faith fully in their ability to succeed. With that in mind, here are a few ways that can turn a negative mindset into a successful one.

1. A Success Mindset Comes From a Growth Mindset

How does a mindset even manifest itself? It comes from the way you talk to yourself in the privacy of your own head. Realising this will go a long way towards noticing how you speak to yourself and others around you. If it’s mainly negative language you use when you talk about your goals and aspirations then this is an example of a fixed mindset.

A negative mindset brings with it a huge number of limiting beliefs. It creates a fixed mindset – one that can’t see beyond it’s own limitations. A growth mindset sees these limitations and looks beyond them – it finds ways to overcome obstacles and believes that this will result in success. When you think of your goal, a fixed mindset may think “what if I fail?” A growth mindset would look at the same goal and think “failures happen but that doesn’t mean I won’t be successful.”

Advertising

There’s a lot of power in changing your perspective.

2. Look For The Successes

It’s really important to get your mind focused on positive aspects of your goal. Finding inspiration through others can be really uplifting and keep you on track with developing your success mindset; reinforcing your belief that your dreams can be achieved. Find people that you can talk with about how they achieved their goals and seek out and surround yourself with positive people. This is crucial if you’re learning to develop a positive mindset.

3. Eliminate Negativity

You can come up against a lot of negativity sometimes either through other people or within yourself. Understanding that other people’s negative opinions are created through their own fears and limiting beliefs will go a long way in sustaining your success mindset. But for a lot of us, negative chatter can come from within and these usually manifest as negative words such as can’t, won’t, shouldn’t. Sometimes, when we think of how we’re going to achieve our goals, statements in our minds come out as negative absolutes: ‘It never works out for me’ or ‘I always fail.’

Advertising

When you notice these coming up you need to turn them around with ‘It always works out for me!’ and ‘I never fail!’ The trick is to believe it no matter what’s happened in the past. Remember that every new day is a clean slate and for you to adjust your mindset.

4. Create a Vision

Envisioning your end goal and seeing it in your mind is an important trait of a success mindset. Allowing ourselves to imagine our success creates a powerful excitement that shouldn’t be underestimated. When our brain becomes excited at the thought of achieving our goals, we become more committed, work harder towards achieving it and more likely to do whatever it takes to make it happen.

If this involves creating a vision board that you can look at to remind yourself every day then go for it. Small techniques like this go a long way in sustaining your success mindset and shouldn’t be dismissed.

An Inspirational Story…

For centuries experts said that running a mile in under 4 minutes was humanly impossible. On the 6th May 1954, Rodger Bannister did just that. As part of his training, Bannister relentlessly visualised the achievement, believing he could accomplish what everyone said wasn’t possible…and he did it.

What’s more amazing is that, as soon as Bannister achieved the 4-minute mile, more and more people also achieved it. How was this possible after so many years of no one achieving it? Because in people’s minds it was suddenly possible – once people knew that it was achievable it created a mindset of success and now, after over fifty years since Bannister did the ‘impossible’, his record has been lowered by 17 seconds – the power of the success mindset!

Read Next