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The Effective Way to Write an Executive Summary

The Effective Way to Write an Executive Summary

Executive summaries are important when you’re looking for funding for an idea. Yes, you have to have a business plan or investment proposal that does into all the details, too, but an executive summary is meant to hit the highlights so that people reading it will quickly know whether yours is an opportunity they might be interested in.

Here’s how to write an executive summary that will get your idea noticed by the right people.

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Open Strong

You want to catch your reader’s attention. CEOs, investors, and others who might be reading your executive summary are busy. They want to know what’s in it for them right away. So start off with an interesting fact, hook, or problem that your company or product aims to solve.

Don’t start with a long story that’s going to take a few paragraphs to resolve. At best, your summary is probably going to be skimmed, so if the reader can’t get at your point right away they probably won’t read any further. But if you can surprise them or get them interested from the beginning they’re more likely to hang on to the meat of your proposal.

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Watch Your Tone

How you write your executive summary will depend a bit on the product or business you’re trying to launch, as well as who you’re targeting with your proposal. If your proposal is very technical, you’ll want your language to be more serious and technical than if you’re launching a clothing company or a toy line, for example.

You don’t want to slip too far into informality even if your tone is light, but it’s fine to show your passion, confidence and enthusiasm and to really try to sell your idea and yourself and your partners as the people to move the idea forward.

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Lengthy Matters

This is an executive summary, so you don’t want it to be too long. All the numbers and big details can be in your proposal. But you do need to include enough information to allow the reader to determine if he or she even needs to read more. A good rule of thumb is to keep it four pages or fewer, but it will depend on how complex your idea is how much detail you need to go into right off the bat.

In general an executive summary should include the following information:

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  • a description of the company,
  • the problem that your customers have,
  • how your product/offering solves the problem,
  • why now is the time to act, and
  • a brief overview of financials/estimated value of the deal.

What Not to Do

Remember that an executive summary is not an introduction to your plan, it’s a mini version of it that will allow readers to determine if they want more information and details. Don’t waste time and space with warm-ups or superlatives. Instead, you need to be able to have someone read your summary and know what it is you and your business are about.

You need to catch their attention, make them want to read more, and give them an idea of what they’ll see if they read your more detailed plan.

Yes, It’s Hard

You probably have the sense that how to write an executive summary is not an easy thing. It’s hard to write concisely about something you’re passionate about, to include the right details but leave out the things that don’t really belong. If it helps, go ahead and write a long summary to start with, then pare down to the essentials. Include only what a person really needs to know about your business.

Give the summary to someone who doesn’t know anything about your business and see if they can explain what you do from reading it. If not, try again. It’s worth it to take all the time you need to get it right.

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Sarah White

Freelance Writer, Editor, Professional Crafter

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Last Updated on October 6, 2020

9 Steps to Disconnect from Social Media and Connect With Life Again

9 Steps to Disconnect from Social Media and Connect With Life Again

The world has never been more connected. No matter where in the world you are, you can send a message to anyone in another part of the world as long as you both have internet connection. In fact, Aussies living in the Outback will soon have access to the internet comparable to their city-dwelling counterparts. The internet not only breaks distance barriers, but also social barriers. A regular person, like you or me, can now tweet our favorite authors, athletes, and other famous personalities! Sometimes, they even respond.

But sometimes, you may get lost in your online life that you forget to live your real life. You may focus on being more connected only to end up being disconnected with the real world. How is social media ruining your life? Watch this video to find out:

Sometimes, you need to take a step back, disconnect from social media and connect with life once again. Here are nine ways you do so:

1. Eliminate Gadgets for One Hour Before Sleep and After Wake Up

You should spend the first hour of your day setting your own plans and agenda. You should be proactive in setting the direction of your day, not reactive. This way, you can determine how you want your whole day to go, not simply reacting to how other people want you to spend your day. During the first hour of your day, you can pray, meditate, connect with yourself, set your to-dos, and set your goals.

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You should also spend the last hour of your day preparing to rest–your body and your mind. If you check your social media profile before going to bed, your mind will not get the rest it deserves as you will fill your mind with your friends’ updates on their news feeds, which do not necessarily make your life any better in any way or give you rest.

2. Turn Off All Your Push Notifications

It does not only save your battery life, it also saves you from a lot of distractions. Turn off all your push notifications from email, chat, and social media applications. In case of really urgent matters, people will give you a call.

Success is about momentum. How can you gain momentum when notifications keep distracting you?

3. Keep your phone in a drawer while you’re working.

Sometimes, merely seeing your phone can distract you whether or not your notifications have been turned off. So, why not take the extra mile and completely hide it away from your sight given you can still hear urgent phone calls?

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Again, it’s all about building momentum.

4. Use Only One Device for Checking Social Media

Facebook on your desktop, on your laptop, on your smartphone, and, now, even on your Apple Watch? That’s great! For Facebook that is. But, not for your focus and productivity. The more devices you have that can log in to your social media profiles, the more distractions you have to avoid.

Of course, you still have to be connected online. But, use only one device to do so. This will help you condition your mind (and discipline yourself) that your gadgets are your tools for doing more important things than aimlessly scrolling down your news feed.

5. Give Yourself 30 Minutes to Stay Connected

Yes, you still have to log in! Being connected through social media is really a must in this technology-driven world. But, set a time limit for it. Otherwise, you will only waste hours each day. Give yourself thirty minutes (an hour at most) each day to respond to text messages, check notifications, accept friend requests, and respond to comments. I know you still want to. Unless, of course, you’re a social media manager. That’s a different story.

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In case you cannot discipline yourself to stop logging in to social media, you can use browser extensions like StayFocusd for Google Chrome to limit the time you spend on them.

6. Allot One Hour of Your Day to Respond to Emails

In this increasingly online world, email still remains the most personal way of online communication. This is where the most important engagements still happen online. Other social media like Friendster and Multiply have come and gone, but email still remains. That’s why you can spend another hour each day checking and responding to your emails.

7. Subscribe to Your Favorite Websites via RSS or Email

Most of us rely on social media as well to get updates on our favorite blogs and website. But, social media are full of distractions. Instead, be proactive in getting updates as well. Subscribe via RSS or email to make sure that the only updates you receive are the updates you really want to receive.

Don’t have an RSS reader? Try Feedly. Using RSS readers may be a bit confusing at first, but once you get the hang of it, it will save you from a lot of distractions. But, it can also get addicting. So schedule catching up on your RSS reader as well!

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8. Use Third Party Applications to Post on Social Media

In case you really need to post updates, use third party applications such as Hootsuite and Buffer. That way, you can avoid logging in to your social media accounts and getting distracted by your news feed and notifications. Because once you’ve logged in, it’s difficult to log out! You don’t fight temptation, you avoid it!

9. Live a Real Life

Most importantly, live a real life, interact with real people, and be awesome in the real world! Don’t stress yourself making your profile wonderful. Live an awesome life and it will automatically follow!

Do exciting stuff. Write a book. Plan a trip. Whatever. Just be awesome!

Most importantly, live a life that matters and you don’t have to get your satisfaction and fulfillment from likes and shares ever again!

How About You?

What do you do to disconnect from social media and connect with your life once again?

Featured photo credit: Singularity University NL: Man versus Machine – Biology versus Technology by Sebastiaan ter Burg via imcreator.com

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