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The Best Time To Post on Each Social Media Platform

The Best Time To Post on Each Social Media Platform

When your focus is on expanding your reach, and growing your audience, you know social media is the way to put yourself out there. It is not only important to push out content consistently, and regularly, but there are even best times to reach out to specific social media outlets. Why bother even taking the time to tweet, pin, or post, if no one is there to see it?

This infographic below from SurePayroll, illustrates peak times and guidelines for Facebook, Twitter, LinkedIn, Pinterest, Tumblr, and Google +. They are all different, but what most share in common is to avoid posting early morning on the weekends, or after 3 pm on Fridays. Start posting at the right time, to get the best results.

Post-Pin-Tweet-Best-Time-Outreach
    Courtesy of: SurePayroll

    It is also wise to utilize best times from your own pages and email marketing campaigns in addition to the above advice. MailChimp, for example, offers a paid subscription service with their membership that allows you to optimize sending times based on your subscribers’ open times. It is custom tailored to your audience. Facebook pages have Insights, which also tell you when people are reading and sharing.

    You can use a scheduling program like Hootsuite, or CoSchedule to schedule posts to go out to social media at the best times, so you don’t have to be a slave to your computer or phone at posting times.

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    Bridget Baker

    Web Presence Sherpa

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    Last Updated on March 23, 2021

    Manage Your Energy so You Can Manage Your Time

    Manage Your Energy so You Can Manage Your Time

    One of the greatest ironies of this age is that while various gadgets like smartphones and netbooks allow you to multitask, it seems that you never manage to get things done. You are caught in the busyness trap. There’s just too much work to do in one day that sometimes you end up exhausted with half-finished tasks.

    The problem lies in how to keep our energy level high to ensure that you finish at least one of your most important tasks for the day. There’s just not enough hours in a day and it’s not possible to be productive the whole time.

    You need more than time management. You need energy management

    1. Dispel the idea that you need to be a “morning person” to be productive

    How many times have you heard (or read) this advice – wake up early so that you can do all the tasks at hand. There’s nothing wrong with that advice. It’s actually reeks of good common sense – start early, finish early. The thing is that technique alone won’t work with everyone. Especially not with people who are not morning larks.

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    I should know because I was once deluded with the idea that I will be more productive if I get out of bed by 6 a.m. Like most of you Lifehackers, I’m always on the lookout for productivity hacks because I have a lot of things in my plate. I’m working full time as an editor for a news agency, while at the same time tending to my side business as a content marketing strategist. I’m also a travel blogger and oh yeah, I forgot, I also have a life.

    I read a lot of productivity books and blogs looking for ways to make the most of my 24 hours. Most stories on productivity stress waking up early. So I did – and I was a major failure in that department – both in waking up early and finishing early.

    2. Determine your “peak hours”

    Energy management begins with looking for your most productive hours in a day. Getting attuned to your body clock won’t happen instantly but there’s a way around it.

    Monitor your working habits for one week and list down the time when you managed to do the most work. Take note also of what you feel during those hours – do you feel energized or lethargic? Monitor this and you will find a pattern later on.

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    My experiment with being a morning lark proved that ignoring my body clock and just doing it by disciplining myself to wake up before 8 a.m. will push me to be more productive. I thought that by writing blog posts and other reports in the morning that I would be finished by noon and use my lunch break for a quick gym session. That never happened. I was sleepy, distracted and couldn’t write jack before 10 a.m.

    In fact that was one experiment that I shouldn’t have tried because I should know better. After all, I’ve been writing for a living for the last 15 years, and I have observed time and again that I write more –and better – in the afternoon and in evenings after supper. I’m a night owl. I might as well, accept it and work around it.

    Just recently, I was so fired up by a certain idea that – even if I’m back home tired from work – I took out my netbook, wrote and published a 600-word blog post by 11 p.m. This is a bit extreme and one of my rare outbursts of energy, but it works for me.

    3. Block those high-energy hours

    Once you have a sense of that high-energy time, you can then mold your schedule so that your other less important tasks will be scheduled either before or after this designated productive time.

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    Block them out in your calendar and use the high-energy hours for your high priority tasks – especially those that require more of your mental energy and focus. You also need to use these hours to any task that will bring you closer to you life’s goal.

    If you are a morning person, you might want to schedule most business meetings before lunch time as it’s important to keep your mind sharp and focused. But nothing is set in stone. Sometimes you have to sacrifice those productive hours to attend to other personal stuff – like if you or your family members are sick or if you have to attend your son’s graduation.

    That said, just remember to keep those productive times on your calendar. You may allow for some exemptions but stick to that schedule as much as possible.

    There’s no right or wrong way of using this energy management technique because everything depends on your own personal circumstances. What you need to remember is that you have to accept what works for you – and not what other productivity gurus say you should do.

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    Understanding your own body clock is the key to time management. Without it, you end up exhausted chasing a never-ending cycle of tasks and frustrations.

    Featured photo credit: Collin Hardy via unsplash.com

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