When your focus is on expanding your reach, and growing your audience, you know social media is the way to put yourself out there. It is not only important to push out content consistently, and regularly, but there are even best times to reach out to specific social media outlets. Why bother even taking the time to tweet, pin, or post, if no one is there to see it?
This infographic below from SurePayroll, illustrates peak times and guidelines for Facebook, Twitter, LinkedIn, Pinterest, Tumblr, and Google +. They are all different, but what most share in common is to avoid posting early morning on the weekends, or after 3 pm on Fridays. Start posting at the right time, to get the best results.
It is also wise to utilize best times from your own pages and email marketing campaigns in addition to the above advice. MailChimp, for example, offers a paid subscription service with their membership that allows you to optimize sending times based on your subscribers’ open times. It is custom tailored to your audience. Facebook pages have Insights, which also tell you when people are reading and sharing.
You can use a scheduling program like Hootsuite, or CoSchedule to schedule posts to go out to social media at the best times, so you don’t have to be a slave to your computer or phone at posting times.