Advertising
Advertising

The Best Social Media Advice You Never Hear

The Best Social Media Advice You Never Hear

Ever find yourself thinking you should create a new Facebook page for your business – even though you already have one?

Or considering opening a new Twitter account – when you’ve got one to update already?

Or maybe even starting a new blog – when you’re already struggling to grow the one you’ve got?

Advertising

We’re told time and time again that we need to create an all-inclusive social media strategy, that we need to embrace all the latest tools. But today I’m here with a different kind of social media advice. I’m here to tell you to use FEWER social media networks.

Use social media LESS? What?!

Once you recognize the benefits of social media – once you see how much traffic it drives to your website and customers it attracts to your brand – it’s easy to get sucked into the more-is-better mindset. A Twitter account for your dog! Your business! Your book and even a character in your book! Before you know it, you’ve got five handles to manage.

Yet this symptom of trying to be everywhere, on every social platform, is actually working against you.

Advertising

Sometimes we get so caught up in the social media frenzy that we lose sight of whether these tools are actually helping us reach our true goals. Rather than interacting on certain social media platforms to sell books, create a community or raise awareness of our cause, most of us do it because we think we have to.

More is not necessarily better. In most cases, if you have too many online profiles — especially more than one on the same platform — your online personalities will compete against each other. That means if you’re really smart, you’ll find a way to combine those interests under one blog or handle.

Because if you’re spending time on a Facebook page that’s growing so slowly it isn’t helping you reach your business goals, you’d be better off taking that time and using it on, say, Twitter, or whatever tool works best for you.

Advertising

In other words, stuff the “be everywhere” approach and choose one or two or three that will work for you.

How I’ve successfully used this approach

I struggled with this when I started my own business. I didn’t want a separate website for Socialexis, and I couldn’t visualize how I would integrate that content onto my blog.

Would my readers, who were used to coming to me for information on writing and travel, want to read about social media? Would they lose interest if I added another seemingly unrelated log to the fire?

Advertising

Turns out my readers did want to read about social media experiences, and my blog continues to grow. Why? Because most of my readers and customers visit my blog and purchase my products, for MY thoughts, MY insight, MY knowledge.

Of course, the brand of YOU has to be valuable or entertaining, or it won’t catch on. It has to be relatable and personable. But if the umbrella topic is you and your products and posts are infused with your voice, it makes sense to have only one blog or social media handle even if you have a variety of interests.

Here are some of the other benefits of sticking to fewer accounts:

  1. Diversity makes you interesting. Writing about several different topics makes you more interesting and more diverse. If if you’re blogging in the bull’s eye of your topic, what you’re saying has probably already been said before, maybe a million times. Instead, blog around the fringes, blending that topic with other ideas, adding a personal story with your voice. Your diverse interests make you more relatable and more interesting, and that will separate you from the millions of voices out there.
  2. You’re no longer competing against yourself. If you segment your audience within one channel, you’re essentially working against yourself. But by bringing everyone to same party, you’ve got a much bigger, more effective platform. I’ve already built up a community on my blog, so why not use that to my advantage when it comes to my social media business, too?
  3. It creates less work for you. Having fewer accounts means less work for you, which means you can put more energy into ONE account or blog, which means you’re more likely to succeed. And that’s what we’re going for at the of the day: success.

What social media profile can you ditch TODAY, so you can spend more time focusing on what really matters?

Featured photo credit:  hand with social media icons via Shutterstock

More by this author

How to Hack Your Social Media Skills to Make Bank The Best Social Media Advice You Never Hear

Trending in Productivity

1 How to Break Bad Habits: I Broke 3 Bad Habits in Less Than 2 Months 2 How Long Does It Take to Break a Habit? Science Will Tell You 3 How to Reprogram Your Brain Like a Computer And Hack Your Habits 4 How to Make Changes in Life by Changing Your Habits 5 How to Build a Good Bedtime Routine That Makes Your Morning Easier

Read Next

Advertising
Advertising
Advertising

Last Updated on February 19, 2019

How to Break Bad Habits: I Broke 3 Bad Habits in Less Than 2 Months

How to Break Bad Habits: I Broke 3 Bad Habits in Less Than 2 Months

The cycle of bad habits is what keeps us living small and stops us from reaching our true potential. Breaking a bad habit isn’t as hard as it seems; despite being a CEO of a company and raising two children, I still managed to break 3 bad habits I had within 2 months. Yes, that’s quitting one habit in less than 21 days.

I took steps to eliminate them one at a time. Habits such as drinking Coke every day, slouching when sitting and not having a consistent exercise routine.

So how did I break these habits? I used the Control Alternate Delete Method (Ctrl Alt Del).

What is this method and why is it so effective? Read on to find out how to break bad habits with this unique method.

How to break bad habits with the Control Alternate Delete Method

    We all notice on some level what our bad habits are. A lot of the time we choose to ignore the negative ways these impact us.

    For me, I was sitting most of the day in front of my computer at work in a slouching position. I drank Coke every single day in an attempt to stay awake. I put off any kind of exercise regime because I felt that it was better to just relax and have fun after a whole day of work. As a result, I was leading a really unhealthy lifestyle suffering from weight gain and back pain.

    Advertising

    I needed to make a change.

    I started to read books about building habits such as The Power of Habit by Charles Duhigg, The One Thing by Gary W. Keller and Jay Papasan, and The Now Habit by Neil Fiore. After reading all these books, I’ve come up with my own method to quit bad habits — The Ctrl Alt Del Method.

    I started by focusing on just one bad habit, the first one being the sheer amount of Coke I was consuming each day.

    Every day I applied the Ctrl Alt Del Method and after two weeks, not only did I stop drinking Coke every day (I only drank one can in 2 weeks), but I started the better habit of drinking 8 glasses of water every day instead.

    After eliminating one bad habit, I moved on to the other two with this same method and a month later I was:

    • Hitting the gym twice a week.
    • Improving my sitting posture, not only at the office but also at home and everywhere else, improving my back pain.
    • Gaining core muscle which improved my back pain as well.
    • Losing fat around my waist which went from 36″ (considered obese level) to 32″ (normal level).

    If I can improve my life using this method, then so can you. Using this structure to eliminate your bad habits will increase your success and replace your bad habits with more positive ones.

    Control: Master your desire

      Identify your triggers

      Bad habits such as drinking alcohol, smoking and snacking too much trigger the release of dopamine, a feel-good chemical in the brain.[1] Although you might not like the end result, they give you a positive outcome in the moment. This is pure psychology.

      Advertising

      It’s important to identify what is triggering you to continually act out your bad habit. This isn’t always an easy step because our habits have been built up over a long period of time.

      If you need help in identifying your triggers, here’s a list of common bad habits and their triggers: 13 Bad Habits You Need to Quit Right Away

      Self-reflect

      To help you work out your triggers, do a bit of self-reflection. Ask yourself questions such as:

      • What comfort are you getting from this habit?
      • Why do you need comfort?

      For example, I chose to drink coke because it tasted good and it made me feel good when I was stressed. I slouched only when I sat for too long working on my desk and started to feel tired. I skipped exercises because every day after work I felt I already did enough works and didn’t want to work out.

      If you choose to eat fast food every night, you’re probably telling yourself you’re too busy to cook. But ask yourself why? What are your priorities?

      Maybe you have a lack of self-worth that means you don’t have the self-love to want to look after your health. Perhaps it’s a sign you’re not making enough time for important routines like shopping and creating a healthy meal yourself. Maybe you’ve always had a belief that you’re a bad cook.

      Write a diary

      Write down your thoughts and feelings around this bad habit. Writing things down forces the brain to think harder.[2] This helps you to find the source to your stress or limiting negative beliefs.

      Advertising

      Alternate: Find a replacement

        Find a positive alternative habit

        Once you think you’ve discovered your trigger, try to find a similar but healthy option. This is where I replaced Coke with lemon water; slouching with simply taking a walk and stretching my back every hour; and chilling at home after work with workout exercises that I actually found fun.

        You could decide to walk to the office instead of driving or getting off the bus earlier to walk. You could switch to a healthier breakfast cereal instead of grabbing a sugary snack when you head out of the door.

        By doing this, you aren’t getting rid of the act altogether like you would if you completely gave something up with nothing to fill that void. This helps your brain accept the improved habit more.

        Create a defence plan

        Everyone has moments of weakness and that want to revert back to the bad habit will rear its ugly head. This is where a plan can help counteract these moments.

        Think of things you can do when the temptations come. For example, if you want to check your phone less, ask your friend or partner to keep it for you or switch it off and read a book. If you’re a starter for an exercise routine, like me, get someone to do it with you to keep you accountable.

        Decide on something you will do once you feel triggered to go back to your old habit. Repeating these positive alternative habits consistently will help wire your brain to see them as your normal new habit over time.

        Delete: Remove temptations

          Remove stuff that reminds you of the bad habit

          Getting rid of anything that reminds you of your bad habit is essential. For example, I got rid of coke in my office and at home and replaced my usual office chair with an exercise ball. It makes it much easier to stop slipping back in a weak moment.

          Advertising

          Avoid all kinds of temptations

          In the same vein, avoid places or people that you know will tempt you back into that bad habit. Don’t go to the supermarket on an empty stomach to avoid the temptation to buy trashy snacks, don’t drive past that fast food joint but find an alternative route instead, say no more often to the friend you know will get you drunk again this weekend.

          It’s all about not putting yourself in the situation where you’re in danger of relapsing.

          Conclusion

          The Control Alternate Delete Method uses the right steps you need to overcome your need to indulge in your bad habits. Working with your core psychology, emotions and feelings behind your actions is what makes this method effective and easy to apply to all bad habits you have.

          Bad habits are easy to form and making changes can seem difficult but remember that it’s all about consistency and repetition.

          Start using the Control Alternate Delete Method today and you can stop a bad habit permanently.

          What bad habit do you want to put a stop to once and for all? You must set aside time and pick one bad habit to focus on. Start using the steps to increase and maintain more positivity in your life moving forward.

          More Resources About Changing Habits

          Featured photo credit: Picjumbo via picjumbo.com

          Reference

          Read Next