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The Best Social Media Advice You Never Hear

The Best Social Media Advice You Never Hear

Ever find yourself thinking you should create a new Facebook page for your business – even though you already have one?

Or considering opening a new Twitter account – when you’ve got one to update already?

Or maybe even starting a new blog – when you’re already struggling to grow the one you’ve got?

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We’re told time and time again that we need to create an all-inclusive social media strategy, that we need to embrace all the latest tools. But today I’m here with a different kind of social media advice. I’m here to tell you to use FEWER social media networks.

Use social media LESS? What?!

Once you recognize the benefits of social media – once you see how much traffic it drives to your website and customers it attracts to your brand – it’s easy to get sucked into the more-is-better mindset. A Twitter account for your dog! Your business! Your book and even a character in your book! Before you know it, you’ve got five handles to manage.

Yet this symptom of trying to be everywhere, on every social platform, is actually working against you.

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Sometimes we get so caught up in the social media frenzy that we lose sight of whether these tools are actually helping us reach our true goals. Rather than interacting on certain social media platforms to sell books, create a community or raise awareness of our cause, most of us do it because we think we have to.

More is not necessarily better. In most cases, if you have too many online profiles — especially more than one on the same platform — your online personalities will compete against each other. That means if you’re really smart, you’ll find a way to combine those interests under one blog or handle.

Because if you’re spending time on a Facebook page that’s growing so slowly it isn’t helping you reach your business goals, you’d be better off taking that time and using it on, say, Twitter, or whatever tool works best for you.

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In other words, stuff the “be everywhere” approach and choose one or two or three that will work for you.

How I’ve successfully used this approach

I struggled with this when I started my own business. I didn’t want a separate website for Socialexis, and I couldn’t visualize how I would integrate that content onto my blog.

Would my readers, who were used to coming to me for information on writing and travel, want to read about social media? Would they lose interest if I added another seemingly unrelated log to the fire?

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Turns out my readers did want to read about social media experiences, and my blog continues to grow. Why? Because most of my readers and customers visit my blog and purchase my products, for MY thoughts, MY insight, MY knowledge.

Of course, the brand of YOU has to be valuable or entertaining, or it won’t catch on. It has to be relatable and personable. But if the umbrella topic is you and your products and posts are infused with your voice, it makes sense to have only one blog or social media handle even if you have a variety of interests.

Here are some of the other benefits of sticking to fewer accounts:

  1. Diversity makes you interesting. Writing about several different topics makes you more interesting and more diverse. If if you’re blogging in the bull’s eye of your topic, what you’re saying has probably already been said before, maybe a million times. Instead, blog around the fringes, blending that topic with other ideas, adding a personal story with your voice. Your diverse interests make you more relatable and more interesting, and that will separate you from the millions of voices out there.
  2. You’re no longer competing against yourself. If you segment your audience within one channel, you’re essentially working against yourself. But by bringing everyone to same party, you’ve got a much bigger, more effective platform. I’ve already built up a community on my blog, so why not use that to my advantage when it comes to my social media business, too?
  3. It creates less work for you. Having fewer accounts means less work for you, which means you can put more energy into ONE account or blog, which means you’re more likely to succeed. And that’s what we’re going for at the of the day: success.

What social media profile can you ditch TODAY, so you can spend more time focusing on what really matters?

Featured photo credit:  hand with social media icons via Shutterstock

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Last Updated on May 20, 2019

How to Prevent Inaction from Leading to Regret

How to Prevent Inaction from Leading to Regret

Time.

When you think of this construct, where do you see your time being spent?

As William Shakespeare famously wrote “I wasted time, and now doth time waste me…”

Have you used your time wisely? Are you where you want to be?

Or do you have unfinished goals to attain… places you want to be, things you still need to do?

The hard truth is, that time once passed cannot be replaced–which is why it is common to hear people say that one should not squander time doing nothing, or delay certain decisions for later. More often than not, the biggest blocker from reaching our goals is often inaction – which is essentially doing nothing, rather than doing something. 

There are many reasons why we may not do something. Most often it boils down to adequate time. We may feel we don’t have enough time, or that it’s never quite the right time to pursue our goals.

Maybe next month, or maybe next year…

And, before you know it, the time has passed and you’re still no where near achieving those goals you dream about. This inaction often leads to strong regret once we look at the situation through hindsight. So, take some time now to reflect on any goal(s) you may have in mind, or hidden at the back of your mind; and, think about how you can truly start working on them now, and not later.

So, how do you start?

Figure Out Your Purpose (Your Main Goal)


The first important step is to figure out your purpose, or your main goal.

What is it that you’re after in life? And, are there any barriers preventing you from reaching your goal? These are good questions to ask when it comes to figuring out how (and for what purpose) you are spending your time.

Your purpose will guide you, and it will ensure your time spent is within the bounds of what you actually want to accomplish.

A good amount of research has been done on how we as humans develop and embrace long-term and highly meaningful goals in our lives. So much so, that having a purpose has connections to reduced stroke, and heart attack. It turns out, our desire to accomplish goals actually has an evolutionary connection–especially goals with a greater purpose to them. This is because a greater purpose often helps both the individual, and our species as a whole, survive.

Knowing why it is you’re doing something is important; and, when you do, it will be easier to budget your time and effort into pursuing after those milestones or tasks that will lead to the accomplishment of your main goal.

Assess Your Current Time Spent

Next comes the actual time usage. Once you know what your main goal is, you’ll want to make the most of the time you have now. It’s good to know how you’re currently spending your time, so that you can start making improvements and easily assess what can stay and what can go in your day to day routine.

For just one day, ideally on a day when you’d like to be more productive, I encourage you to record a time journal, down to the quarter hour if you can manage. You may be quite surprised at how little things—such as checking social media, answering emails that could wait, or idling at the water cooler or office pantry —can add up to a lot of wasted time.

To get you started, I recommend you check out this quick self assessment to assess your current productivity: Want To Know How Much You’re Getting Done In A Day?

Tricks to Tackle Distractions

Once you’ve assessed how you’re currently spending your time, I hope you won’t be in for too big of a shock when you see just how big of an impact distractions and time wasters are in your life.

Every time your mind wanders from your work, it takes an average of 25 minutes and 26 seconds to get into focus again. That’s almost half an hour of precious time every time you entertain a distraction!

Which is why it’s important to learn how to focus, and tackle distractions effectively. Here’s how to do it:

1. Set Time Aside for Focusing

One way to stay focused is to set focused sessions for yourself. During a focused session, you should let people know that you won’t be responding unless it’s a real emergency.

Set your messaging apps and shared calendars as “busy” to reduce interruptions. Think of these sessions as one on one time with yourself so that you can truly focus on what’s important, without external distractions coming your way.

2. Beware of Emails

Emails may sound harmless, but they can come into our inbox continuously throughout the day, and it’s tempting to respond to them as we receive them. Especially if you’re one to check your notifications frequently.

Instead of checking them every time a new notification sounds, set a specific time to deal with your emails at one go. This will no doubt increase your productivity as you’re dealing with emails one after the other, rather than interrupting your focus on another project each time an email comes in.

Besides switching off your email notifications so as not to get distracted, you could also install a Chrome extension called Block Site that helps to stop Gmail notifications coming through at specific times, making it easier for you to manage these subtle daily distractions.

3. Let Technology Help

As much as we are getting increasingly distracted because of technology, we can’t deny it’s many advantages. So instead of feeling controlled by technology, why not make use of disabling options that the devices offer?

Turn off email alerts, app notifications, or set your phone to go straight to voicemail and even create auto-responses to incoming text messages. There are also apps like Forrest that help to increase your productivity by rewarding you each time you focus well, which encourages you to ignore your phone.

4. Schedule Time to Get Distracted

Just as important as scheduling focus time, is scheduling break times. Balance is always key, so when you start scheduling focused sessions, you should also intentionally pen down some break time slots for your mind to relax.

This is because the brain isn’t created to sustain long periods of focus and concentration. The average attention span for an adult is between 15 and 40 minutes. After this time, your likelihood of distractions get stronger and you’ll become less motivated.

So while taking a mental break might seem unproductive, in the long run it makes your brain work more efficiently, and you’ll end up getting more work done overall.

Time is in Your Hands

At the end of the day, we all have a certain amount of time to go all out to pursue our heart’s desires. Whatever your goals are, the time you have now, is in your hands to make them come true.

You simply need to start somewhere, instead of allowing inaction waste your time away, leaving you with regret later on. With a main goal or purpose in mind, you can be on the right track to attaining your desired outcomes.

Being aware of how you spend your time and learning how to tackle common distractions can help boost you forward in completing what’s necessary to reach your most desired goals.

So what are you waiting for? 

Featured photo credit: Aron Visuals via unsplash.com

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