Advertising
Advertising

The Best Social Media Advice You Never Hear

The Best Social Media Advice You Never Hear

Ever find yourself thinking you should create a new Facebook page for your business – even though you already have one?

Or considering opening a new Twitter account – when you’ve got one to update already?

Or maybe even starting a new blog – when you’re already struggling to grow the one you’ve got?

Advertising

We’re told time and time again that we need to create an all-inclusive social media strategy, that we need to embrace all the latest tools. But today I’m here with a different kind of social media advice. I’m here to tell you to use FEWER social media networks.

Use social media LESS? What?!

Once you recognize the benefits of social media – once you see how much traffic it drives to your website and customers it attracts to your brand – it’s easy to get sucked into the more-is-better mindset. A Twitter account for your dog! Your business! Your book and even a character in your book! Before you know it, you’ve got five handles to manage.

Yet this symptom of trying to be everywhere, on every social platform, is actually working against you.

Advertising

Sometimes we get so caught up in the social media frenzy that we lose sight of whether these tools are actually helping us reach our true goals. Rather than interacting on certain social media platforms to sell books, create a community or raise awareness of our cause, most of us do it because we think we have to.

More is not necessarily better. In most cases, if you have too many online profiles — especially more than one on the same platform — your online personalities will compete against each other. That means if you’re really smart, you’ll find a way to combine those interests under one blog or handle.

Because if you’re spending time on a Facebook page that’s growing so slowly it isn’t helping you reach your business goals, you’d be better off taking that time and using it on, say, Twitter, or whatever tool works best for you.

Advertising

In other words, stuff the “be everywhere” approach and choose one or two or three that will work for you.

How I’ve successfully used this approach

I struggled with this when I started my own business. I didn’t want a separate website for Socialexis, and I couldn’t visualize how I would integrate that content onto my blog.

Would my readers, who were used to coming to me for information on writing and travel, want to read about social media? Would they lose interest if I added another seemingly unrelated log to the fire?

Advertising

Turns out my readers did want to read about social media experiences, and my blog continues to grow. Why? Because most of my readers and customers visit my blog and purchase my products, for MY thoughts, MY insight, MY knowledge.

Of course, the brand of YOU has to be valuable or entertaining, or it won’t catch on. It has to be relatable and personable. But if the umbrella topic is you and your products and posts are infused with your voice, it makes sense to have only one blog or social media handle even if you have a variety of interests.

Here are some of the other benefits of sticking to fewer accounts:

  1. Diversity makes you interesting. Writing about several different topics makes you more interesting and more diverse. If if you’re blogging in the bull’s eye of your topic, what you’re saying has probably already been said before, maybe a million times. Instead, blog around the fringes, blending that topic with other ideas, adding a personal story with your voice. Your diverse interests make you more relatable and more interesting, and that will separate you from the millions of voices out there.
  2. You’re no longer competing against yourself. If you segment your audience within one channel, you’re essentially working against yourself. But by bringing everyone to same party, you’ve got a much bigger, more effective platform. I’ve already built up a community on my blog, so why not use that to my advantage when it comes to my social media business, too?
  3. It creates less work for you. Having fewer accounts means less work for you, which means you can put more energy into ONE account or blog, which means you’re more likely to succeed. And that’s what we’re going for at the of the day: success.

What social media profile can you ditch TODAY, so you can spend more time focusing on what really matters?

Featured photo credit:  hand with social media icons via Shutterstock

More by this author

How to Hack Your Social Media Skills to Make Bank The Best Social Media Advice You Never Hear

Trending in Productivity

1 How to Live up to Your Full Potential and Succeed in Life 2 Why To-Do Lists Don’t Work (And How to Change That) 3 8 Most Effective Games and Apps to Learn to Type Fast 4 10 Practical Ways to Improve Your Time Management Skills 5 4 Simple Steps to Brain Dump for a Smarter Brain

Read Next

Advertising
Advertising
Advertising

Last Updated on September 11, 2019

Why To-Do Lists Don’t Work (And How to Change That)

Why To-Do Lists Don’t Work (And How to Change That)

How often do you feel overwhelmed and disorganized in life, whether at work or home? We all seem to struggle with time management in some area of our life; one of the most common phrases besides “I love you” is “I don’t have time”. Everyone suggests working from a to-do list to start getting your life more organized, but why do these lists also have a negative connotation to them?

Let’s say you have a strong desire to turn this situation around with all your good intentions—you may then take out a piece of paper and pen to start tackling this intangible mess with a to-do list. What usually happens, is that you either get so overwhelmed seeing everything on your list, which leaves you feeling worse than you did before, or you make the list but are completely stuck on how to execute it effectively.

To-do lists can work for you, but if you are not using them effectively, they can actually leave you feeling more disillusioned and stressed than you did before. Think of a filing system: the concept is good, but if you merely file papers away with no structure or system, the filing system will have an adverse effect. It’s the same with to-do lists—you can put one together, but if you don’t do it right, it is a fruitless exercise.

Why Some People Find That General To-Do Lists Don’t Work?

Most people find that general to-do lists don’t work because:

Advertising

  • They get so overwhelmed just by looking at all the things they need to do.
  • They don’t know how to prioritize the items on list.
  • They feel that they are continuously adding to their list but not reducing it.
  • There’s a sense of confusion seeing home tasks mixed with work tasks.

Benefits of Using a To-Do List

However, there are many advantages working from a to-do list:

  • You have clarity on what you need to get done.
  • You will feel less stressed because all your ‘to do’s are on paper and out of your mind.
  • It helps you to prioritize your actions.
  • You don’t overlook so many tasks and forget anything.
  • You feel more organized.
  • It helps you with planning.

4 Golden Rules to Make a To-Do List Work

Here are my golden rules for making a “to-do” list work:

1. Categorize

Studies have shown that your brain gets overwhelmed when it sees a list of 7 or 8 options; it wants to shut down.[1] For this reason, you need to work from different lists. Separate them into different categories and don’t have more than 7 or 8 tasks on each one.

It might work well for you to have a “project” list, a “follow-up” list, and a “don’t forget” list; you will know what will work best for you, as these titles will be different for everybody.

Advertising

2. Add Estimations

You don’t merely need to know what has to be done, but how long it will take as well in order to plan effectively.

Imagine on your list you have one task that will take 30 minutes, another that could take 1 hour, and another that could take 4 hours. You need to know the moment you look at the task, otherwise you undermine your planning, so add an extra column to your list and include your estimation of how long you think the task will take, and be realistic!

Tip: If you find it a challenge to estimate accurately, then start by building this skill on a daily basis. Estimate how long it will take to get ready, cook dinner, go for a walk, etc., and then compare this to the actual time it took you. You will start to get more accurate in your estimations.

3. Prioritize

To effectively select what you should work on, you need to take into consideration: priority, sequence and estimated time. Add another column to your list for priority. Divide your tasks into four categories:

Advertising

  • Important and urgent
  • Not urgent but important
  • Not important but urgent
  • Not important or urgent

You want to work on tasks that are urgent and important of course, but also, select some tasks that are important and not urgent. Why? Because these tasks are normally related to long-term goals, and when you only work on tasks that are urgent and important, you’ll feel like your day is spent putting out fires. You’ll end up neglecting other important areas which most often end up having negative consequences.

Most of your time should be spent on the first two categories.

4.  Review

To make this list work effectively for you, it needs to become a daily tool that you use to manage your time and you review it regularly. There is no point in only having the list to record everything that you need to do, but you don’t utilize it as part of your bigger time management plan.

For example: At the end of every week, review the list and use it to plan the week ahead. Select what you want to work on taking into consideration priority, time and sequence and then schedule these items into your calendar. Golden rule in planning: don’t schedule more than 75% of your time.

Advertising

Bottom Line

So grab a pen and paper and give yourself the gift of a calm and clear mind by unloading everything in there and onto a list as now, you have all the tools you need for it to work. Knowledge is useless unless it is applied—how badly do you want more time?

To your success!

More to Help You Achieve More in Less Time

Featured photo credit: Emma Matthews via unsplash.com

Reference

Read Next