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Super-Efficient Writing: How I Consistently Write Over 1,000 High-Quality Words in Less Than 60 Minutes

Super-Efficient Writing: How I Consistently Write Over 1,000 High-Quality Words in Less Than 60 Minutes

Writing is the bottleneck.

Not for everyone… but for a lot of people – particularly who are involved in any kind of blogging or content creation. It’s time-consuming, which keeps you from creating all the content that you want to create. And it’s frustrating, which prevents you from expressing your ideas as compellingly as you like.

Except… it doesn’t have to be that way.

My blog posts are usually between 1,200 and 1,400 words long, and I usually spend 60-90 minutes writing them. Often I’ll write two blog posts in a morning, and then spend the rest of the day on other things. That’s how I wrote 80+ guest posts in less than a year, and it’s why people started calling me the “Freddy Krueger of Blogging”.

Is it because I’m some kind of writing genius? I wish, but sadly, no. ;-) It’s because of the process, and it’ll work as well for you as it does for me…

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Defeating the blank screen with ruthless proceduralization

When most people write, they do it all wrong. They fire up their word processor, create a new document, and try to decide what their first sentence will be.

Big mistake.

See, if you start by staring at the blank screen, you’ve already lost. It may seem counter-intuitive, but we’re often most creative, and most effective, when working within very tight parameters.

By the same token, writing works best when you take the guess-work out of it. This is done by developing procedures for everything; straight from coming up with the angle, to writing the last word of the post. That way, we avoid wasting energy and thought on stuff that isn’t relevant or useful at all, and divert it all towards the goal of excellent and effective writing.

That’s what I do, and it works like a charm, every time. Here’s my process:

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  • Start with the headline – this gives you a solid grasp on the scope of your post, and ensures that everything you write after the headline will be relevant and on-topic.
  • Then write the hook – this is the first few paragraphs of the post, that will grab the reader’s attention and focus their attention on reading through to the end.
  • Outline the rest of the post – create sub-heads for each of the sections, with a short note of what will go in each section.
  • Write the post – you’ll be amazed at how easy it is if you followed the first steps, because there’s no more guesswork!

Okay, let’s explore this process, one step at a time…

Start with the headline

You’ve probably already heard that the headline is the most important part of the post, and that serious writers spend as much time writing the headline as they do writing everything else combined. Which is true, but most people don’t understand what that really means.

See, writing a good headline isn’t just about choosing the words that will grab the reader’s attention – it’s about choosing the angle for the post, that will genuinely interest them. That’s what the headline is really about: the angle of the post. And by writing it first, you guarantee that you will stay focused on your actual topic, stay relevant, and not get lost on a tangent somewhere along the way. So how do you write a great headline?

First, of course, you need an idea. There are lots of good ways to find those; you can lean on your Assess, Decide and Do buckets brimming with good ones to write about, or try one of 21 great content ideas as a starting point. For starters, you should know that this is not the time to reinvent the wheel. Take a few minutes to see which posts have been very popular with your target audience (i.e. on the blogs that they actually read). Do they like list posts (## ways to SOMETHING)? How-to posts (How to SOMETHING)? Comparison headlines (How SOMETHING is like SOMETHING)?

Find a few formulas that are proven with your target audience, and stick with them. It’s really that simple!

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Write the hook and outline the post

Next, you have to write the hook and outline the main sections of the post. A good hook describes the symptoms of the problem that your post is going to solve. Really hammer home the pain and difficulty that the problem causes, and then pivot to say that you’ve got a solution.

It sounds simple, because it is, and it works like a charm, every time (go back to the top and read the opening section of this post as an example). Then you can go ahead and outline the rest of the post. The four main sections that you’re going to want after the hook are:

  1. The problem that is causing the symptoms
  2. The underlying cause of that problem
  3. The solution to the problem
  4. How the reader can implement your solution

Almost all of my posts follow this structure, and the beauty is that rather than making your posts seem formulaic, it gives you the space to make the posts truly detailed, in-depth, and valuable to the reader. For each section, just write the sub-head for each section, and a few notes about what you’re going to put under it. Give enough information in the heading that readers who skim will have an idea what the section is about.

Now that we’ve outlined the whole post, it’s time to do the actual writing…

Write the post (this is the easy part!)

The great news is that by this point, you’ve already done all the heavy lifting, and the hard part is over! If you’ve really outlined the entire post, the rest is really easy. All you have to do is go section by section, expanding on your notes, adding appropriate links, and delivering the information that you promised in the headline, hook and section headings.

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The beauty of this method is that by this point, you already know what you need to write! Your brain is ready and waiting with the information, and all you have to do is spell it out. Once you’ve got the sections fleshed out, do a quick proofread for spelling, grammar and flow, then hit save, and you’re done!

I’m not kidding when I say that filling in the entire body of the post can take less than half an hour – try it and see for yourself! And the very best part of this process is that it can be done in batches…

Works well with batching, too!

You don’t have to do one post at a time, either – you can do them in batches (that’s how I routinely write guest posts these days).

Write all the headlines, create all the hooks, and then go do the section headings for each post, one by one. Once you add the body paragraphs to each post – bang! You’ve just written an entire week’s worth of content (assuming you post daily) in one morning!

You’ll be writing post like a speed demon. Or, *ahem* like the Freddy Krueger of Blogging.

Actually, if you apply this process to your writing, you could even become the next Freddy Krueger of blogging. That’s what my Write like Freddy training program is all about – this very same process, but amped up to the Nth degree.

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Last Updated on October 22, 2020

2 Transformational Ways to Spark Your Creative Energy

2 Transformational Ways to Spark Your Creative Energy

Good things come in twos: Peanut butter and jelly, Day and night, Fred Astaire and Ginger Rogers. The same is true for what sparks our creative energy: our thoughts and actions.

Creativity is an inside job as much as it is about a conducive schedule, physical environment, and supportive behaviors. By establishing the right internal and external landscape, creativity can blossom from the abstract to the concrete and we can have fun along the way.

Sparking creativity is all about setting up the right conditions so a spark is ignited and sustained. The sparks don’t fizzle out. They are allowed to grow and ripen.

Think of a garden. Intention alone will not produce the delicious red tomato nor will the readiest seed. That seed needs attention at its nascent stage and as it grows a stalk and produces fruit. If we want to enjoy more than one fruit, we keep at it, cultivating the plant and reaping multiple harvests.

Creativity lives in each of us like seeds in the earth or encapsulated in a nut. Seeds of ideas, concepts, designs, stories, images, and even ways of communicating that surprise and delight await activation.

By sparking our creative energy, we activate these unique seeds. Like snowflakes, they are of a moment and always without a match. The smallest sparks encourage even the smallest, most dormant seeds to sprout.

The good news is that our creative energy wishes to be sparked—to be invited to play. It wants to be our regular playmate.

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1. Be Childlike in Your Thoughts, Attitudes, and Approach

Being childlike in our thoughts, attitudes, and approach is an easy way to internally have our thoughts be gracious prolific gardeners to our creative energy. If we want it to come out and play and hang around as our regular companion, then let’s return to our 5-year-old selves.

Our childhood selves are naturally curious. We still have that curiosity! All we have to do is remind ourselves to get curious. We can do that by simply observing and being with what is in front of us instead of making up a story about what won’t work or why something can’t be done. So, it’s about cultivating curiosity instead of jumping into judgment.

Move Your Inner Judge to the Sidelines

When we get curious, creativity percolates and, ultimately, takes its place in the world. To give a hand in choosing curiosity over judgment, we can move the judge that also lives inside us to the sidelines. The judge squashes our creative urges, even when they are as small as sharing a point of view. It’s that pesky voice that causes us to doubt ourselves or worry about what others will think.

The judge is also risk-averse. The judge likes things to stay the same. Change makes the judge nervous.

Creativity is all about risk and changing things up. It needs risk, even failure, to be its naturally innovative, dynamic, impactful self. The judge likes to convince us failure is something to be avoided at all costs.

To move the judge to the sidelines and let curiosity reign, we can pay attention to who we are in conversation with and who is calling the shots.

Is it the voice of fear, doubt, or anxiety (the inner-critic—the judge’s boss)? Or is it the voice of wisdom, courage, strength, and non-attachment, and of course curiosity (the inner-leader)?

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We can easily tell the difference by how each makes us feel. The inner-critic depletes and slows us down, putting roadblocks in the way. The inner-leader energizes and a natural rhythm develops.

It’s all about who we spend time with. If we wish to exercise, we will seek out our friends who go to the gym or hike. If we want to lose some weight, we will opt to eat dinner with someone who prefers a healthy spot over fast food.

After getting curious, we can honor what our curiosity prompts us to do. The spark can do its job and a fire starts to glow when commitment enters. Our childhood selves were fully committed to being creative. That level of commitment is still something we are very capable of exercising!!

Again, we need to let go of the judge. We can ask ourselves, what do we want to commit to—negativity that depletes our creative energy, depth, and output, or the understanding that our thoughts and attitudes matter and that right thoughts and attitudes are the sparks that really let our creativity come alive?

Learn to Recall Your Childhood Self

To get in touch with that unabashedly committed childhood self, recall your childhood self. If you have a picture, pull one out. Keep it around so you can remember to activate that innate creative nature that was prominent then and wants to be prominent now and always.

Soak in the essence of that being. Commit to their commitment to brave and dogged trial and error because it is yours as well. You are that person.

Remember how tenacious you were when you wanted to build that sandcastle. You kept at it as the waves came in. You built with fury or reconfigured the walls. Also, remember that there was a willingness to fail since you were as invested in the process as well as the outcome—but less with the outcome. You were willing to experiment and start again. There was vitality—the main lifeline of your creative energy—instead of a rigid attachment.

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When you notice you are in conversation with your inner-critic or being held back by it, simply acknowledge, name it, and then switch to your inner-leader by taking a few good deep belly breaths, rubbing two fingertips together, or listening to ambient sounds in the background.

Physical movements shift our negative thoughts over to the positive domain of the inner-leader. As our judge continues to sit on the sidelines, our ability to quiet the inner-critic becomes stronger. We taste freedom. A simple taste emboldens us to say no again to the judge and yes to what makes our hearts and spirits sing—our creativity.

We begin to spark creativity to the point it no longer needs to be invited to play. It becomes our regular playmate—the younger sibling or the kid next door ready to have some fun, maybe even make some mischief by shaking things up.

When we align with our inner-leader and think and act from its promptings, creativity flows up and out with ease, as it needs to!

Letting those initial sparks generate a creativity fire that keeps burning is something we can all do! That’s the inside job.

2. Listen to Your Inner Leaders of Creative Energy

If we listen, our inner-leaders will let us know just what we need to set-up and do in our physical world to maximize that gorgeous, hungry creativity we now have flowing freely in us.

The seed has been unlocked! So, now what?

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To enable our creative energy to take its form and place outside of us, there needs to be spaciousness! Spaciousness in our physical worlds impacts our internal one. It lets the voice of the inner-leader be heard. It lets creativity have room to be sparked and acted upon.

With a little discipline, we can easily create spaciousness in our daily lives—spaciousness that will spark our creativity and let it take shape.

So, no matter who you are and what conditions help your creativity thrive, check-out these easy-to-implement basic suggestions:

  • Reduce or eliminate multi-tasking.
  • Say yes to what matters and what aligns with your big values and goals.
  • Say no to all else.
  • Say no again.
  • Schedule time in your calendar as you do with other things in your life to just be, to ponder, to let ideas percolate, and to create.
  • Spend time doing the things that bring out your creative energy. It could be walking, singing, or simply looking out the window.
  • Meditate.
  • Breathe—long breaths in and long breaths out through the nose.
  • Invite your body and heart into your experiences so your mind is a part of you and not all of you.
  • Try a new thing to spark your creativity. If you spend time running, try a different route. If running feels stale, cruise around a museum, or go for a bike ride.
  • Play a game. Indoors out or outside. Think of what makes you happy that you haven’t done in a while. Is it a physical game like badminton or cards? Maybe it’s storytelling? Play is creative, and it sparks the creative energy, too.
  • Spend time in the places that bring out your creativity. What spot in your home could be your spot for entering into that mode? Do you need to get out? Maybe a park bench is the right spot, with a book of poetry, or even nothing at all.
  • Spend time in nature. Nature brings us to a place of calm and awe and through that our creativity is easily sparked.

Final Thoughts

These are all habits—habits of mind and habits of doing. Experiment with what works for you. Have fun. If you give even 50% to altering your thoughts and actions, then you will begin to spark your creativity. It takes a lot of curiosity and commitment, but it can definitely be done.

Our innate creative energy is a deep source of all that we seek—joy, connection, renewal. It deserves and looks forward to the changes you will make that will let sparks fly and ignite!

More Tips to Spark Your Creative Energy

Featured photo credit: Kelly Sikkema via unsplash.com

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