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Super-Efficient Writing: How I Consistently Write Over 1,000 High-Quality Words in Less Than 60 Minutes

Super-Efficient Writing: How I Consistently Write Over 1,000 High-Quality Words in Less Than 60 Minutes

Writing is the bottleneck.

Not for everyone… but for a lot of people – particularly who are involved in any kind of blogging or content creation. It’s time-consuming, which keeps you from creating all the content that you want to create. And it’s frustrating, which prevents you from expressing your ideas as compellingly as you like.

Except… it doesn’t have to be that way.

My blog posts are usually between 1,200 and 1,400 words long, and I usually spend 60-90 minutes writing them. Often I’ll write two blog posts in a morning, and then spend the rest of the day on other things. That’s how I wrote 80+ guest posts in less than a year, and it’s why people started calling me the “Freddy Krueger of Blogging”.

Is it because I’m some kind of writing genius? I wish, but sadly, no. ;-) It’s because of the process, and it’ll work as well for you as it does for me…

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Defeating the blank screen with ruthless proceduralization

When most people write, they do it all wrong. They fire up their word processor, create a new document, and try to decide what their first sentence will be.

Big mistake.

See, if you start by staring at the blank screen, you’ve already lost. It may seem counter-intuitive, but we’re often most creative, and most effective, when working within very tight parameters.

By the same token, writing works best when you take the guess-work out of it. This is done by developing procedures for everything; straight from coming up with the angle, to writing the last word of the post. That way, we avoid wasting energy and thought on stuff that isn’t relevant or useful at all, and divert it all towards the goal of excellent and effective writing.

That’s what I do, and it works like a charm, every time. Here’s my process:

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  • Start with the headline – this gives you a solid grasp on the scope of your post, and ensures that everything you write after the headline will be relevant and on-topic.
  • Then write the hook – this is the first few paragraphs of the post, that will grab the reader’s attention and focus their attention on reading through to the end.
  • Outline the rest of the post – create sub-heads for each of the sections, with a short note of what will go in each section.
  • Write the post – you’ll be amazed at how easy it is if you followed the first steps, because there’s no more guesswork!

Okay, let’s explore this process, one step at a time…

Start with the headline

You’ve probably already heard that the headline is the most important part of the post, and that serious writers spend as much time writing the headline as they do writing everything else combined. Which is true, but most people don’t understand what that really means.

See, writing a good headline isn’t just about choosing the words that will grab the reader’s attention – it’s about choosing the angle for the post, that will genuinely interest them. That’s what the headline is really about: the angle of the post. And by writing it first, you guarantee that you will stay focused on your actual topic, stay relevant, and not get lost on a tangent somewhere along the way. So how do you write a great headline?

First, of course, you need an idea. There are lots of good ways to find those; you can lean on your Assess, Decide and Do buckets brimming with good ones to write about, or try one of 21 great content ideas as a starting point. For starters, you should know that this is not the time to reinvent the wheel. Take a few minutes to see which posts have been very popular with your target audience (i.e. on the blogs that they actually read). Do they like list posts (## ways to SOMETHING)? How-to posts (How to SOMETHING)? Comparison headlines (How SOMETHING is like SOMETHING)?

Find a few formulas that are proven with your target audience, and stick with them. It’s really that simple!

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Write the hook and outline the post

Next, you have to write the hook and outline the main sections of the post. A good hook describes the symptoms of the problem that your post is going to solve. Really hammer home the pain and difficulty that the problem causes, and then pivot to say that you’ve got a solution.

It sounds simple, because it is, and it works like a charm, every time (go back to the top and read the opening section of this post as an example). Then you can go ahead and outline the rest of the post. The four main sections that you’re going to want after the hook are:

  1. The problem that is causing the symptoms
  2. The underlying cause of that problem
  3. The solution to the problem
  4. How the reader can implement your solution

Almost all of my posts follow this structure, and the beauty is that rather than making your posts seem formulaic, it gives you the space to make the posts truly detailed, in-depth, and valuable to the reader. For each section, just write the sub-head for each section, and a few notes about what you’re going to put under it. Give enough information in the heading that readers who skim will have an idea what the section is about.

Now that we’ve outlined the whole post, it’s time to do the actual writing…

Write the post (this is the easy part!)

The great news is that by this point, you’ve already done all the heavy lifting, and the hard part is over! If you’ve really outlined the entire post, the rest is really easy. All you have to do is go section by section, expanding on your notes, adding appropriate links, and delivering the information that you promised in the headline, hook and section headings.

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The beauty of this method is that by this point, you already know what you need to write! Your brain is ready and waiting with the information, and all you have to do is spell it out. Once you’ve got the sections fleshed out, do a quick proofread for spelling, grammar and flow, then hit save, and you’re done!

I’m not kidding when I say that filling in the entire body of the post can take less than half an hour – try it and see for yourself! And the very best part of this process is that it can be done in batches…

Works well with batching, too!

You don’t have to do one post at a time, either – you can do them in batches (that’s how I routinely write guest posts these days).

Write all the headlines, create all the hooks, and then go do the section headings for each post, one by one. Once you add the body paragraphs to each post – bang! You’ve just written an entire week’s worth of content (assuming you post daily) in one morning!

You’ll be writing post like a speed demon. Or, *ahem* like the Freddy Krueger of Blogging.

Actually, if you apply this process to your writing, you could even become the next Freddy Krueger of blogging. That’s what my Write like Freddy training program is all about – this very same process, but amped up to the Nth degree.

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Last Updated on May 20, 2019

How to Prevent Inaction from Leading to Regret

How to Prevent Inaction from Leading to Regret

Time.

When you think of this construct, where do you see your time being spent?

As William Shakespeare famously wrote “I wasted time, and now doth time waste me…”

Have you used your time wisely? Are you where you want to be?

Or do you have unfinished goals to attain… places you want to be, things you still need to do?

The hard truth is, that time once passed cannot be replaced–which is why it is common to hear people say that one should not squander time doing nothing, or delay certain decisions for later. More often than not, the biggest blocker from reaching our goals is often inaction – which is essentially doing nothing, rather than doing something. 

There are many reasons why we may not do something. Most often it boils down to adequate time. We may feel we don’t have enough time, or that it’s never quite the right time to pursue our goals.

Maybe next month, or maybe next year…

And, before you know it, the time has passed and you’re still no where near achieving those goals you dream about. This inaction often leads to strong regret once we look at the situation through hindsight. So, take some time now to reflect on any goal(s) you may have in mind, or hidden at the back of your mind; and, think about how you can truly start working on them now, and not later.

So, how do you start?

Figure Out Your Purpose (Your Main Goal)


The first important step is to figure out your purpose, or your main goal.

What is it that you’re after in life? And, are there any barriers preventing you from reaching your goal? These are good questions to ask when it comes to figuring out how (and for what purpose) you are spending your time.

Your purpose will guide you, and it will ensure your time spent is within the bounds of what you actually want to accomplish.

A good amount of research has been done on how we as humans develop and embrace long-term and highly meaningful goals in our lives. So much so, that having a purpose has connections to reduced stroke, and heart attack. It turns out, our desire to accomplish goals actually has an evolutionary connection–especially goals with a greater purpose to them. This is because a greater purpose often helps both the individual, and our species as a whole, survive.

Knowing why it is you’re doing something is important; and, when you do, it will be easier to budget your time and effort into pursuing after those milestones or tasks that will lead to the accomplishment of your main goal.

Assess Your Current Time Spent

Next comes the actual time usage. Once you know what your main goal is, you’ll want to make the most of the time you have now. It’s good to know how you’re currently spending your time, so that you can start making improvements and easily assess what can stay and what can go in your day to day routine.

For just one day, ideally on a day when you’d like to be more productive, I encourage you to record a time journal, down to the quarter hour if you can manage. You may be quite surprised at how little things—such as checking social media, answering emails that could wait, or idling at the water cooler or office pantry —can add up to a lot of wasted time.

To get you started, I recommend you check out this quick self assessment to assess your current productivity: Want To Know How Much You’re Getting Done In A Day?

Tricks to Tackle Distractions

Once you’ve assessed how you’re currently spending your time, I hope you won’t be in for too big of a shock when you see just how big of an impact distractions and time wasters are in your life.

Every time your mind wanders from your work, it takes an average of 25 minutes and 26 seconds to get into focus again. That’s almost half an hour of precious time every time you entertain a distraction!

Which is why it’s important to learn how to focus, and tackle distractions effectively. Here’s how to do it:

1. Set Time Aside for Focusing

One way to stay focused is to set focused sessions for yourself. During a focused session, you should let people know that you won’t be responding unless it’s a real emergency.

Set your messaging apps and shared calendars as “busy” to reduce interruptions. Think of these sessions as one on one time with yourself so that you can truly focus on what’s important, without external distractions coming your way.

2. Beware of Emails

Emails may sound harmless, but they can come into our inbox continuously throughout the day, and it’s tempting to respond to them as we receive them. Especially if you’re one to check your notifications frequently.

Instead of checking them every time a new notification sounds, set a specific time to deal with your emails at one go. This will no doubt increase your productivity as you’re dealing with emails one after the other, rather than interrupting your focus on another project each time an email comes in.

Besides switching off your email notifications so as not to get distracted, you could also install a Chrome extension called Block Site that helps to stop Gmail notifications coming through at specific times, making it easier for you to manage these subtle daily distractions.

3. Let Technology Help

As much as we are getting increasingly distracted because of technology, we can’t deny it’s many advantages. So instead of feeling controlled by technology, why not make use of disabling options that the devices offer?

Turn off email alerts, app notifications, or set your phone to go straight to voicemail and even create auto-responses to incoming text messages. There are also apps like Forrest that help to increase your productivity by rewarding you each time you focus well, which encourages you to ignore your phone.

4. Schedule Time to Get Distracted

Just as important as scheduling focus time, is scheduling break times. Balance is always key, so when you start scheduling focused sessions, you should also intentionally pen down some break time slots for your mind to relax.

This is because the brain isn’t created to sustain long periods of focus and concentration. The average attention span for an adult is between 15 and 40 minutes. After this time, your likelihood of distractions get stronger and you’ll become less motivated.

So while taking a mental break might seem unproductive, in the long run it makes your brain work more efficiently, and you’ll end up getting more work done overall.

Time is in Your Hands

At the end of the day, we all have a certain amount of time to go all out to pursue our heart’s desires. Whatever your goals are, the time you have now, is in your hands to make them come true.

You simply need to start somewhere, instead of allowing inaction waste your time away, leaving you with regret later on. With a main goal or purpose in mind, you can be on the right track to attaining your desired outcomes.

Being aware of how you spend your time and learning how to tackle common distractions can help boost you forward in completing what’s necessary to reach your most desired goals.

So what are you waiting for? 

Featured photo credit: Aron Visuals via unsplash.com

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