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Super-Efficient Writing: How I Consistently Write Over 1,000 High-Quality Words in Less Than 60 Minutes

Super-Efficient Writing: How I Consistently Write Over 1,000 High-Quality Words in Less Than 60 Minutes

Writing is the bottleneck.

Not for everyone… but for a lot of people – particularly who are involved in any kind of blogging or content creation. It’s time-consuming, which keeps you from creating all the content that you want to create. And it’s frustrating, which prevents you from expressing your ideas as compellingly as you like.

Except… it doesn’t have to be that way.

My blog posts are usually between 1,200 and 1,400 words long, and I usually spend 60-90 minutes writing them. Often I’ll write two blog posts in a morning, and then spend the rest of the day on other things. That’s how I wrote 80+ guest posts in less than a year, and it’s why people started calling me the “Freddy Krueger of Blogging”.

Is it because I’m some kind of writing genius? I wish, but sadly, no. ;-) It’s because of the process, and it’ll work as well for you as it does for me…

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Defeating the blank screen with ruthless proceduralization

When most people write, they do it all wrong. They fire up their word processor, create a new document, and try to decide what their first sentence will be.

Big mistake.

See, if you start by staring at the blank screen, you’ve already lost. It may seem counter-intuitive, but we’re often most creative, and most effective, when working within very tight parameters.

By the same token, writing works best when you take the guess-work out of it. This is done by developing procedures for everything; straight from coming up with the angle, to writing the last word of the post. That way, we avoid wasting energy and thought on stuff that isn’t relevant or useful at all, and divert it all towards the goal of excellent and effective writing.

That’s what I do, and it works like a charm, every time. Here’s my process:

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  • Start with the headline – this gives you a solid grasp on the scope of your post, and ensures that everything you write after the headline will be relevant and on-topic.
  • Then write the hook – this is the first few paragraphs of the post, that will grab the reader’s attention and focus their attention on reading through to the end.
  • Outline the rest of the post – create sub-heads for each of the sections, with a short note of what will go in each section.
  • Write the post – you’ll be amazed at how easy it is if you followed the first steps, because there’s no more guesswork!

Okay, let’s explore this process, one step at a time…

Start with the headline

You’ve probably already heard that the headline is the most important part of the post, and that serious writers spend as much time writing the headline as they do writing everything else combined. Which is true, but most people don’t understand what that really means.

See, writing a good headline isn’t just about choosing the words that will grab the reader’s attention – it’s about choosing the angle for the post, that will genuinely interest them. That’s what the headline is really about: the angle of the post. And by writing it first, you guarantee that you will stay focused on your actual topic, stay relevant, and not get lost on a tangent somewhere along the way. So how do you write a great headline?

First, of course, you need an idea. There are lots of good ways to find those; you can lean on your Assess, Decide and Do buckets brimming with good ones to write about, or try one of 21 great content ideas as a starting point. For starters, you should know that this is not the time to reinvent the wheel. Take a few minutes to see which posts have been very popular with your target audience (i.e. on the blogs that they actually read). Do they like list posts (## ways to SOMETHING)? How-to posts (How to SOMETHING)? Comparison headlines (How SOMETHING is like SOMETHING)?

Find a few formulas that are proven with your target audience, and stick with them. It’s really that simple!

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Write the hook and outline the post

Next, you have to write the hook and outline the main sections of the post. A good hook describes the symptoms of the problem that your post is going to solve. Really hammer home the pain and difficulty that the problem causes, and then pivot to say that you’ve got a solution.

It sounds simple, because it is, and it works like a charm, every time (go back to the top and read the opening section of this post as an example). Then you can go ahead and outline the rest of the post. The four main sections that you’re going to want after the hook are:

  1. The problem that is causing the symptoms
  2. The underlying cause of that problem
  3. The solution to the problem
  4. How the reader can implement your solution

Almost all of my posts follow this structure, and the beauty is that rather than making your posts seem formulaic, it gives you the space to make the posts truly detailed, in-depth, and valuable to the reader. For each section, just write the sub-head for each section, and a few notes about what you’re going to put under it. Give enough information in the heading that readers who skim will have an idea what the section is about.

Now that we’ve outlined the whole post, it’s time to do the actual writing…

Write the post (this is the easy part!)

The great news is that by this point, you’ve already done all the heavy lifting, and the hard part is over! If you’ve really outlined the entire post, the rest is really easy. All you have to do is go section by section, expanding on your notes, adding appropriate links, and delivering the information that you promised in the headline, hook and section headings.

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The beauty of this method is that by this point, you already know what you need to write! Your brain is ready and waiting with the information, and all you have to do is spell it out. Once you’ve got the sections fleshed out, do a quick proofread for spelling, grammar and flow, then hit save, and you’re done!

I’m not kidding when I say that filling in the entire body of the post can take less than half an hour – try it and see for yourself! And the very best part of this process is that it can be done in batches…

Works well with batching, too!

You don’t have to do one post at a time, either – you can do them in batches (that’s how I routinely write guest posts these days).

Write all the headlines, create all the hooks, and then go do the section headings for each post, one by one. Once you add the body paragraphs to each post – bang! You’ve just written an entire week’s worth of content (assuming you post daily) in one morning!

You’ll be writing post like a speed demon. Or, *ahem* like the Freddy Krueger of Blogging.

Actually, if you apply this process to your writing, you could even become the next Freddy Krueger of blogging. That’s what my Write like Freddy training program is all about – this very same process, but amped up to the Nth degree.

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Last Updated on September 17, 2018

How to Stop Multitasking and Become Way More Productive

How to Stop Multitasking and Become Way More Productive

Today we are expected to work in highly disruptive environments. We sit down at our desks, turn on our computer and immediately we are hit with hundreds of emails all vying for our attention.

Our phones are beeping and pinging with new alerts to messages, likes and comments and our colleagues are complaining about the latest company initiative is designed to get us to do more work and spend less time at home.

All these distractions result in us multitasking where our attention is switching between one crisis and the next.

Multitasking is a problem. But how to stop multitasking?

How bad really is multitasking?

It dilutes your focus and attention so even the easiest of tasks become much harder and take longer to complete.

Studies have shown that while you think you are multitasking, you are in fact task switching, which means your attention is switching between two or more pieces of work and that depletes the energy resources you have to do your work.

This is why, even though you may have done little to no physical activity, you arrive home at the end of the day feeling exhausted and not in the mood to do anything.

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We know it is not a good way to get quality work done, but the demands for out attention persist and rather than reduce, are likely to increase as the years go by.

So what to do about it?

Ways to stop multitasking and increase productivity

Now, forget about how to multitask!

Here are a few strategies on how to stop multitasking so you can get better quality and more work done in the time you have each working day:

1. Get enough rest

When you are tired, your brain has less strength to resist even the tiniest attention seeker. This is why when you find your mind wandering, it is a sign your brain is tired and time to take a break.

This does not just mean taking breaks throughout the day, it also means making sure you get enough sleep every day.

When you are well rested and take short regular breaks throughout the day your brain is fully refuelled and ready to focus in on the work that is important.

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2. Plan your day

When you don’t have a plan for the day, the day will create a plan for you. When you allow outside influences to take control of your day, it is very hard not to be dragged off in all directions.

When you have a plan for the day, when you arrive at work your brain knows exactly what it is you want to accomplish and will subconsciously have prepared itself for a sustained period of focused work.

Your resistance to distractions and other work will be high and you will focus much better on the work that needs doing.

3. Remove everything from your desk and screen except for the work you are doing

I learned this one a long time ago. In my previous work, I worked in a law office and I had case files to deal with. If I had more than one case file on my desk at any one time, I would find my eyes wandering over the other case files on my desk when I had something difficult to do.

I was looking for something easier. This meant often I was working on three or four cases at one time and that always led to mistakes and slower completion.

Now when I am working on something, I am in full-screen mode where all I can see is the work I am working on right now.

4. When at your desk, do work

We are creatures of habit. If we do our online shopping and news reading at our desks as well as our work, we will always have the temptation to be doing stuff that we should not be doing at that moment.

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Do your online shopping from another place—your home or from your phone when you are having a break—and only do your work when at your desk. This conditions your brain to focus in on your work and not other distractions.

5. Learn to say no

Whenever you hear the phrase “learn to say no,” it does not mean going about being rude to everyone. What it does mean is delay saying yes.

Most problems occur when we say “yes” immediately. We then have to spend an inordinate amount of energy thinking of ways to get ourselves out of the commitment we made.

By saying “let me think about it” or “can I let you know later” gives you time to evaluate the offer and allows you to get back to what you were doing quicker.

6. Turn off notifications on your computer

For most of us, we still use computers to do our work. When you have email alert pop-ups and other notifications turned on, they will distract you no matter how strong you feel.

Turn them off and schedule email reviewing for times between doing your focused work. Doing this will give you a lot of time back because you will be able to remain focused on the work in front of you.

7. Find a quiet place to do your most important work

Most workplaces have meeting rooms that are vacant. If you do have important work to get done, ask if you can use one of those rooms and do your work there.

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You can close the door, put on your headphones and just focus on what is important. This is a great way to remove all the other, non-important, tasks demanding your attention and just focus on one piece of work.

The bottom line

Focusing on one piece of work at a time can be hard but the benefits to the amount of work you get done are worth it. You will make fewer mistakes, you will get more done and will feel a lot less tired at the end of the day.

Make a list of the four or five things you want to get done the next day before you finish your work for the day and when you start the day, begin at the top of the list with the first item.

Don’t start anything else until you have finished the first one and then move on to the second one. This one trick will help you to become way more productive.

Featured photo credit: Unsplash via unsplash.com

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