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Slow Down to Win Customers

Slow Down to Win Customers

Winning new customers and keeping current ones happy isn’t helped by trying to work too fast. Customers are rarely as impressed by sheer speed as they are by clear evidence that you are trying to understand their real needs and make sure you can deal with them fully.

The easiest way to make anyone feel special is to give them your time and undivided attention. By slowing down, giving each customer more attention, and taking the time you and they need to work out what they truly want, you’ll get better results than the people who try to rush through their time with any one customer to hurry on to the next.

The Power of Attention

When someone gives you their full attention, you naturally feel valued and important. It’s an automatic human response. In contrast, if you get the feeling that the other person is paying you scant attention, it passes a clear message that something or someone else is more important than you are.

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It’s fatally easy when you feel harassed and under pressure to deal with other people, even customers, with the greater part of your attention elsewhere. If that is what happens, you will be sending that customer a silent message that, whatever words come out of your mouth, you are actually less interested in them and their needs that you are in something else.

It is a myth that pressure concentrates or focuses the mind. The reverse is true. Under pressure, human minds do not work so well. Anxious brains are far less effective than calm ones. Look at the problems many people experience with examination nerves, or how they become flustered and anxious when they must give an important presentation. No one can think as clearly in a rush as they can when they feel calm and relaxed.

Slowing Down Helps Focus

The best way to restore full focus on the task in hand, or the customer in front of you, is to slow down. Which is better: to rush from client to client, never quite giving any of them your full attention (and so gaining little or no business as they respond to the sense they are of little value), or to deal with fewer clients in a day and give each your full attention? If you take the second course, you can be nearly certain you’ll win more business overall.

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Customers prefer to deal with people and organizations that treat them well and make them feel important. They judge value by how well their needs are met and any problems they have are solved, fully and permanently. They aren’t interested in your sales quota or the pressures you face to make your budget. As far as each customer is concerned, they are the only one, and that’s how they expect, deep down, to be treated.

Quick Fixes Won’t Help

Imagine yourself as a customer with a problem or a concern. Which of these experiences will make you feel better?

  • Before you have even fully explained you problem, the sales person jumps in with a solution. You aren’t convinced he or she even listened to you properly. Besides, their suggestion sounds like an off-the-shelf answer. It works, sort of‚ but it doesn’t quite solve your problem to the full. You suspect you’ve been given the quick fix.
  • The sales person listens carefully, asks questions and seems to have all the time in the world to deal with you and your concerns. When you finish, the sales person asks for a little time to think carefully about what you said to be able to come up with a good solution. A day or so later, the sales person contacts you with a response that exactly fits your problem and leaves you confident it has been solved and you will face no further hassle.

Most sales people know the second approach is right. What prevents them from following it is unreasonable pressure from their own management, who often equate more business with more busyness.

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Time is a Precious Gift

Organizations that drive sales and customer service staff so hard that they cannot spend the necessary time with customers are shooting themselves in both feet. In their mad urge to maximize short-term results, they end by alienating their long-term customer base and driving them to competitors. Winning a new customer is extremely expensive; keeping an existing one saves costs and provides stable and predictable sales—the holy grail of most organizations.

Few gifts are as precious as your time. When you deal with people calmly and without haste, you increase their feelings of our value and their sense of confidence in what you have to offer. The harassed doctor giving each patient five minutes and a prescription will handle scores of people in a day, yet send each one away uncertain about their treatment and worried about the diagnosis. The school teacher facing too many pupils cannot spend enough time with any of them to make a difference to their learning. The overworked sales or customer service professional trying to deal as quickly as possible with current clients to free time to prospect for more, is forced into actions that are very likely to lose business instead of win it. The employer who forces this on them to supposedly save costs is acting in the most shortsighted way imaginable.

Slowing down seems counterintuitive when you are feeling under pressure, but it is nearly always the best way forward. Try it.

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P.S. You may already be aware of ChangeThis: It’s a site that publishes 15-20 page PDF “manifestos” on topics of interest to people who think about their world. To be able to publish a manifesto on ChangeThis, you must first submit a proposal. Visitors to the site then have the opportunity to vote on the manifestos they would most like to see written. Those with the highest number of votes are the ones chosen for publication.

Slow Leadership has submitted a proposal to publish a manifesto. You can find it here. Please go to the site and vote for us! That’s the only way to make sure the manifesto is published. Thanks. We need your help on this one.

Adrian Savage is a writer, an Englishman and a retired business executive. He lives in Tucson, Arizona. You can read his serious thoughts most days at Slow Leadership, the site for everyone who wants to bring back the taste, zest and satisfaction to leadership; and his crazier ones at The Coyote Within.

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Last Updated on June 25, 2019

100 Motivational Quotes That Will Guide You To Massive Success

100 Motivational Quotes That Will Guide You To Massive Success

Below are the 100 most motivational quotes ever. Read them and get motivated for success, and share this post to help your friends get success too!

1. All our dream can come true, if we have the courage to pursue them. – Walt Disney

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    2. Your attitude, not your aptitude, will determine your altitude. – Zig Ziglar

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      3. The Man Who Has Confidence In Himself Gains The Confidence Of Others. – Hasidic Proverb

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        4. What the mind can conceive and believe, it can achieve.– Napoleon Hill

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          5. For me, life is continuously being hungry. The meaning of life is not simply to exist, to survive, but to move ahead, to go up, to achieve, to conquer. – Arnold Schwarzenegger

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            6. What you seek is seeking you. – Rumi

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              7. It is never too late to be what you might have been. —George Eliot

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                8. Don’t worry about failure; you only have to be right once. —Drew Houston

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                  9. The successful warrior is the average man, with laser-like focus. – Bruce Lee

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                    10. I find that the harder I work, the more luck I seem to have. – Thomas Jefferson

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                      11. A journey of a thousand miles begins with a single step. – Lao Tzu

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                        12.The question isn’t who is going to let me; it’s who is going to stop me. – Ayn Rand

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                          13. Live as if you were to die tomorrow. Learn as if you were to live forever. – Mahatma Gandhi

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                            14. The only thing standing between you and your goal is the bullshit story you keep telling yourself as to why you can’t achieve it. –  Jordan Belfort

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                              15. When you can’t change the direction of the wind, just adjust your sails. – H. Jackson Brown Jr

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                                16. Security Is Mostly A Superstition. Life Is Either A Daring Adventure Or Nothing. – Helen Keller

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                                  17. Identify your problems but give your power and energy to solutions. – Tony Robbins

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                                    18. We become what we think about most of the time, and that’s the strangest secret. – Earl Nightingale

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                                      19. Double down on whats working. Cut the rest. – Tai Lopez

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                                        20. The best revenge is massive success. – Frank Sinatra

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                                          21. Tough times never last, but tough people do. – Dr. Robert Schuller

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                                            22. Stop chasing the money and start chasing the passion. Tony Hsieh

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                                              23. I’ve been blessed to find people who are smarter than I am, and they help me to execute the vision I have. – Russell Simmons

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                                                24. The secret of success in life is for a man to be ready for his opportunity when it comes. – Benjamin Disraeli

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                                                  25. Patience, persistence, and perspiration make an unbeatable combination for success. – Napoleon Hill

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                                                    26. If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much. – Jim Rohn

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                                                      27. People who are crazy enough to think they can change the world, are the ones that do. – Rob Siltanen

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                                                        28. Poor people have big TVs. Rich people have a big library. – Jim Rohn

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                                                          29. A friendship founded on business is better than a business founded on friendship. – John D. Rockefeller

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                                                            30. The way to get started is to quit talking and begin doing. – Walt Disney

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                                                              31. The biggest risk is not taking any risk. In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks. – Mark Zuckerburg

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                                                                32. Twenty years from now you will be more disappointed by the things you didn’t do that the ones you did do. So throw off the bowlines. Catch the trade winds in your sails. Explore. Dream. Discover. – Mark Twain

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                                                                  33. Everything you want is out there waiting for you to ask. Everything you want also wants you. But you have to take action to get it.”– Jack Canfield

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                                                                    34. If you don’t stand for something you’ll fall for anything. – Malcolm X

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                                                                      35. Nobody ever wrote down a plan to be broke, fat, lazy. or stupid. Those things are what happen when you don’t have a plan. – Larry Winget

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                                                                        36. Don’t let the fear of losing be greater than the excitement of winning. – Robert Kiyosaki

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                                                                          37. If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results. – Tony Robbins

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                                                                            38. Those who dare to fail miserably can achieve greatly. – John F. Kennedy

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                                                                              39. Reading is to the mind, as exercise is to the body. – Brian Tracy

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                                                                                40. The best reason to start an organization is to make meaning; to create a product or service to make the world a better place. – Guy Kawasaki

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                                                                                  41.You must expect great things of yourself before you can do them. —Michael Jordan

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                                                                                    42. Don’t be afraid to give up the good to go for the great. – John D. Rockefeller

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                                                                                      43. Develop success from failures. Discouragement and failure are two of the surest stepping-stones to success. – Dale Carnegie

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                                                                                        44. The first step toward success is taken when you refuse to be a captive of the environment in which you first find yourself. – Mark Caine

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                                                                                          45. Someone is sitting in the shade today because someone planted a tree a long time ago. —Warren Buffett

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                                                                                            46. Do not let your fire go out, spark by irreplaceable spark in the hopeless swamps of the not-quite, the not-yet, and the not-at-all. Do not let the hero in your soul perish in lonely frustration for the life you deserved and have never been able to reach. The world you desire can be won. It exists.. it is real, it is possible, it’s yours. – Ayr Rand

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                                                                                              47. If you are willing to do more than you are paid to do, eventually you will be paid to do more than you do. – Anonymous

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                                                                                                48. Make each day your masterpiece.  – John Wooden

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                                                                                                  49. You can’t connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust something – your gut, destiny, life, karma, whatever. This approach has never let me down and it has made all the difference in my life. – Steve Jobs

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                                                                                                    50. Knowing Is Not Enough; We Must Apply. Wishing Is Not Enough; We Must Do. – Johann Wolfgang Von Goethe

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                                                                                                      51. If you don’t have a competitive advantage, don’t compete. – Jack Welch

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                                                                                                        52. People who succeed have momentum. The more they succeed, the more they want to succeed, and the more they find a way to succeed. Similarly, when someone is failing, the tendency is to get on a downward spiral that can even become a self-fulfilling prophecy. – Tony Robbins

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                                                                                                          53. You miss 100% of the shots you don’t take. – Wayne Gretzky

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                                                                                                            54. You may have to fight a battle more than once to win it. – Margaret Thatcher

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                                                                                                              55. If you want to make a permanent change, stop focusing on the size of your problems and start focusing on the size of you! – T. Harv Eker

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                                                                                                                56. Be patient with yourself. Self-growth is tender; it’s holy ground. There’s no greater investment. – Stephen Covey

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                                                                                                                  57. Only put off until tomorrow what you are willing to die having left undone. – Pablo Picasso

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                                                                                                                    58 – Doing the best at this moment puts you in the best place for the next moment. – Oprah Winfrey

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                                                                                                                      59. I believe every human has a finite number of heartbeats. I don’t intend to waste any of mine. – Neil Armstrong

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                                                                                                                        60. A goal is a dream with a deadline. – Napoleon Hill

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                                                                                                                          61.You’ll never change your life until you change something you do daily. The secret of your success is found in your daily routine. – John C. Maxwell

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                                                                                                                            62. The more you praise and celebrate your life, the more there is in life to celebrate. – Oprah Winfrey

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                                                                                                                              63. The two most important days in your life are the day you are born and the day you find out why. – Mark Twain

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                                                                                                                                64. Accept responsibility for your life. Know that it is you who will get you where you want to go, no one else. – Les Brown

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                                                                                                                                  65. Amateurs sit and wait for inspiration, the rest of us just get up and go to work. – Stephen King

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                                                                                                                                    66. A strong, positive self-image is the best possible preparation for success. – Joyce Brothers

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                                                                                                                                      67. If your actions inspire others to dream more, learn more, do more and become more, you are a leader. – John Quincy Adams

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                                                                                                                                        68. If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve. – Jeff Bezos

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                                                                                                                                          69. Imagine Your Life Is Perfect In Every Respect; What Would It Look Like? – Brian Tracy

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                                                                                                                                            70. First they ignore you. Then they laugh at you. Then they fight you. Then you win. –  Mahatma Gandhi

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                                                                                                                                              71. Do one thing every day that scares you. – Eleanor Roosevelt

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                                                                                                                                                72. Successful and unsuccessful people do not vary greatly in their abilities. They vary in their desires to reach their potential. – John Maxwell

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                                                                                                                                                  73. It does not matter how slowly you go, so long as you do not stop. – Confucius

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                                                                                                                                                    74. If you don’t build your dream, someone else will hire you to help them build theirs. – Dhirubhai Ambani

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                                                                                                                                                      75. A successful man is one who can lay a firm foundation with the bricks others have thrown at him. – David Brinkley

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                                                                                                                                                        76. Learn to value yourself, which means: fight for your happiness. – Ayr Rand

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                                                                                                                                                          77. When one door closes, another opens; but we often look so long and so regretfully upon the closed door that we do not see the one which has opened for us. – Alexander Graham Bell

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                                                                                                                                                            78. Strive not to be a success, but rather to be of value. – Albert Einstein

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                                                                                                                                                              79. The number one reason people fail in life is because they listen to their friends, family, and neighbors. – Napoleon Hill

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                                                                                                                                                                80. Great minds discuss ideas. Average minds discuss events. Small minds discuss people. – Eleanor Roosevelt

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                                                                                                                                                                  81. The only limit to our realization of tomorrow will be our doubts of today. – Franklin D. Roosevelt

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                                                                                                                                                                    82. If you are not willing to risk the usual, you will have to settle for the ordinary. – Jim Rohn

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                                                                                                                                                                      83. Success is walking from failure to failure with no loss of enthusiasm. – Winston Churchill

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                                                                                                                                                                        84. The price of anything is the amount of life you exchange for it. – Henry David Thoreau

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                                                                                                                                                                          85. Take one idea. Make that one idea your life – think of it, dream of it, and live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success that is the way great spiritual giants are produced. – Swami Vivekananda

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                                                                                                                                                                            86. Whether you think you can or you think you can’t, you’re right. – Henry Ford

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                                                                                                                                                                              87. It always seems impossible until it’s done. – Nelson Mandela

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                                                                                                                                                                                88. Be so good they can’t ignore you. – Steve Martin

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                                                                                                                                                                                  89. If you can’t fly, then run, if you can’t run, then walk, if you can’t walk, then crawl, but whatever you do, you have to keep moving forward. – Martin Luther King Jr.

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                                                                                                                                                                                    90. In the end, we only regret the chance we didn’t take – Lewis Carroll

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                                                                                                                                                                                      91. Don’t compare yourself with anyone in this world… if you do so, you are insulting yourself – Bill Gates

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                                                                                                                                                                                        92. Small daily improvements are the key to staggering long term results – Unknown

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                                                                                                                                                                                          93. Many of life’s failures are people who did not realise how close they were to success when they gave up. – Thomas Edison

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                                                                                                                                                                                            94. Motivation is what gets you started. Habit is what keeps you going – Jim Rohn

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                                                                                                                                                                                              95. The best way to predict the future is to create it – Peter Drucker

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                                                                                                                                                                                                96. It’s not whether you get knocked down, it’s whether you get up. – Vince Lombardi

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                                                                                                                                                                                                  97. The only person you are destined to become is the person you decide to be. – Ralph Waldo Emerson

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                                                                                                                                                                                                    98. Don’t let yesterday take up too much of today. – Will Rogers

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                                                                                                                                                                                                      99.You learn more from failure than from success. Don’t let it stop you. Failure builds character. – Unknown

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                                                                                                                                                                                                        100. Optimism is the one quality more associated with success and happiness than any other. – Brian Tracy

                                                                                                                                                                                                        lastone!!!

                                                                                                                                                                                                          You made it to the end! Are you feeling motivated? Awesome, now share this post with your friends to help them achieve success too.

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