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Quantity Breeds Creativity

Quantity Breeds Creativity
Quantitiy Breeds Creativity

One of the problems with our education system is that it teaches that for most questions there is one correct answer. Examinations with multiple choice questions force the student to try to select the right answer and avoid the wrong ones.

So when our students leave school they are steeped in a system that says find the ‘right answer’ and you have solved the problem. Unfortunately the real world is not like that. For almost every problem there are multiple solutions. We have to unlearn the school approach and instead adopt an attitude of always looking for more and better answers.

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To be really creative you need to generate a large number of ideas before you refine the process down to a few to test out. To make your organization more innovative you have to increase the yield. Why do you need more ideas? Because when you start generating ideas you generate the obvious, easy answers. As you come up with more and more ideas so you produce more wacky, crazy, creative ideas – the kinds that can lead to really radical solutions.

The management guru Gary Hamel talks about ‘corporate sperm count’ – the virility test of how many ideas your business generates. Many managers fear that too many ideas will be unmanageable but the most innovative companies revel in multitudes of ideas.

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The Toyota Corporation in-house suggestion scheme generates around 2 million ideas each year. Even more remarkably, over 90% of the suggestions were implemented. Quantity works.

Thomas Edison was prolific in his experiments. His development of the electric light took over 9000 experiments and that of the storage cell around 50,000. He still holds the record for the most patents – over 1090 in his name. After his death 3500 notebooks full of his ideas and jottings were found. It was the prodigiousness of his output that led to so many breakthroughs. Picasso painted over 20,000 works. Bach composed at least one work a week. The great geniuses produced quantity as well as quality. Sometimes it is only by producing the many that we can produce the great.

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When you start brainstorming or using other creative techniques the best idea might not come in the first 20 or the first 100 ideas. The quality of ideas does not degrade with quantity – often the later ideas are the more radical ones from which a truly lateral solution can be developed.

What do you do when you have a mountain of ideas and suggestions? You sort them, analyse them and try out those with the most potential. The really promising ideas are critically examined from the perspectives of technical feasibility, customer acceptance and profitability. If they pass these hurdles they move rapidly to a prototype phase. They are then tested in the harsh reality of the marketplace where a sort of accelerated Darwinism occurs – only the fittest survive. The interesting ideas should be kept in a database and allowed to incubate. When you revisit them later you may well find that you now see a way to adapt or combine them into something worthwhile.

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More by this author

Paul Sloane

Professional Keynote Speaker, Author, Innovation Expert

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Last Updated on May 20, 2019

How to Prevent Inaction from Leading to Regret

How to Prevent Inaction from Leading to Regret

Time.

When you think of this construct, where do you see your time being spent?

As William Shakespeare famously wrote “I wasted time, and now doth time waste me…”

Have you used your time wisely? Are you where you want to be?

Or do you have unfinished goals to attain… places you want to be, things you still need to do?

The hard truth is, that time once passed cannot be replaced–which is why it is common to hear people say that one should not squander time doing nothing, or delay certain decisions for later. More often than not, the biggest blocker from reaching our goals is often inaction – which is essentially doing nothing, rather than doing something. 

There are many reasons why we may not do something. Most often it boils down to adequate time. We may feel we don’t have enough time, or that it’s never quite the right time to pursue our goals.

Maybe next month, or maybe next year…

And, before you know it, the time has passed and you’re still no where near achieving those goals you dream about. This inaction often leads to strong regret once we look at the situation through hindsight. So, take some time now to reflect on any goal(s) you may have in mind, or hidden at the back of your mind; and, think about how you can truly start working on them now, and not later.

So, how do you start?

Figure Out Your Purpose (Your Main Goal)


The first important step is to figure out your purpose, or your main goal.

What is it that you’re after in life? And, are there any barriers preventing you from reaching your goal? These are good questions to ask when it comes to figuring out how (and for what purpose) you are spending your time.

Your purpose will guide you, and it will ensure your time spent is within the bounds of what you actually want to accomplish.

A good amount of research has been done on how we as humans develop and embrace long-term and highly meaningful goals in our lives. So much so, that having a purpose has connections to reduced stroke, and heart attack. It turns out, our desire to accomplish goals actually has an evolutionary connection–especially goals with a greater purpose to them. This is because a greater purpose often helps both the individual, and our species as a whole, survive.

Knowing why it is you’re doing something is important; and, when you do, it will be easier to budget your time and effort into pursuing after those milestones or tasks that will lead to the accomplishment of your main goal.

Assess Your Current Time Spent

Next comes the actual time usage. Once you know what your main goal is, you’ll want to make the most of the time you have now. It’s good to know how you’re currently spending your time, so that you can start making improvements and easily assess what can stay and what can go in your day to day routine.

For just one day, ideally on a day when you’d like to be more productive, I encourage you to record a time journal, down to the quarter hour if you can manage. You may be quite surprised at how little things—such as checking social media, answering emails that could wait, or idling at the water cooler or office pantry —can add up to a lot of wasted time.

To get you started, I recommend you check out this quick self assessment to assess your current productivity: Want To Know How Much You’re Getting Done In A Day?

Tricks to Tackle Distractions

Once you’ve assessed how you’re currently spending your time, I hope you won’t be in for too big of a shock when you see just how big of an impact distractions and time wasters are in your life.

Every time your mind wanders from your work, it takes an average of 25 minutes and 26 seconds to get into focus again. That’s almost half an hour of precious time every time you entertain a distraction!

Which is why it’s important to learn how to focus, and tackle distractions effectively. Here’s how to do it:

1. Set Time Aside for Focusing

One way to stay focused is to set focused sessions for yourself. During a focused session, you should let people know that you won’t be responding unless it’s a real emergency.

Set your messaging apps and shared calendars as “busy” to reduce interruptions. Think of these sessions as one on one time with yourself so that you can truly focus on what’s important, without external distractions coming your way.

2. Beware of Emails

Emails may sound harmless, but they can come into our inbox continuously throughout the day, and it’s tempting to respond to them as we receive them. Especially if you’re one to check your notifications frequently.

Instead of checking them every time a new notification sounds, set a specific time to deal with your emails at one go. This will no doubt increase your productivity as you’re dealing with emails one after the other, rather than interrupting your focus on another project each time an email comes in.

Besides switching off your email notifications so as not to get distracted, you could also install a Chrome extension called Block Site that helps to stop Gmail notifications coming through at specific times, making it easier for you to manage these subtle daily distractions.

3. Let Technology Help

As much as we are getting increasingly distracted because of technology, we can’t deny it’s many advantages. So instead of feeling controlled by technology, why not make use of disabling options that the devices offer?

Turn off email alerts, app notifications, or set your phone to go straight to voicemail and even create auto-responses to incoming text messages. There are also apps like Forrest that help to increase your productivity by rewarding you each time you focus well, which encourages you to ignore your phone.

4. Schedule Time to Get Distracted

Just as important as scheduling focus time, is scheduling break times. Balance is always key, so when you start scheduling focused sessions, you should also intentionally pen down some break time slots for your mind to relax.

This is because the brain isn’t created to sustain long periods of focus and concentration. The average attention span for an adult is between 15 and 40 minutes. After this time, your likelihood of distractions get stronger and you’ll become less motivated.

So while taking a mental break might seem unproductive, in the long run it makes your brain work more efficiently, and you’ll end up getting more work done overall.

Time is in Your Hands

At the end of the day, we all have a certain amount of time to go all out to pursue our heart’s desires. Whatever your goals are, the time you have now, is in your hands to make them come true.

You simply need to start somewhere, instead of allowing inaction waste your time away, leaving you with regret later on. With a main goal or purpose in mind, you can be on the right track to attaining your desired outcomes.

Being aware of how you spend your time and learning how to tackle common distractions can help boost you forward in completing what’s necessary to reach your most desired goals.

So what are you waiting for? 

Featured photo credit: Photo by Aron Visuals on Unsplash via unsplash.com

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