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Are You a Productive Reader?

Are You a Productive Reader?

Are You a Productive Reader?

    I know you can read. You’re reading this, aren’t you? (If you’re not reading this, never mind.)

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    But are you productively literate? That is, when you read, do you learn anything that you can apply immediately to your life, or do the words and ideas just bounce around your brain’s pleasure areas for a while before disappearing like so many wisps of morning fog?

    Not that there’s anything wrong with reading just for pleasure now and again — by all means, grab a novel and hit the beach. But too often we read important stuff — how-to manuals, business and personal development guides, science and current affairs treatises, and yes, even personal productivity blogs with the same mindset. We read to make us feel good, about what we’ve done or what we could do or what others have done — even about what a smart person we look like reading such a smart book on the subway — and not as an exercise in personal growth.

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    This post is inspired by Seth Godin’s post, How to read a business book, which I linked to earlier this week in our link round-up. Godin — the author of quite a few business books — offers these three tips for reading productively:

    1. Commit to making at least three changes in your life as a result of your reading.
    2. Create todo lists as you read, instead of notes.
    3. When you’re done, give the book away, so someone else can learn from it.

    Godin’s advice applies to more than just business books, I think — imagine committing yourself to making at least one change a week based on your reading at Lifehack, for instance.

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    Here are a few more tips about reading productively:

    • Use an index card as your bookmark. That way you always have something to write on while you’re reading. Go ahead and stick a few post-its to the back for marking significant passages, too.
    • Have expectations. Not about quality, but about content. Before you start, ask yourself, “What do I expect to gain from reading this?”
    • Keep a reading journal. When you finish a book, write down a quick summary of the book, any quotes you highlighted or flagged, and what you learned from it. Or keep a collection of chapter-by-chapter notes — maybe on a blog or wiki. Thursday Bram has some tips on journaling in one of her Lifehack posts.
    • Talk about it. Tell you boss about the new working strategy you just read about. Tell your friends about the interesting history you’re reading. We labor under the misconception that we learn by reading; we don’t. We learn by using what we’ve read.
    • Teach it. You don’t have to be a formal teacher to share your knowledge with those around you who might need it. When you can, take the opportunity to present the information you’ve gleaned: set up a seminar at work, organize a workshop at the local library, etc. This may not be for everyone, but let me tell you: nothing will help you make better sense of a topic than teaching it to others.
    • Pay attention to structure. You can often learn as much from the way the author has organized their information as from the text itself.
      • (Let me give you an example: for several years, I taught anthropology from a textbook that promoted a view of humanity as defined by a group’s relationship with the natural environment. The central part of the book had a chapter on foragers, one on horticulture (small scale farming), one on animal herding, one on agriculture, and finally one on industrialist societies. Then I switched to a textbook that saw political organization as the key element in understanding human behavior. This book devoted its central chapters to the different kinds of political structure: bands, tribes, chiefdoms, and states.)
    • Google it. Nowadays, it’s easy to find authors on the web, who often post new material expanding or correcting their work after it’s published. Check out their websites — even strike up a conversation with the author if you feel like it.
    • Take a moment. People want to read fast, to get it done. That’s why speedreading courses are so popular, despite the fact that you almost never come across anyone who can successfully speedread. The reality is, reading takes time, and learning takes even more. If you only have 20 minutes to read, read for 15 and spend 5 minutes thinking on what you’ve read. If you’re not pressed for time, take long breaks between chapters, even between sections, to reflect.
    • Interrogate. It’s a cliche, but not everything is true just because it was in a book. While developing a Stephen Colbert-like distrust of books is probably overkill, it’s a rather good idea to ask from time to time, “How does the author know this?” and even “Does what s/he’s saying really mean this?”
    • Make a list. Always carry a list of books you want to read or topics you want to read up on. You never know when the opportunity might arise — maybe you stop into a Borders to kill some time between obligations, maybe you notice a new used book store in your neighborhood and want to check it out, maybe someone in your office clears out a box of books from their office, whatever. As you read, add books recommended by the author to your list. (P.S. Mine’s in a tabbed page in my Moleskine. Of course.)
    • Switch it up. Every now and again, read something you wouldn’t normally read. Check out an aisle of the bookstore or library you’ve never been down. Take a friend’s recommendation even if it doesn’t sound very interesting. You might be pleasantly surprised — or you might be challenged to your very core. Either way’s a net gain.
    • Accept defeat.On the other hand, if a book isn’t doing it for you, drop it. Some books are over-hyped pabulum, and there’s no need to feel guilty if you got caught up in the hype. Other books, you just aren’t ready to read yet. Whatever the case, if you’re forcing yourself to get through a book page by page, drop it and move on — you’re not being productive reading like that.

      (Of course, if you’re a student and it’s a required text, you’ll need to read it somehow — make sure you talk to your professor or teacher about the trouble you’re having.)

    Any other advice for more productive reading? Let me and your fellow Lifehack readers know in the comments!

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    Last Updated on January 6, 2021

    14 Ideas on How to Measure Productivity to Make Progress

    14 Ideas on How to Measure Productivity to Make Progress

    Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

    In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

    For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

    For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

    Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

    Knowing this information we can now better determine what course of action to take with salesperson #1.

    Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

    How to Measure Productivity With Management Techniques

    Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

    1. Identify Long and Short-Term Goals

    Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

    For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

    2. Break Down Goals Into Smaller Weekly Objectives

    Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

    Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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    Productivity = number of new customers ÷ number of sales calls made

    3. Create a System

    Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

    This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

    You can do the same thing and just adapt it to your business.

    Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

    Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

    4. Evaluate, Evaluate, Evaluate!

    We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

    If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

    Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

    Just remember that you and your management style contribute directly to your employees’ productivity.

    5. Use a Ratings Scale

    Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

    Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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    It’s also a good way to track long-term progress and growth in areas that need improvement.

    6. Hire “Mystery Shoppers”

    This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

    You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

    You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

    7. Offer Feedback Forms

    Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

    First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

    Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

    You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

    8. Track Cost Effectiveness

    This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

    Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

    Having this information is very useful in forecasting expenses and estimating budgets.

    9. Use Self-Evaluations

    Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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    Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

    10. Monitor Time Management

    This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

    Time Management Tips to Improve Productivity

      The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

      While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

      11. Analyze New Customer Acquisition

      We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

      Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

      For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

      Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

      Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

      From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

      12. Utilize Peer Feedback

      This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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      Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

      Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

      It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

      13. Encourage Innovation and Don’t Penalize Failure

      When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

      Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

      Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

      14. Use an External Evaluator

      Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

      They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

      While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

      Final Thoughts

      These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

      The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

      The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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      Featured photo credit: William Iven via unsplash.com

      Reference

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