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Podcasting for Sharing

Podcasting for Sharing

I’m all about the idea of creating content versus just consuming content. This morning, I listened to Richard Lucic and Zach Pogue from Duke University. They talked about how podcasting really boosted the value of information given BACK by the students. So, instead of a student turning in a five page paper full of garbage, the peer effect of putting out an audio podcast that the entire class would hear was that the student made a much stronger effort to sound like he or she knew what they were talking about.

Podcasting can be audio or video. You can shoot digital camera film, edited down to a size that’s easily portable and in a format that people can view on a portable device. The term basically covers the creation and distribution of portable digital media. (Think phone screens, Sony PSP, video iPods, etc).

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So, can you see the ways your business could use podcasting? You could train a bunch of people at once with instructional information. You could record audio thoughts for the week or day that your sales people could take with them on the road. You could have your field people put together how-to productions and share them around.

All these things are fairly easy to accomplish once one buys a few inexpensive pieces of technology, after a bit of set up, a little bit of training, and some practice. It can be used as a force multiplier. You can send podcasts to prospective customers to share feature points about your products. You can make marketing projects to have your customers recorded for your staff to hear or view and learn from. Imagine putting a videocamera in front of your customers and asking them the cold hard truth about your organization. Think you’ll learn something?

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Here’s another thing. It’s really easy to build other media into a podcast. So, an audio podcast on the right receiving equipment can shoot still images in another stream while you’re listening along. Imagine sending out a small file for someone’s portable media device that gives one installation instructions for your software.

There are lots of ways this technology will be useful to businesses in the coming months and over this year. More and more organizations (especially colleges) are learning about podcasting, and how it can increase their effectiveness. Is it time to consider it for your organization?

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Or better still, are YOU ready and able to help out your organization by showing them the ropes? This is the internet boom of 2006, not Web 2.0, in my mind. Based on what I’m seeing, this space is a very interesting space to watch. What’s your take?

Chris Brogan writes about self-improvement and creativity at [chrisbrogan.com].

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Last Updated on May 16, 2019

The Daily Rituals of 7 Successful CEOs

The Daily Rituals of 7 Successful CEOs

One of my favorite success quotes ever comes from one of the original and most successful ‘CEOs’ of his era: Aristotle. Here’s what he said:

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

This advice is just as sound today as it was when Aristotle first expressed it, way back when. I’m reminded of this at least once a week, when I interview an inspiring author, leader, or successful CEO on my show. I ask my guests a series of questions about what has contributed to their success and their ability to build something meaningful.

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You want to know what nearly all of them say? Almost every time, they respond by telling me that their success is the result of simple habits  enacted day after day.

These quotes from seven successful CEOs demonstrate the daily rituals that have contributed to their success:

1. Promote what you love.

“It’s so much better to promote what you love than to bash what you hate.” – Jessica Alba, CEO of The Honest Company

2. Develop a feedback loop.

“I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better. I think that’s the single best piece of advice: constantly think about how you could be doing things better and questioning yourself.” – Elon Musk, CEO of TESLA Motors

3. Create things that are better, not just “different.”

“Our task today is to find singular ways to create the new things that will make the future not just different, but better—to go from 0 to 1. The essential first step is to think for yourself. Only by seeing our world anew, as fresh and strange as it was to the ancients who saw it first, can we both re-create it and preserve it for the future.” – Peter Thiel, CEO of Palantir and best-selling author of Zero To One.

4. Meditate.

“Meditate. Breathe consciously. Listen. Pay attention. Treasure every moment. Make the connection.” – Oprah Winfrey, CEO of OWN Network

5. Read every day.

“Read 500 pages every day. That’s how knowledge works. It builds up like compound interest.”-Warren Buffet, CEO of investment firm Berkshire-Hathaway

6. Block time for email.

“Set aside a 20- to 30-minute chunk of time two or three times a day for email. Do not check continually through the day.” – Doug Camplejohn, CEO of predictive lead marketing company FlipTop.

7. Make your customers happy.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos, CEO of Amazon.com

Develop the right rituals. Become a successful CEO.

If the majority of these daily habits are new to you, avoid making the crucial mistake of adopting all of these habits at once. Research on habit-formation indicates that lasting habits are formed one at a time.

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For example, let’s say you’re excited about developing the following daily habits:

  • daily reading,
  • daily meditation, and
  • updating your to-do list every night

Let’s say that daily reading is the one that excites you the most out of the three habits noted above. It would be wise of you to begin by choosing and scheduling time to read every day, and then sticking to that time until it becomes a habit. Once it feels effortless and automatic, you’ll know that you’ve turned it into a daily habit. Now you’re ready to install the next habit… and the next… Until before you know it, you’ll start looking in the mirror and seeing the reflection of a successful CEO.

Featured photo credit: Amy Hirschi via unsplash.com

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