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Personal Branding – The Opportunity & Risk

Personal Branding – The Opportunity & Risk

Last month marked the 11-year anniversary of my dad’s death. He was 63 and had been battling cancer for a few years. The last few days of his life were a roller coaster for me and my family. When the doctor gave us the news that it would happen soon, my mother, sisters, and I pretty much lived at the hospital. On the evening of July 25, 2002, sitting by his hospital bed, I watched him take his last breath. It was a surreal experience for me. I was a little down, but wasn’t sad. If I was emotional, it was because my mother and sisters were. I just kind of sat there, supporting my family, and soaking it all in. Though it was an unfortunate event, I wasn’t shocked. To be totally honest, I was surprised it didn’t happen sooner than it did. See, my dad died when I was 24, and for the first 21 years of my life, he was a heavy smoker and hard-core alcoholic.  In my mind, this was the logical outcome of his actions and lifestyle, as was my lack of emotion.

He was very active with me when I was little, taught me how to catch a football, and made it to all of my games. But the memories that are burned into my head and the legacy he left with me is the heavy smoker and hard-core alcoholic who treated his wife and family like crap and was hammered every Christmas.

That is my father’s brand.

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What is your brand today?

If you had the opportunity to interview people around you to find out “who you are,” what would they say?  What words would they use to describe you? What kind of person would they say you are?  Everything you say and do builds your brand.

What brand are you building?

You hear a lot about branding in the business world.  Major organizations like Pepsi, Coke, Nike, McDonald’s, Target, and Walmart give a great deal of attention and spend a ton of money building and preserving their brands. They know consistent branding that associates them with positive things is the key to their success.

Guess what?  It’s the key to your success, too!

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What do you want your brand to be?

When helping people articulate and develop their personal brand, I coach them to consider two things:

  • Values (what’s important to you)
  • Passions (what excites you)

You want your brand to be an honest and genuine reflection of you: what’s in your head and what’s in your heart.  If it isn’t an honest and genuine reflection of you, you aren’t being true to yourself and likely setting yourself up for failure.

For example: I wear my emotions and spirit “on my sleeve.” From the time I was 24, I knew I wanted to spend my life coaching, counseling, speaking, teaching, and/or training. It is extremely important to me (values) that I am providing value to those around me and there is nothing more exciting to me (passion) than working with people and helping them reach their goals.  Throughout this journey I’ve tried to do other things, conform to others’ expectations, and show-up a different way, and it doesn’t work.

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Opportunities & Risks

Being more intentional with your personal brand provides great opportunity, but can also be risky.

When you’re living your life in alignment with your values and passions, you naturally become more confident, and people notice. They might not be sure what to think at first, but the more honest, genuine, and consistent you are, the more they will trust you.  The more honest, genuine, and consistent you are, the greater impact you will have on the people and environments around you. Take a look around you. The average person deals with enough uncertainty, confusion, and insecurity.  Your consistency will give them certainty, consistency, and confidence in you.

For all the great opportunities that being more intentional with your personal brand can give, there are also some risks.  There will be some haters.  There will people who are close to you who are used to you being a certain way. They will see you changing and growing, and they won’t like it.  Now, if you are changing, growing, and becoming a more confident person and they don’t like it, that should be a sign of whether or not you want them in your life. Just know “haters gonna hate.”  Another risk is that this takes commitment. If you are not willing to make a real commitment to your personal brand, you might want to slow down. It goes back to the uncertainty, confusion, and insecurity I referenced above. People have enough of that in their lives. There are a lot of big talkers out there. If you try to show up, but don’t live your brand or are inconsistent, you are just going to be another example of uncertainty, confusion, and insecurity in their mind.  Once you are there, that is a tough hole to climb out of.

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Your personal brand really comes down to how you want to show up in the world and the impact you want to have.

What is the first thing you want people to think of when they hear your name?

If you are not living your life in alignment with that answer, it might be time to evaluate your personal brand.

Your values and passions are a great place to start!

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Last Updated on September 18, 2019

15 Best Organizing Tips For Office Organization and Getting More Done

15 Best Organizing Tips For Office Organization and Getting More Done

You may think that you don’t have time for office organization, but if you really knew how much time that disorganization cost you, you’d reconsider.

Rearranging and moving piles occasionally doesn’t count. Neither does clearing off your desk, if you swipe the mess into a bin, or a desk drawer.

A relatively neat and orderly office space clears the way for higher productivity and less wasted time.

Organizing your office doesn’t have to take days, it can be done a little at a time. In fact, maintaining an organized office is much more effective if you treat it like an on-going project, instead of a massive assault.

So, if you’re ready to get started, the following organizing tips will help you transform your office into an efficient workspace.

1. Purge Your Office

De-clutter, empty, shred, get rid of everything that you don’t need or want. Look around. What haven’t you used in a while?

Take one area at a time. If it doesn’t work, send it out for repair or toss it. If you haven’t used it in months and can’t think of when you’ll actually need it, out it goes. This goes for furniture, equipment, supplies, etc.

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Don’t forget about knick-knacks, plants (real or artificial), and decorations – if they’re covered with dust and make your office look shabby, they’re fair game.

2. Gather and Redistribute

Gather up every item that isn’t where it belongs and put it where it does.

3. Establish Work “Zones”

Decide what type of activity happens in each area of your office. You’ll probably have a main workspace (most likely your desk,) a reference area (filing cabinet, shelves, binders,) and a supply area (closet, shelves or drawers.)

Place the appropriate equipment and supplies are located in the proper area as much as possible.

4. Close Proximity

Position the equipment and supplies that you use most within reach. Things that you rarely use can be stored or put away.

5. Get a Good Labeler

Choose a label maker that’s simple to use. Take the time to label shelves, bins, baskets drawers. Not only will it remind you where things go, but it will also help others who may have a need to find, use, or put away anything in your workspace.

6. Revise Your Filing System

As we move fully into the digital age, the need to store paper files has decreased.

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What can your store digitally? Are you duplicating files? You may be able to eliminate some of the files and folders you’ve used in the past. If you’re storing files on your computer, make sure you are doing regular back-ups.

Here’re some storage ideas for creating a smooth filing system:

  • Create a meeting folder – Put all “items to be discussed” in there along with items that need to be handed off, reports that need to be given, etc. It’ll help you be prepared for meetings and save you stress in the even that a meeting is moved up.
  • Create a WOR folder – So much of our messy papers are things that are on hold until someone else responds or acts. Corral them in a WOR (Waiting on Response) folder. Check it every few days for outstanding actions you may need to follow-up on.
  • Storage boxes – Use inexpensive storage boxes to keep archived files and get them out of your current file space.
  • Magazine boxes – Use magazine boxes or binders to store magazines and catalogs you really want to store. Please make sure you really need them for reference or research, otherwise recycle them, or give away.
  • Reading folder – Designate a file for print articles and documents you want to read that aren’t urgent.
  • Archive files – When a project is complete, put all of the materials together and file them away. Keep your “working folders” for projects in progress.
  • File weekly – Don’t let your filing pile up. Put your papers in a “To File” folder and file everything once a week.

Learn more tips on organizing your files here: How to Organize Your Files for Better Productivity

7. Clear off Your Desk

Remove everything, clean it thoroughly and put back only those items that are essential for daily use.

If you have difficulty declutter stuff, this Declutter Formula will help you throw away stuff without regretting later.

8. Organize your Desktop

Now that you’ve streamlined your desktop, it’s a good idea to organize it.

Use desktop organizers or containers to organize the items on your desk. Use trays for papers, containers for smaller items.

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Don’t forget your computer desktop! Make sure the files or images are all in organized folders. I’d recommend you clear your computer desktop everyday before you leave work.

9. Organize Your Drawers

Put items used together in the same drawer space, stamps with envelopes, sticky pads with notepads, etc.

Use drawer organizers for little items – paper clips, tacks, etc. Use a separate drawer for personal items.

10. Separate Inboxes

If you work regularly with other people, create a folder, tray, or inbox for each.

11. Clear Your Piles

Hopefully with your new organized office, you won’t create piles of paper anymore, but you still have to sort through the old ones.

Go through the pile (a little at a time if necessary) and put it in the appropriate place or dump it.

12. Sort Mails

Don’t just stick mail in a pile to be sorted or rifle through and take out the pieces you need right now. Sort it as soon as you get it – To act, To read, To file, To delegate or hand off. .

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13. Assign Discard Dates

You don’t need to keep every piece of paper indefinitely. Mark on files or documents when they can be tossed or shredded.

Some legal or financial documents must be kept for specified length of time. Make sure you know what those requirements are.

14. Filter Your Emails

Some emails are important to read, others are just not that important.

When you use the filter system to label different types of emails, you know their priority and which to reply first.

Take a look at these tips to achieve inbox zero: The Ultimate Way to get to Inbox Zero

15. Straighten Your Desk

At the end of the day, do a quick straighten, so you have a clean start the next day.

Bottom Line

Use one tip or try them all. The amount of effort you put into creating and maintaining an efficient work area will pay off in a big way.

Instead of spending time looking for things and shuffling piles, you’ll be able to spend your time…well…working and you’ll enjoy being clutter free!

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Featured photo credit: Alesia Kazantceva via unsplash.com

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