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Personal Branding – The Opportunity & Risk

Personal Branding – The Opportunity & Risk

Last month marked the 11-year anniversary of my dad’s death. He was 63 and had been battling cancer for a few years. The last few days of his life were a roller coaster for me and my family. When the doctor gave us the news that it would happen soon, my mother, sisters, and I pretty much lived at the hospital. On the evening of July 25, 2002, sitting by his hospital bed, I watched him take his last breath. It was a surreal experience for me. I was a little down, but wasn’t sad. If I was emotional, it was because my mother and sisters were. I just kind of sat there, supporting my family, and soaking it all in. Though it was an unfortunate event, I wasn’t shocked. To be totally honest, I was surprised it didn’t happen sooner than it did. See, my dad died when I was 24, and for the first 21 years of my life, he was a heavy smoker and hard-core alcoholic.  In my mind, this was the logical outcome of his actions and lifestyle, as was my lack of emotion.

He was very active with me when I was little, taught me how to catch a football, and made it to all of my games. But the memories that are burned into my head and the legacy he left with me is the heavy smoker and hard-core alcoholic who treated his wife and family like crap and was hammered every Christmas.

That is my father’s brand.

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What is your brand today?

If you had the opportunity to interview people around you to find out “who you are,” what would they say?  What words would they use to describe you? What kind of person would they say you are?  Everything you say and do builds your brand.

What brand are you building?

You hear a lot about branding in the business world.  Major organizations like Pepsi, Coke, Nike, McDonald’s, Target, and Walmart give a great deal of attention and spend a ton of money building and preserving their brands. They know consistent branding that associates them with positive things is the key to their success.

Guess what?  It’s the key to your success, too!

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What do you want your brand to be?

When helping people articulate and develop their personal brand, I coach them to consider two things:

  • Values (what’s important to you)
  • Passions (what excites you)

You want your brand to be an honest and genuine reflection of you: what’s in your head and what’s in your heart.  If it isn’t an honest and genuine reflection of you, you aren’t being true to yourself and likely setting yourself up for failure.

For example: I wear my emotions and spirit “on my sleeve.” From the time I was 24, I knew I wanted to spend my life coaching, counseling, speaking, teaching, and/or training. It is extremely important to me (values) that I am providing value to those around me and there is nothing more exciting to me (passion) than working with people and helping them reach their goals.  Throughout this journey I’ve tried to do other things, conform to others’ expectations, and show-up a different way, and it doesn’t work.

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Opportunities & Risks

Being more intentional with your personal brand provides great opportunity, but can also be risky.

When you’re living your life in alignment with your values and passions, you naturally become more confident, and people notice. They might not be sure what to think at first, but the more honest, genuine, and consistent you are, the more they will trust you.  The more honest, genuine, and consistent you are, the greater impact you will have on the people and environments around you. Take a look around you. The average person deals with enough uncertainty, confusion, and insecurity.  Your consistency will give them certainty, consistency, and confidence in you.

For all the great opportunities that being more intentional with your personal brand can give, there are also some risks.  There will be some haters.  There will people who are close to you who are used to you being a certain way. They will see you changing and growing, and they won’t like it.  Now, if you are changing, growing, and becoming a more confident person and they don’t like it, that should be a sign of whether or not you want them in your life. Just know “haters gonna hate.”  Another risk is that this takes commitment. If you are not willing to make a real commitment to your personal brand, you might want to slow down. It goes back to the uncertainty, confusion, and insecurity I referenced above. People have enough of that in their lives. There are a lot of big talkers out there. If you try to show up, but don’t live your brand or are inconsistent, you are just going to be another example of uncertainty, confusion, and insecurity in their mind.  Once you are there, that is a tough hole to climb out of.

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Your personal brand really comes down to how you want to show up in the world and the impact you want to have.

What is the first thing you want people to think of when they hear your name?

If you are not living your life in alignment with that answer, it might be time to evaluate your personal brand.

Your values and passions are a great place to start!

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How to Be Productive: 11 Ways to Be Productive and Happy at Once

How to Be Productive: 11 Ways to Be Productive and Happy at Once

A lack of productivity leads to a lack of happiness.

When you can’t see yourself making progress or getting things done, you get anxious and become stressful.

There are also tons of things that contribute to unhappiness here too: Facebook notifications, emails, texts, and chatty co-workers are just a small fraction of the disruptions we’re bombarded with. These “little things” can stack up fast and lead to hampering your happiness and productivity levels.

Learn how to be productive with the 11 tips below and reclaim your everyday productivity and your happiness, once and for all.

1. Be happy now

Life is too short. No matter what you’re doing or where you are, be happy now. Start by finding something to be grateful for; everyone has at least one thing to be grateful for.

Most of the world still has trouble getting access to clean drinking water… yhat means you can even be grateful for that bottle of Aquafina you’ve got on your desk right now.

2. Finish your day before it starts

Proper planning is the secret to peak productivity, and it’s also a good idea to set daily goals. Get yourself a planning tool and prioritize your daily tasks with it.

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Here’s a smart technique on planning and prioritization: How to Prioritize Right in 10 Minutes and Work 10X Faster

3. Celebrate the small wins

Every time you check off a task from your to-do list, you release a “happy chemical” in your brain called dopamine. This gives you the motivation to move forward and do even more.

For example, after I finish writing this article and I’ve crossed it off my list of things to do today, I’ll get a nice burst of “happy chemicals” releasing in my brain. The best part? Zero side effects!

Learn from here: How To Celebrate Small Wins To Achieve Big Goals

4. Leverage like there’s no tomorrow

Look for ways to use the good old 80/20 rule by identifying tasks that you might be able to outsource or leverage out to a virtual assistant.

Stop wasting time doing things that don’t challenge you or ignite your passion. Hire out or automate anything and everything within your means.

Check out this guide to find out how to start to delegate: How to Delegate Work (the Definitive Guide for Successful Leaders)

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5. Recharge your batteries

Figure out how many hours of sleep your body needs and make sure you get it. Take time to stretch, walk, or relax—you’ll be glad you did.

Here’re some simple ways to relax completely and get rid of stress.

6. Become an early riser

This is one of the most underused productivity “hacks” on the planet. Ever since I decided to start waking up at 5am every day, my productivity levels and happiness have gone up dramatically.

Most people aren’t up that early, so no one can bother you or disrupt you from what you want to do. Use this time to exercise, meditate, or to get a head start on your day.

Not sure how to wake up earlier? Here are 11 Ways To Become an Early Riser Like Most Successful People Do.

7. Do work you’re passionate about

Make it your goal to blur the line between work and play by doing more things you’re passionate about. This promotes happiness both inside and outside of the workplace.

Find what you’re passionate about and do it, or learn how to enjoy what you do with these tips: How to Enjoy What You Are Doing No Matter What

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8. Use time blocks

For example, when I wrote this article, I gave myself a one hour time block. This prevents unnecessary dilly-dallying like updating your Facebook status and checking email.

Use an app like Alarmed to keep you on track.  Here’s a snapshot of the app from my iPhone.

    9. Avoid interruptions

    Interruptions are among the biggest barriers to both productivity and happiness. Every time you’re interrupted in the middle of a task your level of productivity takes a hit.

    We’ve all been there: you’re fully immersed in an important project until all of a sudden the workplace chatterbox appears out of nowhere and starts talking about stuff that doesn’t matter. By the time she’s gone, you’ve already forgotten where you were and it takes 30 minutes to get back on track.

    Avoid this by letting people know that you’ve got important work that’s got to be done.

    Learn more about how to stay focus in this guide: How to Focus and Maximize Your Productivity (the Definitive Guide)

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    10. Shut down the digital disruptions

    iPhones, mailbox notifications, twitter, facebook, and everything that pops, slides, or fades in and out of your screen has got to go. Shut them down and focus.

    It’s as easy as turning off the notifications or scheduling only a specific time to check all these notifications and texts.

    11. Measure your success

    Every now and then, it’s a good idea to measure your results and see how things are coming along.

    How’s your progress? Are you pacing in the right direction? Are things getting better? Worse? It’s always a good idea to track your progress regularly.

    With an app like Rescue Time, you can easily keep track of the time you spend throughout the day. It helps you to find out how much time you’re really on-task and so you can review your progress.

      With these 11 effective ways to improve productivity, you will get more things done timely and become happier.

      Start small and take up each suggestion one by one, you can boost your productivity and create your happiness too.

      Featured photo credit: Pexels via pexels.com

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