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Personal Branding – The Opportunity & Risk

Personal Branding – The Opportunity & Risk

Last month marked the 11-year anniversary of my dad’s death. He was 63 and had been battling cancer for a few years. The last few days of his life were a roller coaster for me and my family. When the doctor gave us the news that it would happen soon, my mother, sisters, and I pretty much lived at the hospital. On the evening of July 25, 2002, sitting by his hospital bed, I watched him take his last breath. It was a surreal experience for me. I was a little down, but wasn’t sad. If I was emotional, it was because my mother and sisters were. I just kind of sat there, supporting my family, and soaking it all in. Though it was an unfortunate event, I wasn’t shocked. To be totally honest, I was surprised it didn’t happen sooner than it did. See, my dad died when I was 24, and for the first 21 years of my life, he was a heavy smoker and hard-core alcoholic.  In my mind, this was the logical outcome of his actions and lifestyle, as was my lack of emotion.

He was very active with me when I was little, taught me how to catch a football, and made it to all of my games. But the memories that are burned into my head and the legacy he left with me is the heavy smoker and hard-core alcoholic who treated his wife and family like crap and was hammered every Christmas.

That is my father’s brand.

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What is your brand today?

If you had the opportunity to interview people around you to find out “who you are,” what would they say?  What words would they use to describe you? What kind of person would they say you are?  Everything you say and do builds your brand.

What brand are you building?

You hear a lot about branding in the business world.  Major organizations like Pepsi, Coke, Nike, McDonald’s, Target, and Walmart give a great deal of attention and spend a ton of money building and preserving their brands. They know consistent branding that associates them with positive things is the key to their success.

Guess what?  It’s the key to your success, too!

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What do you want your brand to be?

When helping people articulate and develop their personal brand, I coach them to consider two things:

  • Values (what’s important to you)
  • Passions (what excites you)

You want your brand to be an honest and genuine reflection of you: what’s in your head and what’s in your heart.  If it isn’t an honest and genuine reflection of you, you aren’t being true to yourself and likely setting yourself up for failure.

For example: I wear my emotions and spirit “on my sleeve.” From the time I was 24, I knew I wanted to spend my life coaching, counseling, speaking, teaching, and/or training. It is extremely important to me (values) that I am providing value to those around me and there is nothing more exciting to me (passion) than working with people and helping them reach their goals.  Throughout this journey I’ve tried to do other things, conform to others’ expectations, and show-up a different way, and it doesn’t work.

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Opportunities & Risks

Being more intentional with your personal brand provides great opportunity, but can also be risky.

When you’re living your life in alignment with your values and passions, you naturally become more confident, and people notice. They might not be sure what to think at first, but the more honest, genuine, and consistent you are, the more they will trust you.  The more honest, genuine, and consistent you are, the greater impact you will have on the people and environments around you. Take a look around you. The average person deals with enough uncertainty, confusion, and insecurity.  Your consistency will give them certainty, consistency, and confidence in you.

For all the great opportunities that being more intentional with your personal brand can give, there are also some risks.  There will be some haters.  There will people who are close to you who are used to you being a certain way. They will see you changing and growing, and they won’t like it.  Now, if you are changing, growing, and becoming a more confident person and they don’t like it, that should be a sign of whether or not you want them in your life. Just know “haters gonna hate.”  Another risk is that this takes commitment. If you are not willing to make a real commitment to your personal brand, you might want to slow down. It goes back to the uncertainty, confusion, and insecurity I referenced above. People have enough of that in their lives. There are a lot of big talkers out there. If you try to show up, but don’t live your brand or are inconsistent, you are just going to be another example of uncertainty, confusion, and insecurity in their mind.  Once you are there, that is a tough hole to climb out of.

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Your personal brand really comes down to how you want to show up in the world and the impact you want to have.

What is the first thing you want people to think of when they hear your name?

If you are not living your life in alignment with that answer, it might be time to evaluate your personal brand.

Your values and passions are a great place to start!

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Last Updated on November 9, 2020

10 Good Habits to Have in Life to Be More Successful

10 Good Habits to Have in Life to Be More Successful

Habits are behaviors and patterns that you showcase by default. Many good habits to have will enable you to carry out crucial activities like taking a shower, brushing your teeth, and getting ready for work. 

Interestingly, you follow this routine every day without thinking twice. Your unconscious daily habits create room for your brain to perform more advanced activities like problem-solving and choosing what book to read.

Everyone has habits, and several of those habits are activated every day. I would classify them into three groups:

  • Habits that you hardly notice as they have become a major part of your life, such as brushing teeth or getting dressed.
  • Good habits to have to be more successful, like eating healthy, exercising, and reading books.
  • Habits that are harmful, like procrastinating, smoking, or overeating.

Good habits are fundamental to becoming successful in life. Yet, as significant as habits are, some lack the knowledge of their capabilities.

While much of the emphasis falls on bad habits to break, it’s just as important to focus on good habits to have and cultivate in your daily routine.

Here, we’ll talk about 10 good habits to have to be more successful in life.

1. Begin Your Day with Meditation

I recommend mindful meditation early in the morning. This practice helps you to place yourself in the present moment. Consequently, it enables you to be mindful of challenging situations during the day.

Different stressors may trigger as you go through the day; meditation helps you to remain calm before taking on the challenges.

Personally, it helps me to devise strategies and think about ideas. Meditation is a good habit to have if you want to be connected to what’s significant in your life.

2. Be Grateful for What You Have

It’s not uncommon to waste time thinking of what’s not enough. You become immersed in those daunting challenges. However, challenges justify the presence of hope. The only strategy you have to stop focusing on your problems is to focus on what you have.

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Gratitude is a time-tested pathway to success, health, and happiness. It redirects your focus to what you have from what you lack. Try writing a list of things you’re grateful for each day in a gratitude journal, or make it a habit to say one thing you’re grateful for when you sit down to dinner with your family.

3. Smile

Can you pause and smile before you continue reading this?

Now, here is what just happened based on research conducted by the Association for Psychological Science; you set a pace for living a happier life when you smile. A genuine smile, or what’s called a Duchenne smile, is a good habit to have if you want to find spiritual, emotional, and mental peace of mind.[1]

Smiling induces the release of molecules that function towards fighting stress. The physiological state of your body determines the state of your mind. When you slouch or frown, your mind takes cues relating to unhappiness and depression. However, once you adjust yourself by putting on a smile, you begin to feel a new level of excitement and vibrancy.

4. Start Your Day With a Healthy Breakfast

Starting your day with a healthy breakfast is a good habit to have and forms a crucial part of your life. Nevertheless, about 31 million Americans skip their breakfast each day.[2]

If you are fed up hearing that breakfast is a crucial component of your day, you are only fighting the truth. If you want to become more successful, you need to “break your fast” with healthy foods every morning.

This habit is not difficult to form if you usually rush out the door every single morning. You can wake up earlier to fix yourself a meal so you don’t break down during the day.

Get inspired by these 20 Healthy Breakfast Choices That Will Save You Time.

5. Exercise Daily

One of the good habits to have is to exercise your body and muscles on a daily basis. You don’t have to run a marathon or lift tons of weights. You only need to engage in activities that oxygenate your blood and inject endorphins in your body, trying to squeeze in at least 15 minutes every day.

Jack Dorsey, the CEO of Twitter, classified exercise as a good habit to maximize his already jam-packed schedule.[3] He said:

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“I wake up by 5, meditate for 30 minutes, seven-minute workout times three, make coffee, and check-in.”

He said on Product Hunt that he follows this routine every day as it gives him a steady-state that empowers him to be more productive.

6. Manage Your Time

Another good habit is the act of managing your time effectively. This goes a long way toward impacting your achievement.

Time management is what separates the successful from the rest of the world as we all possess the same amount of time. How you leverage time determines your potential to succeed in life[4].

Good habits to have: Time management tips

    So how do you manage your time effectively?

    Here’s Jack Dorsey’s recommendation in one of the Techonomy events:

    “I accomplish effective time management by theming my days and practicing self-discipline. These themes help me handle distractions and interactions. If a request or task does not align with the theme for that day, I don’t do it. This sets a cadence for everyone in the company to deliver and evaluate their progress”.

    And this is Dorsey’s weekly theme layout:[5]

    • Monday – Management
    • Tuesday – Product
    • Wednesday – Marketing and growth
    • Thursdays – Developers and partnerships
    • Fridays – Culture and recruiting
    • Saturdays – Taking off
    • Sundays – Reflection, feedback, strategy, and preparing for Monday

    No wonder he was able to run two companies when others were struggling with one job.

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    Check out more time management tips here: 7 Effective Time Management Tips To Maximize Your Productivity

    7. Set Daily Goals With Intentions

    Everyone has goals, whether they relate to business or personal life. The truth is, we’re all tending towards a particular direction. Nevertheless, while long-term goals can offer you direction, it’s your daily goals that help you develop short-term goals that are essential for your success.

    Long-term goals may not give you the motivation you need to keep on, but when you implement your short-term milestones daily, you become fired up, and you can overcome the challenges that come with taking on bigger tasks.

    Here’s the main truth: Successful people don’t set goals without establishing their intentions. According to Jennifer Cohen of Forbes,[6]

    “What helps you to achieve your desired expectation is ensuring intentions accompany your daily goals.”

    8. Seek Inspiration

    It is usually difficult to be inspired for a considerable length of time. Sometimes, you become discouraged and feel like giving up on your goals when things are not working out as intended.

    A practical approach to stay on top of the situation is to inspire yourself each day. When you wake up in the morning (after meditation), watch some motivational videos, and let the story of great leaders inspire you.

    Establish what Anthony Robbins called the “hour of power.” Determine how many minutes you spend, but make it count. Inspiration is the fuel for achievement because when you can conceive it in your mind, you can accomplish it.

    Michal Solowow, an investor and the founder of Mitex, puts it this way[7]:

    “The problems I encounter in everyday life motivate me to find solutions. This is a self-propelling mechanism. Becoming a billionaire was never a motivating factor.”

    9. Save Steadily, Invest With All Prudence

    I can’t exhaust the good habits to have without talking about saving and investing. Most times, you overlook the significance of saving for the future when you are living in your present moment. According to CNBC, a $1000 emergency will propel several Americans into debt.[8]

    However, it is not enough to save, and you must invest your funds and be wise with them. If you pay attention to this now, you will set yourself up for a life of success in the future. Ensure you save at least six months in your emergency account so you can be prepared for any future emergency.

    If you’re looking for a simple way to save money, check out the following video:

    10. Budget and Track Your Spending

    Benjamin Franklin warned of taking the precaution of little expenses. He said:

    “A small leak sinks a great ship.”

    It is easy to discard little expenses, but the truth is they always add up. This happens when you fail to budget.

    Budgeting is a good habit to have, and it can impact your financial life significantly. The money you spend on extravagant lifestyles can be saved and invested in your future instead.

    The Bottom Line

    Endeavor to start developing good habits to have to become more successful as you journey through life. The quicker you cultivate them, the faster you will achieve your goals.

    More About Cultivating Good Habits

    Featured photo credit: Andrijana Bozic via unsplash.com

    Reference

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