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Personal Branding – The Opportunity & Risk

Personal Branding – The Opportunity & Risk

Last month marked the 11-year anniversary of my dad’s death. He was 63 and had been battling cancer for a few years. The last few days of his life were a roller coaster for me and my family. When the doctor gave us the news that it would happen soon, my mother, sisters, and I pretty much lived at the hospital. On the evening of July 25, 2002, sitting by his hospital bed, I watched him take his last breath. It was a surreal experience for me. I was a little down, but wasn’t sad. If I was emotional, it was because my mother and sisters were. I just kind of sat there, supporting my family, and soaking it all in. Though it was an unfortunate event, I wasn’t shocked. To be totally honest, I was surprised it didn’t happen sooner than it did. See, my dad died when I was 24, and for the first 21 years of my life, he was a heavy smoker and hard-core alcoholic.  In my mind, this was the logical outcome of his actions and lifestyle, as was my lack of emotion.

He was very active with me when I was little, taught me how to catch a football, and made it to all of my games. But the memories that are burned into my head and the legacy he left with me is the heavy smoker and hard-core alcoholic who treated his wife and family like crap and was hammered every Christmas.

That is my father’s brand.

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What is your brand today?

If you had the opportunity to interview people around you to find out “who you are,” what would they say?  What words would they use to describe you? What kind of person would they say you are?  Everything you say and do builds your brand.

What brand are you building?

You hear a lot about branding in the business world.  Major organizations like Pepsi, Coke, Nike, McDonald’s, Target, and Walmart give a great deal of attention and spend a ton of money building and preserving their brands. They know consistent branding that associates them with positive things is the key to their success.

Guess what?  It’s the key to your success, too!

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What do you want your brand to be?

When helping people articulate and develop their personal brand, I coach them to consider two things:

  • Values (what’s important to you)
  • Passions (what excites you)

You want your brand to be an honest and genuine reflection of you: what’s in your head and what’s in your heart.  If it isn’t an honest and genuine reflection of you, you aren’t being true to yourself and likely setting yourself up for failure.

For example: I wear my emotions and spirit “on my sleeve.” From the time I was 24, I knew I wanted to spend my life coaching, counseling, speaking, teaching, and/or training. It is extremely important to me (values) that I am providing value to those around me and there is nothing more exciting to me (passion) than working with people and helping them reach their goals.  Throughout this journey I’ve tried to do other things, conform to others’ expectations, and show-up a different way, and it doesn’t work.

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Opportunities & Risks

Being more intentional with your personal brand provides great opportunity, but can also be risky.

When you’re living your life in alignment with your values and passions, you naturally become more confident, and people notice. They might not be sure what to think at first, but the more honest, genuine, and consistent you are, the more they will trust you.  The more honest, genuine, and consistent you are, the greater impact you will have on the people and environments around you. Take a look around you. The average person deals with enough uncertainty, confusion, and insecurity.  Your consistency will give them certainty, consistency, and confidence in you.

For all the great opportunities that being more intentional with your personal brand can give, there are also some risks.  There will be some haters.  There will people who are close to you who are used to you being a certain way. They will see you changing and growing, and they won’t like it.  Now, if you are changing, growing, and becoming a more confident person and they don’t like it, that should be a sign of whether or not you want them in your life. Just know “haters gonna hate.”  Another risk is that this takes commitment. If you are not willing to make a real commitment to your personal brand, you might want to slow down. It goes back to the uncertainty, confusion, and insecurity I referenced above. People have enough of that in their lives. There are a lot of big talkers out there. If you try to show up, but don’t live your brand or are inconsistent, you are just going to be another example of uncertainty, confusion, and insecurity in their mind.  Once you are there, that is a tough hole to climb out of.

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Your personal brand really comes down to how you want to show up in the world and the impact you want to have.

What is the first thing you want people to think of when they hear your name?

If you are not living your life in alignment with that answer, it might be time to evaluate your personal brand.

Your values and passions are a great place to start!

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Last Updated on September 20, 2018

8 Ways to Train Your Brain to Learn Faster and Remember More

8 Ways to Train Your Brain to Learn Faster and Remember More

You go to the gym to train your muscles. You run outside or go for hikes to train your endurance. Or, maybe you do neither of those, but still wish you exercised more.

Well, here is how to train one of the most important parts of your body: your brain.

When you train your brain, you will:

  • Avoid embarrassing situations. You remember his face, but what was his name?
  • Be a faster learner in all sorts of different skills. No problem for you to pick up a new language or new management skill.
  • Avoid diseases that hit as you get older. Alzheimer’s will not be affecting you.

So how to train your brain and improve your cognitive skills?

1. Work your memory

Twyla Tharp, a NYC-based renowned choreographer has come up with the following memory workout:

When she watches one of her performances, she tries to remember the first twelve to fourteen corrections she wants to discuss with her cast without writing them down.

If you think this is anything less than a feat, then think again. In her book The Creative Habit she says that most people cannot remember more than three.

The practice of both remembering events or things and then discussing them with others has actually been supported by brain fitness studies.

Memory activities that engage all levels of brain operation—receiving, remembering and thinking—help to improve the function of the brain.

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Now, you may not have dancers to correct, but you may be required to give feedback on a presentation, or your friends may ask you what interesting things you saw at the museum. These are great opportunities to practically train your brain by flexing your memory muscles.

What is the simplest way to help yourself remember what you see? Repetition.

For example, say you just met someone new:

“Hi, my name is George”

Don’t just respond with, “Nice to meet you”. Instead, say, “Nice to meet you George.”

Got it? Good.

2. Do something different repeatedly

By actually doing something new over and over again, your brain wires new pathways that help you do this new thing better and faster.

Think back to when you were three years old. You surely were strong enough to hold a knife and a fork just fine. Yet, when you were eating all by yourself, you were creating a mess.

It was not a matter of strength, you see. It was a matter of cultivating more and better neural pathways that would help you eat by yourself just like an adult does.

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And guess what? With enough repetition you made that happen!

But how does this apply to your life right now?

Say you are a procrastinator. The more you don’t procrastinate, the more you teach your brain not to wait for the last minute to make things happen.

Now, you might be thinking “Duh, if only not procrastinating could be that easy!”

Well, it can be. By doing something really small, that you wouldn’t normally do, but is in the direction of getting that task done, you will start creating those new precious neural pathways.

So if you have been postponing organizing your desk, just take one paper and put in its right place. Or, you can go even smaller. Look at one piece of paper and decide where to put it: Trash? Right cabinet? Another room? Give it to someone?

You don’t actually need to clean up that paper; you only need to decide what you need to do with it.

That’s how small you can start. And yet, those neural pathways are still being built. Gradually, you will transform yourself from a procrastinator to an in-the-moment action taker.

3. Learn something new

It might sound obvious, but the more you use your brain, the better its going to perform for you.

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For example, learning a new instrument improves your skill of translating something you see (sheet music) to something you actually do (playing the instrument).

Learning a new language exposes your brain to a different way of thinking, a different way of expressing yourself.

You can even literally take it a step further, and learn how to dance. Studies indicate that learning to dance helps seniors avoid Alzheimer’s. Not bad, huh?

4. Follow a brain training program

The Internet world can help you improve your brain function while lazily sitting on your couch. A clinically proven program like BrainHQ can help you improve your memory, or think faster, by just following their brain training exercises.

5. Work your body

You knew this one was coming didn’t you? Yes indeed, exercise does not just work your body; it also improves the fitness of your brain.

Even briefly exercising for 20 minutes facilitates information processing and memory functions. But it’s not just that–exercise actually helps your brain create those new neural connections faster. You will learn faster, your alertness level will increase, and you get all that by moving your body.

Now, if you are not already a regular exerciser, and already feel guilty that you are not helping your brain by exercising more, try a brain training exercise program like Exercise Bliss.

Remember, just like we discussed in #2, by training your brain to do something new repeatedly, you are actually changing yourself permanently.

6. Spend time with your loved ones

If you want optimal cognitive abilities, then you’ve got to have meaningful relationships in your life.  Talking with others and engaging with your loved ones helps you think more clearly, and it can also lift your mood.

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If you are an extrovert, this holds even more weight for you. At a class at Stanford University, I learned that extroverts actually use talking to other people as a way to understand and process their own thoughts.

I remember that the teacher told us that after a personality test said she was an extrovert, she was surprised. She had always thought of herself as an introvert. But then, she realized how much talking to others helped her frame her own thoughts, so she accepted her new-found status as an extrovert.

7. Avoid crossword puzzles

Many of us, when we think of brain fitness, think of crossword puzzles. And it’s true–crossword puzzles do improve our fluency, yet studies show they are not enough by themselves.

Are they fun? Yes. Do they sharpen your brain? Not really.

Of course, if you are doing this for fun, then by all means go ahead. If you are doing it for brain fitness, then you might want to choose another activity

8. Eat right – and make sure dark chocolate is included

Foods like fish, fruits, and vegetables help your brain perform optimally. Yet, you might not know that dark chocolate gives your brain a good boost as well.

When you eat chocolate, your brain produces dopamine. And dopamine helps you learn faster and remember better. Not to mention, chocolate contains flavonols, antioxidants, which also improve your brain functions.

So next time you have something difficult to do, make sure you grab a bite or two of dark chocolate!

The bottom line

Now that you know how to train your brain, it’s actually time to start doing.

Don’t just consume this content and then go on with your life as if nothing has changed. Put this knowledge into action and become smarter than ever!

Featured photo credit: Unsplash via unsplash.com

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