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See How Easily You Can Minimize Distractions and Maximize Efficiency

See How Easily You Can Minimize Distractions and Maximize Efficiency

If you maximize efficiency, you will provide more value to yourself and others. You will meet goals faster and more consistently. You will live a fuller life, whether that means increasing your wealth, leisure time, or time with family. Fortunately, you can max out your efficiency, or “get in the zone,” by following three simple rules: establish a conducive environment, pursue intentional focus, and eliminate inevitable distractions. These key actions direct your focus to the task at hand and minimize attention to distractions.

I teach and lecture at a major university, write scholarly articles and computer programs, and take PhD. level classes. That is just my “day job.” At night, I like to spend time with my wife and our families, read, write for my blog, and participate in outdoor activities. Just like you, I have big dreams and must work efficiently to meet my goals. But I don’t have the will power to relentlessly work long, mind-numbing days. Perhaps you don’t either. If I want to meet my goals, I must work efficiently.

I haven’t always realized this—it’s actually a new insight for me. In the past, I believed the nonsense about “putting in the hours.” The standard advice goes something like this: “Write down all that you need to do and then do it!” This is most unhelpful because I can’t do that. I am too easily distracted.

I realized that to-do lists, while they have their place, are not the key to efficient production. Instead, I simply needed to annihilate the enemy of productivity: distractions. I knew that if I eliminated distractions, then I would achieve my goals and have more time to pursue other interests.

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Since this insight, I’ve reduced that idea of annihilating distractions to three simple keys. If you do these things, then you’ll maximize efficiency.

Establish an Environment that Is Conducive to Productivity

First, you must establish an environment that is conducive to productivity by removing potential distractions. This means that your desk must have nothing except what you need, including your desk drawers and computer desktop. Any unnecessary item in your work area makes you less efficient. It can physically, mentally, and emotionally hamper your productivity. You have to move the book you don’t need to make room for a needed document. The unfinished spreadsheet on your computer desktop distracts your attention and you need a few seconds to re-establish your momentum. Your cluttered desk drawer makes it harder for you to find what you need and adds more stress to your morning.

Decluttering your workspace is simple. Simply take everything in, on, and around your desk, put it into a huge pile, and put back only the things required for your daily tasks. Throw away everything else or store it somewhere else. It’s that simple.

Application: My desk has a computer, lamp, and whatever I’m working on at that moment. That’s it. I also keep my computer desktop uncluttered. I have no permanent icons on my desktop. When I start working on a particular project, I create shortcut icons to the important files and add these to the desktop. When I am done, I delete them. My desk drawer contains only the supplies that I need on a normal work day (pen, highlighter, labeler, stapler, paper clips, alligator clips, and rubber bands). I keep a legal pad and “collection” basket on a shelf below the desk and out of sight. My waste basket sits beside my desk.

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Remove the clutter from your workspace. This frees your mind, allowing you to be more creative and productive by eliminating many potential distractions before your work even begins.

Achieving an Intentional Focus

Focus rarely appears unexpectedly. Instead, it is intentional. You can achieve focus through a willful effort, but only for a limited time. Fortunately, the “limited time” is enough.

Parkinson’s Law tells us that “work expands to fill the time available for its completion.” This law is a consequence of distractions, which continuously steal value from our lives. What could have been two hours writing a blog post and two hours playing Frisbee with my wife turns into four hours of blogging. You must intentionally counteract this tendency.

Contrary to some who recommend strict deadlines for work (i.e. I’ll stop working on this project at 3 p.m.), I recommend working on projects for as long as you like, but working intensely. This gives you needed flexibility to make intuitive judgments about your time as the work moves forward but eliminates feet-dragging. Working in short intense bursts and taking frequent breaks, known as “pulsing,” allows to work efficiently while maintaining your mental energy. You must defeat Parkinson’s law not through strict deadlines but by working intensely or not at all. Commit yourself to working intensely for a manageable period of time, taking a brief break, and then starting over.

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Application: I use the Pomodora technique, working 25 minutes, taking a five minute break, and then repeating. During my short break, I might get a drink of water, check my e-mail or Twitter feed, or step outside. I only have five minutes, so I don’t worry about these activities getting out of hand. These breaks are refreshing and allow me to start another 25 minute session with a renewed focus. I use the Tomate Timer for Ubuntu to manage my sessions; CherryTomato timer is available for Windows and Mac. But it doesn’t matter what software you use, just find a system that works for you.

While working, make sure that you maximize your focus by working in intense, short sessions with deliberate breaks. This leads to tremendous efficiency, gives you more time to pursue other interests, and adds value to your life and others’.

Develop a System for Dealing with Inevitable Distractions

Despite your efforts to build a distraction-free workspace and work in short, focused sessions, distractions appear that you must deal with. You think of an idea for another project or someone interrupts with a bit of important information. You must collect this information for later, but in a way that does not disrupt your current efficiency. I find the collection system proposed by David Allen helpful for this.

When an important distraction appears, you must get that information off your mind quickly, but ensure you deal with it later. I quickly jot down these distractions and toss them into the collection basket that sits on a shelf under my desk. I go through my collection basket a couple of time each day, reliably, efficiently, and deliberately addressing these potentially disruptive distractions.

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Application: While writing this blog post, a couple of other good ideas came to mind. I simply jotted those ideas down and tossed them into my collection basket under my desk. Since then, I’ve added them as post ideas in my Nevernote software. Because I put the ideas into a system that I trusted, I freed my mind to continue working on the current task without trying to remember it for later or taking care of it now.

Distractions are inevitable. You must build a system that allows you to quickly continue your current work session, but ensures the information is stored and used later. A simple collection basket allows you to do this.

You Can Maximize Efficiency and Offer More Value to Yourself and Others.

You can and should work more efficiently. You deserve more than dragging your feet for eight hours every day. Fortunately, efficient work doesn’t require super-human willpower. It simply requires setting yourself up for success. You must take three steps to maximize your efficiency. No step is difficult, but all require deliberate action. First, you must remove potential distractions from your workspace. You need to deal with these distractions before they slow you down. Second, you must work in intense bursts. If you don’t, your work expands to fill the available space, infringing on time for family, leisure, and entrepreneurial side projects. Finally, you must plan for dealing with the unavoidable distractions that might disrupt your otherwise productive sessions. Quickly jotting down the information and tossing it into a collection basket allows you to get back on track while trusting that you’ll take the necessary actions later. Take these steps, maximize your efficiency, and create relentless value.

What do you think? Have I missed any important keys? How have you implemented these ideas? How else do you maximize efficiency?

Featured photo credit:  chess via Shutterstock

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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    Featured photo credit: William Iven via unsplash.com

    Reference

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