Advertising
Advertising

Is Google Ready to Handle Your Business? (Part 1 of 2)

Is Google Ready to Handle Your Business? (Part 1 of 2)

Is Google Ready to Handle Your Business?

    As a big fan of online, Web 2.0 applications, I’ve long followed Google’s ever-increasing stable of web-based services, from Google Docs to Google Voice to Google Reader. Their large and growing collection of online applications and services make it increasingly possible to consider running the bulk of your business using free (or low-cost) Google applications. Even big businesses have gotten in to the act, with mega-corporations like GE giving Google’s Google Apps for Business suite a whirl. And with recent additions to the Google stable such as Postini, an email security and discoverability service, a lot of concerns about security and compliance are finally starting to be addressed.

    Advertising

    Though I don’t actually run a business any bigger than myself, I recently took a look at Google’s offerings and how they could be used in a small- to medium-sized business setting. Here we’ll look at some of the basic tasks businesses need to accomplish — communication, productivity, and promotion — and how Google’s services, both those in their Google Apps package and among their standalone services, can help businesses get the job done – and where Google just doesn’t seem to make the mark.

    Communication

    One of the core functions of any business is communication, both among its employees and with clients, vendors, and the media. Google Apps combines email, chat, calendaring, document creation and editing, and collaboration tools in one suite. Other services include Google Voice (formerly Grand Central), a phone forwarding and voicemail service that also offers cheap outgoing calls.

    Advertising

    Among these services, Gmail is easily the strongest. As part of Google Apps, businesses can quickly set up @yourdomain.com email addresses, each with its own online mailbox. Gmail’s integration with Google’s powerful search technology makes accessing archived information easy, and full POP and IMAP access means you can access email through the desktop client of your choice, including Outlook.

    Online users of Gmail also have access to a variety of features from Google Labs (accessible from the upper right-hand corner in Gmail), such as the ability to save and re-use boilerplate text. The online interface also includes a simple task manager, which is shared with Google Calendar, allowing dated tasks to be placed directly onto your calendar without leaving Gmail. Gmail’s contact management is fairly weak, with nothing like customer relations management (although Salesforce.com users can take advantage of Salesforce for Google Apps, which integrates with Gmail, Google Calendar, Docs, and Google Talk.).

    Advertising

    Postini, a newer Google acquisition, provides rule-based security and email archiving and discoverability for businesses that need to assure HIPAA or Sarbanes-Oxley compliance, or simply need a high level of security on both inbound and outbound messages. Some of Postini’s services are integrated with Google Apps Premier; others must be purchased separately. All of Postini’s features are available as well to non-Gmail users by routing your email through Google’s servers.

    Google Talk is not the most popular IM system out there, but it offers more than enough power for inter-office communication. The service can be accessed through a dedicated client, a pop-up client within Gmail, or third-party clients like Digsby or Pidgin. Voice and video capabilities are decent, but lack the ability to cross over to standard phones like Skype or other VoIP systems.

    Advertising

    Google Voice replaces traditional voice mail and forwarding services, giving users  a single phone number that can be forwarded to one, some, or all of the user’s other phone numbers – or different combinations of phones based on user-created rules. Messages can be picked up through traditional voice mail, or audio files can be sent via email. Unfortunately Google Voice does not offer a business-level service that would allow it to replace a PBX system. Also, at the moment, it is not fully open to the public and requires an invite to sign up.

    For keeping on top of industry news, world events, blogs, Twitter searches, and even information and updates within your organization, the free Google Reader offers perhaps the best RSS reader on the market. Since most apps in the Google suite (as well as other online applications and services) offer a stream of updates via RSS, Reader can easily become the “hub” of your business. To keep tabs on how your business is being discussed on the web, add in feeds from Google Alerts, which allows you to create searches against Google’s web, news, blog, or video search engines, as well as within Google Groups or across all five with a “comprehensive” search. All of them let you know when a particular term shows up in the top 10 (top 20 for Web, top 50 for Google Groups) search results on that term. Google alerts are ideal for tracking how your business or products are being written about on the Web – set them up for your company and brand names, as well as for general searches in your field to keep track of your competition. (Google Alerts can also be sent by email).

    For communication among project groups, try setting up a private list on Google Groups, a free email list management system. Groups can be public or available only to the people you add directly, allowing communication both within your organization and with your public. Like all Google products, the ability to search your archives using Google’s search engine is the strongest point of the service, which is otherwise comparable to other mailing list services like Yahoo Groups.

    In part 2 of this post, I’ll discuss Google’s offerings for productivity and promotion. To be honest, though, Google’s offerings in communication are their strong point; their productivity applications, while useful, tend to be far more limited than similar offerings, even their online competition. I’ll close with a short assessment of where Google’s services may or may not be appropriate choices for small- and medium-sized businesses. See you then!

    More by this author

    How to Take Notes: 3 Effective Note-Taking Techniques 3 Techniques for Setting Priorities Effectively How To Stop Procrastinating and Get Stuff Done Becoming Self-Taught (The How-To Guide) The Science of Setting Goals (And Its Effect on Your Brain)

    Trending in Featured

    1 35 Top Productivity Apps for iPhone (2020 Updated) 2 The Gentle Art of Saying No For a Less Stressful Life 3 What to Do in Free Time? 20 Productive Ways to Use the Time 4 How to Take Notes: 3 Effective Note-Taking Techniques 5 20 Time Management Tips to Super Boost Your Productivity

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on August 6, 2020

    35 Top Productivity Apps for iPhone (2020 Updated)

    35 Top Productivity Apps for iPhone (2020 Updated)

    Over the years here at Lifehack, we’ve discussed plenty of apps that you can use to improve your overall productivity.

    There are certain ones that many of our contributors and editors (past and present) have adopted over the long-term — there are always the stalwarts that stick around. But there are also new apps that crop up every day, adding more and more depth to the app category.

    Some of the apps are incredibly plain and simple, while others are more robust and offer more features than you can shake a stick at. And everyone has the one they prefer.

    It’s been our job (and still is our job) to keep abreast of all of the productivity-type apps out there. As a result — and as a bit of a refresher — we’ve put together a list of 35 best productivity apps for iPhone (all categorized based on their functions) to provide you with an all-in-one resource for you.

    For Getting Things Done

    1. OmniFocus

    This app is, while pricey, considered to be one of the (if not the) most robust and full-featured productivity apps on the market.

    Download it here.

      2. Forest

      Train yourself to put your phone down and stay focused on the task at hand by playing with this planting game. It’s fun and will help you achieve more.

      Download it here.

        3. Things

        Another robust choice, this app is a favorite amongst “productivityists”.[1]

        Download it here.

           

           

          4. Any.Do

          A beautiful-looking app that is both easy on the eyes and your wallet.

          Download it here.

            5. PocketLife Calendar

            This calendar app is specifically designed to be stylish and super easy-to-use. You can organize your life easily with different modern features.

            Download it here.

              6. Asana

              We’ve covered Asana here at Lifehack

              , and it is being actively developed by a strong team committed to making collaborative task management a more efficient and effective experience.

              Download it here.

              Advertising

                7. ToDoist

                This app keeps track of everything – from simple errands to your most important projects – so you can get it all done and enjoy more peace of mind along the way.

                Download it here.

                   

                   

                  8. Calendars 5

                  This calendar app focuses on events that help you to keep track of upcoming events and tasks easily. It has everything you need to organize, track, and complete your to-dos.

                  Download it here.

                    9. Clear – Tasks, Reminders & To-Do Lists

                    A fun and innovative list-making app that relies on swiping and pinching to make things happen. Clear created a lot of buzz when it launched, and might be the perfect to-do list gateway app for many.

                    Download it here.

                      10. Due

                      A robust reminders app that lets you store and maintain reminders of all types. It’s replaced Reminders for me when it comes to the basics, and it’s worth a look if you want to keep the mundane stuff out of your head and cluttering your mind.

                      Download it here.

                        11. Checkmark 2

                        I use this app

                        for location-based reminders (such as groceries I need to get or single items I need to pick up from various locations). Checkmark is simple to use and valuable addition to my productivity arsenal.

                        Download it here.

                          12. TeuxDeux

                          Created by Tina Roth Eisenberg and Fictive Kin — TeuxDeux is simple and incredibly stellar in terms of design. If you like lists (including the popular “Someday Bucket”) and want to associate dates with tasks, then TeuxDeux will be right up your alley.

                          Download it here.

                             

                             

                            Advertising

                            13. Nirvana

                            For the GTD enthusiasts, there’s Nirvana. Straight from the source: “Nirvana frees your mind to focus on actually getting things done. If you’ve had enough of generic to-do lists, it’s time for Nirvana.”

                            Download it here.

                              14. Priorities

                              An elegant-looking task management app that has received decent reviews,[2] this could be the one for you if you’re not a fan of OmniFocus or Things — especially if you need (or want) to share tasks with others.

                              Download it here.

                                For Building Habits

                                15. Productive

                                With this app, you can plan your habits with an easy-to-use interface, schedule habits for any time of the day, set smart reminders for each time of the day, and stay on track with useful feedback. This app is perfect for anyone who wants to build a habit that sticks.

                                Download it here.

                                  16. Habitica: Gamified Taskmanager

                                  You can complete tasks and build habits in a more fun way with this app. Input your Habits, your Daily goals, and your To-Do list, and then create a custom avatar. Check off tasks to level up your avatar and unlock features such as armor, pets, skills, and even quests.

                                  Download it here.

                                    17. Streaks

                                    This app follows the model of the popular “don’t break the chain method” in that you use the app to track how you are donig in the pursuit of your goal. Great for goal-setting — and an easy and elegant interface to boot.

                                    Download it here.

                                      18. Remember The Milk

                                      Another popular to-do list app, Remember The Milk has a huge following. It has plenty to offer, including the ability to share tasks with others.

                                      Download it here.

                                        19. Day One Journal

                                        When it comes to journaling, nothing really beats Day One. Its latest update added a slew of features that will make you want to start making journaling a habit.

                                        Download it here.

                                          For Files Organization

                                          20. Evernote

                                          Touted as the world’s most widely-used productivity app, Evernote is an be used simply as a notetaking app or can be customized to be your GTD app of choice — among other things.

                                          Download it here.

                                          Advertising

                                            21. Pocket

                                            You can save an article, video, or link you want to read or watch later to Pocket from anywhere including your computer, Safari, email, and your favorite apps like Facebook, Twitter, Flipboard, and Feedly.

                                            Download it here.

                                              22. Sync.Me

                                              This app identifies unknown phone calls, warns you from annoying spam calls, and adds a caller picture to your contacts from Facebook, Twitter, and Google+.

                                              Download it here.

                                                23. Droplr

                                                One of the most popular file-sharing apps out there today. Straight from the source: “Stay productive on the go. Droplr for iPhone keeps you in sync and makes sharing on the iPhone natural.”

                                                Download it here.

                                                  24. Dropbox

                                                  Before iCloud, there was Dropbox. And there still is Dropbox, which is still widely used by both Mac and PC users all over the globe. It’s like having a flash drive on your iPhone. A must-have.

                                                  Download it here.

                                                     

                                                    For Working Smarter

                                                    25. Captio

                                                    A simple capture tool. Straight from the developers: “It’s simple. Open Captio and start typing. When you’re done, hit Send. The note is immediately delivered to your email inbox.”

                                                    Download it here.

                                                      26. Drafts

                                                      A tremendous capture tool that allows for simple capture, followed by sending items to various applications such as OmniFocus, Things, and more.

                                                      Download it here.

                                                        27. NoteShelf 2

                                                        This is a perfect note-taking app for you. You can take beautiful handwritten notes, type, annotate PDFs, record audio & create lists. You can organize them into categories or groups.

                                                        Download it here.

                                                          28. Doodle

                                                          This app links directly with the Doodle service, which is one that allows you to plan and organize meetings far more efficiently and effectively. Lifehack contributor Steve Dotto has written about Doodle more in-depth here.

                                                          Advertising

                                                          Download it here.

                                                            29. TextExpander (Legacy)

                                                            I have saved countless hours of time with TextExpander, and despite its inability to be as robust on iOS as it is on the Mac, it is still a worthy app to have in your arsenal.

                                                            Download it here.

                                                              30. Launch Center Pro

                                                              A quick launcher for the iPhone that doesn’t just launch an app…with some of them it can do much more. This app saves you time by launching complex actions in a single tap.

                                                              Download it here.

                                                                31. GoodReader

                                                                This may seem to be an odd one to make this list, but here are plenty of reasons why it is here with this article.

                                                                Download it here.

                                                                  32. LogMeIn

                                                                  Want to be able to control your Mac from wherever you are? Then get this app.

                                                                  Download it here.

                                                                    For Improving Security

                                                                    33. 1Password

                                                                    There is simply no better password manager out there. I’ve even put together a 1Password Emergency Kit worth looking at here.

                                                                    Download it here.

                                                                      34. LastPass Password Manager

                                                                      You can store passwords and logins, create online shopping profiles, generate strong passwords, track personal information in photo and audio notes.

                                                                      All you have to do is remember your LastPass master password, and LastPass auto-fills web browser and app logins for you.

                                                                      Download it here.

                                                                        35. Truecaller

                                                                        Identify and block spammers, search for unknown numbers, and call friends easily with this app. With a community-based spam list from over 250 million users, you’ll need this app.

                                                                        Download it here.

                                                                          There are plenty of other options out there (and we’ve heard from readers in the past as to what they enjoyed using), but these 40 are among the best.

                                                                          Featured photo credit: William Hook via unsplash.com

                                                                          Reference

                                                                          Read Next