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How to Take Smart and Massive Action in 6 Simple Steps

How to Take Smart and Massive Action in 6 Simple Steps


    Every now and then you hear someone saying, “You need to take massive action in order to get stuff done”. While this type of work is something you should strive for, it has also flaws if you follow the advice blindly.

    In fact, I’m willing to say that working like this can actually make you procrastinate and burn your energy levels to zero on the long run, if you don’t pay close attention to what you are doing.

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    Massive action defined

    Let’s first define the term “massive action”. In my understanding it means taking many big and focused action steps at once that can bring you big results in return.

    For example, you could be writing a book. Instead of getting 3 pages ready in a day, you set yourself a goal to write 10 pages instead.

    When you keep working like this, the benefit is obvious; you finish your tasks or projects faster and can move
    quickly  onto other projects.

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    The downside of taking massive action

    The big problem with taking massive action is that if you are taking action for action’s sake, you are going to burn out fast. You are just keeping yourself busy, but you are not getting meaningful things done.

    For instance, you could be promoting your latest blog post by posting it to hundreds of social bookmarking sites out there. Sure, you are taking massive action, but are you getting any results? Are you focusing on your target audience or “just anyone out there”?

    Instead of taking massive action that way, shouldn’t you just focus on a handful of bookmarking sites that are related to your niche and where your target audience hangs out? Even if you just did this, the impact would be much bigger and you would be less-stressed. In addition, you would saved some time.

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    What are the benefits of taking action the smart way?

    Smart massive action means focus – it gives you the reason “why” (why am I taking action?). You are not just taking action, but you also know what that action relates to. The focus comes when you have set goals and when you take action that is related to those goals.

    Taking action the smart way can also be a motivational booster. When you act, you know you are not procrastinating and that improves your self-confidence. Also, when you take action the smart massive way, you see results faster, which make you take even more action.

    Finally, smart massive action means time savings and less stress. This is quite obvious, since you are focusing on very specific actions. The rest of the “stuff” can be dropped out and eliminated.

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    How do you take smart massive action?

    Now that we have looked at the differences between massive and smart massive action and the benefits of doing the things the smart way, let’s discuss how to put this theory into action.

    In order to take smart massive action, you can take the steps below. Don’t worry about the example I’m using and whether it’s realistic of not (I don’t know nothing about the dogs :). The main purpose is just to illustrate the action steps.

    1. Set your main goal you are trying to reach. The crucial part is to define the concrete goal(s) before taking any action. If you take action, know your “why”. This is your target that you are trying to reach when you take smart massive action. For example, if you are passionate about dog training, you could decide to become an authority in dog training market. You have decided to write a book on dog training, because that would increase your recognition amongst the dog lovers and enthusiasts.
    1. Set sub-goals and time limits. To keep you better on track, you need to split your big goal into sub-goals. This way you know your milestones you want to reach and you are able to see better if you are making steady progress. In this dog training example, you could decide that in order to complete your book, you to have the outline of the book ready in the next 7 days. The next sub-goal would be to have 4 chapters ready (of your 8 chapter book) in the next three weeks. The final 4 chapters would be written in the following 3 weeks after that, so the book writing would be completed in 6 weeks.
    1. Eliminate and outsource. One important part of taking smart massive action is to get rid of tasks that you shouldn’t be concerned of. This way, you are reducing the amount of “waste work” and you can focus on the essential tasks in your projects. You love to write, but graphic design is not your thing. Yet, you realize that you have to pay attention to this aspect in your book too, so you decide to outsource the design work. You also decide to outsource the proofreading part as well. (Note: To be even more specific on the dog training topic, you could decide to focus on Beagles only, so you are able to eliminate all the information that is not related to this breed.)
    1. Act! Now it’s time to take your smart massive action! This requires raw work. In fact, even in the situations of “work smart, not hard”, you still need to put some hours in even if you are focusing on the essential tasks only. This means just raw writing part. However, you don’t settle for finishing 3 pages per day, you decide to come up with 5 pages per day. Now you are truly taking smart massive action, because you are doing something that truly matters and relates to your goal. In order to make the writing part even more productive, you decide to use a timer and work in blocks to get more focused work done.
    1. Block some time, get rid of distractions and choose your location. To get more stuff done with less distraction, you have to figure out the times when to do the work, where to work and how to be the least distracted as possible. By doing these three things, you have a clear work structure in place and you are making sure that your action is not interrupted by something that could have been avoided with a little planning. You realize that the best writing times for you are between 06.00 AM and 10.00 AM in the morning and between 5 PM – 9 PM in the evening. You block the time off your calendar and let your spouse and kids know about this. It is quite obvious, that you mute your phone and disconnect from e-mail or instant messaging during the time you are working. In addition, you know that you are at your most productive in your work room during the working hours, so you “isolate” yourself there.
    1. Review your progress and adjust if needed. Once you start working, you may become blind to your work. This causes you to miss the bigger picture (your “why”) and you are doing things you shouldn’t be doing. To prevent this, you review your action steps and progress on a consistent basis (once again, block some time off your calendar). If necessary, you take corrective action that put you back on track. You come to realize that you have been able to produce only 2 pages for your book for a couple of days. You make a careful analysis and realize that you feel tired when you work. You decide to take some power naps but also get your nightly sleeping patterns improved for better alertness and productivity. This action puts you back on track and you feel much better when you do your work.

    As you can see, just taking massive action blindly is not going to take you anywhere. Instead, you should plan you actions a bit, so that you can get the best results in return.

    When you take smart massive action, you are truly making progress on those things that matter.

    (Photo credit: Chess Player Playing via Shutterstock)

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    Timo Kiander

    Productivity Author and Founder of Productive Superdad

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    Last Updated on September 30, 2020

    Effective vs Efficient: What’s the Difference Regarding Productivity?

    Effective vs Efficient: What’s the Difference Regarding Productivity?

    When it comes to being effective vs efficient, there are a lot of similarities, and because of this, they’re often misused and misinterpreted, both in daily use and application.

    Every business should look for new ways to improve employee effectiveness and efficiency to save time and energy in the long term. Just because a company or employee has one, however, doesn’t necessarily mean that the other is equally present.

    Utilizing both an effective and efficient methodology in nearly any capacity of work and life will yield high levels of productivity, while a lack of it will lead to a lack of positive results.

    Before we discuss the various nuances between the word effective and efficient and how they factor into productivity, let’s break things down with a definition of their terms.

    Effective vs Efficient

    Effective is defined as “producing a decided, decisive, or desired effect.” Meanwhile, the word “efficient ” is defined as “capable of producing desired results with little or no waste (as of time or materials).”[1]

    A rather simple way of explaining the differences between the two would be to consider a light bulb. Say that your porch light burned out and you decided that you wanted to replace the incandescent light bulb outside with an LED one. Either light bulb would be effective in accomplishing the goal of providing you with light at night, but the LED one would use less energy and therefore be the more efficient choice.

    Now, if you incorrectly set a timer for the light, and it was turned on throughout the entire day, then you would be wasting energy. While the bulb is still performing the task of creating light in an efficient manner, it’s on during the wrong time of day and therefore not effective.

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    The effective way is focused on accomplishing the goal, while the efficient method is focused on the best way of accomplishing the goal.

    Whether we’re talking about a method, employee, or business, the subject in question can be either effective or efficient, or, in rare instances, they can be both.

    When it comes to effective vs efficient, the goal of achieving maximum productivity is going to be a combination where the subject is effective and as efficient as possible in doing so.

    Effectiveness in Success and Productivity

    Being effective vs efficient is all about doing something that brings about the desired intent or effect[2]. If a pest control company is hired to rid a building’s infestation, and they employ “method A” and successfully completed the job, they’ve been effective at achieving the task.

    The task was performed correctly, to the extent that the pest control company did what they were hired to do. As for how efficient “method A” was in completing the task, that’s another story.

    If the pest control company took longer than expected to complete the job and used more resources than needed, then their efficiency in completing the task wasn’t particularly good. The client may feel that even though the job was completed, the value in the service wasn’t up to par.

    When assessing the effectiveness of any business strategy, it’s wise to ask certain questions before moving forward:

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    • Has a target solution to the problem been identified?
    • What is the ideal response time for achieving the goal?
    • Does the cost balance out with the benefit?

    Looking at these questions, a leader should ask to what extent a method, tool, or resource meets the above criteria and achieve the desired effect. If the subject in question doesn’t hit any of these marks, then productivity will likely suffer.

    Efficiency in Success and Productivity

    Efficiency is going to account for the resources and materials used in relation to the value of achieving the desired effect. Money, people, inventory, and (perhaps most importantly) time, all factor into the equation.

    When it comes to being effective vs efficient, efficiency can be measured in numerous ways[3]. In general, the business that uses fewer materials or that is able to save time is going to be more efficient and have an advantage over the competition. This is assuming that they’re also effective, of course.

    Consider a sales team for example. Let’s say that a company’s sales team is tasked with making 100 calls a week and that the members of that team are hitting their goal each week without any struggle.

    The members on the sales team are effective in hitting their goal. However, the question of efficiency comes into play when management looks at how many of those calls turn into solid connections and closed deals.

    If less than 10 percent of those calls generate a connection, the productivity is relatively low because the efficiency is not adequately balancing out with the effect. Management can either keep the same strategy or take a new approach.

    Perhaps they break up their sales team with certain members handling different parts of the sales process, or they explore a better way of connecting with their customers through a communications company.

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    The goal is ultimately going to be finding the right balance, where they’re being efficient with the resources they have to maximize their sales goals without stretching themselves too thin. Finding this balance is often easier said than done, but it’s incredibly important for any business that is going to thrive.

    Combining Efficiency and Effectiveness to Maximize Productivity

    Being effective vs efficient works best if both are pulled together for the best results.

    If a business is ineffective in accomplishing its overall goal, and the customer doesn’t feel that the service is equated with the cost, then efficiency becomes largely irrelevant. The business may be speedy and use minimal resources, but they struggle to be effective. This may put them at risk of going under.

    It’s for this reason that it’s best to shoot for being effective first, and then work on bringing efficiency into practice.

    Improving productivity starts with taking the initiative to look at how effective a company, employee, or method is through performance reviews. Leaders should make a point to regularly examine performance at all levels on a whole, and take into account the results that are being generated.

    Businesses and employees often succumb to inefficiency because they don’t look for a better way, or they lack the proper tools to be effective in the most efficient manner possible.

    Similar to improving a manager or employee’s level of effectiveness, regularly measuring the resources needed to obtain the desired effect will ensure that efficiency is being accounted for. This involves everything from keeping track of inventory and expenses, to how communication is handled within an organization.

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    By putting in place a baseline value for key metrics and checking them once changes have been made, a company will have a much better idea of the results they’re generating.

    It’s no doubt a step-by-step process. By making concentrated efforts, weakness can be identified and rectified sooner rather than later when the damage is already done.

    Bottom Line

    Understanding the differences between being effective vs efficient is key when it comes to maximizing productivity. It’s simply working smart so that the intended results are achieved in the best way possible. Finding the optimal balance should be the ultimate goal for employees and businesses:

    • Take the steps that result in meeting the solution.
    • Review the process and figure out how to do it better.
    • Repeat the process with what has been learned in a more efficient manner.

    And just like that, effective and efficient productivity is maximized.

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    Featured photo credit: Tim van der Kuip via unsplash.com

    Reference

    [1] Merriam-Webster: effective and efficient
    [2] Mind Tools: Being Effective at Work
    [3] Inc.: 8 Things Really Efficient People Do

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