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How to Be So Good They Can’t Ignore You [Book Review]

How to Be So Good They Can’t Ignore You [Book Review]

Have you ever wondered why no matter what you do, no matter how productive you are, that you’re not getting ahead? Have you ever thought that while you’re good at what you do, you may not be at the level of being “so good they can’t ignore you”?

I remember when I first started my college education in 2007. I was an “older” student and felt that I was much more prepared to get back to school and make something of myself.

That was until I realized that my productivity wasn’t that good.

I didn’t know how to study, concentrate (on the right things), read effectively, and so on. I searched for better ways to get stuff done and came across sites like Lifehack, Lifehacker, 43 Folders, and a little site called Study Hacks. I took to Study Hacks because the author, Cal Newport, was into the same type of industry I was wanting to get into — and he offered a ton of good advice to make me more effective and productive in school.

Newport has taken his advice and research skills to the next level with his new book, So Good They Can’t Ignore You.

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Getting to Be So Good They Can’t Ignore You

The basic premise of Newport’s book is that “skills trump passion” and that the age-old adage of “following your bliss”, quitting your job, and doing what you were destined to do, may not be the best advice. Newport argues that rather than try to find work that promotes what you are passionate about, we should try to build valuable skills that lead to “career capital” which will help us create our dream jobs and careers.

Don’t follow your passion because it could be dangerous

We are all told from a young age that we should “do what makes us happy” and that we should make sure that our jobs reflect who we are. Newport tries to disprove this thinking and then goes a step further explaining how it could be dangerous for some. Instead of chasing our dreams and following what we deem as our passion, we would be better served getting really good at something (develop our skills) and then offer our skills to people who deem them valuable.

    Cal Newport

    Passion Mindset vs. Craftsman Mindset

    This is one of my favorite ideas from the book — an idea that I’ll return to regularly. Newport suggests that to create a good career for ourselves we should adopt a “craftsman mindset” rather than a “passion mindset” that is suggested by the mainstream.

    The craftsman mindset offers “clarity”. That is, we see the work in front of us and the skills that we need to get the job done. When we have this clarity it’s easier to know what to do.

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    The passion mindset is ambiguous and pushes us to discover deeper things within ourselves. Things like “Who am I?” and “what kind of job do I need to do to be a better person?” Many of us have no idea what these things are (the vast majority) so we end up chasing something that may not even exist in our current context. Rather than chase, we can develop skills.

    The best way that Newport describes the two mindsets:

    “The first is the craftsman mindset, which focuses on what you can offer the world. The second is the passion mindset, which instead focuses on what the world can offer you.”

    By following a craftsman mindset Newport says we can develop “career capital”, which can be used as the foundation of creating work that we love.

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    “The Control Trap”

    After creating enough career capital and skill from using your craftsman mindset, Newport says the next thing that tends to happen is that we gain some control over our work, which is sort of like becoming a decision-maker (or even your own boss). While this is what many people dream their careers will eventually offer, there is a trap…a fine line that is associated with control.

    First, Newport says that you can sort of jump into control to quickly. This tends to happen when you think you can start your own business, or make decisions, etc. without enough career capital to back you up. Basically, this is like not having enough experience.

    Second, you can gain so much control that if you are in a more “traditional” job setting, your employer may force you back on a path that takes control away from you.

    The way that Newport suggests to balance this control trap is by weighing what you are trying to do (start a business, trying to gain more control in your company) by weighing its financial viability. Basically, if people are willing to pay you enough to do something that requires more control, then it’s probably a good idea to seek it.

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    Putting it all together

    The idea of the So Good They Can’t Ignore You is something new and fresh that shows us quitting your job so you can start a business on a whim or because it is something you are “passionate” about probably isn’t the best idea.

    But it goes further than that.

    Newport’s book is a plan that can be followed and can be used to create your own career capital and control so you can live a life that is truly satisfying. Rather than wishing and hoping for something that may never come (like your “dream job”), you can instead hone your skills and master your craft at this very moment to create your dream job.

    It’s nice to see someone approach this at a different, and possibly more realistic, angle than many of the career/self-help books do. Instead of finding out who you are, what makes you tick, and what is the perfect job for you, you can work your butt off and create all of that for yourself. This is refreshing and is truly motivating.

    So Good They Can’t Ignore You lives up to its title: it is so good that it can’t be ignored.

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    Last Updated on August 16, 2018

    16 Productivity Secrets of Highly Successful People Revealed

    16 Productivity Secrets of Highly Successful People Revealed

    The same old motivational secrets don’t really motivate you after you’ve read them for the tenth time, do they?

    How about a unique spin on things?

    These 16 productivity secrets of successful people will make you reevaluate your approach to your home, work, and creative lives. Learn from these highly successful people, turn these little things they do into your daily habits and you’ll get closer to success.

    1. Empty your mind.

    It sounds counterproductive, doesn’t it?

    Emptying your mind when you have so much to remember seems like you’re just begging to forget something. Instead, this gives you a clean slate so you’re not still thinking about last week’s tasks.

    Clear your mind and then start thinking only about what you need to do immediately, and then today. Tasks that need to be accomplished later in the week can wait.

    Here’s a guide to help you empty your mind and think sharper:

    How to Declutter Your Mind to Sharpen Your Brain and Fall Asleep Faster

    2. Keep certain days clear.

    Some companies are scheduling “No Meeting Wednesdays,” which means, funnily enough, that no one can hold a meeting on a Wednesday. This gives workers a full day to work on their own tasks, without getting sidetracked by other duties or pointless meetings.

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    This can work in your personal life too, for example if you need to restrict Facebook access or limit phone calls.

    3. Prioritize your work.

    Don’t think every task is created equal! Some tasks aren’t as important as others, or might take less time.

    Try to sort your tasks every day and see what can be done quickly and efficiently. Get these out of the way so you have more free time and brain power to focus on what is more important.

    Lifehack’s CEO has a unique way to prioritize works, take a look at it here:

    How to Prioritize Right in 10 Minutes and Work 10X Faster

    4. Chop up your time.

    Many successful business leaders chop their time up into fifteen-minute intervals. This means they work on tasks for a quarter of an hour at a time, or schedule meetings for only fifteen minutes. It makes each hour seem four times as long, which leads to more productivity!

    5. Have a thinking position.

    Truman Capote claimed he couldn’t think unless he was laying down. Proust did this as well, while Stravinsky would stand on his head!

    What works for others may not work for you. Try to find a spot and position that is perfect for you to brainstorm or come up with ideas.

    6. Pick three to five things you must do that day.

    To Do lists can get overwhelming very quickly. Instead of making a never-ending list of everything you can think of that needs to be done, make daily lists that include just three to five things.

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    Make sure they’re things that need to be done that day, so you don’t keep putting them off.

    7. Don’t try to do too much.

    OK, so I just told you to work every day, and now I’m telling you to not do too much? It might sound like conflicting advice, but not doing too much means not biting off more than you can chew. Don’t say yes to every work project or social engagement and find yourself in way over your head.

    8. Have a daily action plan.

    Don’t limit yourself to a to-do list! Take ten minutes every morning to map out a daily action plan. It’s a place to not only write what needs to be done that day, but also to prioritize what will bring the biggest reward, what will take the longest, and what goals will be accomplished.

    Leave room for a “brain dump,” where you can scribble down anything else that’s on your mind.

    9. Do your most dreaded project first.

    Getting your most dreaded task over with first means you’ll have the rest of the day free for anything and everything else. This also means that you won’t be constantly putting off the worst of your projects, making it even harder to start on it later.

    10. Follow the “Two-Minute Rule.”

    The “Two-Minute Rule” was made famous by David Allen. It’s simple – if a new task comes in and it can be done in two minutes or less, do it right then. Putting it off just adds to your to-do list and will make the task seem more monumental later.

    11. Have a place devoted to work.

    If you work in an office, it’s no problem to say that your cubicle desk is where you work every day.

    But if you work from home, make sure you have a certain area specifically for work. You don’t want files spread out all over the dinner table, and you don’t want to feel like you’re not working just because you’re relaxing on the couch.

    Agatha Christie never wrote at her desk, she wrote wherever she could sit down. Ernest Hemingway wrote standing up. Thomas Wolfe, at 6’6″ tall, used the top of his refrigerator as a desk. Richard Wright wrote on a park bench, rain or shine.

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    Have a space where, when you go there, you know you’re going to work. Maybe it’s a cafe downstairs, the library, or a meeting room. Whenever and wherever works for you, do your works there.

    12. Find your golden hour.

    You don’t have to stick to a “typical” 9–5 schedule!

    Novelist Anne Rice slept during the day and wrote at night to avoid distractions. Writer Jerzy Kosinski slept eight hours a day, but never all at once. He’d wake in the morning, work, sleep four hours in the afternoon, then work more that evening.

    Your golden hour is the time when you’re at your peak. You’re alert, ready to be productive, and intent on crossing things off your to-do list.

    Once you find your best time, protect it with all your might. Make sure you’re always free to do your best uninterrupted work at this time.

    13. Pretend you’re on an airplane.

    It might not be possible to lock everyone out of your office to get some peace and quiet, but you can eliminate some distractions.

    By pretending you’re on an airplane, you can act like your internet access is limited, you’re not able to get something from your bookcase, and you can’t make countless phone calls.

    Eliminating these distractions will help you focus on your most important tasks and get them done without interruption.

    14. Never stop.

    Writers Anthony Trollope and Henry James started writing their next books as soon as they finished their current work in progress.

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    Stephen King writes every day of the year, and holds himself accountable for 2,000 words a day! Mark Twain wrote every day, and then read his day’s work aloud to his family to get their feedback.

    There’s something to be said about working nonstop, and putting out continuous work instead of taking a break. It’s just a momentum that will push you go further./

    15. Be in tune with your body.

    Your mind and body will get tired of a task after ninety minutes to two hours focused on it. Keep this in mind as you assign projects to yourself throughout the day, and take breaks to ensure that you won’t get burned out.

    16. Try different methods.

    Vladimir Nabokov wrote the first drafts of his novels on index cards. This made it easy to rearrange sentences, paragraphs, and chapters by shuffling the cards around.

    It does sound easier, and more fun, than copying and pasting in Word! Once Nabokov liked the arrangement, his wife typed them into a single manuscript.

    Same for you, don’t give up and think that it’s impossible for you to be productive when one method fails. Try different methods until you find what works perfectly for you.

    Featured photo credit: Unsplash via unsplash.com

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