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How to Be So Good They Can’t Ignore You [Book Review]

How to Be So Good They Can’t Ignore You [Book Review]

Have you ever wondered why no matter what you do, no matter how productive you are, that you’re not getting ahead? Have you ever thought that while you’re good at what you do, you may not be at the level of being “so good they can’t ignore you”?

I remember when I first started my college education in 2007. I was an “older” student and felt that I was much more prepared to get back to school and make something of myself.

That was until I realized that my productivity wasn’t that good.

I didn’t know how to study, concentrate (on the right things), read effectively, and so on. I searched for better ways to get stuff done and came across sites like Lifehack, Lifehacker, 43 Folders, and a little site called Study Hacks. I took to Study Hacks because the author, Cal Newport, was into the same type of industry I was wanting to get into — and he offered a ton of good advice to make me more effective and productive in school.

Newport has taken his advice and research skills to the next level with his new book, So Good They Can’t Ignore You.

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Getting to Be So Good They Can’t Ignore You

The basic premise of Newport’s book is that “skills trump passion” and that the age-old adage of “following your bliss”, quitting your job, and doing what you were destined to do, may not be the best advice. Newport argues that rather than try to find work that promotes what you are passionate about, we should try to build valuable skills that lead to “career capital” which will help us create our dream jobs and careers.

Don’t follow your passion because it could be dangerous

We are all told from a young age that we should “do what makes us happy” and that we should make sure that our jobs reflect who we are. Newport tries to disprove this thinking and then goes a step further explaining how it could be dangerous for some. Instead of chasing our dreams and following what we deem as our passion, we would be better served getting really good at something (develop our skills) and then offer our skills to people who deem them valuable.

    Cal Newport

    Passion Mindset vs. Craftsman Mindset

    This is one of my favorite ideas from the book — an idea that I’ll return to regularly. Newport suggests that to create a good career for ourselves we should adopt a “craftsman mindset” rather than a “passion mindset” that is suggested by the mainstream.

    The craftsman mindset offers “clarity”. That is, we see the work in front of us and the skills that we need to get the job done. When we have this clarity it’s easier to know what to do.

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    The passion mindset is ambiguous and pushes us to discover deeper things within ourselves. Things like “Who am I?” and “what kind of job do I need to do to be a better person?” Many of us have no idea what these things are (the vast majority) so we end up chasing something that may not even exist in our current context. Rather than chase, we can develop skills.

    The best way that Newport describes the two mindsets:

    “The first is the craftsman mindset, which focuses on what you can offer the world. The second is the passion mindset, which instead focuses on what the world can offer you.”

    By following a craftsman mindset Newport says we can develop “career capital”, which can be used as the foundation of creating work that we love.

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    “The Control Trap”

    After creating enough career capital and skill from using your craftsman mindset, Newport says the next thing that tends to happen is that we gain some control over our work, which is sort of like becoming a decision-maker (or even your own boss). While this is what many people dream their careers will eventually offer, there is a trap…a fine line that is associated with control.

    First, Newport says that you can sort of jump into control to quickly. This tends to happen when you think you can start your own business, or make decisions, etc. without enough career capital to back you up. Basically, this is like not having enough experience.

    Second, you can gain so much control that if you are in a more “traditional” job setting, your employer may force you back on a path that takes control away from you.

    The way that Newport suggests to balance this control trap is by weighing what you are trying to do (start a business, trying to gain more control in your company) by weighing its financial viability. Basically, if people are willing to pay you enough to do something that requires more control, then it’s probably a good idea to seek it.

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    Putting it all together

    The idea of the So Good They Can’t Ignore You is something new and fresh that shows us quitting your job so you can start a business on a whim or because it is something you are “passionate” about probably isn’t the best idea.

    But it goes further than that.

    Newport’s book is a plan that can be followed and can be used to create your own career capital and control so you can live a life that is truly satisfying. Rather than wishing and hoping for something that may never come (like your “dream job”), you can instead hone your skills and master your craft at this very moment to create your dream job.

    It’s nice to see someone approach this at a different, and possibly more realistic, angle than many of the career/self-help books do. Instead of finding out who you are, what makes you tick, and what is the perfect job for you, you can work your butt off and create all of that for yourself. This is refreshing and is truly motivating.

    So Good They Can’t Ignore You lives up to its title: it is so good that it can’t be ignored.

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    Last Updated on December 7, 2018

    10 Steps For Success: Applying The Power Of Your Subconscious Mind

    10 Steps For Success: Applying The Power Of Your Subconscious Mind

    How big is the gap between you and your success?

    What is the difference between successful people and unsuccessful people?

    It is as simple as this: successful people think and talk about what they are creating, and unsuccessful people focus on and talk about what they’re lacking.

    So how do you bridge that gap between wanting success and having your success? Let’s make an important distinction. You see, there is a big difference between “Wanting” and “Having” something.

    Wanting: means lacking or absent. Deficient in some part, thing or aspect.

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    Having: means to possess, to hold, to get, to receive, to experience.

    You can have one OR the other, but not both at the same time with any particular object of your desire. You either have it or you don’t.

    When it comes to your subconscious, if you’re focusing on the “wanting”, i.e. the not having, guess what, you will build stronger neural networks in your brain around the “wanting.” However, through the power of your subconscious mind, you can focus on the “having” as if it has already happened. Research has shown that your brain doesn’t know the difference between what you’re visualizing inside your mind versus what is happening out there in your reality.

    This is a regular practice of elite athletes. They spend as much timing creating the internal mental imagery of their success playing out as they do actually physically practicing. This helps create both the neural pathways in their brain and the muscle memory to consistently deliver on that success.

    Here are 10 “brain hack” steps for success that you can take to create your version of a happy life. Make these steps a regular habit, and you will be astonished at the results.

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    Step 1: Decide exactly what you want to create and have

    This is usually the biggest problem that people have. They don’t know what they want and then they’re surprised when they don’t get it.

    Step 2: Write down your goal clearly in every technicolor detail

    A goal that is not written down is merely a wish. When you write it down in full detail, you signal to your subconscious mind that you really want to accomplish this particular goal.

    Step 3: Write your goal in simple, present tense words

    …that a three year old can understand on a three-by-five index card and carry it with you. Read it each morning after you awake and just before you go to sleep.

    Step 4: Backwards planning

    See your goal achieved and identify all the steps required that it took to bring it to life. Making a list of all these steps intensifies your desire and deepens your belief that the attainment of the goal is already happening.

    Step 5: Resolve to take at least one step every day from one of the items on your list

    Do something every day, even if it is just one baby step, that moves you toward your goal so you can maintain your momentum.

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    Step 6: Visualize your goal repeatedly

    See it in your mind’s eye as though it were already a reality. The more clear and vivid your mental picture of your goal, the faster it will come into your life.

    Step 7: Feel the feeling of success as if your goal were realized at this very moment

    Feel the emotion of happiness, satisfaction, and pleasure that you would have once you have achieved your goal. Visualize and feel this success for at least 20 seconds at a time.

    Step 8: “Fake it till you make it!”

    Confidently behave as if your subconscious mind was already bringing your goal into reality. Accept that you are moving toward your goal and it is moving toward you.

    Step 9: Relax your mind

    Take time to breathe, pray or mediate each day. Disengage the stress response and engage the relaxation response. A quiet state of mind allows your brain to access newly formed neural pathways.

    Step 10: Release your goal to your subconscious mind

    When you turn your goal over to the power of the universe and just get out of the way, you will always know the right actions to take at the right time.

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    Starting today, try tapping into the incredible power of your subconscious mind.Start with just one goal or idea, and practice it continually until you succeed in achieving that goal. Make it a game and have fun with it! The more lightly you hold it, the easier it will be to achieve. By doing so, you will move from the “positive thinking” of the hopeful person to the “positive knowing” of the totally successful person.

    Hit reply and let me know what you’re creating!

    To your success!

    Featured photo credit: use-your-brain-markgraf via mrg.bz

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