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How to Be So Good They Can’t Ignore You [Book Review]

How to Be So Good They Can’t Ignore You [Book Review]

Have you ever wondered why no matter what you do, no matter how productive you are, that you’re not getting ahead? Have you ever thought that while you’re good at what you do, you may not be at the level of being “so good they can’t ignore you”?

I remember when I first started my college education in 2007. I was an “older” student and felt that I was much more prepared to get back to school and make something of myself.

That was until I realized that my productivity wasn’t that good.

I didn’t know how to study, concentrate (on the right things), read effectively, and so on. I searched for better ways to get stuff done and came across sites like Lifehack, Lifehacker, 43 Folders, and a little site called Study Hacks. I took to Study Hacks because the author, Cal Newport, was into the same type of industry I was wanting to get into — and he offered a ton of good advice to make me more effective and productive in school.

Newport has taken his advice and research skills to the next level with his new book, So Good They Can’t Ignore You.

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Getting to Be So Good They Can’t Ignore You

The basic premise of Newport’s book is that “skills trump passion” and that the age-old adage of “following your bliss”, quitting your job, and doing what you were destined to do, may not be the best advice. Newport argues that rather than try to find work that promotes what you are passionate about, we should try to build valuable skills that lead to “career capital” which will help us create our dream jobs and careers.

Don’t follow your passion because it could be dangerous

We are all told from a young age that we should “do what makes us happy” and that we should make sure that our jobs reflect who we are. Newport tries to disprove this thinking and then goes a step further explaining how it could be dangerous for some. Instead of chasing our dreams and following what we deem as our passion, we would be better served getting really good at something (develop our skills) and then offer our skills to people who deem them valuable.

    Cal Newport

    Passion Mindset vs. Craftsman Mindset

    This is one of my favorite ideas from the book — an idea that I’ll return to regularly. Newport suggests that to create a good career for ourselves we should adopt a “craftsman mindset” rather than a “passion mindset” that is suggested by the mainstream.

    The craftsman mindset offers “clarity”. That is, we see the work in front of us and the skills that we need to get the job done. When we have this clarity it’s easier to know what to do.

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    The passion mindset is ambiguous and pushes us to discover deeper things within ourselves. Things like “Who am I?” and “what kind of job do I need to do to be a better person?” Many of us have no idea what these things are (the vast majority) so we end up chasing something that may not even exist in our current context. Rather than chase, we can develop skills.

    The best way that Newport describes the two mindsets:

    “The first is the craftsman mindset, which focuses on what you can offer the world. The second is the passion mindset, which instead focuses on what the world can offer you.”

    By following a craftsman mindset Newport says we can develop “career capital”, which can be used as the foundation of creating work that we love.

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    “The Control Trap”

    After creating enough career capital and skill from using your craftsman mindset, Newport says the next thing that tends to happen is that we gain some control over our work, which is sort of like becoming a decision-maker (or even your own boss). While this is what many people dream their careers will eventually offer, there is a trap…a fine line that is associated with control.

    First, Newport says that you can sort of jump into control to quickly. This tends to happen when you think you can start your own business, or make decisions, etc. without enough career capital to back you up. Basically, this is like not having enough experience.

    Second, you can gain so much control that if you are in a more “traditional” job setting, your employer may force you back on a path that takes control away from you.

    The way that Newport suggests to balance this control trap is by weighing what you are trying to do (start a business, trying to gain more control in your company) by weighing its financial viability. Basically, if people are willing to pay you enough to do something that requires more control, then it’s probably a good idea to seek it.

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    Putting it all together

    The idea of the So Good They Can’t Ignore You is something new and fresh that shows us quitting your job so you can start a business on a whim or because it is something you are “passionate” about probably isn’t the best idea.

    But it goes further than that.

    Newport’s book is a plan that can be followed and can be used to create your own career capital and control so you can live a life that is truly satisfying. Rather than wishing and hoping for something that may never come (like your “dream job”), you can instead hone your skills and master your craft at this very moment to create your dream job.

    It’s nice to see someone approach this at a different, and possibly more realistic, angle than many of the career/self-help books do. Instead of finding out who you are, what makes you tick, and what is the perfect job for you, you can work your butt off and create all of that for yourself. This is refreshing and is truly motivating.

    So Good They Can’t Ignore You lives up to its title: it is so good that it can’t be ignored.

    More by this author

    CM Smith

    A technologist and writer who shares advice on personal productivity, creativity and how to use technology to get things done.

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    Last Updated on February 21, 2019

    How to Stop Information Overload

    How to Stop Information Overload

    Information overload is a creature that has been growing on the Internet’s back since its beginnings. The bigger the Internet gets, the more information there is. The more quality information we see, the more we want to consume it. The more we want to consume it, the more overloaded we feel.

    This has to stop somewhere. And it can.

    As the year comes to a close, there’s no time like the present to make the overloading stop.

    But before I explain exactly what I mean, let’s discuss information overload in general.

    How Serious Is Information Overload?

    The sole fact that there’s more and more information published online every single day is not the actual problem. Only the quality information becomes the problem.

    This sounds kind of strange…but bear with me.

    When we see some half-baked blog posts we don’t even consider reading, we just skip to the next thing. But when we see something truly interesting — maybe even epic — we want to consume it.

    We even feel like we have to consume it. And that’s the real problem.

    No matter what topic we’re interested in, there are always hundreds of quality blogs publishing entries every single day (or every other day). Not to mention all the forums, message boards, social news sites, and so on.

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    The amount of epic content on the Internet these days is so big that it’s virtually impossible for us to digest it all. But we try anyway.

    That’s when we feel overloaded. If you’re not careful, one day you’ll find yourself reading the 15th blog post in a row on some nice WordPress tweaking techniques because you feel that for some reason, “you need to know this.”

    Information overload is a plague. There’s no vaccine, there’s no cure. The only thing you have is self-control.

    Luckily, you’re not on your own. There are some tips you can follow to protect yourself from information overload and, ultimately, fight it.

    But first, admit that information overload is really bad for you.

    Why Information Overload Is Bad for You

    Information overload stops you from taking action. That’s the biggest problem here.

    When you try to consume more and more information every day, you start to notice that even though you’ve been reading tons of articles, watching tons of videos and listening to tons of podcasts, the stream of incoming information seems to be infinite.

    Therefore, you convince yourself that you need to be on a constant lookout for new information if you want to be able to accomplish anything in your life, work and/or passion. The final result is that you are consuming way too much information, and taking way too little action because you don’t have enough time for it.

    The belief that you need to be on this constant lookout for information is just not true.

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    You don’t need every piece of advice possible to live your life, do your work or enjoy your passion.

    How to Stop Information Overload (And Start to Achieve More)

    So how to recognize the portion of information that you really need? Start with setting goals.

    1. Set Your Goals

    If you don’t have your goals put in place, you’ll be just running around grabbing every possible advice and thinking that it’s “just what you’ve been looking for.”

    Setting goals is a much more profound task than just a way to get rid of information overload. Now by “goals” I don’t mean things like “get rich, have kids, and live a good life”. I mean something much more within your immediate grasp. Something that can be achieved in the near future — like within a month (or a year) at most.

    Basically, something that you want to attract to your life, and you already have some plan on how you’re going to make it happen. So no hopes and dreams, just actionable, precise goals.

    Then once you have your goals, they become a set of strategies and tactics you need to act upon.

    2. Know What to Skip When Facing New Information

    Once you have your goals, plans, strategies and tasks, you can use them to decide what information is really crucial.

    First of all, if the information you’re about to read has nothing to do with your current goals and plans, then skip it. You don’t need it.

    If it does, then ask yourself these questions:

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    • Will you be able to put this information into action immediately?
    • Does it have the potential to maybe alter your nearest actions/tasks?
    • Is it so incredible that you absolutely need to take action on it right away?

    If the information is not actionable in a day or two, then skip it.

    (You’ll forget about it anyway.)

    And that’s basically it. Digest only what can be used immediately. If you have a task that you need to do, consume only the information necessary for getting this one task done, nothing more.

    You need to be focused in order to have clear judgment, and be able to decide whether some piece of information is mandatory or redundant.

    Self-control comes handy too. It’s quite easy to convince yourself that you really need something just because of poor self-control. Try to fight this temptation, and be as ruthless about it as possible – if the information is not matching your goals and plans, and you can’t take action on it in the near future, then SKIP IT.

    3. Be Aware of the Minimal Effective Dose

    There’s a thing called the MED – Minimal Effective Dose. I was first introduced to this idea by Tim Ferriss. In his book The 4-Hour BodyTim illustrates the minimal effective dose by talking about medical drugs.

    Everybody knows that every pill has a MED, and after that specific dose, no other positive effects occur, only some negative side effects if you overdose big.

    Consuming information is somewhat similar. You need just a precise amount of it to help you to achieve your goals and put your plans into life.

    Everything more than that amount won’t improve your results any further. And if you try to consume too much of it, it will eventually stop you from taking any action altogether.

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    4. Don’t Procrastinate by Consuming More Information

    Probably one of the most common causes of consuming ridiculous amounts of information is the need to procrastinate. By reading yet another article, we often feel that we are indeed working, and that we’re doing something good – we’re learning, which in result will make us a more complete and educated person.

    This is just self-deception. The truth is we’re simply procrastinating. We don’t feel like doing what really needs to be done – the important stuff – so instead we find something else, and convince ourselves that “that thing” is equally important. Which is just not true.

    Don’t consume information just for the sake of it. It gets you nowhere.

    The focus of this article is not on how to stop procrastinating, but if you’re having such issue, I recommend you read this:

    Procrastination – A Step-By-Step Guide to Stop Procrastinating

    Summing It Up

    As you can see, information overload can be a real problem and it can have a sever impact on your productivity and overall performance.

    I know I have had my share of problems with it (and probably still have from time to time). But creating this simple set of rules helps me to fight it, and to keep my lizard brain from taking over.

    I hope it helps you too, especially as we head into a new year with a new chance at setting ourselves up for success.

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    Featured photo credit: Pexels via pexels.com

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