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How to Be So Good They Can’t Ignore You [Book Review]

How to Be So Good They Can’t Ignore You [Book Review]

Have you ever wondered why no matter what you do, no matter how productive you are, that you’re not getting ahead? Have you ever thought that while you’re good at what you do, you may not be at the level of being “so good they can’t ignore you”?

I remember when I first started my college education in 2007. I was an “older” student and felt that I was much more prepared to get back to school and make something of myself.

That was until I realized that my productivity wasn’t that good.

I didn’t know how to study, concentrate (on the right things), read effectively, and so on. I searched for better ways to get stuff done and came across sites like Lifehack, Lifehacker, 43 Folders, and a little site called Study Hacks. I took to Study Hacks because the author, Cal Newport, was into the same type of industry I was wanting to get into — and he offered a ton of good advice to make me more effective and productive in school.

Newport has taken his advice and research skills to the next level with his new book, So Good They Can’t Ignore You.

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Getting to Be So Good They Can’t Ignore You

The basic premise of Newport’s book is that “skills trump passion” and that the age-old adage of “following your bliss”, quitting your job, and doing what you were destined to do, may not be the best advice. Newport argues that rather than try to find work that promotes what you are passionate about, we should try to build valuable skills that lead to “career capital” which will help us create our dream jobs and careers.

Don’t follow your passion because it could be dangerous

We are all told from a young age that we should “do what makes us happy” and that we should make sure that our jobs reflect who we are. Newport tries to disprove this thinking and then goes a step further explaining how it could be dangerous for some. Instead of chasing our dreams and following what we deem as our passion, we would be better served getting really good at something (develop our skills) and then offer our skills to people who deem them valuable.

    Cal Newport

    Passion Mindset vs. Craftsman Mindset

    This is one of my favorite ideas from the book — an idea that I’ll return to regularly. Newport suggests that to create a good career for ourselves we should adopt a “craftsman mindset” rather than a “passion mindset” that is suggested by the mainstream.

    The craftsman mindset offers “clarity”. That is, we see the work in front of us and the skills that we need to get the job done. When we have this clarity it’s easier to know what to do.

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    The passion mindset is ambiguous and pushes us to discover deeper things within ourselves. Things like “Who am I?” and “what kind of job do I need to do to be a better person?” Many of us have no idea what these things are (the vast majority) so we end up chasing something that may not even exist in our current context. Rather than chase, we can develop skills.

    The best way that Newport describes the two mindsets:

    “The first is the craftsman mindset, which focuses on what you can offer the world. The second is the passion mindset, which instead focuses on what the world can offer you.”

    By following a craftsman mindset Newport says we can develop “career capital”, which can be used as the foundation of creating work that we love.

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    “The Control Trap”

    After creating enough career capital and skill from using your craftsman mindset, Newport says the next thing that tends to happen is that we gain some control over our work, which is sort of like becoming a decision-maker (or even your own boss). While this is what many people dream their careers will eventually offer, there is a trap…a fine line that is associated with control.

    First, Newport says that you can sort of jump into control to quickly. This tends to happen when you think you can start your own business, or make decisions, etc. without enough career capital to back you up. Basically, this is like not having enough experience.

    Second, you can gain so much control that if you are in a more “traditional” job setting, your employer may force you back on a path that takes control away from you.

    The way that Newport suggests to balance this control trap is by weighing what you are trying to do (start a business, trying to gain more control in your company) by weighing its financial viability. Basically, if people are willing to pay you enough to do something that requires more control, then it’s probably a good idea to seek it.

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    Putting it all together

    The idea of the So Good They Can’t Ignore You is something new and fresh that shows us quitting your job so you can start a business on a whim or because it is something you are “passionate” about probably isn’t the best idea.

    But it goes further than that.

    Newport’s book is a plan that can be followed and can be used to create your own career capital and control so you can live a life that is truly satisfying. Rather than wishing and hoping for something that may never come (like your “dream job”), you can instead hone your skills and master your craft at this very moment to create your dream job.

    It’s nice to see someone approach this at a different, and possibly more realistic, angle than many of the career/self-help books do. Instead of finding out who you are, what makes you tick, and what is the perfect job for you, you can work your butt off and create all of that for yourself. This is refreshing and is truly motivating.

    So Good They Can’t Ignore You lives up to its title: it is so good that it can’t be ignored.

    More by this author

    CM Smith

    A technologist and writer who shares advice on personal productivity, creativity and how to use technology to get things done.

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    Last Updated on December 2, 2019

    How to Develop Mental Toughness And Stay Strong

    How to Develop Mental Toughness And Stay Strong

    Are you the kind of person who wants to achieve massive success in your life? Do you have the mental toughness to make that happen?

    I think we can all agree that no matter your ambitions, achieving success can be difficult; and over time, the daily grind can take a toll on your physical, mental, and emotional energy.

    Achievers and high performers from all walks of life face ups and downs along the path to success—they face failure, burnout, discouragement, fatigue, self-limiting beliefs, stress, and so much more.

    How do some people continually strive towards their personal goals year after year while others give up on them? How do those people stay strong and persevere when there is so much stacked against them?

    Studies now show that mental strength is a critical key to success. If you haven’t read Angela Duckworth’s book Grit, you should. In it, she shows that “the secret to outstanding achievement is not talent but a special blend of passion and persistence she calls ‘grit.’” In other words, mental toughness plays a significant role when it comes to achieving goals.

    Sometimes, our goals wear us down and leave us feeling exhausted. Other times, our goals get difficult, and success seems impossible, so we lose hope, become discouraged, and want to quit.

    At its core, mental toughness is simply the ability to stick to something when the going gets tough. People with high levels of mental toughness can push beyond these obstacles and forge a path towards success while those with lower levels of mental toughness may abandon their dreams.

    Want to know the good news?

    No matter who you are, what you’ve been told, or what you currently believe, you can develop the mental toughness you need to be successful.

    All you need to do is learn to develop a positive mindset, focus on your why, and utilize the people around you for support.

    1. Develop a Positive Mindset

    If you’re going to increase your mental toughness, the first thing you have to do is focus on building a strong, positive mindset.

    According to the Cleveland Clinic, the average person has 60,000 thoughts per day. Of those, 95% of those thoughts repeat each day and, on average, 80% of repeated ideas are negative.[1]

    That’s roughly 45,600 negative thoughts per day!

    Carrying around these negative thoughts is like going on a hike in the mountains with a backpack full of rocks. The hike is hard enough on its own, but having extra junk weighing you down is a recipe for failure.

    Sometimes, building mental toughness isn’t as much about building new strength as it is about saving your strength for the right tasks. Wouldn’t it be easier to dump the rocks out of the backpack instead of trying to get strong enough to carry the extra weight?

    Absolutely!

    But how can we learn to spot those 45,600 negative thoughts and get rid of them? How can we empty our metaphorical backpack?

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    Well, it gets a whole lot easier if you know what you’re looking for. Some of the most prominent types of negative thoughts are self-limiting beliefs, all-or-nothing thinking, and dwelling.

    Let Go of Self-Limiting Beliefs

    It’s pretty hard to be mentally tough when you’re constantly beating yourself up. Self-limiting beliefs are any beliefs that hold you back in some way. Here are some examples:

    “I’m not smart enough to…”

    “I don’t have enough experience to…”

    “I’ve tried that before, and it didn’t go well, so I must just be bad at…”

    When we allow these self-limiting beliefs to flood our minds, negative self-talk runs rampant, and we crowd out our ability to think positively. We’re effectively working against ourselves.

    If you want to keep your mind strong on your path to success, you have to overcome the self-limiting beliefs that are holding you back by realizing one key truth: self-limiting beliefs are thoughts, not facts.

    When you recognize a self-limiting belief cropping up in your mind, quickly silence it by telling yourself that it’s not true and then back that up with some positive affirmations:

    • “I am smart enough; I may just need to do some more research first.”
    • “I may not have as much experience as someone else, but that’s not going to stop me from trying. I have enough experience to get started. I’ll figure the rest out on the way.”
    • “Just because I failed at this last time doesn’t mean I’m going to fail this time. My past does not dictate my future.”

    Get Rid of the All-or-Nothing Thinking

    Another form of negative thinking that could be preventing you from building mental toughness is all-or-nothing thinking.

    All-or-nothing thinking is the concept of thinking in extremes. You are either a success or a failure. Your performance was totally good or totally awful. If you’re not perfect, then you’re a failure.

    But this isn’t true!

    If you’re trying to lose 30 pounds and only lost 28, isn’t that still better than not losing any weight at all? I’d say so!

    If you allow all-or-nothing thinking to rule your mind, you’ll be on cloud nine when you succeed, but you’ll beat yourself up when you “fail.” Acknowledging the shades of gray in between will allow you to see success more often and it will help you celebrate your smaller wins.

    When you recognize an all-or-nothing thought, remember to look for the positive in the situation. What did you gain by trying? What would you have missed out on had you not tried? Could you do better if you were to try again?

    Ditch the Dwelling

    Self-Limiting Beliefs and All-or-Nothing Thinking can lead to a bad case of dwelling on the negative. If you want to build some mental toughness and keep your mind strong, you have to ditch the dwelling.

    Every day, bad things happen to each of us, and while there’s nothing we can do to prevent that, we can control how we react to these situations.

    When we dwell on our misfortunes, we waste massive amounts of energy that we could be using to achieve our goals. When this happens, we’re more likely to quit altogether.

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    But that doesn’t mean you’re not mentally tough; it just means you’re misusing your energy.

    The next time something bad happens, it’s important to allow yourself to feel the disappointment and frustration, but work on reducing the amount of time you dwell on the situation.

    Easier said than done, right? Try these:

    1. Call a friend or mentor and talk it through with them. Get some outside perspective on your situation.
    2. Time block your dwelling by allowing yourself to dwell for no more than one hour.
    3. Then, tell yourself to move on, that you’re human, and you’re allowed to make mistakes or experience setbacks.
    4. If all else fails, find a good way to distract yourself until you can calm down and reexamine things with a clear mind.

    The faster you can focus on the positives and move past the problem, the quicker you can get back to achieving success in your life.

    Be Patient about the Process

    No matter which negative thoughts tend to run around your mind, working to replace them with positive thoughts can take time.

    Learning to spot self-limiting beliefs, all-or-nothing thinking, or dwelling is one thing, but learning to quiet those thoughts is another thing entirely.

    If at first you don’t succeed, don’t fret. Instead, take a deep breath and try again. As you work towards improving your mindfulness and your mental toughness, remember that you’re going to get better with time.

    To make things a little easier, it helps to connect with your purpose.

    2. Connect with Your Purpose

    One of the most critical elements to building mental toughness and keeping a strong and focused mind is having a strong ‘why’ for everything you want to do.

    If you set out to achieve a huge goal that you don’t have a ‘why’ for, you’re going to find yourself distracted, discouraged, or disengaged as soon as you experience your first setback.

    Think about the last time you were working on a goal or resolution and things weren’t going well, maybe you even wanted to quit. Perhaps you thought you didn’t have enough willpower. Maybe you told yourself that you didn’t have enough discipline.

    Here’s the truth: you just didn’t have a strong enough why.

    Simon Sinek has been spreading his message “Start with Why” across the globe.[2] In short, he says that:

    “Your ‘why’ is the purpose, cause or belief that inspires you.”

    One of the biggest drains on your mental energy is pursuing a goal or a task that you don’t have a ‘why’ for. This is when we tend to look for external motivation or question our willpower, but those aren’t the issues.

    Often, we set goals because we like the idea of the goal, not the reality of the goal. Without connecting to our why, we can’t intrinsically motivate ourselves to achieve our most challenging goals.

    Find Intrinsic Motivation

    Intrinsic motivation is our innate desire to do something and it comes when we work towards something that satisfies ourselves above all else—not our parents or our bosses or our teachers.

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    Let’s say you think you want to quit smoking because you know it’s bad for you, but you really enjoy smoking. If you don’t truly want to quit smoking, it’s going to be nearly impossible, regardless of your willpower or mental toughness.

    But if you want to quit smoking because you just had a baby, and you don’t want your baby growing up around smoke, then that ‘why’ is going to give you intrinsic motivation. Intrinsic motivation is far more powerful than sheer stubborn willpower, and it’s far easier to maintain over the long haul.

    If you’re trying to develop mental toughness, connecting a why to everything you want to achieve will reduce the effort and energy it will take to achieve those things. Once you’ve found a strong why for all of your goals, you’ll find that you’ll have significantly more energy to pursue your more difficult challenges.

    3. Find Strength in Unity

    The final aspect of developing mental toughness is embracing the idea that you’re not in this alone. It’s a fact, anyone who’s ever achieved success in anything didn’t do so alone.

    Bill Gates didn’t build Microsoft alone. Oprah didn’t build her network by herself. Steve Jobs didn’t invent the iPhone without a team. Michelle Obama didn’t implement the “Let’s Move” campaign on her own.

    Behind all of these successful people were countless other people who were there offering support, mentorship, guidance, and encouragement.

    If you want to develop unmatched mental toughness, you need to understand that you don’t have to go it alone. Even the toughest Navy Seals have a team backing them up.

    If you want to stay strong in your endeavors, you need to build a team of supporters who will step in and back you up when it counts.

    Find a Mentor or Committee of Mentors

    The benefits of having a great mentor are far too many to list, but to boil it down to the basics, a mentor is someone who will help show you the path to success.

    A good mentor will help you discover your greatest strengths, spot and overcome your blind spots, and work through your weaknesses.

    If you’re struggling to deal with your internal negativity or with finding your purpose, talk it through with a mentor. Sometimes we lose the forest for the trees, and a mentor can help us take a step back and see the bigger picture.

    Here’s how to find the right mentor for yourself: How to Find a Mentor That Will Help You Succeed

    Recruit Some Cheerleaders

    If you want to stay strong, it never hurts to have a group of personal cheerleaders. Unlike mentors who are going to jump in and help you address your problems, a group of cheerleaders will help keep your spirits up.

    Even if you have a strong ‘why’ and a positive mindset, it’s nearly impossible to maintain a positive attitude 100% of the time. It doesn’t make you weak to need some help from time to time. Having a group of people cheering you on will make all the difference in the world.

    As you work towards your goals, tell a few close friends about what you’re doing, and when things get tough, tell them about it. And when they give you the pep talk you need, don’t resist their positivity or counter it with your self-limiting beliefs or your all-or-nothing attitude.

    Allow their optimism to refill your energy and use that energy to press on.

    Form an Accountability Group

    Cheerleaders are great, but sometimes we need someone to give us the kick we need to keep going. You might have a strong ‘why’ for running a marathon or losing 30 pounds, but that doesn’t mean it’s going to be easy; and trying to force yourself to follow through is a sure way to tax your mental energy.

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    Why not save some of your mental energy by forming an accountability group?

    Find a person or a few people who have similar goals, or at the very least, the need for an accountability partner. Then, form an agreement within the group to push each other every day.

    Even if your goals aren’t the same, accountability partners are great for giving us the push we need when we need it most.

    Regardless of which relationships you choose, sometimes we have to be able to work through things on our own. Mentors, cheerleaders, and accountability partners are a great way for us to combat our naturally negative mindsets, but occasionally we have to be able to pick ourselves back up.

    4. Learn to Pick Yourself Back Up After Setbacks

    Building a strong mindset and developing mental toughness isn’t easy! Anyone who’s ever achieved massive success knows that obstacles, setbacks, and failure are inevitable, and you’re no different.

    As you work on your goals, you’re going to face many ups and downs, but this doesn’t mean that you don’t have mental toughness, willpower, or discipline.

    We all struggle. We all fail. It’s what we decide to do after we fail that truly counts.

    When you find yourself in a low spot, ask yourself these questions:

    • “Am I being too hard on myself?”
    • “Are negative thoughts such as Self-Limiting Beliefs or All-or-Nothing Thinking distorting my view?”
    • “What’s the positive side of this setback/obstacle/failure?”
    • “Why was this goal important to me? What was my purpose?”
    • “Is this goal still important to me? Do I still have a ‘why’?”
    • “Who can I ask for help? Who can mentor me or cheer me on? Who can help hold me accountable?”

    Asking yourself these questions is a great way to check in on your mindset. When we get lost in negative thinking or lose connection to our purpose, it’s far too easy to become discouraged. When we feel discouraged, we start feeling weak, maybe even a little hopeless.

    Also, this article provides some useful tips to help you get back on track: How to Deal with Failure and Pick Yourself Back Up

    Tying it All Together

    Are you still with me? I know I’ve thrown a lot at you, from developing a positive mindset and combatting your internal voice to connecting with purpose and building a committee of mentors. It’s a lot to take it!

    But here’s the bottom line:

    A crucial part of developing mental toughness is learning to recognize these tendencies and taking action to correct them early on. Developing mental toughness is not about eliminating weakness, but learning how to deal with it and overcome it.

    No one is perfect, but when we focus on the right things, we can develop a mental toughness worthy of life’s biggest challenges.

    More About Mental Strength

    Featured photo credit: Zulmaury Saavedra via unsplash.com

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