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How to Be So Good They Can’t Ignore You [Book Review]

How to Be So Good They Can’t Ignore You [Book Review]

Have you ever wondered why no matter what you do, no matter how productive you are, that you’re not getting ahead? Have you ever thought that while you’re good at what you do, you may not be at the level of being “so good they can’t ignore you”?

I remember when I first started my college education in 2007. I was an “older” student and felt that I was much more prepared to get back to school and make something of myself.

That was until I realized that my productivity wasn’t that good.

I didn’t know how to study, concentrate (on the right things), read effectively, and so on. I searched for better ways to get stuff done and came across sites like Lifehack, Lifehacker, 43 Folders, and a little site called Study Hacks. I took to Study Hacks because the author, Cal Newport, was into the same type of industry I was wanting to get into — and he offered a ton of good advice to make me more effective and productive in school.

Newport has taken his advice and research skills to the next level with his new book, So Good They Can’t Ignore You.

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Getting to Be So Good They Can’t Ignore You

The basic premise of Newport’s book is that “skills trump passion” and that the age-old adage of “following your bliss”, quitting your job, and doing what you were destined to do, may not be the best advice. Newport argues that rather than try to find work that promotes what you are passionate about, we should try to build valuable skills that lead to “career capital” which will help us create our dream jobs and careers.

Don’t follow your passion because it could be dangerous

We are all told from a young age that we should “do what makes us happy” and that we should make sure that our jobs reflect who we are. Newport tries to disprove this thinking and then goes a step further explaining how it could be dangerous for some. Instead of chasing our dreams and following what we deem as our passion, we would be better served getting really good at something (develop our skills) and then offer our skills to people who deem them valuable.

    Cal Newport

    Passion Mindset vs. Craftsman Mindset

    This is one of my favorite ideas from the book — an idea that I’ll return to regularly. Newport suggests that to create a good career for ourselves we should adopt a “craftsman mindset” rather than a “passion mindset” that is suggested by the mainstream.

    The craftsman mindset offers “clarity”. That is, we see the work in front of us and the skills that we need to get the job done. When we have this clarity it’s easier to know what to do.

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    The passion mindset is ambiguous and pushes us to discover deeper things within ourselves. Things like “Who am I?” and “what kind of job do I need to do to be a better person?” Many of us have no idea what these things are (the vast majority) so we end up chasing something that may not even exist in our current context. Rather than chase, we can develop skills.

    The best way that Newport describes the two mindsets:

    “The first is the craftsman mindset, which focuses on what you can offer the world. The second is the passion mindset, which instead focuses on what the world can offer you.”

    By following a craftsman mindset Newport says we can develop “career capital”, which can be used as the foundation of creating work that we love.

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    “The Control Trap”

    After creating enough career capital and skill from using your craftsman mindset, Newport says the next thing that tends to happen is that we gain some control over our work, which is sort of like becoming a decision-maker (or even your own boss). While this is what many people dream their careers will eventually offer, there is a trap…a fine line that is associated with control.

    First, Newport says that you can sort of jump into control to quickly. This tends to happen when you think you can start your own business, or make decisions, etc. without enough career capital to back you up. Basically, this is like not having enough experience.

    Second, you can gain so much control that if you are in a more “traditional” job setting, your employer may force you back on a path that takes control away from you.

    The way that Newport suggests to balance this control trap is by weighing what you are trying to do (start a business, trying to gain more control in your company) by weighing its financial viability. Basically, if people are willing to pay you enough to do something that requires more control, then it’s probably a good idea to seek it.

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    Putting it all together

    The idea of the So Good They Can’t Ignore You is something new and fresh that shows us quitting your job so you can start a business on a whim or because it is something you are “passionate” about probably isn’t the best idea.

    But it goes further than that.

    Newport’s book is a plan that can be followed and can be used to create your own career capital and control so you can live a life that is truly satisfying. Rather than wishing and hoping for something that may never come (like your “dream job”), you can instead hone your skills and master your craft at this very moment to create your dream job.

    It’s nice to see someone approach this at a different, and possibly more realistic, angle than many of the career/self-help books do. Instead of finding out who you are, what makes you tick, and what is the perfect job for you, you can work your butt off and create all of that for yourself. This is refreshing and is truly motivating.

    So Good They Can’t Ignore You lives up to its title: it is so good that it can’t be ignored.

    More by this author

    CM Smith

    A technologist and writer who shares advice on personal productivity, creativity and how to use technology to get things done.

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    Last Updated on January 21, 2020

    What Is Creativity? We All Have It, and Need It

    What Is Creativity? We All Have It, and Need It

    Do you think of yourself as a creative person? Do you play the drums or do watercolor paintings? Perhaps compose songs or direct plays? Can you even relate to any of these so called ‘creative’ experiences? Growing up, did you ever have that ‘artistic’ sibling or friend who excelled in drawing, playing instruments or literature? And you maybe wondered why you can’t even compose a birthday card greeting–or that drawing stick figures is the furthest you’ll ever get to drawing a family portrait. Many people have this common assumption that creativity is an inborn talent; only a special group of people are inherently creative, and everyone else just unfortunately does not have that special ability. You either have that creative flair or instinct, or you don’t. But, this is far from the truth! So what is creativity?

    Can I Be Creative?

    The fact is, that everyone has an innate creative ability. Despite what most people may think, creativity is a skill that everyone can learn and hone on. It’s a skill with huge leverage that allows you to generate enormous amounts of value from relatively little input. How is that so? You’ll have to start by expanding your definition of creativity. Ironically, you have to be creative and ‘think out of the box’ with the definition! Creativity at its heart, is being able to see things in a way that others cannot. It’s a skill that helps you find new perspectives to create new possibilities and solutions to different problems. So, if you encounter different challenges and problems that need solving on a regular basis, then creativity is an invaluable skill to have.Let’s say, for example, that you work in sales. Having creativity will help you to look for new ways to approach and reach out to potential customers. Or perhaps you’re a teacher. In this role you have to constantly look for new ways to deliver your message and educate your students.

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    How Creativity Works

    Let me break another misconception about creativity, which is that it’s only used to create completely “new” or “original” things. Again, this is far from the truth. Because nothing is ever completely new or original. Everything, including works of art, doesn’t come from nothing. Everything derives from some sort of inspiration. That means that creativity works by connecting things together in order to derive new meaning or value.From this perspective, you can see a lot of creativity in action. In technology, Apple combines traditional computers with design and aesthetics to create new ways to use digital products. In music, a musician may be inspired by various styles of music, instruments and rhythms to create an entirely new type of song. All of these examples are about connecting different ideas, finding common ground amongst the differences, and creating a completely new idea out of them.

    What Really Is Creativity?

    Creativity Needs an Intention

    Another misconception about the creative process is that you can just be in a general “creative” state. Real creativity isn’t about coming up with “eureka!” moments for random ideas. Instead, to be truly creative, you need to have a direction. You have to ask yourself this question: “What problem am I trying to solve?” Only by knowing the answer to this question can you start flexing your creativity muscles. Often times, the idea of creativity is associated with the ‘Right’ brain, with intuition and imagination. Hence a lot of focus is placed on the ‘Right’ brain when it comes to creativity. But, to get the most out of creativity, you need to utilize both sides of your brain–Right and Left–which means using the analytical and logical part of your brain, too. This may sound surprising to you, but creativity has a lot to do with problem solving. And, problem solving inherently involves logic and analysis. So instead of throwing out the ‘Left’ brain, full creativity needs them to work in unison. For example, when you’re looking for new ideas, your ‘Left’ brain will guide you to a place of focus, which is based on your objective behind the ideas you’re searching for. The ‘Right’ brain then guides you to gather and explore based on your current focus. And when you decide to try out these new ideas, your ‘Right’ brain will give you novel solutions outside of the ones you already know. Your ‘Left’ brain then helps you evaluate and tune the solutions to work better in practice. So, logic and creativity actually work hand in hand, and not one at the expense of the other.

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    Creativity Is a Skill

    At the end of the day, creativity is a skill. It’s not some innate or natural born talent that some have over others. What this means is that creativity and innovation can be practiced and improved upon systematically.A skill can be learned and practiced by applying your strongest learning styles. Want to know what your learning style is? Try this test. A skill can be measured and improved through a Feedback Loop, and can be continuously upgraded over time by regular practice. Through regular practice, your creativity goes through different stages of proficiency. This means that you can become more and more creative! If you never thought that creativity was relevant to you, or that you don’t have a knack for being creative… think again! You can use creativity in any aspect of your life. In fact you should use it, as it will allow you to to break through your usual loop, get you out of your comfort zone, and inspire you to grow and try new things. Creativity will definitely give you an edge when you’re trying to solve a problem or come up with new solutions.

    Start Connecting the Dots

    Excited to start honing your creativity? Here at Lifehack, we’ve got a wealth of knowledge to help you get started. We understand that creativity is a matter of connecting things together in order to derive new meaning or value. So, if you want to learn how to start connecting the dots, check out these tips:

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    Featured photo credit: rawpixel via unsplash.com

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