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How to Be So Good They Can’t Ignore You [Book Review]

How to Be So Good They Can’t Ignore You [Book Review]

Have you ever wondered why no matter what you do, no matter how productive you are, that you’re not getting ahead? Have you ever thought that while you’re good at what you do, you may not be at the level of being “so good they can’t ignore you”?

I remember when I first started my college education in 2007. I was an “older” student and felt that I was much more prepared to get back to school and make something of myself.

That was until I realized that my productivity wasn’t that good.

I didn’t know how to study, concentrate (on the right things), read effectively, and so on. I searched for better ways to get stuff done and came across sites like Lifehack, Lifehacker, 43 Folders, and a little site called Study Hacks. I took to Study Hacks because the author, Cal Newport, was into the same type of industry I was wanting to get into — and he offered a ton of good advice to make me more effective and productive in school.

Newport has taken his advice and research skills to the next level with his new book, So Good They Can’t Ignore You.

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Getting to Be So Good They Can’t Ignore You

The basic premise of Newport’s book is that “skills trump passion” and that the age-old adage of “following your bliss”, quitting your job, and doing what you were destined to do, may not be the best advice. Newport argues that rather than try to find work that promotes what you are passionate about, we should try to build valuable skills that lead to “career capital” which will help us create our dream jobs and careers.

Don’t follow your passion because it could be dangerous

We are all told from a young age that we should “do what makes us happy” and that we should make sure that our jobs reflect who we are. Newport tries to disprove this thinking and then goes a step further explaining how it could be dangerous for some. Instead of chasing our dreams and following what we deem as our passion, we would be better served getting really good at something (develop our skills) and then offer our skills to people who deem them valuable.

    Cal Newport

    Passion Mindset vs. Craftsman Mindset

    This is one of my favorite ideas from the book — an idea that I’ll return to regularly. Newport suggests that to create a good career for ourselves we should adopt a “craftsman mindset” rather than a “passion mindset” that is suggested by the mainstream.

    The craftsman mindset offers “clarity”. That is, we see the work in front of us and the skills that we need to get the job done. When we have this clarity it’s easier to know what to do.

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    The passion mindset is ambiguous and pushes us to discover deeper things within ourselves. Things like “Who am I?” and “what kind of job do I need to do to be a better person?” Many of us have no idea what these things are (the vast majority) so we end up chasing something that may not even exist in our current context. Rather than chase, we can develop skills.

    The best way that Newport describes the two mindsets:

    “The first is the craftsman mindset, which focuses on what you can offer the world. The second is the passion mindset, which instead focuses on what the world can offer you.”

    By following a craftsman mindset Newport says we can develop “career capital”, which can be used as the foundation of creating work that we love.

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    “The Control Trap”

    After creating enough career capital and skill from using your craftsman mindset, Newport says the next thing that tends to happen is that we gain some control over our work, which is sort of like becoming a decision-maker (or even your own boss). While this is what many people dream their careers will eventually offer, there is a trap…a fine line that is associated with control.

    First, Newport says that you can sort of jump into control to quickly. This tends to happen when you think you can start your own business, or make decisions, etc. without enough career capital to back you up. Basically, this is like not having enough experience.

    Second, you can gain so much control that if you are in a more “traditional” job setting, your employer may force you back on a path that takes control away from you.

    The way that Newport suggests to balance this control trap is by weighing what you are trying to do (start a business, trying to gain more control in your company) by weighing its financial viability. Basically, if people are willing to pay you enough to do something that requires more control, then it’s probably a good idea to seek it.

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    Putting it all together

    The idea of the So Good They Can’t Ignore You is something new and fresh that shows us quitting your job so you can start a business on a whim or because it is something you are “passionate” about probably isn’t the best idea.

    But it goes further than that.

    Newport’s book is a plan that can be followed and can be used to create your own career capital and control so you can live a life that is truly satisfying. Rather than wishing and hoping for something that may never come (like your “dream job”), you can instead hone your skills and master your craft at this very moment to create your dream job.

    It’s nice to see someone approach this at a different, and possibly more realistic, angle than many of the career/self-help books do. Instead of finding out who you are, what makes you tick, and what is the perfect job for you, you can work your butt off and create all of that for yourself. This is refreshing and is truly motivating.

    So Good They Can’t Ignore You lives up to its title: it is so good that it can’t be ignored.

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    Last Updated on October 17, 2018

    7 Natural (And Highly Effective) Ways to Improve Memory

    7 Natural (And Highly Effective) Ways to Improve Memory

    How is your memory? Is your cognitive function as strong as you’d like it to be?

    If not, then you’re definitely going to be interested in the memory improvement tips I’ll be sharing with you in this article.

    Despite what you might think – or have been told – improving your ability to recall information is certainly possible. You just need to know the right ways to do it. (Don’t worry, as you won’t need to make any significant lifestyle changes.)

    So how to improve memory? Let’s dive straight into the first of seven easy ways to improve your memory significantly.

    1. Meditate

    We live in a world of non-stop, 24/7 information. It’s like a waterfall that’s endlessly pouring news, data, facts and figures into our conscious minds.

    Unfortunately, our brains are not designed to absorb this tremendous amount of information. It’s no wonder then, that most people struggle to remember information and recall things.

    Even if you believe you have a good memory and are comfortable with multi-tasking, you’ll also be aware that there’s only so much information your brain can process at one time. And research suggests that the more information and distractions, the harder it is for you to transfer information to your long-term memory.[1]

    Fortunately, meditation can help you out.

    Even if you just meditate for 10 minutes per day, you’ll boost your ability to focus, which in turn, will make it easier for you to remember important facts.

    If you need help in shifting into a meditative state, I recommend trying an app like Headspace – which can assist you to achieve this in a convenient and structured way.

    And don’t forget, meditation doesn’t just have to be closing your eyes and sitting in a lotus position. Some people prefer to simply take a short walk in nature. This clears and calms their mind, and still provides the all-important boost to their focus.

    2. Get plenty of sleep

    If you’re sleep deprived or have not been sleeping well, then I’m guessing you’re not remembering well either. This is because sleep and memory are intimately connected.

    If you have a busy life and regularly find yourself not getting enough sleep, then this will negatively impact your cognitive abilities – including your memory.

    How much sleep should you be getting?

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    Well, according to the National Sleep Foundation, you need a minimum of seven to nine hours of sleep per night. If you get this amount of sleep regularly, then within just a few days, you’ll see a tangible improvement to your ability to remember and recall things.

    Now, I’ll be honest with you, maintaining a proper sleep cycle is not always easy (especially when the latest Netflix series has just been released!). But if you care about improving your short-term and long-term ability to remember things, then it’s critical that you try to get at least the recommended amount of sleep every night.

    Are there ways to hack the sleep cycle?

    Yes, there are.

    Try these three things:

    • Have a fixed bedtime (preferably before 10pm)
    • Don’t eat too late
    • Make sure your bedroom is as dark as possible

    Sleeping is a precious activity. It regenerates your body, clears your mind, and helps with the storing and retrieval of information.

    However, don’t sleep just yet, as I want to tell you about another great way to increase memory…

    3. Challenge your brain

    When was the last time you challenged your brain?

    I don’t mean challenged in the sense of overeating or undersleeping. I’m referring to stretching your mental capabilities through things like crossword puzzles, Sudoku and memory games.

    To expand your memory bank, and to make your recall razor-sharp, you need to continually challenge your brain.

    Feedback from Lifehack readers such as yourself, has suggested that brain training apps are a super-effective way of doing this. Used regularly, these apps can enhance your focus, attention span, problem-thinking ability and memory.

    There are hundreds of these apps available (most of them for free), but I recommend starting out with one of the big three:

    • Peak (Android/iOS, free, 10 million+ downloads)
    • Lumosity (Android/iOS, free, 10 million+ downloads)
    • Elevate (Android/iOS, free, 5 million+ downloads)

    If you normally spend a chunk of your week playing computer games, then instead of shooting and killing your enemies, why not let some of them live – while you put your attention into boosting your brain power!

    Challenging your brain will strengthen your neural pathways and enhance your mental abilities. But don’t just take my word for it, try one of the apps above and see the positive benefits for yourself.

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    4. Take more breaks

    When I think back to my days as a budding entrepreneur, I distinctively remember working all the hours under the sun – and many under the moon too!

    At that time, I believed that breaks were for the weak, and to become wealthy and successful, I needed to shed blood, sweat and tears.

    However, I was wrong.

    Taking regular breaks is the best way to keep yourself productive, creative and alive to opportunities. It’s also the best way to learn new information.

    Let me explain.

    Typically, when studying lots of new information, most people will spend hours reading it – in an attempt to learn and remember the content as quickly as possible. Unfortunately, they’ve overlooked something.

    Namely, extended study sessions are rarely a good thing, as your ability to retain information naturally declines after a certain period of time.

    It’s similar to physical exercise. You wouldn’t attempt to train vigorously for four hours in a row. Instead, you’d take regular breaks to give your lungs, heart and muscles adequate time to recover. Failing to do this will result in muscle cramps and overexertion.

    It’s the same with your brain. If you overload it with information, you’ll suffer from mental fatigue.

    What’s the answer?

    Make sure you take regular breaks when learning new information. I recommend at least a 10-minute break every hour. (You may also want to take a look at the Pomodoro Method.)

    If you don’t want to be as regimented as that, then take breaks as soon as you find yourself losing the ability to focus on the new material. Your brain will thank you – and your learning aptitude will move up a level.

    5. Learn a new skill

    I love this quote, as it’s 100% true – but frequently overlooked:

    “Learning never exhausts the mind.” – Leonardo da Vinci

    From my experience of helping to develop the careers of dozens of Lifehack employees, I can definitively say that participating in meaningful and purposeful activities stimulates the mind. It also reduces stress and enhances health and well-being.

    Let me give you an example of this:

    Imagine you work for a global financial institution in one of their call centers. You take over 100 calls a day – many of them complaints. When you started the job a few months back, you were excited to be in full-time employment and working for a household name.

    Unfortunately, your initial enthusiasm quickly turned into frustration.

    The endless complaint calls began to take their toll on you. And the supervisors irritated you too, as they were far too interested in micro-managing you – rather than letting you work in your own way.

    Now, in the story above, the ending could be that you put up with a job you didn’t like, and led a dull and frustrated working life for years and years. However, an alternative ending is this: you channeled your dissatisfaction in to learning a new skill (computer coding). It took you a year or two to get up to speed, but it allowed you to successfully upgrade your career – and the ongoing learning made the call centre job much more bearable.

    Clearly, learning new skills gives you impetus, focus and something to aim for. Your brain loves to learn, and you should tap into this by always seeking our new information. And when learning becomes a habit, you’ll find your ability to remember and recall things effortlessly, becomes a habit too.

    6. Start working out

    If you’re not already working out regularly, then here’s another reason to do so:

    Exercising for 20-30 minutes three times a week will improve your long-term memory.

    Regular exercise increases blood flow in your body and supplies the brain with extra oxygen and nutrients. And a well-nourished brain is a well-functioning brain!

    “But I just don’t have the time?,” I hear you say.

    Not a problem.

    A research has shown that a daily burst of 60 seconds of high-intensity exercise, offered many of the benefits of the longer exercise routines.[2] So, if you’re short on time – now you know what to do.

    Interested in getting started?

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    Here are five different ways that will help you work out:

    • Join a gym
    • Join a sports team
    • Buy a bike
    • Take up hiking
    • Dance to your favorite music

    7. Eat healthier foods

    I’m sure you’ve heard the expression: “You are what you eat.”

    This applies to your brain too.

    The food that you eat helps determine your brain’s capacity to store and recall information. A poor diet (think junk food + soda!) harms not just your physical health, but your mental health too.

    Fortunately, there are several foods that are especially good for your brain and your memory. These include: blueberries, celery and dark chocolate. But anything high in antioxidants will have a positive effect on your brain and memory.

    Conversely, highly-processed foods and those loaded with sugar will have a negative impact on your memory. This is due to them providing insufficient nutrients for your brain – leading you to easily suffer from mental fatigue.

    Want to be mentally healthy? Then eat and drink an abundance of these for brain health:

    • Turmeric – helps new brain cells grown
    • Broccoli – protects the brain against damage
    • Nuts – improves memory
    • Green tea – enhances brain performance, memory and focus[3]
    • Fish oilfish oil supplements can increase your brain power

    Here’re more brain food options that improve memory!

    Final thoughts

    I sincerely hope these seven memory boosting ways that I’ve covered in this article will be of help to you.

    You don’t need to implement them all. I suggest just trying the ones that appeal to you.

    But, if you’re serious about dramatically improving your memory, then make a start right now on adopting one or more of the ways I’ve suggested. I’m confident you won’t regret it.

    Featured photo credit: Eric Ward via unsplash.com

    Reference

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