A person with a new idea is a crank until the idea succeeds. – Mark Twain
Almost everybody want to have better ideas and lots of them. You hear all sorts of analogies when it comes to producing better ideas, “think outside the box”, “look at it from another angle”, etc. All of them have their validity but often leaves you feeling drained and stupid. Why can’t I think outside the box? What is the box? Where is the “other” angle? Are creativity and idea creation perhaps for a select few? A rare breed of creative geniuses? I say definitely not. Armed with a few new ideas you can become more creative than you ever have been before. And the good news is that it’s not very difficult and it can be fun too.
The biggest problem with not coming up with new and better ideas is that your brain is basically lazy. It will keep to the same thinking patterns as much as it can.