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Content Marketing: The Entrepreneur’s Most Productive Task

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Content Marketing: The Entrepreneur’s Most Productive Task
    Content marketing is key.

    As the new year approaches, do you now — more than ever — wished you had more clarity on the way forward?

    It can get really silly at times. You have to finish the course you bought last month. And you have to blog. And you’ve also been planning to email your list about your latest offering…

    Thing is, your to-do list is getting too long. And you’re about as focused as a camera without a lens. You just don’t know which way forward.

    Overwhelm is driving you nuts.

    Think you need to sharpen your focus? Probably not.

    Often the simplest solution lies in going straight past everything you think is important, right to that task that’s proven to bring the most progress.

    The Secret of Successful Online Entrepreneurs

    In recent conversations with some of the most successful online entrepreneurs, I heard the same thing over and over. An entrepreneur’s most productive task is marketing.

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    They claim that if you outsource everything else, and only work on marketing, your business will blossom. My buddy Jon Morrow says that his monthly income almost doubled when he started spending more of his personal time on marketing!

    The Shocking Truth About Marketing

    Some people might object to the claim that marketing is your most productive task.

    They’ll say that online success is all about blogging and other forms of writing.

    Others will focus on skills development. They’ll say that learning to become a better content producer is the key to making your work irresistible.

    And you know what? They’re right. All of them.

    Blogging and writing are super-important tasks. In fact, on the Internet these activities are marketing.

    Copyblogger.com, one of my all-time favorite blogs, defines content marketing as “… creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.”

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    And that’s what these successful entrepreneurs refer to when they say marketing is the entrepreneur’s most productive task. They’re speaking about content marketing.

    Why Content Marketing is so Productive

    If you aim to grow your business, would you agree that roughly translates to getting more fans who love your work, and selling them more of your products or services?

    To grow your business almost always means you want to make more money.

    Now, if content marketing is all about getting visitors to subscribe to your list and getting your subscribers to buy your offerings, don’t you think that hits the spot nicely?

    Content marketing is all about reaching your business goals… fast!

    How to Market While You Create Excellent Content

    The next time you’re unsure what to work on and what to run away from, take your pick… The following list outlines some clever content marketing tasks that will also satisfy your desire to write, write, write:

    • Write an informative blog post that solves some problem your target audience is experiencing. After you publish it, promote it to your network and other bloggers whose audience might benefit from it.
    • Write a guest post for a blog with a large number of subscribers. Know what its topics of interest are, and study the readers’ comments. This will allow you to connect better with the audience of the target blog.
    • Write an email to your list with some piece of informative content that causes them know, like and trust you more. Tell a story. Share a video. Do something that shows them you’re a human being just like them.
    • Create a video that could go viral. It happens all the time, but it’s not as easy as it looks. If you can come up with a video that is well worth sharing, it’ll bring you loads of traffic and new subscribers.
    • Create a free report or course that you can use as a subscribe incentive. Whenever someone subscribes through AWeber or MailChimp, they can download this report. This will boost your subscription conversion.
    • Create an autoresponder email sequence that goes out to all your new (and existing) subscribers. This will introduce them to you, your philosophy and your reasons for blogging/writing.

    While you do all this, remember that you’re not allowed to be boring. That’s the biggest sin you can commit online.

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    Be relevant. Add value. Make a difference.

    This way your business will grow. It can’t help but to…

    Are You Going to Allow Overwhelm to Steal Your Future?

    It happens to countless would-be entrepreneurs every day.

    First come the feelings of overwhelm. Then comes the rationalization.

    “I’ll feel better tomorrow.”

    “My energy levels are just low today. I need rest.”

    “I need to do something less stressful right now.”

    And right after this comes the procrastination. These entrepreneurs postpone an important task for one more day. And as days turn into weeks and weeks turn into months, their bright future vanishes into thin air.

    All they have left is regret.

    Don’t allow this to be your story.

    Whenever you feel overwhelmed, turn your focus back to content marketing. Choose one of the activities listed above, and make solid progress. Get your content marketing tasks done!

    It’ll feel like work. Some days the thought of it will want to make you puke. But guess what? It is work. And the rewards of honest content marketing work are huge.

    Only hard work ever brings about a future that’s worth having. And it takes a brave and productive entrepreneur to stand up and claim his own share of bright future.

    I’m in.

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    Are you?

    (Photo credit: Key on Paper via Shutterstock)

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    The Nike Guide to Overcoming Procrastination Content Marketing: The Entrepreneur’s Most Productive Task

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    Last Updated on September 9, 2021

    10 Best Productivity Planners To Get More Done in 2021

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    10 Best Productivity Planners To Get More Done in 2021

    Productivity planners and journals are tools of a trade. There’s an art to productivity. Just like art is very personal to the artist, productivity is very personal to the person. What works for you may not work for me. This is an important distinction if you really want get more done in less time.

    Too many of us dabble in productivity hacks only to move on to the next tool or trend when it didn’t workout for us, missing the lesson of what worked and didn’t work about that tool or trend.

    We put the tool on a pedestal and miss the art. It’s worshipping the paint brush rather than the process and act of painting. We miss the art of our own productivity when the tool overshadows the treasure.

    As an artist, you have many brushes to choose from. You’re looking for a brush that feels best in your hand. You want a brush that doesn’t distract you from your art but partners with you to create the many things you see in your mind to create. Finding a brush like this may take some experimenting, but when you understand that the role of the brush is to bring life to your vision, it’s easier to find the right brush.

    Planners are the same way. You want a productivity journal that supports you in the creation of your vision, not one that bogs you down or steals your energy.

    Let’s dive into the 10 best productivity planners and journals to help you get more done in less time.

    1. The One Thing Planner

    The NY Times best selling book, The One Thing, just released their new planner. If you loved this book, you’ll love this planner.

    As the founder of the world’s largest real estate company Keller Williams Realty, Gary Keller, has mastered the art of focus. The One Thing planner has its roots in industry changing productivity. If you’re out to put a dent in the universe, this may be the planner for you.

    Get the planner here!

    2. The Full Life Planner

    The Full Life Planner is Lifehacks’ ultimate planning system to get results across all your core life aspects including work, health and relationships. This smart planner is 15 years of Lifehack’s best practices and proven success formulas by top performers.

    With the Full Life Planner, you can align your actions to long term milestones every day, week, and month consistently. This will help you to get more done and achieve your goals.

    Get the planner here!

    3. The Freedom Journal

    Creator of one of the most prolific podcasts ever, Entrepreneur on Fire, John Lee Dumas released his productivity journal in 2016. This hard-cover journal focuses on accomplishing SMART goals in 100 days.

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    From their site:

    “The Freedom Journal is an accountability partner that won’t let you fail. John Lee Dumas has interviewed over 2000 successful Entrepreneurs and has created a unique step-by-step process that will guide you in SETTING and ACCOMPLISHING your #1 goal in 100 days.”

    Get the planner here!

    4. Full Focus Planner

    Michael Hyatt, author of Platform and host of the podcast “This is Your Life”, also has his own planner called the Full Focus Planner.

    From the site:

    “Built for a 90-day achievement cycle, the Full Focus Planner® gives you a quarter of a year’s content so you aren’t overwhelmed by planning (and tracking) 12 months at a time.”

    This productivity planner includes a place for annual goals, a monthly calendar, quarterly planning, the ideal week, daily pages, a place for rituals, weekly preview and quarterly previews. It also comes with a Quickstart lessons to help you master the use of the planner.

    Get the planner here!

    5. Passion Planner

    They call themselves the #pashfam and think of their planner as a “paper life coach”. Their formats include dated, academic and undated in hardbound journals with assorted colors. With over 600,000 users they have a track record for effective planners.

    From the site:

    “An appointment calendar, goal setting guide, journal, sketchbook, gratitude log & personal and work to-do lists all in one notebook.”

    They have a get-one give-one program. For every Passion Planner that is bought they will donate one to a student or someone in need.

    They also provide free PDF downloads of their planners. This is a great way to test drive if their planner is right for you.

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    Get the planner here!

    6. Desire Map Planners

    If you’re looking for a more spiritually oriented planner, Danielle LaPorte, author of The Desire Map, created the Desire Map Planners. With Daily planners, Weekly planners and Undated planners you can find the right fit for you.

    Behind this planner is the Desire Map Planner Program including 3 workbooks that not only support you in using the planners but guide you in your thought process about your life and intentions you’re using the planner to help you fulfill.

    Get the planner here!

    7. Franklin Covey Planners

    The grandfather of all planners, Franklin Covey, has the most options when it comes to layouts, binders, and accessories. With over 30 years in the productivity planner business, they not only provide a ton of planner layouts, they also have been teaching productivity and planning from the beginning.

    From the site:

    “Achieve what matters most with innovative, high quality planners and binders tailored to your personal style. Our paper planning system guides you to identify values, create successful habits, and track and achieve your goals.”

    Get the planner here!

    8. Productivity Planner

    From the makers of the best selling journal backed by Tim Ferriss, “The Five Minute Journal”, comes the Productivity Planner.

    Combining the Ivy Lee method which made Charles Schwab millions with the Pomodoro Technique to stay focused in the moment, the Productivity Planner is both intelligent and effective.

    It allows for six months of planning, 5-day daily pages, weekly planning and weekly review, a prioritized task list, Pomodoro time tracking, and extra space for notes.

    From the site:

    “Do you often find yourself busy, while more important tasks get procrastinated on? The Productivity Planner helps you prioritize and accomplish the vital few tasks that make your day satisfying. Quality over quantity. Combined with the Pomodoro Technique to help you avoid distractions, the Productivity Planner assists you to get better work done in less time.”

    Get the planner here!

    9. Self Journal

    Endorsed by Daymond John of Shark Tank, the Self Journal takes a 13 week approach and combines Monthly, Weekly and Daily planning to help you stay focused on the things that really matter.

    Self Journal includes additional tools to help you produce with their Weekly Action Pad, Project Action Pad, the Sidekick pocket journal to capture your ideas on the go and their SmartMarks bookmarks that act as a notepad while you’re reading.

    Get the planner here!

    10. Google Calendar

    You may already use Google Calendar for appointments, but with a couple tweaks you can use it as a productivity planner.

    Productivity assumes we have time to do the work we intend to do. So blocking time on your Google Calendar and designating it as “busy” will prevent others from filling up those spaces on your calendar. Actually using those blocks of time as you intended is up to you.

    If you use a booking tool like Schedule Once or Calendly, you can integrate it with your Google Calendar. For maximum productivity and rhythm, I recommend creating a consistent “available” block of time each day for these kinds of appointments.

    Google Calendar is free, web based and to the point. If you’re a bottom line person and easily hold your priorities in your head, this may be a good solution for you.

    Get the planner here!

    Bonus Advice: Integrate the 4 Building Blocks of Productivity

    Just as important to productivity planners as the tool are the principles that we create inside of. There are 4 building blocks of productivity, that when embraced, accelerate your energy and results.

    The four building blocks of productivity are desire, strategy, focus and rhythm. When you get these right, having a productivity planner or journal provides the structure to keep you on track.

    Block #1: Desire

    Somehow in the pursuit of all our goals, we accumulate ideas and To-Do’s we’re not actually passionate about and don’t really want to pursue. They sneak their way in and steal our focus from the things that really matter.

    Underneath powerful productivity is desire. Not many little desires, but the overarching mother of desires. The desire you feel in your gut, the desire that comes from your soul, not your logic, is what you need to tap into if you want to level up your productivity.

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    A productivity planner is just a distraction if you’re not clear on what it’s all for. With desire, however, your productivity planner provides the guide rails to accomplish your intentions.

    Block #2: Strategy

    Once you’re clear on your overarching desire, you need to organize your steps to get there. Let’s call this “strategy”. Strategy is like assembling a jigsaw puzzle. You must first turn over all the pieces to see patterns, colors, connections and find borders.

    In business and life, we often start trying to put our “puzzle” together without turning over all the pieces. We put many items on our To-Do lists and clog our planners with things that aren’t important to the bigger picture of our puzzle.

    Strategy is about taking the time to brain dump all the things in your head related to your goal and then looking for patterns and priorities. As you turn over these puzzle pieces, you’ll begin to see the more important tasks that take care of the less important tasks or make the less important tasks irrelevant.

    In the best selling book, The One Thing, the focusing question they teach is:

    “What’s the One thing I can do, such that by doing it, everything else is easier or unnecessary?”

    This is the heart of strategy and organizing what hits your planner and what doesn’t.

    Block #3: Focus

    With your priorities identified, now you can focus on the One Thing that makes everything else easier or unnecessary. This is where your productivity planners and journals help you hold the line.

    Because you’ve already turned over the puzzle pieces, you aren’t distracted by new shiny objects. If new ideas come along, and they will, you will better see how and where they fit in the big picture of your desire and strategy, allowing you to go back and focus on your One Thing.

    Block #4: Rhythm

    The final building block of productivity is rhythm. There is a rhythm in life and work that works best for you. When you find this rhythm, time stands still, productivity is easy and your experience of work is joyful.

    Some call this flow. As you hone your self-awareness about your ideal rhythm you will find yourself riding flow more often and owning your productivity.

    Without these four building blocks of productivity, you’re like a painter with a paintbrush and no idea how to use it to create what’s in your heart to create. But harness these four building blocks and find yourself getting more done in less time.

    The Bottom Line

    Your life is your art. Everyday you have a chance to create something amazing. By understanding and using the four building blocks of productivity, you will set yourself up for success no matter which planner, or “paintbrush”, you choose to use.

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    As you experiment with different planners you will narrow which one is best for you and accelerate your path to putting a dent in the universe.

    More Tools to Boost Your Productivity

    Featured photo credit: Anete Lūsiņa via unsplash.com

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