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Content Marketing: The Entrepreneur’s Most Productive Task

Content Marketing: The Entrepreneur’s Most Productive Task
    Content marketing is key.

    As the new year approaches, do you now — more than ever — wished you had more clarity on the way forward?

    It can get really silly at times. You have to finish the course you bought last month. And you have to blog. And you’ve also been planning to email your list about your latest offering…

    Thing is, your to-do list is getting too long. And you’re about as focused as a camera without a lens. You just don’t know which way forward.

    Overwhelm is driving you nuts.

    Think you need to sharpen your focus? Probably not.

    Often the simplest solution lies in going straight past everything you think is important, right to that task that’s proven to bring the most progress.

    The Secret of Successful Online Entrepreneurs

    In recent conversations with some of the most successful online entrepreneurs, I heard the same thing over and over. An entrepreneur’s most productive task is marketing.

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    They claim that if you outsource everything else, and only work on marketing, your business will blossom. My buddy Jon Morrow says that his monthly income almost doubled when he started spending more of his personal time on marketing!

    The Shocking Truth About Marketing

    Some people might object to the claim that marketing is your most productive task.

    They’ll say that online success is all about blogging and other forms of writing.

    Others will focus on skills development. They’ll say that learning to become a better content producer is the key to making your work irresistible.

    And you know what? They’re right. All of them.

    Blogging and writing are super-important tasks. In fact, on the Internet these activities are marketing.

    Copyblogger.com, one of my all-time favorite blogs, defines content marketing as “… creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.”

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    And that’s what these successful entrepreneurs refer to when they say marketing is the entrepreneur’s most productive task. They’re speaking about content marketing.

    Why Content Marketing is so Productive

    If you aim to grow your business, would you agree that roughly translates to getting more fans who love your work, and selling them more of your products or services?

    To grow your business almost always means you want to make more money.

    Now, if content marketing is all about getting visitors to subscribe to your list and getting your subscribers to buy your offerings, don’t you think that hits the spot nicely?

    Content marketing is all about reaching your business goals… fast!

    How to Market While You Create Excellent Content

    The next time you’re unsure what to work on and what to run away from, take your pick… The following list outlines some clever content marketing tasks that will also satisfy your desire to write, write, write:

    • Write an informative blog post that solves some problem your target audience is experiencing. After you publish it, promote it to your network and other bloggers whose audience might benefit from it.
    • Write a guest post for a blog with a large number of subscribers. Know what its topics of interest are, and study the readers’ comments. This will allow you to connect better with the audience of the target blog.
    • Write an email to your list with some piece of informative content that causes them know, like and trust you more. Tell a story. Share a video. Do something that shows them you’re a human being just like them.
    • Create a video that could go viral. It happens all the time, but it’s not as easy as it looks. If you can come up with a video that is well worth sharing, it’ll bring you loads of traffic and new subscribers.
    • Create a free report or course that you can use as a subscribe incentive. Whenever someone subscribes through AWeber or MailChimp, they can download this report. This will boost your subscription conversion.
    • Create an autoresponder email sequence that goes out to all your new (and existing) subscribers. This will introduce them to you, your philosophy and your reasons for blogging/writing.

    While you do all this, remember that you’re not allowed to be boring. That’s the biggest sin you can commit online.

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    Be relevant. Add value. Make a difference.

    This way your business will grow. It can’t help but to…

    Are You Going to Allow Overwhelm to Steal Your Future?

    It happens to countless would-be entrepreneurs every day.

    First come the feelings of overwhelm. Then comes the rationalization.

    “I’ll feel better tomorrow.”

    “My energy levels are just low today. I need rest.”

    “I need to do something less stressful right now.”

    And right after this comes the procrastination. These entrepreneurs postpone an important task for one more day. And as days turn into weeks and weeks turn into months, their bright future vanishes into thin air.

    All they have left is regret.

    Don’t allow this to be your story.

    Whenever you feel overwhelmed, turn your focus back to content marketing. Choose one of the activities listed above, and make solid progress. Get your content marketing tasks done!

    It’ll feel like work. Some days the thought of it will want to make you puke. But guess what? It is work. And the rewards of honest content marketing work are huge.

    Only hard work ever brings about a future that’s worth having. And it takes a brave and productive entrepreneur to stand up and claim his own share of bright future.

    I’m in.

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    Are you?

    (Photo credit: Key on Paper via Shutterstock)

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    Last Updated on August 16, 2018

    16 Productivity Secrets of Highly Successful People Revealed

    16 Productivity Secrets of Highly Successful People Revealed

    The same old motivational secrets don’t really motivate you after you’ve read them for the tenth time, do they?

    How about a unique spin on things?

    These 16 productivity secrets of successful people will make you reevaluate your approach to your home, work, and creative lives. Learn from these highly successful people, turn these little things they do into your daily habits and you’ll get closer to success.

    1. Empty your mind.

    It sounds counterproductive, doesn’t it?

    Emptying your mind when you have so much to remember seems like you’re just begging to forget something. Instead, this gives you a clean slate so you’re not still thinking about last week’s tasks.

    Clear your mind and then start thinking only about what you need to do immediately, and then today. Tasks that need to be accomplished later in the week can wait.

    Here’s a guide to help you empty your mind and think sharper:

    How to Declutter Your Mind to Sharpen Your Brain and Fall Asleep Faster

    2. Keep certain days clear.

    Some companies are scheduling “No Meeting Wednesdays,” which means, funnily enough, that no one can hold a meeting on a Wednesday. This gives workers a full day to work on their own tasks, without getting sidetracked by other duties or pointless meetings.

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    This can work in your personal life too, for example if you need to restrict Facebook access or limit phone calls.

    3. Prioritize your work.

    Don’t think every task is created equal! Some tasks aren’t as important as others, or might take less time.

    Try to sort your tasks every day and see what can be done quickly and efficiently. Get these out of the way so you have more free time and brain power to focus on what is more important.

    Lifehack’s CEO has a unique way to prioritize works, take a look at it here:

    How to Prioritize Right in 10 Minutes and Work 10X Faster

    4. Chop up your time.

    Many successful business leaders chop their time up into fifteen-minute intervals. This means they work on tasks for a quarter of an hour at a time, or schedule meetings for only fifteen minutes. It makes each hour seem four times as long, which leads to more productivity!

    5. Have a thinking position.

    Truman Capote claimed he couldn’t think unless he was laying down. Proust did this as well, while Stravinsky would stand on his head!

    What works for others may not work for you. Try to find a spot and position that is perfect for you to brainstorm or come up with ideas.

    6. Pick three to five things you must do that day.

    To Do lists can get overwhelming very quickly. Instead of making a never-ending list of everything you can think of that needs to be done, make daily lists that include just three to five things.

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    Make sure they’re things that need to be done that day, so you don’t keep putting them off.

    7. Don’t try to do too much.

    OK, so I just told you to work every day, and now I’m telling you to not do too much? It might sound like conflicting advice, but not doing too much means not biting off more than you can chew. Don’t say yes to every work project or social engagement and find yourself in way over your head.

    8. Have a daily action plan.

    Don’t limit yourself to a to-do list! Take ten minutes every morning to map out a daily action plan. It’s a place to not only write what needs to be done that day, but also to prioritize what will bring the biggest reward, what will take the longest, and what goals will be accomplished.

    Leave room for a “brain dump,” where you can scribble down anything else that’s on your mind.

    9. Do your most dreaded project first.

    Getting your most dreaded task over with first means you’ll have the rest of the day free for anything and everything else. This also means that you won’t be constantly putting off the worst of your projects, making it even harder to start on it later.

    10. Follow the “Two-Minute Rule.”

    The “Two-Minute Rule” was made famous by David Allen. It’s simple – if a new task comes in and it can be done in two minutes or less, do it right then. Putting it off just adds to your to-do list and will make the task seem more monumental later.

    11. Have a place devoted to work.

    If you work in an office, it’s no problem to say that your cubicle desk is where you work every day.

    But if you work from home, make sure you have a certain area specifically for work. You don’t want files spread out all over the dinner table, and you don’t want to feel like you’re not working just because you’re relaxing on the couch.

    Agatha Christie never wrote at her desk, she wrote wherever she could sit down. Ernest Hemingway wrote standing up. Thomas Wolfe, at 6’6″ tall, used the top of his refrigerator as a desk. Richard Wright wrote on a park bench, rain or shine.

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    Have a space where, when you go there, you know you’re going to work. Maybe it’s a cafe downstairs, the library, or a meeting room. Whenever and wherever works for you, do your works there.

    12. Find your golden hour.

    You don’t have to stick to a “typical” 9–5 schedule!

    Novelist Anne Rice slept during the day and wrote at night to avoid distractions. Writer Jerzy Kosinski slept eight hours a day, but never all at once. He’d wake in the morning, work, sleep four hours in the afternoon, then work more that evening.

    Your golden hour is the time when you’re at your peak. You’re alert, ready to be productive, and intent on crossing things off your to-do list.

    Once you find your best time, protect it with all your might. Make sure you’re always free to do your best uninterrupted work at this time.

    13. Pretend you’re on an airplane.

    It might not be possible to lock everyone out of your office to get some peace and quiet, but you can eliminate some distractions.

    By pretending you’re on an airplane, you can act like your internet access is limited, you’re not able to get something from your bookcase, and you can’t make countless phone calls.

    Eliminating these distractions will help you focus on your most important tasks and get them done without interruption.

    14. Never stop.

    Writers Anthony Trollope and Henry James started writing their next books as soon as they finished their current work in progress.

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    Stephen King writes every day of the year, and holds himself accountable for 2,000 words a day! Mark Twain wrote every day, and then read his day’s work aloud to his family to get their feedback.

    There’s something to be said about working nonstop, and putting out continuous work instead of taking a break. It’s just a momentum that will push you go further./

    15. Be in tune with your body.

    Your mind and body will get tired of a task after ninety minutes to two hours focused on it. Keep this in mind as you assign projects to yourself throughout the day, and take breaks to ensure that you won’t get burned out.

    16. Try different methods.

    Vladimir Nabokov wrote the first drafts of his novels on index cards. This made it easy to rearrange sentences, paragraphs, and chapters by shuffling the cards around.

    It does sound easier, and more fun, than copying and pasting in Word! Once Nabokov liked the arrangement, his wife typed them into a single manuscript.

    Same for you, don’t give up and think that it’s impossible for you to be productive when one method fails. Try different methods until you find what works perfectly for you.

    Featured photo credit: Unsplash via unsplash.com

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