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Content Marketing: The Entrepreneur’s Most Productive Task

Content Marketing: The Entrepreneur’s Most Productive Task
    Content marketing is key.

    As the new year approaches, do you now — more than ever — wished you had more clarity on the way forward?

    It can get really silly at times. You have to finish the course you bought last month. And you have to blog. And you’ve also been planning to email your list about your latest offering…

    Thing is, your to-do list is getting too long. And you’re about as focused as a camera without a lens. You just don’t know which way forward.

    Overwhelm is driving you nuts.

    Think you need to sharpen your focus? Probably not.

    Often the simplest solution lies in going straight past everything you think is important, right to that task that’s proven to bring the most progress.

    The Secret of Successful Online Entrepreneurs

    In recent conversations with some of the most successful online entrepreneurs, I heard the same thing over and over. An entrepreneur’s most productive task is marketing.

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    They claim that if you outsource everything else, and only work on marketing, your business will blossom. My buddy Jon Morrow says that his monthly income almost doubled when he started spending more of his personal time on marketing!

    The Shocking Truth About Marketing

    Some people might object to the claim that marketing is your most productive task.

    They’ll say that online success is all about blogging and other forms of writing.

    Others will focus on skills development. They’ll say that learning to become a better content producer is the key to making your work irresistible.

    And you know what? They’re right. All of them.

    Blogging and writing are super-important tasks. In fact, on the Internet these activities are marketing.

    Copyblogger.com, one of my all-time favorite blogs, defines content marketing as “… creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.”

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    And that’s what these successful entrepreneurs refer to when they say marketing is the entrepreneur’s most productive task. They’re speaking about content marketing.

    Why Content Marketing is so Productive

    If you aim to grow your business, would you agree that roughly translates to getting more fans who love your work, and selling them more of your products or services?

    To grow your business almost always means you want to make more money.

    Now, if content marketing is all about getting visitors to subscribe to your list and getting your subscribers to buy your offerings, don’t you think that hits the spot nicely?

    Content marketing is all about reaching your business goals… fast!

    How to Market While You Create Excellent Content

    The next time you’re unsure what to work on and what to run away from, take your pick… The following list outlines some clever content marketing tasks that will also satisfy your desire to write, write, write:

    • Write an informative blog post that solves some problem your target audience is experiencing. After you publish it, promote it to your network and other bloggers whose audience might benefit from it.
    • Write a guest post for a blog with a large number of subscribers. Know what its topics of interest are, and study the readers’ comments. This will allow you to connect better with the audience of the target blog.
    • Write an email to your list with some piece of informative content that causes them know, like and trust you more. Tell a story. Share a video. Do something that shows them you’re a human being just like them.
    • Create a video that could go viral. It happens all the time, but it’s not as easy as it looks. If you can come up with a video that is well worth sharing, it’ll bring you loads of traffic and new subscribers.
    • Create a free report or course that you can use as a subscribe incentive. Whenever someone subscribes through AWeber or MailChimp, they can download this report. This will boost your subscription conversion.
    • Create an autoresponder email sequence that goes out to all your new (and existing) subscribers. This will introduce them to you, your philosophy and your reasons for blogging/writing.

    While you do all this, remember that you’re not allowed to be boring. That’s the biggest sin you can commit online.

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    Be relevant. Add value. Make a difference.

    This way your business will grow. It can’t help but to…

    Are You Going to Allow Overwhelm to Steal Your Future?

    It happens to countless would-be entrepreneurs every day.

    First come the feelings of overwhelm. Then comes the rationalization.

    “I’ll feel better tomorrow.”

    “My energy levels are just low today. I need rest.”

    “I need to do something less stressful right now.”

    And right after this comes the procrastination. These entrepreneurs postpone an important task for one more day. And as days turn into weeks and weeks turn into months, their bright future vanishes into thin air.

    All they have left is regret.

    Don’t allow this to be your story.

    Whenever you feel overwhelmed, turn your focus back to content marketing. Choose one of the activities listed above, and make solid progress. Get your content marketing tasks done!

    It’ll feel like work. Some days the thought of it will want to make you puke. But guess what? It is work. And the rewards of honest content marketing work are huge.

    Only hard work ever brings about a future that’s worth having. And it takes a brave and productive entrepreneur to stand up and claim his own share of bright future.

    I’m in.

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    Are you?

    (Photo credit: Key on Paper via Shutterstock)

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    Last Updated on August 20, 2019

    26 Useful Things to Learn Now That Will Change Your Life

    26 Useful Things to Learn Now That Will Change Your Life

    If you pay attention to your everyday life careful enough, you’ll know that you can learn from everything and everyone you come across. Our life is basically full of useful lessons that we should learn.

    Here are 26 useful things to learn that Abhishek A. Singh shared on Quora. Let’s see how these life theories would lead you to live a different life.

    1. Primacy and recency: People mostly remember the first and last things that occurred, barely the middle.

    When scheduling an interview, ask the employer the time slots they do interviews and try to be the first or the last.

    2. If you work in a bar or in customer service of any kind, put a mirror behind you at the counter.

    In this way, angry customers who approach you will have to see themselves in the mirror behind you and the chance of them behaving irrationally will be lowered significantly.

    3. Once you make a sales pitch, don’t say anything else.

    This works in sales, but it can also be applied in other ways.

    My previous boss was training me and just gave me pointers. I was working at a gym trying to sell memberships. He told me that once I got all the small talk out of the way and presented the prices, the first person to talk would lose.

    It didn’t seem like a big deal but it actually worked. Often there were long periods of awkward silence as the person tried to come up with some excuses, but usually they bought.

    4. If you ask someone a question and they only partially answer, just wait.

    If you stay silent and keep eye contact, they will usually continue to talk.

    5. Chew gum when you’re approaching a situation that would make you nervous, like public speaking or bungee jumping.

    When we eat, our brain tell ourselves, “I would not be eating if I were danger. So I’m not in danger.” This has helped me to stay calm.

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    6. People will always remember how you made them feel, not what you said.

    Also, most people like talking about themselves; so ask lots of questions about them.

    7. When you’re learning something new, teach it to a friend. Let them ask you questions about it.

    If you’re able to teach something well, you will be sure that you’ve understood it very well.

    8. If you get yourself to be really happy and excited to see other people, they will react the same to you.

    It doesn’t always happen the first time, but it will definitely happen the next time.

    9. The physical effects of stress — breathing rate and heart rate — are almost identical to the physical effects of courage.

    When you’re feeling stressed in any situations, immediately reframe it : Your body is getting ready to be courageous, you are NOT stressed.

    10. Pay attention to people’s feet.

    If you approach two people in the middle of a conversation, and they only turn their torsos and not their feet, they don’t want you to join in the conversation.

    Similarly, if you are in a conversation with a coworker who you think is paying attention to you and their torso is turned towards you but their feet are facing in another direction, they want the conversation to end.

    11. Confidence is more important than knowledge.

    Don’t be intimidated by anyone, everyone is playing a role and wearing a mask.

    12. If you pretend to be something for long enough, you will eventually become it.

    Fake it till you make it. Period.

    13. Not to be creepy, but if you want to stare at someone unashamedly, look directly past them and wait for them to try and meet your eyes.

    When they fail to do that, they’ll look around (usually nervously for a second) they won’t look at you again for some time. This is your chance to straight up stare at this person for at least 45 seconds.

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    And as suggested by Brian Stutzman:

    If you’re staring at someone and get caught, DON’T turn your head or your body to look away, because that just confirms that you were staring.

    Just move your EYEBALLS off the person. Unlike turning your head, it’s instantaneous. And the person will think you were just looking at something behind them and that they were mistaken for thinking you were staring. Do it confidently, and ignore any reaction from the person, and you can sell it every single time.

    After a second, you can even look back at them with a “Why are you staring at me?” look on your face to really cement the deal!

    14. Build a network.

    Become the information source, and let the information be yours. Even grabbing a beer with a former colleague once a year will keep you in the loop at the old office.

    Former coworkers might have gotten a new position in that office you always wanted to work in, great! Go to them for a beer, and ask about the office. It’s all about connections and information.

    15. If you are angry at the person in front of you driving like a grandmother…

    Pretend it is your grandmother, it will significantly reduce your road rage.

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      16. Stand up straight.

      No slouching, hands out of pockets, and head held up high. It’s not just a cliche — you literally feel better and people around you feel more confident in you.

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      17. Avoid saying “I think,” and “I believe” unless absolutely necessary.

      These are phrases that do not evoke confidence, and will literally do you no good.

      18. When feeling anxious, clean up your home or work space.

      You will feel happier and more accomplished than before.

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        19. Always buy the first pitcher or round of drinks.

        You’d be surprised how long you could drink on the phrase “I bought the first one.”

        20. Going into an interview… be interested in your interviewers.

        If you focus on learning about them, you’ll seem to be more interesting and dynamic. (Again, people love to talk about themselves.)

        21. Pay attention parents! Always give your kid a choice that makes them think they are in control.

        For instance, when I want my son to put his shoes on I will say ,”do you want to put your star wars shoes on or your shark shoes on?”

        Pro-tip: In some cases, this works on adults.

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          22. Your action affects your attitude more than your attitude affects your action.

          As my former teacher said “You can jump and dance FOR joy, but you can also jump and dance yourself joyful.”

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          23. When a group of people laugh, people will instinctively look at the person they feel closest to in that group.

          Notice who you look at and who look at you when you laugh with a group of people!

          24. If you want to build rapport or gain someone’s trust quickly, match their body posture and position.

          If someone is sitting with her legs crossed, cross your legs. If they’re leaning away from you, lean away from them. If they’re leaning towards you, lean towards them.

          Mirroring and matching body position is a subconscious way to tell if someone trusts you or is comfortable with you. If you’re sitting with your arms crossed and you notice someone else is sitting with her arms crossed, that is a good indicator that you have/are successfully built/building rapport with that person.

          25. The Benjamin Franklin Effect (suggested by Matt Miller)

          I find the basis of the Benjamin Franklin effect is very useful and extends far beyond pencil borrowing. This knowledge is useful in the world of flirting too.

          Asking a girl in your class if you can borrow a pencil or her notes or to explain the homework will make her more likely to like you than if you let her borrow your stuff or are the one to help her. Even just asking a girl to buy you drinks (facetiously) leaves a much bigger impression than offering to or actually buying a girl a drink.

          The best part is it kills 3 birds with one stone: you get the advantages of the favor itself, the person subconsciously likes you more, and it makes them more open to future favors and conversation.

          26. Handle panic and anxiety behaviors by tapping fingers (Suggested by Jade Barbee)

          When you’re feeling stressed, worried or angry, tap each finger tip while thinking (or speaking quietly) a few specific words about what is bothering you. Repeat the same words while tapping each of your 10 fingers, including thumbs.

          For example, tap while saying, “I’m so angry with her…” Doing so will likely take the charge out of the feeling and return you to a more resourceful (better feeling) state of being. It’s called EFT (Emotional Freedom Technique) or “tapping,” and it is useful in many life situations – emotional sadness, physical pain, food cravings, traumatic memories…

          Featured photo credit: Nicole Wolf via unsplash.com

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