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Content Marketing: The Entrepreneur’s Most Productive Task

Content Marketing: The Entrepreneur’s Most Productive Task
    Content marketing is key.

    As the new year approaches, do you now — more than ever — wished you had more clarity on the way forward?

    It can get really silly at times. You have to finish the course you bought last month. And you have to blog. And you’ve also been planning to email your list about your latest offering…

    Thing is, your to-do list is getting too long. And you’re about as focused as a camera without a lens. You just don’t know which way forward.

    Overwhelm is driving you nuts.

    Think you need to sharpen your focus? Probably not.

    Often the simplest solution lies in going straight past everything you think is important, right to that task that’s proven to bring the most progress.

    The Secret of Successful Online Entrepreneurs

    In recent conversations with some of the most successful online entrepreneurs, I heard the same thing over and over. An entrepreneur’s most productive task is marketing.

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    They claim that if you outsource everything else, and only work on marketing, your business will blossom. My buddy Jon Morrow says that his monthly income almost doubled when he started spending more of his personal time on marketing!

    The Shocking Truth About Marketing

    Some people might object to the claim that marketing is your most productive task.

    They’ll say that online success is all about blogging and other forms of writing.

    Others will focus on skills development. They’ll say that learning to become a better content producer is the key to making your work irresistible.

    And you know what? They’re right. All of them.

    Blogging and writing are super-important tasks. In fact, on the Internet these activities are marketing.

    Copyblogger.com, one of my all-time favorite blogs, defines content marketing as “… creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.”

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    And that’s what these successful entrepreneurs refer to when they say marketing is the entrepreneur’s most productive task. They’re speaking about content marketing.

    Why Content Marketing is so Productive

    If you aim to grow your business, would you agree that roughly translates to getting more fans who love your work, and selling them more of your products or services?

    To grow your business almost always means you want to make more money.

    Now, if content marketing is all about getting visitors to subscribe to your list and getting your subscribers to buy your offerings, don’t you think that hits the spot nicely?

    Content marketing is all about reaching your business goals… fast!

    How to Market While You Create Excellent Content

    The next time you’re unsure what to work on and what to run away from, take your pick… The following list outlines some clever content marketing tasks that will also satisfy your desire to write, write, write:

    • Write an informative blog post that solves some problem your target audience is experiencing. After you publish it, promote it to your network and other bloggers whose audience might benefit from it.
    • Write a guest post for a blog with a large number of subscribers. Know what its topics of interest are, and study the readers’ comments. This will allow you to connect better with the audience of the target blog.
    • Write an email to your list with some piece of informative content that causes them know, like and trust you more. Tell a story. Share a video. Do something that shows them you’re a human being just like them.
    • Create a video that could go viral. It happens all the time, but it’s not as easy as it looks. If you can come up with a video that is well worth sharing, it’ll bring you loads of traffic and new subscribers.
    • Create a free report or course that you can use as a subscribe incentive. Whenever someone subscribes through AWeber or MailChimp, they can download this report. This will boost your subscription conversion.
    • Create an autoresponder email sequence that goes out to all your new (and existing) subscribers. This will introduce them to you, your philosophy and your reasons for blogging/writing.

    While you do all this, remember that you’re not allowed to be boring. That’s the biggest sin you can commit online.

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    Be relevant. Add value. Make a difference.

    This way your business will grow. It can’t help but to…

    Are You Going to Allow Overwhelm to Steal Your Future?

    It happens to countless would-be entrepreneurs every day.

    First come the feelings of overwhelm. Then comes the rationalization.

    “I’ll feel better tomorrow.”

    “My energy levels are just low today. I need rest.”

    “I need to do something less stressful right now.”

    And right after this comes the procrastination. These entrepreneurs postpone an important task for one more day. And as days turn into weeks and weeks turn into months, their bright future vanishes into thin air.

    All they have left is regret.

    Don’t allow this to be your story.

    Whenever you feel overwhelmed, turn your focus back to content marketing. Choose one of the activities listed above, and make solid progress. Get your content marketing tasks done!

    It’ll feel like work. Some days the thought of it will want to make you puke. But guess what? It is work. And the rewards of honest content marketing work are huge.

    Only hard work ever brings about a future that’s worth having. And it takes a brave and productive entrepreneur to stand up and claim his own share of bright future.

    I’m in.

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    Are you?

    (Photo credit: Key on Paper via Shutterstock)

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    Last Updated on March 23, 2021

    Manage Your Energy so You Can Manage Your Time

    Manage Your Energy so You Can Manage Your Time

    One of the greatest ironies of this age is that while various gadgets like smartphones and netbooks allow you to multitask, it seems that you never manage to get things done. You are caught in the busyness trap. There’s just too much work to do in one day that sometimes you end up exhausted with half-finished tasks.

    The problem lies in how to keep our energy level high to ensure that you finish at least one of your most important tasks for the day. There’s just not enough hours in a day and it’s not possible to be productive the whole time.

    You need more than time management. You need energy management

    1. Dispel the idea that you need to be a “morning person” to be productive

    How many times have you heard (or read) this advice – wake up early so that you can do all the tasks at hand. There’s nothing wrong with that advice. It’s actually reeks of good common sense – start early, finish early. The thing is that technique alone won’t work with everyone. Especially not with people who are not morning larks.

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    I should know because I was once deluded with the idea that I will be more productive if I get out of bed by 6 a.m. Like most of you Lifehackers, I’m always on the lookout for productivity hacks because I have a lot of things in my plate. I’m working full time as an editor for a news agency, while at the same time tending to my side business as a content marketing strategist. I’m also a travel blogger and oh yeah, I forgot, I also have a life.

    I read a lot of productivity books and blogs looking for ways to make the most of my 24 hours. Most stories on productivity stress waking up early. So I did – and I was a major failure in that department – both in waking up early and finishing early.

    2. Determine your “peak hours”

    Energy management begins with looking for your most productive hours in a day. Getting attuned to your body clock won’t happen instantly but there’s a way around it.

    Monitor your working habits for one week and list down the time when you managed to do the most work. Take note also of what you feel during those hours – do you feel energized or lethargic? Monitor this and you will find a pattern later on.

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    My experiment with being a morning lark proved that ignoring my body clock and just doing it by disciplining myself to wake up before 8 a.m. will push me to be more productive. I thought that by writing blog posts and other reports in the morning that I would be finished by noon and use my lunch break for a quick gym session. That never happened. I was sleepy, distracted and couldn’t write jack before 10 a.m.

    In fact that was one experiment that I shouldn’t have tried because I should know better. After all, I’ve been writing for a living for the last 15 years, and I have observed time and again that I write more –and better – in the afternoon and in evenings after supper. I’m a night owl. I might as well, accept it and work around it.

    Just recently, I was so fired up by a certain idea that – even if I’m back home tired from work – I took out my netbook, wrote and published a 600-word blog post by 11 p.m. This is a bit extreme and one of my rare outbursts of energy, but it works for me.

    3. Block those high-energy hours

    Once you have a sense of that high-energy time, you can then mold your schedule so that your other less important tasks will be scheduled either before or after this designated productive time.

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    Block them out in your calendar and use the high-energy hours for your high priority tasks – especially those that require more of your mental energy and focus. You also need to use these hours to any task that will bring you closer to you life’s goal.

    If you are a morning person, you might want to schedule most business meetings before lunch time as it’s important to keep your mind sharp and focused. But nothing is set in stone. Sometimes you have to sacrifice those productive hours to attend to other personal stuff – like if you or your family members are sick or if you have to attend your son’s graduation.

    That said, just remember to keep those productive times on your calendar. You may allow for some exemptions but stick to that schedule as much as possible.

    There’s no right or wrong way of using this energy management technique because everything depends on your own personal circumstances. What you need to remember is that you have to accept what works for you – and not what other productivity gurus say you should do.

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    Understanding your own body clock is the key to time management. Without it, you end up exhausted chasing a never-ending cycle of tasks and frustrations.

    Featured photo credit: Collin Hardy via unsplash.com

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