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Content Marketing: The Entrepreneur’s Most Productive Task

Content Marketing: The Entrepreneur’s Most Productive Task
    Content marketing is key.

    As the new year approaches, do you now — more than ever — wished you had more clarity on the way forward?

    It can get really silly at times. You have to finish the course you bought last month. And you have to blog. And you’ve also been planning to email your list about your latest offering…

    Thing is, your to-do list is getting too long. And you’re about as focused as a camera without a lens. You just don’t know which way forward.

    Overwhelm is driving you nuts.

    Think you need to sharpen your focus? Probably not.

    Often the simplest solution lies in going straight past everything you think is important, right to that task that’s proven to bring the most progress.

    The Secret of Successful Online Entrepreneurs

    In recent conversations with some of the most successful online entrepreneurs, I heard the same thing over and over. An entrepreneur’s most productive task is marketing.

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    They claim that if you outsource everything else, and only work on marketing, your business will blossom. My buddy Jon Morrow says that his monthly income almost doubled when he started spending more of his personal time on marketing!

    The Shocking Truth About Marketing

    Some people might object to the claim that marketing is your most productive task.

    They’ll say that online success is all about blogging and other forms of writing.

    Others will focus on skills development. They’ll say that learning to become a better content producer is the key to making your work irresistible.

    And you know what? They’re right. All of them.

    Blogging and writing are super-important tasks. In fact, on the Internet these activities are marketing.

    Copyblogger.com, one of my all-time favorite blogs, defines content marketing as “… creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.”

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    And that’s what these successful entrepreneurs refer to when they say marketing is the entrepreneur’s most productive task. They’re speaking about content marketing.

    Why Content Marketing is so Productive

    If you aim to grow your business, would you agree that roughly translates to getting more fans who love your work, and selling them more of your products or services?

    To grow your business almost always means you want to make more money.

    Now, if content marketing is all about getting visitors to subscribe to your list and getting your subscribers to buy your offerings, don’t you think that hits the spot nicely?

    Content marketing is all about reaching your business goals… fast!

    How to Market While You Create Excellent Content

    The next time you’re unsure what to work on and what to run away from, take your pick… The following list outlines some clever content marketing tasks that will also satisfy your desire to write, write, write:

    • Write an informative blog post that solves some problem your target audience is experiencing. After you publish it, promote it to your network and other bloggers whose audience might benefit from it.
    • Write a guest post for a blog with a large number of subscribers. Know what its topics of interest are, and study the readers’ comments. This will allow you to connect better with the audience of the target blog.
    • Write an email to your list with some piece of informative content that causes them know, like and trust you more. Tell a story. Share a video. Do something that shows them you’re a human being just like them.
    • Create a video that could go viral. It happens all the time, but it’s not as easy as it looks. If you can come up with a video that is well worth sharing, it’ll bring you loads of traffic and new subscribers.
    • Create a free report or course that you can use as a subscribe incentive. Whenever someone subscribes through AWeber or MailChimp, they can download this report. This will boost your subscription conversion.
    • Create an autoresponder email sequence that goes out to all your new (and existing) subscribers. This will introduce them to you, your philosophy and your reasons for blogging/writing.

    While you do all this, remember that you’re not allowed to be boring. That’s the biggest sin you can commit online.

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    Be relevant. Add value. Make a difference.

    This way your business will grow. It can’t help but to…

    Are You Going to Allow Overwhelm to Steal Your Future?

    It happens to countless would-be entrepreneurs every day.

    First come the feelings of overwhelm. Then comes the rationalization.

    “I’ll feel better tomorrow.”

    “My energy levels are just low today. I need rest.”

    “I need to do something less stressful right now.”

    And right after this comes the procrastination. These entrepreneurs postpone an important task for one more day. And as days turn into weeks and weeks turn into months, their bright future vanishes into thin air.

    All they have left is regret.

    Don’t allow this to be your story.

    Whenever you feel overwhelmed, turn your focus back to content marketing. Choose one of the activities listed above, and make solid progress. Get your content marketing tasks done!

    It’ll feel like work. Some days the thought of it will want to make you puke. But guess what? It is work. And the rewards of honest content marketing work are huge.

    Only hard work ever brings about a future that’s worth having. And it takes a brave and productive entrepreneur to stand up and claim his own share of bright future.

    I’m in.

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    Are you?

    (Photo credit: Key on Paper via Shutterstock)

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    Last Updated on December 13, 2019

    7 Steps For Making a New Year’s Resolution and Keeping It

    7 Steps For Making a New Year’s Resolution and Keeping It

    Are you keen to reinvent yourself this year? Or at least use the new year as a long overdue excuse to get rid of bad habits or pick up new ones?

    Yes, it’s that time of year again. The time of year when we feel as if we have to turn over a new leaf. The time when we misguidedly imagine that the arrival of a new year will magically provide the catalyst, motivation and persistence we need to reinvent ourselves.

    Traditionally, New Year’s Day is styled as the ideal time to kick start a new phase in your life and the time when you must make your all important new year’s resolution. Unfortunately, the beginning of the year is also one of the worst times to make a major change in your habits because it’s often a relatively stressful time, right in the middle of the party and vacation season.

    Don’t set yourself up for failure this year by vowing to make huge changes that will be hard to keep. Instead follow these seven steps for successfully making a new year’s resolution you can stick to for good.

    1. Just Pick One Thing

    If you want to change your life or your lifestyle don’t try to change the whole thing at once. It won’t work. Instead pick one area of your life to change to begin with.

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    Make it something concrete so you know exactly what change you’re planning to make. If you’re successful with the first change you can go ahead and make another change after a month or so. By making small changes one after the other, you still have the chance to be a whole new you at the end of the year and it’s a much more realistic way of doing it.

    Don’t pick a New Year’s resolution that’s bound to fail either, like running a marathon if you’re 40lbs overweight and get out of breath walking upstairs. If that’s the case resolve to walk every day. When you’ve got that habit down pat you can graduate to running in short bursts, constant running by March or April and a marathon at the end of the year. What’s the one habit you most want to change?

    2. Plan Ahead

    To ensure success you need to research the change you’re making and plan ahead so you have the resources available when you need them. Here are a few things you should do to prepare and get all the systems in place ready to make your change.

    Read up on it – Go to the library and get books on the subject. Whether it’s quitting smoking, taking up running or yoga or becoming vegan there are books to help you prepare for it. Or use the Internet. If you do enough research you should even be looking forward to making the change.

    Plan for success – Get everything ready so things will run smoothly. If you’re taking up running make sure you have the trainers, clothes, hat, glasses, ipod loaded with energetic sounds at the ready. Then there can be no excuses.

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    3. Anticipate Problems

    There will be problems so make a list of what they’ll be. If you think about it, you’ll be able to anticipate problems at certain times of the day, with specific people or in special situations. Once you’ve identified the times that will probably be hard work out ways to cope with them when they inevitably crop up.

    4. Pick a Start Date

    You don’t have to make these changes on New Year’s Day. That’s the conventional wisdom, but if you truly want to make changes then pick a day when you know you’ll be well-rested, enthusiastic and surrounded by positive people. I’ll be waiting until my kids go back to school in February.

    Sometimes picking a date doesn’t work. It’s better to wait until your whole mind and body are fully ready to take on the challenge. You’ll know when it is when the time comes.

    5. Go for It

    On the big day go for it 100%. Make a commitment and write it down on a card. You just need one short phrase you can carry in your wallet. Or keep it in your car, by your bed and on your bathroom mirror too for an extra dose of positive reinforcement.

    Your commitment card will say something like:

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    • I enjoy a clean, smoke-free life.
    • I stay calm and in control even under times of stress.
    • I’m committed to learning how to run my own business.
    • I meditate daily.

    6. Accept Failure

    If you do fail and sneak a cigarette, miss a walk or shout at the kids one morning don’t hate yourself for it. Make a note of the triggers that caused this set back and vow to learn a lesson from them.

    If you know that alcohol makes you crave cigarettes and oversleep the next day cut back on it. If you know the morning rush before school makes you shout then get up earlier or prepare things the night before to make it easier on you.

    Perseverance is the key to success. Try again, keep trying and you will succeed.

    7. Plan Rewards

    Small rewards are great encouragement to keep you going during the hardest first days. After that you can probably reward yourself once a week with a magazine, a long-distance call to a supportive friend, a siesta, a trip to the movies or whatever makes you tick.

    Later you can change the rewards to monthly and then at the end of the year you can pick an anniversary reward. Something that you’ll look forward to. You deserve it and you’ll have earned it.

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    Whatever your plans and goals are for this year, I’d do wish you luck with them but remember, it’s your life and you make your own luck.

    Decide what you want to do this year, plan how to get it and go for it. I’ll definitely be cheering you on.

    Are you planning to make a New Year’s resolution? What is it and is it something you’ve tried to do before or something new? Why not pick one from this list: 50 New Year’s Resolution Ideas And How To Achieve Each Of Them

    Featured photo credit: Ian Schneider via unsplash.com

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