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Build Your Platform: How to Show You’re the Right Person for Any Job

Build Your Platform: How to Show You’re the Right Person for Any Job
Build Your Platform

We all deal with the problem of needing to build support for our ideas. Maybe you’re trying to sell your boss on a new program, maybe you’re trying to get a loan or grant to start a small business or to undertake a research project, or maybe you’re just trying to get a job. What do you have to do to convince your audience, whoever they are, that you’re ready and able to handle whatever’s thrown at you?

Writers face this all the time. In publishing, the quality of the writing alone rarely speaks for itself. Publishers need some assurance that a new title will sell, and alas, that involves far more than just whether a book is any good or not. Readers don’t know a book is good until they’ve read it, which means quality doesn’t play much of a role in getting them to read something. Instead, reader’s choices are made on the basis of perceived expertise, name-recognition, and familiarity — the same factors we use to make most of our other decisions in life.

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In publishing, the combination of all these factors is referred to as an author’s “platform”. In Bill O’Hanlon’s book Write is a Verb, O’Hanlon (author of 28 books)describes the following elements or “planks” that are part of a writer’s platform:

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  1. credibility
  2. marketing abilities
  3. marketing channels
  4. mass media presence
  5. media abilities and experience
  6. track record in publishing
  7. celebrity
  8. reputation
  9. unique topic or slant
  10. borrowed planks

While not all of these apply beyond the publishing world, with a little tweaking we can adapt O’Hanlon’s description to just about any situation where you need to show others that you are capable of taking on a task or project.

The Planks of Your Platform

  • Your credibility: How much relevant education or experience you bring to a project. If you have a PhD in physics, you probably have a lot of credibility when it comes to talking about lasers — but not so much when it comes to talking about fashion design.
  • Your willingness and ability to push a project: Your passion and desire to stand behind a project, your leadership qualities, your demonstrated competence, and your skill at promotion all come into play here. If you are lacking in any off these, you run the risk of seeing someone else given control — even when the original idea was your.
  • Your network: Who you know and, more importantly, can draw on to advance your project. The channels — marketing, word-of-mouth, influence — you control and can exploit.
  • Your media presence: Outlets to the public, whether as a whole or in your niche, that you control or have access to.  If you have a TV show, a monthly magazine column, a popular blog, or a series of books, you can easily get the word out about a new project — attracting attention, financial investment, and other resources to move your project forward.
  • Your track record: Your demonstrated record to get projects done, and done well. If you’ve launched a dozen successful marketing campaigns, you are going to be more desirable to start the next one than someone who has launched a dozen failures or someone who has launched just one successful one, all other things equal.
  • Your reputation: What people know or have heard about you. If you have a reputation for being brilliant but lazy, hard to work with, or disloyal, people will be hesitant to work with you. On the other hand, if you always get your work in on time, are easy-going but professional, and bring a single-minded focus to your work, people are going to want you on their team.
  • Your celebrity: The fame and recognition you bring to a project by your involvement, even though your fame is derived from another field. People want, say, self-help books written by pop stars, even though most pop stars don’t have much of a background in psychotherapy. This probably doesn’t apply to most people, but it’s worth including as food for thought.
  • Your uniqueness: Brilliance, insight, an off-beat sensibility — the value you add to a project simply by your own unique talents and abilities. In writing, it’s your unique slant on your topic; in, say, design, it might be your distinct style. 
  • Borrowed planks: The support of others with big platforms. Endorsements, recommendations, awards, outside research — anything from other people with credibility, reputations, celebrity, etc. that supports your idea.

How Big is Your Platform?

As you think through this list, consider how your own experience and life details can be described in a way that contributes to your platform.  How can you describe your own experiences in a way that shows how credible, well-connected, successful, or unique you are?

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Consider, too, the gaps in your platform — what can you do to add planks that aren’t already there, or build up the ones that aren’t particularly strong? It’s not necessary to have every plank above — most people do well without celebrity, for example, and those with celebrity often do well without many of the others — but the more planks you have, and the stronger they are, the more likely others are to see you as someone they can trust to get the job done.

And that means they are more likely to support you, whether by hiring you, promoting you, putting you in charge of a big project, offering you a contract, buying your product, investing in your business, or whatever. In the end, this is about confidence — give people a reason (or many reasons) to have confidence in you, and leverage that confidence to do the things you want to do.

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Last Updated on October 14, 2020

How to Become an Early Riser and Stay Energetic

How to Become an Early Riser and Stay Energetic

When you become an early riser, you’ll experience a lot of benefits, including feeling more energized and having more time to do what you want.

If you’d like to join the ranks of those waking up with the sun, there are some things you should know before you run off to set your alarm.

What exactly do you need to do to learn how to become an early riser?

Here are 5 tips I’ve discovered to be most helpful in making the transition from erratic sleeper or night owl to early morning wizard.

1. Choose to Get up Before You Go to Sleep

You’re not very good at making decisions when you’ve just woken up. You were in the middle of a dream in which [insert celebrity crush of choice here] is serving you breakfast in bed, only to be rudely awakened by the harsh tones of your alarm clock.

You’re frustrated, confused, and surprised. This is not the time to be making decisions about whether or not you should stay in bed! And yet, most of us leave the first decision of our day to be made in a blur of partial wakefulness.

No more!

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If you want to learn how to be an early riser, try making your decision to rise at a specific time before you go to sleep the night before. This frees you from making the decision in the morning when you’ve just woken up. Instead of making a decision, you only have to follow through on your decision from the night before.

Easier said than done? Of course. But only for the first few times. Eventually, your need for raw willpower to get out of bed will diminish, and you’ll be the proud parent of a new habit!

Steve Pavlina suggests you practice getting out of bed during the day[1] to get a few of the “practice sessions” out of the way without the early morning fog in your head.

2. Have a Plan for Your Extra Time

Let’s say you’ve actually made it out of bed 2 hours before you normally would. Now what? What are you going to do with all this time you’ve discovered in your day?

If you don’t have something planned to do with your extra time, you risk falling for the temptation of a “morning nap” that wipes out all the work you put into getting up.

To become an early riser, plan a great morning routine.

    Before you fall asleep, make a quick note of what you’d like to get done during your extra hours the following day. You could read a book, clean the garage, or write up that work report you’ve been putting off. Make a plan for when you wake up earlier, and you’ll do more than protect yourself from backsliding into bed.

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    You’ll get things done, and those results will fuel your desire to build rising early into a habit!

    3. Make Rising Early a Social Activity

    Your internet or social media buddies just don’t have enough pull to make your new habit stick in the long term. The same cannot be said for the people you spend time with as part of your early morning routine.

    Sure, you could choose to read blogs for two hours every morning, but wouldn’t it be great to join an early breakfast club, running group, or play chess in the park at 5am?

    The more people you get involved in making your new habit a daily part of your life, the easier it’ll be to succeed.

    Consider finding an accountability partner who is also interested in becoming an early riser. Perhaps it’s a neighbor who you plan to go for a run with at 6 am. Or it could be your husband or wife, and you decide to get up earlier to spend more time together before the kids wake up.

    Learn more about finding the perfect accountability partner in this article.

    4. Don’t Use an Alarm That Makes You Angry

    If we’re all wired differently, why do we all insist on torturing ourselves with the same sort of alarm each morning?

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    I spent years trying to wake up before my alarm went off so I wouldn’t have to hear it. I got pretty good, too. Then, I started using a cellphone as my alarm clock and quickly realized that different ring tones irritated me less but worked just as well to wake me up. I now use the ringtone alarm as a back-up for my bedside lamp, which I’ve plugged in to a timer.

    When the bright light doesn’t work, the cellphone picks up the slack, and I wake up on time. The lesson learned? Experiment a bit and see what works best for you as you try to become an early riser.

    Light, sound, smells, temperature, or even some contraption that dumps water on you might be more pleasant than your old alarm clock. Give something new a try!

    One final thing you can do is put your alarm at least several feet from your bed. If it’s within arm’s reach, you’ll be tempted to hit the snooze button. However, if you have to get out of bed to turn it off, you’ll be more likely to resist going back to sleep.

    5. Get Your Blood Flowing Right After Waking

    If you don’t have a neighbor you can pick fights with at 5 am, you’ll have to settle with a more mundane exercise. It doesn’t take much to get your blood flowing and chase the sleep from your head.

    Just pick something you don’t mind doing and go through the motions until your heart rate is up. Jumping rope, push-ups, crunches, or a few minutes of yoga are typically enough to do the trick. Here are 10 Simple Morning Exercises That Will Make You Feel Great All Day. (Just don’t do anything your doctor hasn’t approved.)

    If you’re going to go for a full-on morning workout, remember to give your body at least 15 minutes to get moving before you start[2]. Have a glass of water, stretch a bit, and then get into your workout.

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    If you live in a beautiful part of the world like me, you might want to use a bit of your early morning to go for a walk and enjoy the beauty of the world around you.

    If you have a coffee shop open within walking distance, dragging yourself out of bed for a cup of coffee to savor on your walk home as the world wakes around you is a wonderful experience. Try it, and you’ll enjoy becoming an early riser!

    Final Thoughts

    Creating a new habit is always a challenge, especially if that habit is forcing you out of the comfort of your bed before the sun is even up. However, early risers enjoy increased productivity, higher levels of concentration, and even healthier eating habits[3]!

    Those are all great reasons to give it a try and get up a few minutes earlier. Try getting to bed a bit earlier and learn how to become an early riser with the above tips and conquer your days.

    More on How to Become an Early Riser

    Featured photo credit: Nomadic Julien via unsplash.com

    Reference

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