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Book Review: The Information Diet

Book Review: The Information Diet

    According to Clay Johnson, the author of the newly published and released book The Information Diet, we as information workers and seekers are bloated on what our televisions and our mainstream media outlets give us as “news” and need to redefine our information consumption as badly as we need to redefine our food diets. We don’t consume information deliberately and the information that we do consume is usually biased towards what we already believe. This can not only misinform us but can also waste our time and help us engrain biases that we have built up in our lives.

    Clay Johnson is the founder of Blue State Digital which was the company that built and ran President Obama’s campaign for presidency in 2008. But, hold on you conservatives; Johnson does a decent job of keeping many of his political views out of this book.

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    Instead of following our information bias and catering to it, Johnson suggests that we challenge our ideas and also get to the bottom of the “information trophic pyramid.” A trophic pyramid is basically a way to describe an ecosystem with the primary producers at the base (where the most energy is stored) with smaller groups of consumers at the top. Johnson uses this model to describe how our “information diets” need to be shaped; we need to grab our information as close to the source as possible and synthesize it for ourselves.

    The poor diet analogy

    Johnson says that our information diets are made up of too much entertainment and information that affirms what we already believe (mass affirmation) and he compares this to your poor American diets. We consume whatever “tastes the best” and almost ignore everything else.

    It’s a good analogy, comparing and criticizing our standard American diet, one of too many bad fats, processed carbs, and not enough “real” ingredients, but after several chapters of building up the analogy I almost felt that I needed an information diet from The Information Diet. That may be harsh, but the historical information about how our food is processed is nothing new and I feel that Johnson could have written less about food and more about how we should process information as well as the best places to get it.

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    How to consume information

    In the second part of the book, Johnson goes on to explain how we should consume our information. He simplifies it the most saying that we should, “Consume deliberately. Take in information over affirmation.” This is a great quote to remember as we go through our day, but can be a bit simplistic for someone that wants to totally revamp the way that they consume and process information. That may be the point, but it feels that Johnson took this simplistic approach almost too far and left out a lot of information in this section of the book making it quite open-ended for the reader.

    The chapters that actually contained “The Information Diet” felt too short and gave a lot of tips and tricks about obtaining, consuming, and spending time with our information that have been old hat for many information workers and creators. Johnson suggests consuming information that is as close to the source as possible, lacks a strong bias, and that we consume this information deliberately throughout our day by following a a schedule. Johnson considers basically anything that we watch through a screen as a form of information and that we should try very hard to stick to around 6 hours to that type of consumption a day, leaving the rest for time to create and spend quality time with friends and family.

    Johnson also recommends some great tools for keeping track of your time like RescueTime and also tools for making your web reading better and less advertisement-prone like Instapaper and Readability.

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    Getting involved

    One of my favorite portions of the book is the “Dear Programmer” section (probably has nothing to do with me being a developer) where Johnson makes a call out to developers to try to get involved in creating tools that help citizens dicipher complex information and help out local governments with creating tools and services that make them more efficient. I believe that Johnson could have devoted even more time to this in the book, but it appears that his website is going to help with pushing local “Information Diet” meetup groups where developers and creatives can get involved.

    Johnson also recommends getting involved with the group Hacks/Hackers which is a group that tries to connect journalists (hacks) and developers (hackers) to work on joint ventures and ways to create better outlets for media.

    Conclusion

    The Information Diet is definitely the kind of book that we need to read going into 2012 with all of the junk information online and on our TVs trying to creep into our lives and not making us think critically. Johnson makes a good argument of why we need to get our information closer to the source and how to manage our time when it comes to consuming it, but I feel that there is too much discussion of food and how it relates to our information diet. I understand that Johnson is trying to make his point and view a stronger one, but more time could have been spent in the second and third sections of the book explaining how we need to critique the information that we consume.

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    Should you buy the book? For a measly $10 for the Kindle version, I think that the Information Diet has more good information in it than not, with the second and third sections of the book being the most practical.

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    CM Smith

    A technologist and writer who shares advice on personal productivity, creativity and how to use technology to get things done.

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    Last Updated on April 23, 2019

    How to Set Stretch Goals and Keep Your Team Motivated

    How to Set Stretch Goals and Keep Your Team Motivated

    Stretch goals are a lot like physical fitness. When you adopt a physical sport such as running, continual practice leads to increased stamina, growth and progress.

    While commitment to the sport improves performance, true growth happens when you are stretched beyond your comfort zone. I know this from personal experience.

    For years, I was an avid runner. I ran with a variety of running groups in the Washington, D.C., area and in Columbus, Ohio, where I lived prior to moving to the nation’s capital in 2011.

    While I was initially fearful about slacking off on my exercise habit when I moved to D.C., running enthusiasts in the area provided continual motivation, inspiring me to lace up my shoes day after day. Much to my surprise, many of the area’s running stores (including Pacers and Potomac River Running) boasted running groups that met in the mornings and evenings. So, it was relatively easy for a newcomer like me to connect with like-minded peers.

    I was never a particularly fast runner, but I enjoyed the afterglow of the sport: being completely drained but feeling a sense of accomplishment; setting and reaching goals; buying and wearing out new tennis shoes. The sound of throngs of feet pounding the pavement in semi-unison is still enough to bring tears to my eyes. Yes, I sometimes tear up at the start of races.

    Of all the groups I ran with, the Pacers Store group that met on Monday nights in Logan Circle boasted the fastest runners. I met up with the group week after week only to be the slowest runner. It was difficult to muster the courage to get up every week and meet the group knowing what was waiting for me: sweating and watching the backs of fellow runners.

    Each time I joined the group, I was stretching myself without even realizing it. Instead of feeling like I was transitioning into a better running, for a long time I felt I was torturing myself.

    Then something remarkable happened. I went for a run with a different set of runners and noticed my time had improved. I was running at a faster pace and doing so with ease. What was once uncomfortable for me I now handled with ease.

    The reason I was becoming a better runner was because I was taking myself out of my comfort zone and challenging myself physically and mentally. This example illustrates the process of growth.

    Fortunately, we can create situations that stretch us in our personal and professional lives.

    What Is a Stretch Goal?

    A stretch goal – as authors Sim B. Sitkin, C. Chet Miller and Kelly E. See detail an article “The Stretch Goal Paradox” in Harvard Business Review[1] – is something that is extremely difficult and novel. It is something that not everyone does, and it’s sometimes considered impossible.

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    In general, you establish stretch goals by doing things that are difficult or temporarily challenging.

    For instance, when I was first promoted to a senior communications management role, I knew I needed to beef up my relationships with media personalities. I set a goal to once a month book a day of media interviews in New York City – which is home to many media outlets, including SiriusXM radio, CNN, NBC News, HuffPost, VIBE.

    This was a huge goal because it meant not only identifying the right people to meet with but convincing them to meet with me and my team. While I didn’t end up meeting the goal of doing a full day of media interviews in New York City, I met more people than I would have met had I not established the goal and instead stayed in the comfort of my D.C. office.

    It is important to note that just because you establish a stretch goal doesn’t mean you’ll achieve the goal each time. However, the process of trying is guaranteed to provide some level of growth.

    The Importance of Creating Stretch Goals

    The beginning of the year is a perfect time to assess where you are excelling and where there is room for you to grow. I typically start the year by creating a yearlong strategic plan for myself.

    I think about the things that are necessary to do and things that would be cool to do. I assess the people I should know and think through how to meet them. Then I ask myself if the goals are realistic and what would need to happen for me to achieve them.

    Over time, I have learned that there are five things I can do to set stretch goals:

    1. Get Outside of Your Head

    If I exist within the confines of my imagination, I imperil my own growth and creativity.

    If I examine my accomplishments and celebrate them in isolation of others’ accomplishments, my vantage point is limited.

    I want to be comfortable with what I accomplish, but I also want to be motivated by watching others. In some respects, stretching is about expanding your network of friends, associates and mentors. These are the people who will propel or slow your growth and development.

    Since two are better than one, I always value being able to share my progress with others, seek feedback and then map a plan for success.

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    2. Focus on a Couple Areas at a Time

    When setting goals, it is important to focus on a couple of areas at a time. Most of us are only able to focus on a few things at a time, and if you feel you are unable to tackle all that is before you, you may simply disengage.

    I see this in so many areas of life:

    When people get in debt, if they believe the debt is insurmountable, they refuse to look at incoming bills for fear of facing down the debt. Unfortunately, many businesses go awry when setting stretch goals.

    In “The Stretch Goal Paradox,” Sitkin, Miller and See note:

    “Our research suggests that though the use of stretch goals is quite common, successful use is not. And many executives set far too many stretch goals. In the past five years, for example, Tesla failed to meet more than 20 of founder Elon Musk’s ambitious projections and missed half of them by nearly a year, according to the Wall Street Journal.”

    Goal-setting is like a marathon, not a sprint. It doesn’t all need to happen at the same time, and pacing is extremely important if you want to get to the finish line. It is better to focus on a couple goals at a time, master them and then move on to the next thing.

    3. Set Aside Time Each Year to Focus on Goal-Setting

    When I was a managing director for communications for the Advancement Project, I spent the first part of every year facilitating a communications planning meeting.

    The planning meeting began with the team members assessing the goals the team had established in the preceding year, and whether those goals were realistic or not. If we failed to meet certain goals, we broke down why that happened. From there, we brainstormed about possibilities for the current year.

    For instance, one year we set a goal of pitching and getting 24 opinion essays published. This was audacious because no one on the eight-person team had the luxury of focusing exclusively on editing and pitching opinion essays to publications around the world. We would need to focus on pitching in between the rest of our work.

    We hit this goal within the first eight months of the year. Remarkably, in total, we ended up getting 40 opinion essays published that year, which was an indication that our original goal was too low. We upped the goal to 41 the next year, and amazingly, we hit 42 published opinion essays or guest columns.

    From this experience, we not only learned what was feasible, we also learned the power of focus.

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    When we focused as a team on getting the commentary on our issues out in the public domain, we were successful. The key in all of this is that there was a ton of discussion around which goal we’d pursue and why.

    Equally important, as a manager, I didn’t set the goals alone; the team members and I established the goals collaboratively. This ensured buy-in from each individual.

    4. Use the S.M.A.R.T. Goal Model to Set Realistic Goals

    S.M.A.R.T.

    is a synonym for specific, measurable, attainable, realistic and time-bound. For the sake of this article, the realistic portion of the acronym is most important.

    While you want to set audacious goals, you want to ensure that they are realistic as well. No one is served by setting a goal that is impossible to accomplish.

    Failing to meet goals can be demoralizing for teams, so it’s important to be sober-eyed about what is possible. Additionally, the purpose of setting goals is to advance and grow, not depress morale.

    For instance, my team would have been discouraged had I begun the year asking it to pitch and place 40 opinion essays if we didn’t already have a track record of placing close to two dozen essays.

    By using the S.M.A.R.T. formula, we were able to achieve all that we set out to do.

    5. Break the Goal up into Small Digestible Parts

    I am a recovering perfectionist. As a writer, being a perfectionist can be counterproductive because I can fail to start if I don’t see a clear pathway to victory.

    The same is true with goal-setting. That’s why I join Lifehack’s fellow contributor Deb Knobelman, Ph.D., in noting that it is critically important to break goals into bite-sized chunks.

    When I had a goal of doing daylong media meetings in New York City, I had to think through all the barriers to achieving that goal and all the steps required to meet the goal.

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    One step was identifying which reporters, producers and hosts to engage. Another step was writing a pitch or meeting invitation that would capture their attention. Another step was thinking through the program areas I wanted to highlight and the new angles I could offer to different reporters.

    Since reporters want to cover stories that no one else has written, I needed to come up with fresh angles for each of the reporters I was engaging. An additional step was thinking through who from my team I’d take with me to the various meetings.

    I was clear that, as a talking head, as public relations reps are sometimes called, I needed the right spokesperson in order to land repeated meetings with different outlets.

    A final step was thinking through what I needed to bring to each meeting and which reports, videos and testimonials would buttress our claims and be of interest to media figures.

    As I walked through what was needed to bring my goal of doing daylong meetings to reality, I realized that not only was the idea within reach, but I was excited to tackle the challenge.

    From that point until now, I have learned to break down goals into smaller parts and tackle the smaller parts on the path to knocking the goal out of the park.

    The Bottom Line

    These are my recommendations for setting stretch goals, and there are a ton of other resources to support you in the workplace and in your community.

    For instance, LinkedIn’s Lynda.com platform has a wonderful suite of leadership development videos, including ones on establishing stretch goals. This is a paid resource but may be worth the investment if you lead a team or want to invest in tools for your own growth and development.

    Featured photo credit: Avatar of user Isaac Smith Isaac Smith @isaacmsmith Isaac Smith via unsplash.com

    Reference

    [1] Harvard Business Review: The Stretch Goal Paradox

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