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Back to Basics: Capture Your Ideas

Back to Basics: Capture Your Ideas

Capture Your Ideas

    Does this sound familiar? You’re slowly drifting off to sleep when you come up with a great line for the song or paper you’ve been working on all day. It’s such a great idea, in fact, that you just know you’ll remember it in the morning. Happy to have finally come up with the perfect line, you nod off, smiling and peaceful.

    In the morning, of course, it’s gone. All that you remember is that there’s something you should remember.

    Or you’re talking to a business associate on the phone, when you remember that tomorrow is your nephew’s/sister-in-law’s/best friend’s birthday and you need to stop and pick them up a card on your way home. Filing that thought away under “to do later” you finish your call, leave work, and drive home, all the time thinking “isn’t there something I was supposed to do today…?”

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    Ideas are cheap, memory is expensive

    We humans are exceptionally good at thinking up stuff. Sit down for two minutes with a pad of paper and try to come up with all the things you can make out of an orange, and you’ll see – after the first couple easy ones, you’ll start thinking up all sorts of crazy stuff (somebody actually thought up the idea of sticking cloves in an orange and hanging it on a Christmas tree, after all).

    But we’re not very good at remembering all those ideas. Psychologists say we can hold from 5 to 9 thoughts in our immediate memory at any given time, meaning that, on average, the last 7 things you’ve thought are all you get. Add #8 to the list, and something falls out.

    Our long-term memory is much better, but the process of moving items from short-term to long-term memory is quite complex and isn’t really “on-demand” – as anyone who has struggled to master organic chemistry can attest.

    So, we have lots and lots of ideas and only a limited memory to hold them in before we lose them.

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    Capture everything

    The solution is to develop the habit of capturing everything important that crosses your mind, when it crosses your mind. Ideally, you would settle on a single point of capture, something that you can keep with you all the time and always rely on.

    Many people prefer a high-quality pocket notebook for this, a Moleskine or one of the increasingly available (and cheaper) knock-offs. These notebooks have rigid covers, often vinyl- or even leather-covered, with a decent-quality paper (so ink doesn’t bleed through easily) and a pocket in the back (which I have never used, but it’s nice to know it’s there…). Most have an elastic band to hold them closed and a fabric bookmark bound in with the pages.

    These features offer a number of benefits over the drug-store standard 69-cent spiral notebook:

    • They’re pretty rugged, which means they stand up well to back pocket carrying and purse clutter.
    • Pages don’t easily rip out.
    • Their rigidity makes them easy to write on in your hand or on your lap.
    • They look professional, making it more likely you’ll take it out and use it in working environments.
    • There are no wires to catch on anything.
    • The bookmark helps you easily find a new blank page to write on.
    • People seem to enjoy using them.

    But you don’t have to spend $7-10 US on a notebook; plenty of people manage just fine with the already-mentioned wire-bound pocket notebook. Or you can use a stack of index cards, bound with a binder clip (the famous hipster pda). Or a pad of post-its, or a composition book, or a journal, or your dayplanner, or anything else as long as a) it’s easy and comfortable for you to use, and b) you’ll keep it with you everywhere.

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    There are digital solutions, too. If you’re very comfortable with your cell phone, you might Jott everything to yourself – leave a voicemail that will be transcribed and forwarded to your email inbox (or to Evernote if you’re using it). Or leave a message on your home answering machine. Or email notes to yourself, or SMS them. Again, the only criteria is that you’ll actually use whatever system you set up, regardless of circumstances.

    OK, it’s captured. Now what?

    Your capture device is a kind of inbox, so treat it as an inbox – that is, get in the habit of reviewing and processing everything on a regular basis (probably at the same time you process your desk-bound inbox). The ideas you capture do no more good locked away in your notebook than they do forgotten in the flow of a conversation or in the aftermath of a good night’s sleep.

    Remember that the space you use for capture is not long-term reference storage. While you might jot down a couple of things you know you’ll need later in the day, you still need to have a trustworthy system for archiving and using the information you collect over the course of the day.

    So process the phone numbers, addresses, names, and URLs you collect into your PIM (personal information manager, e.g. Outlook, Palm Desktop, Lotus Notes). Add the tasks you remembered or thought up over the course of the day to your todo list. Ideas for projects you’re working on can go into your project files.

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    The random ideas you have and want to hold onto present a special problem. I add these to my todo list, under the category “Think About” and keep them sorted to the bottom. (I use Toodledo; since my most common way of sorting my list is by date, I just don’t put dates on Think About items which keeps them safely out of my way in day-to-day use.) Every now and again – during a weekly review, for instance – I’ll check out the Think About items and see if there’s anything I’m ready to act on.

    Trust the system

    Get into the habit of always capturing and processing ideas as they occur to you. If you can’t trust yourself to do this, you’ll always worry that there’s something escaping your mind. If you’re not capturing and processing your thoughts, then there probably is something escaping your mind – lots of somethings, marching like lemmings over the cliff and into eternity! By getting used to using your system, you’ll find a lot of that stress is released, and you can focus on stressing out about more important stuff, like does Bob in marketing like you or like like you?

    I’m curious about what other people use to capture their ideas – and how they handle the random “neat thought” problem. Let me and the rest of Lifehack’s readers know in the comments!

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    Last Updated on October 18, 2018

    10 Key Characteristics of a Highly Successful Entrepreneur

    10 Key Characteristics of a Highly Successful Entrepreneur

    When it comes to starting your own business and pursuing your dream of becoming an entrepreneur, it can be advantageous to go all in and embrace the flexibility of finally quitting your day job.

    Keep in mind, though, that it takes a special kind of person to take the business world by storm: a person who has cultivated the key characteristics of entrepreneurial success.

    People with these characteristics are likely to succeed, whereas people without them have difficulty moving forward with even the most brilliant business ideas.

    These characteristics of an entrepreneur are so important that I’ve decided to cover all 10 of them in detail so that you can start your business with your best foot forward.

    1. Successful Entrepreneurs Practice Discipline

    Plenty of business experts claim that you can’t get anywhere as an entrepreneur without vision or creativity, but that’s simply not the truth. Instead, the one quality that no entrepreneur can be successful without is discipline.

    To build an idea into a business, you have to have the discipline to spend time slogging through the least fun parts of running a business (like the bookkeeping), rather than taking that time to do something fun.

    Andrew Carnegie, one of the most financially successful Americans of all time, grew up working dull and difficult jobs in factories. Despite going to bed hungry some nights, he continued doing his best work. He was eventually hired by a railroad company and continued to move up the ladder until starting his own successful businesses. Carnegie is a fine example of an entrepreneur dedicated to discipline and hard work. He truly earned his dreams of prosperity and success.

    When you’re the boss, there’s no one to keep you at work except yourself — and there’s no short-term consequences for skipping out early.

    Sure, if an entrepreneur plays hooky enough he knows that the business just won’t happen, but it’s very hard to convince someone that ‘just this once’ won’t hurt (and to keep ‘just this once’ from becoming a daily occurrence).

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    2. Successful Entrepreneurs Keep Calm

    Things go wrong when you run your own business.

    Most entrepreneurs go through crises with their businesses — and more than a few wind up with outright failures on their hands. But when you’re responsible for a business, you have to be able to keep calm in any situation. Any other reaction — whether you lose your temper or get flustered — compounds the problem.

    Instead, a good entrepreneur must have the ability to keep his cool in an emergency or crisis. It may not make the problem easier to solve, but it certainly won’t make it harder.

    Honestly, losing your calm is a quick path to becoming the kind of person who gives up in the face of adversity. Instead giving in to frustration, remember classic entrepreneur Benjamin Franklin.

    Franklin kept his calm as he experimented and tweaked his inventions again and again in pursuit of success. He didn’t give up during his many failures – he chose to innovate. You can choose innovation, too.

    If an entrepreneur can handle failure without frustration or anger, s/he can move past it to find success.

    3. Successful Entrepreneurs Pay Attention to Details

    Restricting your attention to the big picture can be even more problematic than ‘sweating the small stuff.’

    As an entrepreneur, unless venture capital has magically dropped out of the sky, a small expense can be a killer. It’s attention to detail that can make a small business successful when it has competition and it’s attention to detail that can keep costs down.

    Attention to detail can be difficult to maintain — going over ledgers can be tedious even when you aren’t trying to pay close attention — but keeping your eye on a long-term vision is just asking for a problem to sneak in under a radar.

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    After a business grows, an entrepreneur might be able to hire someone to worry about the details. In the beginning, though, only one person can take responsibility for the details.

    Skeptical about the importance of details? Look no further than Howard Schultz, who grew a small coffee shop called Starbucks into one of the most globally successful coffee businesses in the world through his extreme attention to detail.

    He is famous for taking all aspects of growing a business into account, paying attention not only to financially smart business decisions, but also focusing on socially responsible business decisions. Details can take you far.

    4. Successful Entrepreneurs Embrace Risks

    No entrepreneur has a sure thing, no matter how much money s/he stands to earn on a given product. Even if a product tests well, the market can change, the warehouse can burn down and a whole slew of other misfortune can befall a small business.

    It’s absolutely risky to run a business of your own and while you can get some insurance, it’s not like most investment options. Even worse, if something does go wrong, it’s the entrepreneur’s responsibility — no matter the actual cause. In order to deal with all of that without developing an ulcer, you have to have a good tolerance for risk.

    You don’t need to channel your inner frat boy and take on absolutely stupid risks, but you need to know just how much you can afford to risk — and get a good idea of how likely you are to lose it. If the numbers make you uncomfortable, the risk is too great.

    Embracing risks is essential for growth and additional success, as well. Walt Disney, for example, could have stayed comfortable with his advances in the film and animation industries, but decided to expand his brand with a new dream: a theme park that soared above the competition. Without taking this risk, the incredibly successful Disney theme park empire would never have come about.

    An entrepreneur has to be willing to accept pretty big risks, with some level of comfort.

    5. Successful Entrepreneurs are Balanced

    You can take any characteristic too far. There’s a point at which attention to detail can become obsession or calm can become unemotional response.

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    As an entrepreneur, you have to be able to balance your characteristics, getting the most of them without going over the edge. But balance for an entrepreneur goes far beyond keeping your characteristics in check, though.

    Just as an entrepreneur doesn’t have a boss to keep them at work when necessary, they don’t have one to send them home when they’re done. If you are working for yourself, you have to decide how to balance your work and home life — and if you have a day job to add into the equation, balance just gets more complicated.

    Oprah Winfrey, one of the most successful and influential entrepreneurs out there, understands the importance of balance. Winfrey has a lot going on; she runs her own media kingdom, acts, produces films, publishes print, and more. In an interview with Fast Company,[1] she talks about her efforts to balance priorities and self care, saying that she must ask herself what is truly important in each limited day.

    You may or may not have as much on your plate as Oprah, but learning how to balance whatever you have going on in life will certainly help you farther along down the road as you learn to be a great entrepreneur.

    6. Successful Entrepreneurs are Passionate and Motivated

    In order to develop any of the above characteristics, you must have a foundation of passion. Staying disciplined day after day during the building of your business takes unrivaled motivation.

    Before you start any business, ask yourself if you can sustain true excitement about your idea during even the darkest days ahead of you. If the answer is yes, then good for you! Nurture your natural motivation by taking these action steps throughout your business journey:

    • Commit to making short and long-term goals. Check in with them often to stay on task.
    • Have a plan in place for the inevitable days when you feel discouraged. Make a list of things that will help keep you motivated and focused.
    • Share your ideas with trusted individuals who are just as excited as you are. They will help keep your enthusiasm rolling even when you are feeling down.

    By being prepared for apathetic days and holding fast to your authentic passion, you can actually enjoy your journey to success.

    7. Successful Entrepreneurs Adapt

    Remember this one word: flexibility. Seasoned entrepreneurs know that change is not only a part of life, but also a part of the business world. Expect change and choose to adapt.

    As a new entrepreneur, it will be tempting to cling to your original business plan with no exceptions, even if you notice it isn’t working. Good entrepreneurs know that it’s okay to make smart, informed changes in order to ensure efficiency.

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    8. Successful Entrepreneurs are Marketing and Sales Experts

    No matter what kind of business you are starting, a knowledge of marketing and sales will save you many headaches. A passion for creating a beautiful handmade lifestyle product is not enough to run a successful lifestyle brand; it is critical that you understand key business principles in addition to your natural skills or great product line.

    Not sure how to start? Taking business courses is a great idea, but you can also easily brush up on sales and marketing through free online resources. Check out these 10 Sales Skills Everyone Should Master To Be Successful to begin now.

    9. Successful Entrepreneurs Have Strong Money Management

    Along with sales and marketing skills, money management is a very useful tool in the box of the entrepreneur. Understanding how to best manage your money can be the difference between early success and early failure in the business world.

    If money management isn’t your strongest skill, prepare to hire a financial expert to help you with any tricky business that comes up. Financial guidance and knowledge is never a bad idea.

    10. Successful Entrepreneurs Ask Questions and Continually Improve

    Pride is a natural human quality, but it’s important to humbly conduct some constructive criticism every now and again on both yourself as a leader and your new business as a whole.

    Assess how things are going and be willing to make positive changes if necessary. Here’re 15 ways to cultivate lifelong learning.

    If you are always improving, then how can you ultimately fail?

    The Bottom Line

    Let me remind you of one important fact: the qualities of an entrepreneur listed here are not exclusively available to some people and elusive to others.

    Although some people may have natural strengths and weaknesses, these qualities can be learned by anyone interested in taking up the entrepreneurial challenge. It might not be easy to change old habits, but it is absolutely possible to cultivate these characteristics in yourself.

    Whether you’re a business owner or an aspiring entrepreneur, with hard work, you can train yourself to develop the qualities that truly determine the entrepreneurial spirit and future success.

    Featured photo credit: Unsplash via unsplash.com

    Reference

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