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Ask the Entrepreneurs: 8 Ways to Use the New LinkedIn Contacts Feature for Your Business

Ask the Entrepreneurs: 8 Ways to Use the New LinkedIn Contacts Feature for Your Business

Ask The Entrepreneurs is a regular series where members of the Young Entrepreneur Council are asked a single question that aims to help Lifehack readers level up their own lives, whether in a area of management, communication, business or life in general.

Here’s the question posed in this edition of Ask The Entrepreneurs:

What is one way that you’re actively using the new Linkedin Contacts feature to be a more effective entrepreneur?

1. Using TripIt

Andrew Schrage

    The new contacts feature is integrated with TripIt, which allows users to get reminders of contacts located in an area they’ll be visiting on an upcoming business trip. It even offers a form letter you can use to contact fellow members and let them know when you’ll be in town.

    Andrew Schrage, Money Crashers Personal Finance

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    2. Remembering to Stay in Contact

    Thursday-Bram

      I try to stay in close contact with my connections, but it’s hard to remember to do so on my own. With the contacts feature, however, it’s easy for me to see when last I talked to a person. Whenever I have time, I scroll to the bottom of my contact list (the people who I haven’t contacted in the longest time) and start sending out messages.

      Thursday Bram, Hyper Modern Consulting

      3. Reaching Out to Contacts When Expanding

      Chuck Cohn

        When we consider expanding to a new city, I check my contacts in that city and set up a call with them to pick their brains on their views of the city, suburbs we should target, local universities or high schools we should know and any other information that could increase our success when we launch our tutoring services there. It gives you a reason to stay in touch with your contacts.

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        Chuck Cohn, Varsity Tutors

        4. Connecting With Other Entrepreneurs

        Manpreet Singh

          Whenever my company Seva Call launches in a new city, I check the city on LinkedIn for my closest contacts. Then I can talk to these contacts about what might benefit my launch in that city while also seeing what opportunities I can provide them. It’s a win-win and keeps me in touch with other entrepreneurs trying to expand.

          Manpreet Singh, Seva Call

          5. Saving Time With the Daily Rollup Email

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          adam lieb

            I love the daily rollup email I get from LinkedIn Contacts. By having my meetings and contacts emailed to me first thing in the morning, I save the time looking up contact information and meeting times. It isn’t a huge time saver, but it sure feels efficient.

            Adam Lieb, Duxter

            6. Using ‘Warm Calling’

            Jared Reitzin

              I love LinkedIn, and to me, it’s cold calling 2.0 or what I like to call “warm calling.” I reach out and request that someone connect with me. I would say this works 75 percent of the time. After they add me to their network, I follow up with an email I get from their vCard or another message through the site. I have won some very big deals starting from a simple message on LinkedIn.

              Jared Reitzin, MobileStorm Inc.

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              7. Merging Contact Info

              doreen-bloch

                LinkedIn Contacts allows me to efficiently manage my connections and create new ones through the merging of all contact information stored in my emails. I can now easily sort and search through all of my contacts to find that one connection for a press release or new joint campaign. As an entrepreneur in a digital world, it’s smart to stay organized, and LinkedIn Contacts helps me keep it all tidy!

                Doreen Bloch, Poshly Inc.

                8. Organizing all My Contacts

                Natalie McNeil

                  With well over 1,000 people in my LinkedIn network, it was getting difficult to actively maintain relationships and remember where I met each one. Now I can organize my contacts by tags and use those tags to search for people when I need to reach them. After an event I just spoke at, I tagged the contacts I met there so I can segment that group. Now I’m on a mission to organize all my contacts!

                  Natalie MacNeil, She Takes on the World

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                  Last Updated on July 17, 2019

                  The Science of Setting Goals (And How It Affects Your Brain)

                  The Science of Setting Goals (And How It Affects Your Brain)

                  What happens in our heads when we set goals?

                  Apparently a lot more than you’d think.

                  Goal setting isn’t quite so simple as deciding on the things you’d like to accomplish and working towards them.

                  According to the research of psychologists, neurologists, and other scientists, setting a goal invests ourselves into the target as if we’d already accomplished it. That is, by setting something as a goal, however small or large, however near or far in the future, a part of our brain believes that desired outcome is an essential part of who we are – setting up the conditions that drive us to work towards the goals to fulfill the brain’s self-image.

                  Apparently, the brain cannot distinguish between things we want and things we have. Neurologically, then, our brains treat the failure to achieve our goal the same way as it treats the loss of a valued possession. And up until the moment, the goal is achieved, we have failed to achieve it, setting up a constant tension that the brain seeks to resolve.

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                  Ideally, this tension is resolved by driving us towards accomplishment. In many cases, though, the brain simply responds to the loss, causing us to feel fear, anxiety, even anguish, depending on the value of the as-yet-unattained goal.

                  Love, Loss, Dopamine, and Our Dreams

                  The brains functions are carried out by a stew of chemicals called neurotransmitters. You’ve probably heard of serotonin, which plays a key role in our emotional life – most of the effective anti-depressant medications on the market are serotonin reuptake inhibitors, meaning they regulate serotonin levels in the brain leading to more stable moods.

                  Somewhat less well-known is another neurotransmitter, dopamine. Among other things, dopamine acts as a motivator, creating a sensation of pleasure when the brain is stimulated by achievement. Dopamine is also involved in maintaining attention – some forms of ADHD are linked to irregular responses to dopamine.[1]

                  So dopamine plays a key role in keeping us focused on our goals and motivating us to attain them, rewarding our attention and achievement by elevating our mood. That is, we feel good when we work towards our goals.

                  Dopamine is related to wanting – to desire. The attainment of the object of our desire releases dopamine into our brains and we feel good. Conversely, the frustration of our desires starves us of dopamine, causing anxiety and fear.

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                  One of the greatest desires is romantic love – the long-lasting, “till death do us part” kind. It’s no surprise, then, that romantic love is sustained, at least in part, through the constant flow of dopamine released in the presence – real or imagined – of our true love. Loss of romantic love cuts off that supply of dopamine, which is why it feels like you’re dying – your brain responds by triggering all sorts of anxiety-related responses.

                  Herein lies obsession, as we go to ever-increasing lengths in search of that dopamine reward. Stalking specialists warn against any kind of contact with a stalker, positive or negative, because any response at all triggers that reward mechanism. If you let the phone ring 50 times and finally pick up on the 51st ring to tell your stalker off, your stalker gets his or her reward, and learns that all s/he has to do is wait for the phone to ring 51 times.

                  Romantic love isn’t the only kind of desire that can create this kind of dopamine addiction, though – as Captain Ahab (from Moby Dick) knew well, any suitably important goal can become an obsession once the mind has established ownership.

                  The Neurology of Ownership

                  Ownership turns out to be about a lot more than just legal rights. When we own something, we invest a part of ourselves into it – it becomes an extension of ourselves.

                  In a famous experiment at Cornell University, researchers gave students school logo coffee mugs, and then offered to trade them chocolate bars for the mugs. Very few were willing to make the trade, no matter how much they professed to like chocolate. Big deal, right? Maybe they just really liked those mugs![2]

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                  But when they reversed the experiment, handing out chocolate and then offering to trade mugs for the candy, they found that now, few students were all that interested in the mugs. Apparently the key thing about the mugs or the chocolate wasn’t whether students valued whatever they had in their possession, but simply that they had it in their possession.

                  This phenomenon is called the “endowment effect”. In a nutshell, the endowment effect occurs when we take ownership of an object (or idea, or person); in becoming “ours” it becomes integrated with our sense of identity, making us reluctant to part with it (losing it is seen as a loss, which triggers that dopamine shut-off I discussed above).

                  Interestingly, researchers have found that the endowment effect doesn’t require actual ownership or even possession to come into play. In fact, it’s enough to have a reasonable expectation of future possession for us to start thinking of something as a part of us – as jilted lovers, gambling losers, and 7-year olds denied a toy at the store have all experienced.

                  The Upshot for Goal-Setters

                  So what does all this mean for would-be achievers?

                  On one hand, it’s a warning against setting unreasonable goals. The bigger the potential for positive growth a goal has, the more anxiety and stress your brain is going to create around it’s non-achievement.

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                  It also suggests that the common wisdom to limit your goals to a small number of reasonable, attainable objectives is good advice. The more goals you have, the more ends your brain thinks it “owns” and therefore the more grief and fear the absence of those ends is going to cause you.

                  On a more positive note, the fact that the brain rewards our attentiveness by releasing dopamine means that our brain is working with us to direct us to achievement. Paying attention to your goals feels good, encouraging us to spend more time doing it. This may be why outcome visualization — a favorite technique of self-help gurus involving imagining yourself having completed your objectives — has such a poor track record in clinical studies. It effectively tricks our brain into rewarding us for achieving our goals even though we haven’t done it yet!

                  But ultimately, our brain wants us to achieve our goals, so that it’s a sense of who we are that can be fulfilled. And that’s pretty good news!

                  More About Goals Setting

                  Featured photo credit: Alexa Williams via unsplash.com

                  Reference

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