Ask The Entrepreneurs is a regular series where members of the Young Entrepreneur Council are asked a single question that aims to help Lifehack readers level up their own lives, whether in a area of management, communication, business or life in general.
Here’s the question posed in this edition of Ask The Entrepreneurs:
What is one thing entrepreneurs forget to automate, systemize, or build processes around before they shut down for holidays?
Before you take off, ensure that the finances of your business are handled, including paying employees, accepting automated payments from clients, handing pay failures and paying your own invoices. By automating, you won’t return to an empty bank account and overdue bills.
– Kelly Azevedo, She’s Got Systems
2. Time Management
Entrepreneurs and business owners don’t plan on not being busy. Holidays are meant for friends and family, and although we need to see business boom, you can still plan to focus on your social time without the distractions of a phone, tablet or laptop. Plan your days to be carefree, and “budget” time to check in with work — not the other way around.
– Grant Gordon, Solomon Consulting Group
3. Social Media Posts
Using a message scheduling tool such as HootSuite is great for planning tweets and other social media posts to hit over the holidays, so you don’t have to. You can rest easy knowing that your followers will automatically continue to get consistent updates and messages from your company during your down time.
– Ronnie Castro, Porch
4. Holiday Shipping and Returns
Clearly communicating holiday shipping and return information before shutting down is crucial to customer conversions and satisfaction. You can do this in several ways. Your can use language such as, “final day to order to receive by Christmas” on product descriptions and shipping pages. You can also set up an email autoresponder for the emails typically associated with customer questions.
– Brett Farmiloe, Internet Marketing Company
5. Customer Support
You can’t assume that your customers aren’t working just because you’ve taken off for the holidays. You can’t even assume that your customers celebrate the same holidays that you do. So make sure your customers can at least get a basic level of assistance while you’re away. Even writing up fixes for the most common problems they might encounter is a step in the right direction.
– Thursday Bram, Hyper Modern Consulting
6. Proper Notifications
Make sure you clearly communicate to people that you’ll be out of office, whether it’s through an email autoresponder or a message you post on your Facebook page. As long as you take the due diligence to announce your impending shut down, your customers and partners will be mostly satisfied with their inability to reach you.
– Andy Karuza, Brandbuddee
7. Signed Contracts
Many companies have a new budget starting in January of each year, which means you should be rather proactive with closing deals in November and December before everybody leaves the office and comes back at the start of the year. Proactive sales in the last few months of the year will help you launch big at the start of the new year.
– Russ Oja, Seattle Windows and Construction, LLC
8. Team Vacation Tracking
Because our teammates have different dates they are taking off during the holidays, we wanted to be respectful of everyone’s days off. So, we had everyone update the company calendar with the dates they will be available and unavailable during the holidays.
– Nanxi Liu, Enplug