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Are you as creative as you want to be?

Are you as creative as you want to be?

Try these powerful ways to boost your innovation further

Bird

Some people doubt whether creativity can be learned, let alone taught. They assume it is some kind of genetic gift; you either have it or you don’t, and you can do little or nothing to change that fact.

Yet nearly all creative people have some things in common, and that at least suggests that encouraging those same traits and actions in yourself could help you make the most of whatever creativity you have naturally.

The “genetic” view of creativity may explain part of each person’s ability to innovate, but any gift has to be nurtured and released to make it useful. I think that a “naturally gifted” person who takes his or her creativity for granted, and does little to keep it sharp, may well be less innovative in practice than someone with less natural aptitude but more determination to develop.

With that in mind, I offer these observations on ways to extend and polish your own innovative powers, whatever they might be. By using such approaches diligently, you can indeed become more creative than you are today — and maybe more creative than you even imagine.

Keep topping up your tank

You can’t drive a car forever on a single tank of gas — not even a hybrid. You may eat a vast meal today, but if you don’t eat again ever, you’ll starve to death.

Creative people know that fresh ideas do not arise in a vacuum. Creativity needs raw material: it needs continual exposure to more knowledge and other peoples’ thinking to allow it to appear. First come knowledge and ideas as raw material; then you will also need the understanding and skill to take your creative impulse and express it for others.

Without sufficient input, creativity soon withers. That is why writers are usually voracious readers and musicians listen to a great deal of music beyond their own. They need input. And since there is no knowing in advance which particular fact, experience, or idea will be the one to set off a creative chain-reaction, they get all that they can.

An aspiring writer who doesn’t read is doomed to mediocrity from the start. A hopeful thinker of new thoughts will produce only banal repetitions, unless he or she constantly seeks out what others have thought before.

Seek out as many new experiences as you can

Not all the input creativity demands can come from book-learning and the classroom. New sources of experience and new stimuli are important to trigger ideas — especially when those experiences come in circumstances unfamiliar to us.

Whether it’s visiting other countries and cultures, trying new foods and ways of living, or just spending time with people outside your normal social circle, such jolts to your comfortable, well-known mental pathways can set you off in totally new and unexpected directions.

The more you cling to your comfort-zones, the less likely you are to be able to see beyond them, let alone stimulate your mind to produce new ideas.

Keep challenging yourself

Creative people are constantly putting themselves into situations that challenge them in some significant way: intellectually, practically, or in terms of understanding. They take risks that less creative people shy away from. They put themselves directly in the path of looming obstacles and go to the dangerous edge of that chosen field, where one slip may mean a bad fall.

As a result, creative people make enormous numbers of mistakes — and do so willingly. Perhaps 90% or more of their ideas turn out to be completely impractical — even wholly mistaken. It doesn’t matter to them much, if at all.

Like the prospector panning for gold, they know they have to sift through a whole heap of dirt to find that gleaming nugget of pure wonder. And they won’t be able to do that without going into inhospitable places and taking big risks — nor without pushing themselves close to the edge of what they can handle.

Ignore automatic criticism — especially your own

It’s a truism that a good many creative geniuses have endured long periods when the rest of the world judged them to be fools, wasting their time with crazy notions. Some spent their whole lives being despised, only to be recognized as amazing years after a pauper’s death. Some received their due praise only in old age. But they all kept going.

Creative people focus on the ideas, not the evaluation. They preserve their thoughts first and only later submit them to some kind of evaluation. They know too that what may seem at first to be useless may be an essential step towards final triumph.

And if they persist in the face of derision from other people, they are even more determined when it comes to ignoring their own, inner critic.

Many peoples’ creativity is stifled at birth by self-judgmental impulses. Indeed, that’s likely the greatest reason why the majority of people fail to use the creativity they have: any new idea is squashed instantly by negative thoughts in their own minds. They never risk being rated a fool by others because they dismiss themselves as foolish first.

How to make the best of whatever creativity you have

Try using these observations to improve your own ability to exercise whatever creativity is in you:

  • Gain all the learning you can in your chosen field. There is no such thing as too much input, so long as you don’t take it as gospel truth and convince yourself you can never have a new idea.
  • Keep seeking out fresh experiences. Don’t be content with what works today. When the creative person finds that something isn’t broken, he or she promptly breaks it to make a better one.
  • Keep challenging yourself. Never be content. When you can do something well, move on and try things you know you can’t to.
  • Make lots of mistakes cheerfully and never be embarrassed because you got it wrong. At least you now know what won’t work, so you can move on.
  • Don’t let yourself and your ideas be squashed by criticism, internal or external. If what you are working on is truly new, others won’t understand it — and most people scorn whatever they don’t understand. Your inner critic is usually the voice of convention, so the more it squeals in protest, the more creative you have just been!

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Last Updated on January 6, 2021

14 Ideas on How to Measure Productivity to Make Progress

14 Ideas on How to Measure Productivity to Make Progress

Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

Knowing this information we can now better determine what course of action to take with salesperson #1.

Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

How to Measure Productivity With Management Techniques

Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

1. Identify Long and Short-Term Goals

Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

2. Break Down Goals Into Smaller Weekly Objectives

Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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Productivity = number of new customers ÷ number of sales calls made

3. Create a System

Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

You can do the same thing and just adapt it to your business.

Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

4. Evaluate, Evaluate, Evaluate!

We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

Just remember that you and your management style contribute directly to your employees’ productivity.

5. Use a Ratings Scale

Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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It’s also a good way to track long-term progress and growth in areas that need improvement.

6. Hire “Mystery Shoppers”

This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

7. Offer Feedback Forms

Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

8. Track Cost Effectiveness

This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

Having this information is very useful in forecasting expenses and estimating budgets.

9. Use Self-Evaluations

Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

10. Monitor Time Management

This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

Time Management Tips to Improve Productivity

    The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

    While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

    11. Analyze New Customer Acquisition

    We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

    Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

    For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

    Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

    Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

    From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

    12. Utilize Peer Feedback

    This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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    Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

    Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

    It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

    13. Encourage Innovation and Don’t Penalize Failure

    When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

    Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

    Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

    14. Use an External Evaluator

    Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

    They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

    While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

    Final Thoughts

    These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

    The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

    The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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    Featured photo credit: William Iven via unsplash.com

    Reference

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