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8 Tips To Make Your Email Marketing Campaign Management Effective

8 Tips To Make Your Email Marketing Campaign Management Effective

Email marketing campaigns are still the most effective way of directly communicating with your potential customers. They are the single most reliable way to increase your income when you are planning and implementing effective, integrated marketing campaigns.

What is email marketing?

Email marketing is using the speed and ease of email to communicate directly with your potential customers. Important messages, tips, updates and promotions can be delivered to people who have opted in to your mailing list.

Is it working for you now?

The questions to ask yourself to determine if your current email marketing is working or not are as follows:

  • Are my campaigns being talked about?
  • Are my campaigns driving traffic to my website?
  • Are my campaigns making money?

If you answer no to one or more of these, then you will need to look at optimizing further.

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What do you need to implement an effective email marketing campaign?

1. Know your target audience

Before you even think about starting a new campaign, you need to have an ultra-clear understanding of who your ideal audience is. Take as much time as you need to ensure that have done this; without it you are greatly decreasing the level of success before you even get started.

Do you know your audience demographics and characteristics? Areas to look at include:

  • age
  • gender
  • education
  • income
  • marital status
  • family life cycle
  • lifestyle
  • activities and interests
  • attitudes and beliefs

Do your research and you will smooth your path to a successful campaign.

2. Follow the rules

It is your responsibility to know and understand the “spam” laws for your country. In the US, it is the “Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003,” or CAN-Spam. In Canada, it is Bill C-28: Canada’s Anti-Spam Legislation, or CASL—this comes into effect on July 1, 2014. Check your country, and if you are planning to email to customers in the US and Canada, you will need to know these laws too.

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The basics:

  • Only send to addresses that have opted in.
  • Each email must link to an easy unsubscribe.
  • You must include your physical address.
  • If they have unsubscribed, never email them again (just purge your database of those addresses).
  • Do not buy or sell addresses.

This is definitely not legal advice—educate yourself! Selecting a reputable email service provider will make your work easier as they will not allow you to do anything that would impact their reputation and that of their other customers.

3. Clear objectives

Before you create your first campaign, decide why you are communicating with your customers. Some questions you should ask yourself before sending are:
  • Why are you sending? Is it to educate users? Announce an event? Promote a product?
  • What do you want your reader to do?
  • How will you know you are successful?

Defining clear objectives and how you are going to measure the success of a campaign will make your campaign more effective.

4. Viable, clean, specific data

If you have an email list already, you want to ensure that you have the most accurate list. Ensure that you are pruning your list to purge inaccurate information, re-engage inactivate emails and clean unsubscribes.

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5. Encourage opt-ins

If you are starting out with a fresh new list , you want to encourage people to self-select by signing up.

  • Have a sign-up form or feature box on your front page.
  • Have a sign-up form on all web pages or posts.
  • Offering a free giveaway book, audio or video can increase sign ups.
  • Personalized confirmations and thank you emails can increase engagement.

6. Create your campaign

Following your objectives, set up a campaign that encompasses standard and customized elements. Some things to note are:

  • Double opt-in is not only best practice, it is the simplest way to stay compliant.
  • Opt-out links should be clearly visible.
  • Customize your email templates to fit your website and business branding.
  • Turn on tracking with your campaign.
  • Take advantage of auto-responder scheduling.

7. Create your emails

Based on your objective, create your email or series of emails. Ensure that you’re focusing on great copy.

  • Priority #1 is your subject line, this is 80% of the email’s success. This needs to be strong, attention grabbing and benefit driven.
  • Have a balanced text-to-graphic ratio. People are attracted to graphics, but make sure they enhance the email not distract from it. Don’t forget to customize the alt text of the image for people who do not view the images by default.
  • Make sure that you have one clear call to action. If you have more, it will confuse the readers and they will not take any action.
  • Design should match your website and business branding.
  • Add you logo, address and unsubscribe link.

8. Tracking and testing

Setting up the tracking before you launch the campaign will keep you focused on your objectives and allow you confirm you are making progress.

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Metrics that you would want to track include:

  • Deliverability. Did they receive the email?
  • Open rate. Did they open the email?
  • Click through. Did they click on the call to action?
  • Conversion rate. Did they become a customer?

Once you have had some time to collect some data you can tweak and retest. I would recommend eight weeks or 150–200 email addresses.

You can change various elements of both the sign up and the emails themselves, such as:

  • copy on the sign up
  • subject lines
  • style
  • font
  • calls to action

Once you have completed a successful campaign or two, you will have the process streamlined for what is successful for you and your website or business. Over time you will definitely see an increase in your customer engagement and investment.

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How to Be Productive: 11 Ways to Be Productive and Happy at Once

How to Be Productive: 11 Ways to Be Productive and Happy at Once

A lack of productivity leads to a lack of happiness.

When you can’t see yourself making progress or getting things done, you get anxious and become stressful.

There are also tons of things that contribute to unhappiness here too: Facebook notifications, emails, texts, and chatty co-workers are just a small fraction of the disruptions we’re bombarded with. These “little things” can stack up fast and lead to hampering your happiness and productivity levels.

Learn how to be productive with the 11 tips below and reclaim your everyday productivity and your happiness, once and for all.

1. Be happy now

Life is too short. No matter what you’re doing or where you are, be happy now. Start by finding something to be grateful for; everyone has at least one thing to be grateful for.

Most of the world still has trouble getting access to clean drinking water… yhat means you can even be grateful for that bottle of Aquafina you’ve got on your desk right now.

2. Finish your day before it starts

Proper planning is the secret to peak productivity, and it’s also a good idea to set daily goals. Get yourself a planning tool and prioritize your daily tasks with it.

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Here’s a smart technique on planning and prioritization: How to Prioritize Right in 10 Minutes and Work 10X Faster

3. Celebrate the small wins

Every time you check off a task from your to-do list, you release a “happy chemical” in your brain called dopamine. This gives you the motivation to move forward and do even more.

For example, after I finish writing this article and I’ve crossed it off my list of things to do today, I’ll get a nice burst of “happy chemicals” releasing in my brain. The best part? Zero side effects!

Learn from here: How To Celebrate Small Wins To Achieve Big Goals

4. Leverage like there’s no tomorrow

Look for ways to use the good old 80/20 rule by identifying tasks that you might be able to outsource or leverage out to a virtual assistant.

Stop wasting time doing things that don’t challenge you or ignite your passion. Hire out or automate anything and everything within your means.

Check out this guide to find out how to start to delegate: How to Delegate Work (the Definitive Guide for Successful Leaders)

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5. Recharge your batteries

Figure out how many hours of sleep your body needs and make sure you get it. Take time to stretch, walk, or relax—you’ll be glad you did.

Here’re some simple ways to relax completely and get rid of stress.

6. Become an early riser

This is one of the most underused productivity “hacks” on the planet. Ever since I decided to start waking up at 5am every day, my productivity levels and happiness have gone up dramatically.

Most people aren’t up that early, so no one can bother you or disrupt you from what you want to do. Use this time to exercise, meditate, or to get a head start on your day.

Not sure how to wake up earlier? Here are 11 Ways To Become an Early Riser Like Most Successful People Do.

7. Do work you’re passionate about

Make it your goal to blur the line between work and play by doing more things you’re passionate about. This promotes happiness both inside and outside of the workplace.

Find what you’re passionate about and do it, or learn how to enjoy what you do with these tips: How to Enjoy What You Are Doing No Matter What

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8. Use time blocks

For example, when I wrote this article, I gave myself a one hour time block. This prevents unnecessary dilly-dallying like updating your Facebook status and checking email.

Use an app like Alarmed to keep you on track.  Here’s a snapshot of the app from my iPhone.

    9. Avoid interruptions

    Interruptions are among the biggest barriers to both productivity and happiness. Every time you’re interrupted in the middle of a task your level of productivity takes a hit.

    We’ve all been there: you’re fully immersed in an important project until all of a sudden the workplace chatterbox appears out of nowhere and starts talking about stuff that doesn’t matter. By the time she’s gone, you’ve already forgotten where you were and it takes 30 minutes to get back on track.

    Avoid this by letting people know that you’ve got important work that’s got to be done.

    Learn more about how to stay focus in this guide: How to Focus and Maximize Your Productivity (the Definitive Guide)

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    10. Shut down the digital disruptions

    iPhones, mailbox notifications, twitter, facebook, and everything that pops, slides, or fades in and out of your screen has got to go. Shut them down and focus.

    It’s as easy as turning off the notifications or scheduling only a specific time to check all these notifications and texts.

    11. Measure your success

    Every now and then, it’s a good idea to measure your results and see how things are coming along.

    How’s your progress? Are you pacing in the right direction? Are things getting better? Worse? It’s always a good idea to track your progress regularly.

    With an app like Rescue Time, you can easily keep track of the time you spend throughout the day. It helps you to find out how much time you’re really on-task and so you can review your progress.

      With these 11 effective ways to improve productivity, you will get more things done timely and become happier.

      Start small and take up each suggestion one by one, you can boost your productivity and create your happiness too.

      Featured photo credit: Pexels via pexels.com

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