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8 Tips To Make Your Email Marketing Campaign Management Effective

8 Tips To Make Your Email Marketing Campaign Management Effective

Email marketing campaigns are still the most effective way of directly communicating with your potential customers. They are the single most reliable way to increase your income when you are planning and implementing effective, integrated marketing campaigns.

What is email marketing?

Email marketing is using the speed and ease of email to communicate directly with your potential customers. Important messages, tips, updates and promotions can be delivered to people who have opted in to your mailing list.

Is it working for you now?

The questions to ask yourself to determine if your current email marketing is working or not are as follows:

  • Are my campaigns being talked about?
  • Are my campaigns driving traffic to my website?
  • Are my campaigns making money?

If you answer no to one or more of these, then you will need to look at optimizing further.

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What do you need to implement an effective email marketing campaign?

1. Know your target audience

Before you even think about starting a new campaign, you need to have an ultra-clear understanding of who your ideal audience is. Take as much time as you need to ensure that have done this; without it you are greatly decreasing the level of success before you even get started.

Do you know your audience demographics and characteristics? Areas to look at include:

  • age
  • gender
  • education
  • income
  • marital status
  • family life cycle
  • lifestyle
  • activities and interests
  • attitudes and beliefs

Do your research and you will smooth your path to a successful campaign.

2. Follow the rules

It is your responsibility to know and understand the “spam” laws for your country. In the US, it is the “Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003,” or CAN-Spam. In Canada, it is Bill C-28: Canada’s Anti-Spam Legislation, or CASL—this comes into effect on July 1, 2014. Check your country, and if you are planning to email to customers in the US and Canada, you will need to know these laws too.

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The basics:

  • Only send to addresses that have opted in.
  • Each email must link to an easy unsubscribe.
  • You must include your physical address.
  • If they have unsubscribed, never email them again (just purge your database of those addresses).
  • Do not buy or sell addresses.

This is definitely not legal advice—educate yourself! Selecting a reputable email service provider will make your work easier as they will not allow you to do anything that would impact their reputation and that of their other customers.

3. Clear objectives

Before you create your first campaign, decide why you are communicating with your customers. Some questions you should ask yourself before sending are:
  • Why are you sending? Is it to educate users? Announce an event? Promote a product?
  • What do you want your reader to do?
  • How will you know you are successful?

Defining clear objectives and how you are going to measure the success of a campaign will make your campaign more effective.

4. Viable, clean, specific data

If you have an email list already, you want to ensure that you have the most accurate list. Ensure that you are pruning your list to purge inaccurate information, re-engage inactivate emails and clean unsubscribes.

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5. Encourage opt-ins

If you are starting out with a fresh new list , you want to encourage people to self-select by signing up.

  • Have a sign-up form or feature box on your front page.
  • Have a sign-up form on all web pages or posts.
  • Offering a free giveaway book, audio or video can increase sign ups.
  • Personalized confirmations and thank you emails can increase engagement.

6. Create your campaign

Following your objectives, set up a campaign that encompasses standard and customized elements. Some things to note are:

  • Double opt-in is not only best practice, it is the simplest way to stay compliant.
  • Opt-out links should be clearly visible.
  • Customize your email templates to fit your website and business branding.
  • Turn on tracking with your campaign.
  • Take advantage of auto-responder scheduling.

7. Create your emails

Based on your objective, create your email or series of emails. Ensure that you’re focusing on great copy.

  • Priority #1 is your subject line, this is 80% of the email’s success. This needs to be strong, attention grabbing and benefit driven.
  • Have a balanced text-to-graphic ratio. People are attracted to graphics, but make sure they enhance the email not distract from it. Don’t forget to customize the alt text of the image for people who do not view the images by default.
  • Make sure that you have one clear call to action. If you have more, it will confuse the readers and they will not take any action.
  • Design should match your website and business branding.
  • Add you logo, address and unsubscribe link.

8. Tracking and testing

Setting up the tracking before you launch the campaign will keep you focused on your objectives and allow you confirm you are making progress.

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Metrics that you would want to track include:

  • Deliverability. Did they receive the email?
  • Open rate. Did they open the email?
  • Click through. Did they click on the call to action?
  • Conversion rate. Did they become a customer?

Once you have had some time to collect some data you can tweak and retest. I would recommend eight weeks or 150–200 email addresses.

You can change various elements of both the sign up and the emails themselves, such as:

  • copy on the sign up
  • subject lines
  • style
  • font
  • calls to action

Once you have completed a successful campaign or two, you will have the process streamlined for what is successful for you and your website or business. Over time you will definitely see an increase in your customer engagement and investment.

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Last Updated on May 7, 2021

Productivity Boost: How to start your day at 5:00 AM

Productivity Boost: How to start your day at 5:00 AM

I have been an early-riser for over a year now. Monday through Friday I wake up at 5:00 AM without hitting the snooze button even once. I never take naps and rarely feel tired throughout the day. The following is my advice on how to start your day (everyday) at 5:00 AM.The idea of waking up early and starting the day at or before the sunrise is the desire of many people. Many highly successful people attribute their success, at least in part, to rising early. Early-risers have more productive mornings, get more done, and report less stress on average than “late-risers.” However, for the unaccustomed, the task of waking up at 5:00 AM can seem extremely daunting. This article will present five tips about how to physically wake up at 5:00 AM and how to get yourself mentally ready to have a productive day.

Many people simply “can’t” get up early because they are stuck in a routine. Whether this is getting to bed unnecessarily late, snoozing repetitively, or waiting until the absolute last possible moment before getting out of bed, “sleeping in” can easily consume your entire morning. The following tips will let you break the “sleeping in” routine.

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Relocate your alarm clock.

Having an alarm clock too close to your bed is the number one reason people simply cannot get up in the morning. If your alarm clock is within arms reach of your bed, or if you can turn your alarm clock off without getting out of bed, you are creating an unnecessarily difficult situation for yourself. Before I became an early-riser, there were many times that I would turn off my alarm without even waking up enough to remember turning it off. I recommend moving your alarm clock far enough away from your bed that you have to get completely out of bed to turn it off. I keep my alarm clock in the bathroom. This may not be possible for all living arrangements, however, I use my cellphone as an alarm clock and putting it in the bathroom makes perfect sense. In order to turn off my alarm I have to get completely out of bed, and since going to the restroom and taking a shower are the first two things I do everyday, keeping the alarm clock in the bathroom streamlines the start of my morning.

Scrap the snooze.

The snooze feature on all modern alarm clocks serves absolutely no constructive purpose. Don’t even try the “it helps me slowly wake up” lie. I recommend buying an alarm that does not have a snooze button. If you can’t find an alarm without a snooze button, never read the instructions so you will never know how long your snooze button lasts. Not knowing whether it waits 10 minutes or 60 minutes should be enough of a deterrent to get you to stop using it.

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Change up your buzzer

If you use the same buzzer day in and day out, you begin to develop a tolerance to the sound. The alarm clock will slowly become less effective at waking you up over time. Most newer alarm clocks will let you set a different buzzer tone for the different days of the week. If you change your buzzer frequently, you will have an easier time waking up.

Make a puzzle

If you absolutely cannot wake up without repetitive snoozing, try making a puzzle for yourself. It doesn’t take rocket science to understand that the longer your alarm is going off, the more awake you will become. Try making your alarm very difficult to turn off by putting it under the sink, putting it under the bed, or better yet, by forcing yourself to complete a puzzle to turn it off. Try putting your alarm into a combination-locked box and make yourself put in the combination in order to turn off the alarm — it’s annoying, but extremely effective!

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Get into a routine

Getting up at 5:00 AM is much easier if you are doing it Monday through Friday rather than sporadically during the week. I recommend setting an alarm once that repeats everyday. Also, going to bed at about the same time every night is an important factor to having a productive morning. Learn how much sleep you need to get in order to not feel exhausted the following day. Some people can get by on 4-6 hours while most need 7-8.

Have a reason

Make sure you have a specific reason to get up in the morning. Getting up at 5:00 AM just for the heck of it is a lot more difficult than if you are getting up early to plan your day, pay bills, go for a jog, get an early start on work, etc. I recommend finding something you want to do for yourself in the morning. It will be a lot easier to get up if you are guaranteed to do something fun for yourself — compare this to going on vacation. You probably have no problem waking up very early on vacation or during holidays. My goal every morning is to bring that excitement to the day by doing something fun for myself.

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As I previously mentioned, I have been using these tips for a very long time. Joining the world of early-risers has been a great decision. I feel less stressed, I get more done, and I feel happier than I did when I was a late-riser. If you follow these tips you can become an early-riser, too. Do you have any tips that I didn’t mention? What works best for you? Let us know in the comments.

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