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70 20 10: A Formula for Successful Networking

70 20 10: A Formula for Successful Networking

Shortly after starting my business in 2008, a friend of mine introduced me to Mike Sansone, who’s business, ConverStations, helped consultants and other small businesses develop and execute their social media strategy. I learned a lot from working with Mike, but the biggest take away was a very simple rule for networking: 70 20 10.

When Mike taught me this formula, we were specifically talking about how to best utilize social media to develop and create awareness around my brand, but this formula is a great guide for face-to-face networking and nurturing productive relationships in general.

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70

When building relationships face to face or via social media you want people to see you a trusted resource. So, make sure 70% of your interactions or their exposure to you is you being just that – a resource. You know that guy at the chamber event or that gal on your Facebook page that only talks about themselves and what they do for a living? Don’t be like them. I have a Facebook contact who I know is trying to make the world a better place, but the only thing I see him post about is the BMW he drives and telling everyone how great his business is. Be a resource.

The only way you can truly be a resource to the people around you is to understand what they are about. What do they like? What don’t they like? What are they interested in? What are they passionate about? What motivates them? When you begin to understand these things, make an effort to give them what they value. The more you do this, the more they will see you as a resource. The more they see you as a resource, the more they will trust you. I don’t care if it’s a business or personal relationship: if there is no trust, there is no relationship.

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20

When people see you as a resource and trustworthy, their walls come down and they are more interested in you. 20% of the time, allow people to get to know you better. While making an effort to relate to them, talk about the things in the world you find value in, engage people in conversation about things you’re passionate about, talk about your kids, or the football game, or the movie you saw. Forget about business and have fun getting to know each other. People work with others whom they trust and like. Let them get to know the real you.

10

When people trust and like you, they are more willing to take time to learn about and support your purpose, mission, and/or business. If you have shown you care about them and have invested time and energy in them, they will be more willing share their resources with you, be it their energy, time, or money. Talk about you and whatever it is you are trying to accomplish only 10% of the time.

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No doubt about it: the only way you are going to be successful is if people know what you do. So, tell them. Just don’t make your sales pitch your identity. If you only talk about yourself and what you do, you are going to be known as the guy or gal who only talks about themselves and what they do. If you only talk to people when you need something from them, they will start to avoid you. If you only call them to talk about your business, they will screen your calls. You smell what I’m cooking?

70 20 10

I try to utilize this formula in all my relationships and it has yet to lead me down the wrong path.

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Be a resource and build trust. Get to know each other and create connection. Do both effectively and your business efforts will be more efficient and your conversations will be more meaningful.

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Last Updated on January 25, 2021

6 Reasons Why Perfectionism Kills Your Productivity

6 Reasons Why Perfectionism Kills Your Productivity

Perfectionism sounds like a first world problem, but it stifles creative minds. Having a great idea but doubting your ability to execute it can leave you afraid to just complete and publish it. Some of the most successful inventors failed, but they kept going in pursuit of perfection. On the other end of the spectrum, perfectionism can hinder people when they spend too much time seeking recognition, gathering awards and wasting time patting themselves on the back. Whatever your art, go make good art and don’t spend time worrying that your idea isn’t perfect enough and certainly don’t waste time coming up with a new idea because you’re still congratulating yourself for the last one.

1. Remember, perfection is subjective.

If you’re worried about achieving perfectionism with any single project so much that you find yourself afraid to just finish it, then you aren’t being productive. Take a hard look at your work, edit and revise, then send it our into the world. If the reviews aren’t the greatest, learn from the feedback so you can improve next time.

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2. Procrastination masquerades itself as perfectionism.

People who procrastinate aren’t always lazy or trying to get out of doing something. Many who procrastinate do so because perfectionism is killing their productivity, telling them that if they wait a better idea will come to them.

3. Recognize actions that waste time.

Artists and all creative people need time to incubate; those ideas will only grow when properly watered, but if you’re not engaging in an activity that will help foster creativity, you might just be wasting time. Remember to do everything with purpose, even relaxing.

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4. Don’t discriminate against your worth.

No one is actually perfect. We often have tremendous ideas or write things that move people emotionally, but no one attains that final state of being perfect. So, don’t get down if your second idea isn’t as good as your first—or vice versa. Perfectionists tend to be the toughest critics of their work, so don’t criticize yourself. You are not your work no matter how good or how bad.

5. Stress races your heart and freezes your innovation.

Stress is a cyclic killer that perfectionists know well because that same system that engages and causes your palms to sweat over a great idea is the same system that kicks in and worries you that you’re not good enough. Perfectionism means striving for that ultimate level, and stress can propel you forward excitedly or leave you shaking in fear of the next step.

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6. Meeting deadlines beats waiting for perfect work.

Don’t let your fear of failure prevent you from meeting your deadline. Perfection is subjective and if you’re wasting time or procrastinating, you should just finish the job and learn from any mistakes. Being productive means completing work. You shouldn’t try for months or even years to perfect one project when you can produce projects that improve over time.

Featured photo credit: morguefile via mrg.bz

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