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70 20 10: A Formula for Successful Networking

70 20 10: A Formula for Successful Networking

Shortly after starting my business in 2008, a friend of mine introduced me to Mike Sansone, who’s business, ConverStations, helped consultants and other small businesses develop and execute their social media strategy. I learned a lot from working with Mike, but the biggest take away was a very simple rule for networking: 70 20 10.

When Mike taught me this formula, we were specifically talking about how to best utilize social media to develop and create awareness around my brand, but this formula is a great guide for face-to-face networking and nurturing productive relationships in general.

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70

When building relationships face to face or via social media you want people to see you a trusted resource. So, make sure 70% of your interactions or their exposure to you is you being just that – a resource. You know that guy at the chamber event or that gal on your Facebook page that only talks about themselves and what they do for a living? Don’t be like them. I have a Facebook contact who I know is trying to make the world a better place, but the only thing I see him post about is the BMW he drives and telling everyone how great his business is. Be a resource.

The only way you can truly be a resource to the people around you is to understand what they are about. What do they like? What don’t they like? What are they interested in? What are they passionate about? What motivates them? When you begin to understand these things, make an effort to give them what they value. The more you do this, the more they will see you as a resource. The more they see you as a resource, the more they will trust you. I don’t care if it’s a business or personal relationship: if there is no trust, there is no relationship.

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20

When people see you as a resource and trustworthy, their walls come down and they are more interested in you. 20% of the time, allow people to get to know you better. While making an effort to relate to them, talk about the things in the world you find value in, engage people in conversation about things you’re passionate about, talk about your kids, or the football game, or the movie you saw. Forget about business and have fun getting to know each other. People work with others whom they trust and like. Let them get to know the real you.

10

When people trust and like you, they are more willing to take time to learn about and support your purpose, mission, and/or business. If you have shown you care about them and have invested time and energy in them, they will be more willing share their resources with you, be it their energy, time, or money. Talk about you and whatever it is you are trying to accomplish only 10% of the time.

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No doubt about it: the only way you are going to be successful is if people know what you do. So, tell them. Just don’t make your sales pitch your identity. If you only talk about yourself and what you do, you are going to be known as the guy or gal who only talks about themselves and what they do. If you only talk to people when you need something from them, they will start to avoid you. If you only call them to talk about your business, they will screen your calls. You smell what I’m cooking?

70 20 10

I try to utilize this formula in all my relationships and it has yet to lead me down the wrong path.

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Be a resource and build trust. Get to know each other and create connection. Do both effectively and your business efforts will be more efficient and your conversations will be more meaningful.

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Last Updated on November 15, 2018

Success In Reaching Goals Is Determined By Mindset

Success In Reaching Goals Is Determined By Mindset

What do you think it takes to achieve your goals? Hard work? Lots of actions? While these are paramount to becoming successful in reaching our goals, neither of these are possible without a positive mindset.

As humans, we naturally tend to lean towards a negative outlook when it comes to our hopes and dreams. We are prone to believing that we have limitations either from within ourselves or from external forces keeping us from truly getting to where we want to be in life. Our tendency to think that we’ll “believe it when we see it” suggests that our mindsets are focused on our goals not really being attainable until they’ve been achieved. The problem with this is that this common mindset fuels our limiting beliefs and shows a lack of faith in ourselves.

The Success Mindset

Success in achieving our goals comes down to a ‘success mindset’. Successful mindsets are those focused on victory, based on positive mental attitudes, empowering inclinations and good habits. Acquiring a success mindset is the sure-fire way to dramatically increase your chance to achieve your goals.

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The idea that achieving our goals comes down to our habits and actions is actually a typical type of mindset that misses a crucial point; that our mindset is, in fact, the determiner of our energy and what actions we take. A negative mindset will tend to create negative actions and similarly if we have a mindset that will only set into action once we see ‘proof’ that our goals are achievable, then the road will be much longer and arduous. This is why, instead of thinking “I’ll believe it when I see it”, a success mindset will think “I’ll see it when I believe it.”

The Placebo Effect and What It Shows Us About The Power of Mindset

The placebo effect is a perfect example of how mindset really can be powerful. In scientific trials, a group of participants were told they received medication that will heal an ailment but were actually given a sugar pill that does nothing (the placebo). Yet after the trial the participants believed it’s had a positive effect – sometimes even cured their ailment even though nothing has changed. This is the power of mindset.

How do we apply this to our goals? Well, when we set goals and dreams how often do we really believe they’ll come to fruition? Have absolute faith that they can be achieved? Have a complete unwavering expectation? Most of us don’t because we hold on to negative mindsets and limiting beliefs about ourselves that stop us from fully believing we are capable or that it’s at all possible. We tend to listen to the opinions of others despite them misaligning with our own or bow to societal pressures that make us believe we should think and act a certain way. There are many reasons why we possess these types of mindsets but a success mindset can be achieved.

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How To Create a Success Mindset

People with success mindsets have a particular way of perceiving things. They have positive outlooks and are able to put faith fully in their ability to succeed. With that in mind, here are a few ways that can turn a negative mindset into a successful one.

1. A Success Mindset Comes From a Growth Mindset

How does a mindset even manifest itself? It comes from the way you talk to yourself in the privacy of your own head. Realising this will go a long way towards noticing how you speak to yourself and others around you. If it’s mainly negative language you use when you talk about your goals and aspirations then this is an example of a fixed mindset.

A negative mindset brings with it a huge number of limiting beliefs. It creates a fixed mindset – one that can’t see beyond it’s own limitations. A growth mindset sees these limitations and looks beyond them – it finds ways to overcome obstacles and believes that this will result in success. When you think of your goal, a fixed mindset may think “what if I fail?” A growth mindset would look at the same goal and think “failures happen but that doesn’t mean I won’t be successful.”

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There’s a lot of power in changing your perspective.

2. Look For The Successes

It’s really important to get your mind focused on positive aspects of your goal. Finding inspiration through others can be really uplifting and keep you on track with developing your success mindset; reinforcing your belief that your dreams can be achieved. Find people that you can talk with about how they achieved their goals and seek out and surround yourself with positive people. This is crucial if you’re learning to develop a positive mindset.

3. Eliminate Negativity

You can come up against a lot of negativity sometimes either through other people or within yourself. Understanding that other people’s negative opinions are created through their own fears and limiting beliefs will go a long way in sustaining your success mindset. But for a lot of us, negative chatter can come from within and these usually manifest as negative words such as can’t, won’t, shouldn’t. Sometimes, when we think of how we’re going to achieve our goals, statements in our minds come out as negative absolutes: ‘It never works out for me’ or ‘I always fail.’

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When you notice these coming up you need to turn them around with ‘It always works out for me!’ and ‘I never fail!’ The trick is to believe it no matter what’s happened in the past. Remember that every new day is a clean slate and for you to adjust your mindset.

4. Create a Vision

Envisioning your end goal and seeing it in your mind is an important trait of a success mindset. Allowing ourselves to imagine our success creates a powerful excitement that shouldn’t be underestimated. When our brain becomes excited at the thought of achieving our goals, we become more committed, work harder towards achieving it and more likely to do whatever it takes to make it happen.

If this involves creating a vision board that you can look at to remind yourself every day then go for it. Small techniques like this go a long way in sustaining your success mindset and shouldn’t be dismissed.

An Inspirational Story…

For centuries experts said that running a mile in under 4 minutes was humanly impossible. On the 6th May 1954, Rodger Bannister did just that. As part of his training, Bannister relentlessly visualised the achievement, believing he could accomplish what everyone said wasn’t possible…and he did it.

What’s more amazing is that, as soon as Bannister achieved the 4-minute mile, more and more people also achieved it. How was this possible after so many years of no one achieving it? Because in people’s minds it was suddenly possible – once people knew that it was achievable it created a mindset of success and now, after over fifty years since Bannister did the ‘impossible’, his record has been lowered by 17 seconds – the power of the success mindset!

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