Advertising
Advertising

6 Awesome Tips for Writers to Build Authority Online

6 Awesome Tips for Writers to Build Authority Online

There are bloggers that think simply publishing content will result in people flocking to their website, and they couldn’t be more wrong. Google has made it clear that “high” quality content will triumph while low quality content will completely hurt your blog and destroy your credibility as a blogger. Many people fail to produce this type of content since it takes time and effort to publish something that is epic and worth sharing with others.

Here are six awesome ways for writers to build authority online, while keeping the process as short as possible.

Start by guest blogging

There are several authoritative blogs, and getting published on them can immediately boost your traffic while providing you with leverage. If your content is good enough to be published on a popular blog than people will automatically assume you know what you’re talking about. Here are a few things to keep in mind when searching for opportunities.

First, it’s important to find blogs that are relevant to your industry because anything else will generate irrelevant traffic. You’re trying to build authority within you’re niche so it’s important to target the right audience. Google has made it easy to narrow down what you are looking. Here are some search commands you can type into Google to start your search:

  • submission guidelines
  • guest post guidelines
  • accepting guest posts
  • contribute an article
  • submit content
  • guest post
  • want to write
  • write for us
  • become a contributor

Be sure to add your niche keyword before any of these phrases. As an example, we’ll assume our blog is about “making money”. If you perform a search using the following: making money “write for us,” you’ll see that we have a list of guest posting opportunities relevant to our blog on “making money”.

LIFEHACK_01

    An active blog will publish new content about twice each week. You can check engagement by observing the social shares profile of the content published. If new content was added the day you ran your search, check back after a few hours to see how many times the content has been shared. If the site has active readership, the content should have been shared a few times throughout the day.

    Advertising

    A website’s popularity can be checked by using Alexa, which will provide you with a breakdown of the traffic, gender and geographical engagement, keywords, and browsing location.

    If we head over to Alexa and enter the URL of the first search from above we’ll get results that look like this:

     

    LIFEHACK_02

       

      Guest posting can generate huge amounts of targeted traffic, which can be vital for your blog’s growth. When you’re done writing content, check out the popularity and engagement of the websites by using the simple steps above.

      Create evergreen content

      For those of you not familiar with the term, “evergreen” refers to content that does not expire as time goes on. It is based around a topic that’s always changing or updating. A good example will be “technology” or “top 10 lists” because these kinds of content always need to be updated every couple of months. When you focus your website around evergreen content, it shows that you’re an expert in the subject.

      Advertising

      When bloggers continuously publish or update content, it shows that they are active within the niche, and are staying up to date with the changing trends. The writer producing evergreen content will slowly build a reputation as an authority on that subject. There are a few things to keep in mind when writing content to stand the test of time:

      1. Do research compiling a list of topics that you know you can keep updating overtime. Some great example include:

      • “Top 10” lists focusing on year
      • Latest fashion trends for the season
      • Technology and how it’s changing each year
      • How-to tutorials
      • Product reviews

      2. Networking with people in your niche is a great way to build traction. Some of these people are already pioneers in the industry so having their backing can definitely help you. Some great ways to network are:

      • Attend annual blogging conferences
      • Visit blogs and email the writer directly
      • Get published on other blogs (guest posts)

      Register with review websites

      Register on websites like Google Places, Yelp, Facebook, Twitter and Foursquare because these websites can be used as a funnel to boost your social shares. The key is to narrow down to the most relevant reviews sites that have a bunch of traffic flowing through them. You can even add small buttons on your website that will encourage people to leave reviews on various social sites. It’s been proven that Google does give preference to websites depending on their average review ratings published by users.

      Start by registering with the top four, while familiarizing yourself with the interface to find ways to use them to your advantage.

      Accept guest posts

      If you’re trying to build a website that will provide the best value to readers, you’ll need some help. You’ll be surprised at the information floating around online. Many people visit websites looking for solutions to problems, and if they can find detailed content outlining the entire process, it’ll definitely help with the credibility of your website. It’s a great way to generate high quality content while building your authority online. The idea should be to find and accept only relevant opportunities to your niche. The content can be in any of these forms:

      • How-to guide
      • Complete tutorial
      • List post
      • “Top 10” post

      You need to ensure that the content is detailed and covers everything in depth. It needs to be different compared to all other content floating around online. Ask guest contributors to search competitor content online and create something better. If your competition didn’t add videos, then add them into your content. If they’re missing images, add great photographs to content published on your blog.

      Advertising

      You can get a sense of the guest contributor’s credibility by visiting their blog and skimming through the content. Ask yourself:

      • Are they an expert in their niche?
      • Is their blog popular and have traffic? Use free tools like Alexa to find traffic flow and popularity.
      • How have their posts performed on other blogs? Ask the contributor for a list of websites where he or she actively contributes.

      Write case studies

      When writing content in the form of case studies, you’re creating something unique and with leverage. Case studies involve solving a problem through testing different methods until you find one that works. They give you credibility, as finding a solution often involves research, gathering data, analyzing results and finding ways to efficiently produce the same results.

      Finding topics doesn’t have to be difficult since many top bloggers often perform case studies on problems they encounter every day. They want to find an efficient way to complete a particular task and perform various tests along the way until they find one that works. Some of the most popular case studies ever published are those that solved common problems, such as:

      • How to inbox emails effectively?
      • How to increase your CTR on Facebook ads?
      • How to increase your email subscribers by 20%?

      If you do a search in Google, you’ll notice that people are searching for a solution to these problems every single day. Here’s a quick example using search phrase “email subscribers case study”:

      LIFEHACK_03

        If you enjoy doing case studies, your objective should be to find a niche that hasn’t been explored. You’ll need to spend a couple weeks doing research by visiting websites finding common problems that people are having. Once you’ve gathered your list, proceed with doing some research to see if that niche has been covered or if there’s space to build a blog and perform case studies.

        Here are 3 popular methods to start with:

        Advertising

        Yahoo Answers: An amazing Q&A website which has been around for years. Skim through different topics writing down patterns you’ve noticed within the forums.

        Quora.com: An awesome website for blogging, developers, web design and online marketing. Register and spend some time gathering a list of common problems which don’t have in-depth solutions.

        Relevant forums: Niche forums have been around for several years and are still very active. You’ll find a forum in almost any niche, such as cooking, studying, web design, trucking and investing. Visit some that interest you and write down a list of questions you see come up several times. You can find forums by performing a targeted search within Google by typing (keyword “forum”) and replacing “keyword” with your targeted keyword.

        Showcase your qualifications

        Having a website is like a business, so add your qualifications just like you would to your resume. Any degrees, certificates or endorsements you have will go a long way when building your credibility. Don’t make the mistake of scattering your qualifications all over your site. Keep them strictly posted on your “About Me” page.

        Final thoughts

        You need to start shifting your focus to achieve results, but keep in mind that success only requires a slight redirection. Compile a list of authority blogs and let them know you’d like to contribute. If you’re still stuck, ask them to provide a topic which they feel will resonate with their readers. If you haven’t seen results, it’s time to shift your focus and try something new. Hopefully the awesome tips I’ve provided above will help you start moving in the right direction.

        Featured photo credit: kosmic blogging in samsara/coolmel via flickr.com

        More by this author

        Rizvan Ullah

        Online Blogger

        A General Guide to Disputing Your Public Record In New York 4 Major Changes in Men After Turning 50 Years Old Success Habits of The Worlds Wealthiest People Strategies to Find the Best Attorney When You Need One How to Create an Effective Sales Funnel

        Trending in Productivity

        1 8 Ways to Train Your Brain to Learn Faster and Remember More 2 How Exercising Makes You More Productive 3 10 Practical Ways to Drastically Improve Your Time Management Skills 4 15 Highly Successful People Who Failed On Their Way To Success 5 How to Memorize More and Faster Than Other People

        Read Next

        Advertising
        Advertising

        Last Updated on September 20, 2018

        8 Ways to Train Your Brain to Learn Faster and Remember More

        8 Ways to Train Your Brain to Learn Faster and Remember More

        You go to the gym to train your muscles. You run outside or go for hikes to train your endurance. Or, maybe you do neither of those, but still wish you exercised more.

        Well, here is how to train one of the most important parts of your body: your brain.

        When you train your brain, you will:

        • Avoid embarrassing situations. You remember his face, but what was his name?
        • Be a faster learner in all sorts of different skills. No problem for you to pick up a new language or new management skill.
        • Avoid diseases that hit as you get older. Alzheimer’s will not be affecting you.

        So how to train your brain and improve your cognitive skills?

        1. Work your memory

        Twyla Tharp, a NYC-based renowned choreographer has come up with the following memory workout:

        When she watches one of her performances, she tries to remember the first twelve to fourteen corrections she wants to discuss with her cast without writing them down.

        If you think this is anything less than a feat, then think again. In her book The Creative Habit she says that most people cannot remember more than three.

        The practice of both remembering events or things and then discussing them with others has actually been supported by brain fitness studies.

        Memory activities that engage all levels of brain operation—receiving, remembering and thinking—help to improve the function of the brain.

        Advertising

        Now, you may not have dancers to correct, but you may be required to give feedback on a presentation, or your friends may ask you what interesting things you saw at the museum. These are great opportunities to practically train your brain by flexing your memory muscles.

        What is the simplest way to help yourself remember what you see? Repetition.

        For example, say you just met someone new:

        “Hi, my name is George”

        Don’t just respond with, “Nice to meet you”. Instead, say, “Nice to meet you George.”

        Got it? Good.

        2. Do something different repeatedly

        By actually doing something new over and over again, your brain wires new pathways that help you do this new thing better and faster.

        Think back to when you were three years old. You surely were strong enough to hold a knife and a fork just fine. Yet, when you were eating all by yourself, you were creating a mess.

        It was not a matter of strength, you see. It was a matter of cultivating more and better neural pathways that would help you eat by yourself just like an adult does.

        Advertising

        And guess what? With enough repetition you made that happen!

        But how does this apply to your life right now?

        Say you are a procrastinator. The more you don’t procrastinate, the more you teach your brain not to wait for the last minute to make things happen.

        Now, you might be thinking “Duh, if only not procrastinating could be that easy!”

        Well, it can be. By doing something really small, that you wouldn’t normally do, but is in the direction of getting that task done, you will start creating those new precious neural pathways.

        So if you have been postponing organizing your desk, just take one paper and put in its right place. Or, you can go even smaller. Look at one piece of paper and decide where to put it: Trash? Right cabinet? Another room? Give it to someone?

        You don’t actually need to clean up that paper; you only need to decide what you need to do with it.

        That’s how small you can start. And yet, those neural pathways are still being built. Gradually, you will transform yourself from a procrastinator to an in-the-moment action taker.

        3. Learn something new

        It might sound obvious, but the more you use your brain, the better its going to perform for you.

        Advertising

        For example, learning a new instrument improves your skill of translating something you see (sheet music) to something you actually do (playing the instrument).

        Learning a new language exposes your brain to a different way of thinking, a different way of expressing yourself.

        You can even literally take it a step further, and learn how to dance. Studies indicate that learning to dance helps seniors avoid Alzheimer’s. Not bad, huh?

        4. Follow a brain training program

        The Internet world can help you improve your brain function while lazily sitting on your couch. A clinically proven program like BrainHQ can help you improve your memory, or think faster, by just following their brain training exercises.

        5. Work your body

        You knew this one was coming didn’t you? Yes indeed, exercise does not just work your body; it also improves the fitness of your brain.

        Even briefly exercising for 20 minutes facilitates information processing and memory functions. But it’s not just that–exercise actually helps your brain create those new neural connections faster. You will learn faster, your alertness level will increase, and you get all that by moving your body.

        Now, if you are not already a regular exerciser, and already feel guilty that you are not helping your brain by exercising more, try a brain training exercise program like Exercise Bliss.

        Remember, just like we discussed in #2, by training your brain to do something new repeatedly, you are actually changing yourself permanently.

        6. Spend time with your loved ones

        If you want optimal cognitive abilities, then you’ve got to have meaningful relationships in your life.  Talking with others and engaging with your loved ones helps you think more clearly, and it can also lift your mood.

        Advertising

        If you are an extrovert, this holds even more weight for you. At a class at Stanford University, I learned that extroverts actually use talking to other people as a way to understand and process their own thoughts.

        I remember that the teacher told us that after a personality test said she was an extrovert, she was surprised. She had always thought of herself as an introvert. But then, she realized how much talking to others helped her frame her own thoughts, so she accepted her new-found status as an extrovert.

        7. Avoid crossword puzzles

        Many of us, when we think of brain fitness, think of crossword puzzles. And it’s true–crossword puzzles do improve our fluency, yet studies show they are not enough by themselves.

        Are they fun? Yes. Do they sharpen your brain? Not really.

        Of course, if you are doing this for fun, then by all means go ahead. If you are doing it for brain fitness, then you might want to choose another activity

        8. Eat right – and make sure dark chocolate is included

        Foods like fish, fruits, and vegetables help your brain perform optimally. Yet, you might not know that dark chocolate gives your brain a good boost as well.

        When you eat chocolate, your brain produces dopamine. And dopamine helps you learn faster and remember better. Not to mention, chocolate contains flavonols, antioxidants, which also improve your brain functions.

        So next time you have something difficult to do, make sure you grab a bite or two of dark chocolate!

        The bottom line

        Now that you know how to train your brain, it’s actually time to start doing.

        Don’t just consume this content and then go on with your life as if nothing has changed. Put this knowledge into action and become smarter than ever!

        Featured photo credit: Unsplash via unsplash.com

        Read Next