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6 Awesome Tips for Writers to Build Authority Online

6 Awesome Tips for Writers to Build Authority Online

There are bloggers that think simply publishing content will result in people flocking to their website, and they couldn’t be more wrong. Google has made it clear that “high” quality content will triumph while low quality content will completely hurt your blog and destroy your credibility as a blogger. Many people fail to produce this type of content since it takes time and effort to publish something that is epic and worth sharing with others.

Here are six awesome ways for writers to build authority online, while keeping the process as short as possible.

Start by guest blogging

There are several authoritative blogs, and getting published on them can immediately boost your traffic while providing you with leverage. If your content is good enough to be published on a popular blog than people will automatically assume you know what you’re talking about. Here are a few things to keep in mind when searching for opportunities.

First, it’s important to find blogs that are relevant to your industry because anything else will generate irrelevant traffic. You’re trying to build authority within you’re niche so it’s important to target the right audience. Google has made it easy to narrow down what you are looking. Here are some search commands you can type into Google to start your search:

  • submission guidelines
  • guest post guidelines
  • accepting guest posts
  • contribute an article
  • submit content
  • guest post
  • want to write
  • write for us
  • become a contributor

Be sure to add your niche keyword before any of these phrases. As an example, we’ll assume our blog is about “making money”. If you perform a search using the following: making money “write for us,” you’ll see that we have a list of guest posting opportunities relevant to our blog on “making money”.

LIFEHACK_01

    An active blog will publish new content about twice each week. You can check engagement by observing the social shares profile of the content published. If new content was added the day you ran your search, check back after a few hours to see how many times the content has been shared. If the site has active readership, the content should have been shared a few times throughout the day.

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    A website’s popularity can be checked by using Alexa, which will provide you with a breakdown of the traffic, gender and geographical engagement, keywords, and browsing location.

    If we head over to Alexa and enter the URL of the first search from above we’ll get results that look like this:

     

    LIFEHACK_02

       

      Guest posting can generate huge amounts of targeted traffic, which can be vital for your blog’s growth. When you’re done writing content, check out the popularity and engagement of the websites by using the simple steps above.

      Create evergreen content

      For those of you not familiar with the term, “evergreen” refers to content that does not expire as time goes on. It is based around a topic that’s always changing or updating. A good example will be “technology” or “top 10 lists” because these kinds of content always need to be updated every couple of months. When you focus your website around evergreen content, it shows that you’re an expert in the subject.

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      When bloggers continuously publish or update content, it shows that they are active within the niche, and are staying up to date with the changing trends. The writer producing evergreen content will slowly build a reputation as an authority on that subject. There are a few things to keep in mind when writing content to stand the test of time:

      1. Do research compiling a list of topics that you know you can keep updating overtime. Some great example include:

      • “Top 10” lists focusing on year
      • Latest fashion trends for the season
      • Technology and how it’s changing each year
      • How-to tutorials
      • Product reviews

      2. Networking with people in your niche is a great way to build traction. Some of these people are already pioneers in the industry so having their backing can definitely help you. Some great ways to network are:

      • Attend annual blogging conferences
      • Visit blogs and email the writer directly
      • Get published on other blogs (guest posts)

      Register with review websites

      Register on websites like Google Places, Yelp, Facebook, Twitter and Foursquare because these websites can be used as a funnel to boost your social shares. The key is to narrow down to the most relevant reviews sites that have a bunch of traffic flowing through them. You can even add small buttons on your website that will encourage people to leave reviews on various social sites. It’s been proven that Google does give preference to websites depending on their average review ratings published by users.

      Start by registering with the top four, while familiarizing yourself with the interface to find ways to use them to your advantage.

      Accept guest posts

      If you’re trying to build a website that will provide the best value to readers, you’ll need some help. You’ll be surprised at the information floating around online. Many people visit websites looking for solutions to problems, and if they can find detailed content outlining the entire process, it’ll definitely help with the credibility of your website. It’s a great way to generate high quality content while building your authority online. The idea should be to find and accept only relevant opportunities to your niche. The content can be in any of these forms:

      • How-to guide
      • Complete tutorial
      • List post
      • “Top 10” post

      You need to ensure that the content is detailed and covers everything in depth. It needs to be different compared to all other content floating around online. Ask guest contributors to search competitor content online and create something better. If your competition didn’t add videos, then add them into your content. If they’re missing images, add great photographs to content published on your blog.

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      You can get a sense of the guest contributor’s credibility by visiting their blog and skimming through the content. Ask yourself:

      • Are they an expert in their niche?
      • Is their blog popular and have traffic? Use free tools like Alexa to find traffic flow and popularity.
      • How have their posts performed on other blogs? Ask the contributor for a list of websites where he or she actively contributes.

      Write case studies

      When writing content in the form of case studies, you’re creating something unique and with leverage. Case studies involve solving a problem through testing different methods until you find one that works. They give you credibility, as finding a solution often involves research, gathering data, analyzing results and finding ways to efficiently produce the same results.

      Finding topics doesn’t have to be difficult since many top bloggers often perform case studies on problems they encounter every day. They want to find an efficient way to complete a particular task and perform various tests along the way until they find one that works. Some of the most popular case studies ever published are those that solved common problems, such as:

      • How to inbox emails effectively?
      • How to increase your CTR on Facebook ads?
      • How to increase your email subscribers by 20%?

      If you do a search in Google, you’ll notice that people are searching for a solution to these problems every single day. Here’s a quick example using search phrase “email subscribers case study”:

      LIFEHACK_03

        If you enjoy doing case studies, your objective should be to find a niche that hasn’t been explored. You’ll need to spend a couple weeks doing research by visiting websites finding common problems that people are having. Once you’ve gathered your list, proceed with doing some research to see if that niche has been covered or if there’s space to build a blog and perform case studies.

        Here are 3 popular methods to start with:

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        Yahoo Answers: An amazing Q&A website which has been around for years. Skim through different topics writing down patterns you’ve noticed within the forums.

        Quora.com: An awesome website for blogging, developers, web design and online marketing. Register and spend some time gathering a list of common problems which don’t have in-depth solutions.

        Relevant forums: Niche forums have been around for several years and are still very active. You’ll find a forum in almost any niche, such as cooking, studying, web design, trucking and investing. Visit some that interest you and write down a list of questions you see come up several times. You can find forums by performing a targeted search within Google by typing (keyword “forum”) and replacing “keyword” with your targeted keyword.

        Showcase your qualifications

        Having a website is like a business, so add your qualifications just like you would to your resume. Any degrees, certificates or endorsements you have will go a long way when building your credibility. Don’t make the mistake of scattering your qualifications all over your site. Keep them strictly posted on your “About Me” page.

        Final thoughts

        You need to start shifting your focus to achieve results, but keep in mind that success only requires a slight redirection. Compile a list of authority blogs and let them know you’d like to contribute. If you’re still stuck, ask them to provide a topic which they feel will resonate with their readers. If you haven’t seen results, it’s time to shift your focus and try something new. Hopefully the awesome tips I’ve provided above will help you start moving in the right direction.

        Featured photo credit: kosmic blogging in samsara/coolmel via flickr.com

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        Rizvan Ullah

        Online Blogger

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        Last Updated on April 6, 2020

        15 Best Productivity Hacks for Procrastinators

        15 Best Productivity Hacks for Procrastinators

        Let me guess.

        You should be doing something else rather than reading this article. But due to some unknown force of nature, you decided to procrastinate by reading an article about how to hack procrastination. You deserve a pat on the back.

        Fortunately, procrastination is not a disease. It’s just a mindset that can be changed, however, here are some productivity tips you need to start getting work done:

        First, you need to acknowledge that procrastinating is an unhealthy habit. Not only you’re prioritizing unimportant things, basically, nothing gets done. Still unsure if you’re a procrastinator? Check out this article: Types of Procrastination (And How To Fix Procrastination And Start Doing)

        Second, your commitment to change is very important. You should be physically, emotionally, and mentally determined to change this habit. If not, then you’ll just succumb to the tempting lure of doing other things rather than your tasks or chores.

        Here are sthe best productivity hacks to improve productivity and keep yourself from procrastinating at work:

        1. Give (10+2)*5 a Try

        Let’s start with a classic but very effective hack called (10+2)*5 created by Merlin Mann,[1] author of 43Folders.com. Don’t worry. This is not a complicated Mathematical formula you need to solve.

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        The (10+2)*5 simply means 10 minutes work + 2 minutes break multiplied by 5, completing 1 hour. It is crucial to stick with the time limits and not skipping work and break schedules. The point of this is for you to create a jam-packed routine of work and break schedules. The result? You will eventually skip your break schedules.

        2. Use Red and Blue More Often

        Clean your desk and remove things that might distract you. According to a Science Daily study[2] about which colors improve brain performance, red was found out to increase attention to details while blue sparks creativity. Surrounding your workplace with these colors not only benefits your brain, it’s also pleasing to the eye.

        3. Create a Break Agenda

        List all the things you want to do on your break, be it surfing the web, checking your emails, snack time, taking selfies, Facebook/Twitter—everything.

        Like the (10+2)*5 hack, squeeze these in between work time but the difference is you schedule these activities for ONLY 20 minutes. Eventually, you’ll take your break minutes wisely. You’re finishing tasks while sidetracking to doing the things you enjoy.

        4. Set a Timetable for Your Tasks

        Like any other habits, procrastinating is a tough wall to break. Replace this habit with another habit. When you’re assigned a task, set a timetable for each step. Let’s say you have a big research task. Here’s a sample timetable:

        9:00 – 9:10 am – Set up all your tools, browser tabs, emails, coffee, etc..
        9:10 – 10:00 am – Internet research
        10:00 – 10:45 am – Look through existing files
        10:45 – 11:00 am – Break time!
        11:00 – 12:00 pm – Outline the research report

        Deadlines are the best hack for getting things done. Setting a specific time to finish a task creates time pressure even if the deadline has passed.

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        5. Take It Outside!

        Do yourself a favor and don’t ruin the comfy vibe of your home. If you need to work on a stressful project, do it in a library or coffee shop. You’ll never finish it anyway. Your cozy sofa and toasty bed will just lure you into napping yourself to doom.

        6. Become Productively Lazy

        Instead of finding all sorts of ways to unproductively procrastinate, use your habit to look for shortcuts and new ways to finish your tasks. Staple multiple papers at a time or master the 3-second t-shirt folding technique. A strong drive combined with laziness sometimes bring out the productive and creative side you never knew you have!

        7. Assign a ‘Task Deputy’

        It could be your colleague, your supervisor, or your significant other, anyone who has the unforgiving guts to reprimand you when you procrastinate. You could go the extra mile by paying up unfinished tasks or times you open your Facebook or watch a funny cat video on YouTube. Let’s see how five bucks every time you procrastinate will change you.

        8. Consider a Gadget-Free Desk

        According to a study by Kleiner Perkins Caufield and Byers, average users check on their phones 150 times per day and having your phone just an elbow away just creates sizzle to this habit.[3]

        Removing mobile devices and gadgets allows you to focus on your work without the constant interruption from notifications, calls, and text messages. It eliminates the very distracting ambiance and the urge to unlock your phone just because.

        9. Prepping the Night

        Before hitting the sack to oblivion, prepare everything you’ll need the next day. This will probably take you 15 minutes tops, saving you more time for coffee in the morning.

        Spin class at am? Pack up your gym clothes, shoes, socks, etc. or better, create a checklist so you don’t miss anything. You can also prep your food into containers and just grab one before leaving.

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        10. Do a 7-Minute Workout in the Morning

        Exercising is proven to increase productivity and stimulate release of endorphin or “Happy Hormones”.

        Take a jog outdoors and get warmed up for the day. Don’t feel like running outside? Hop on a treadmilli. It’s a great investment and there are a lot of ways you can use a treadmill like endurance running and metabolism training. On a budget? Here’s a 7 minute, no-equipment needed workout you can do at home:

        11. Set-up Mini Tasks

        If you’re given a big project, break it down into mini tasks. Create a checklist and start with the easy ones until you finish. Got an article to write? Just start with the title and the first sentence. Or perhaps you have a visual presentation to make?

        Spend 15 minutes on your outline, take five minutes coffee break, then finish the first two slides. Accomplishing something, no matter how tiny, still gives you that sense of fulfillment.

        12. Create an Inspirational Board or Reminder

        I found these mini desk chalkboards from Etsy you can use to write motivating quotes.

        Or you know what? Simply write “Do it now!” and stare at it for 10 seconds every time you feel like dropping by on Reddit.

        13. Redecorate Your Room

        Redecorating my room motivates me to maintain that ‘new’ look for some time until I get use to it and eventually stop. So I redecorate again and again, it became a monthly habit really. Here are some DIY ideas you can do to any room without spending much.

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        14. Ready Your Nibbles

        You know that trip to the pantry? It’s just seconds away but it took you several minutes just to get your fruit snacks in the fridge. Before starting a task, prepare your nibbles on your desk to avoid zoning out and losing yourself on the way to the pantry.

        Bonus productivity hacks you can do at home:

        15. Schedule Your Chores

        Write down your chores in a weekly basis with matching day and time when you should be doing these.

        For the artsy folks, you can create fun chore charts like these or simply stick the list somewhere visibly annoying e.g. mirrors, doors, TV. The trick is listing as many chores as you can for the week and including unfinished chores the following week. Who likes seeing a long list of chores first thing in the morning?

        More Tips to Overcome Procrastination

        Featured photo credit: Glenn Carstens-Peters via unsplash.com

        Reference

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