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6 Awesome Tips for Writers to Build Authority Online

6 Awesome Tips for Writers to Build Authority Online

There are bloggers that think simply publishing content will result in people flocking to their website, and they couldn’t be more wrong. Google has made it clear that “high” quality content will triumph while low quality content will completely hurt your blog and destroy your credibility as a blogger. Many people fail to produce this type of content since it takes time and effort to publish something that is epic and worth sharing with others.

Here are six awesome ways for writers to build authority online, while keeping the process as short as possible.

Start by guest blogging

There are several authoritative blogs, and getting published on them can immediately boost your traffic while providing you with leverage. If your content is good enough to be published on a popular blog than people will automatically assume you know what you’re talking about. Here are a few things to keep in mind when searching for opportunities.

First, it’s important to find blogs that are relevant to your industry because anything else will generate irrelevant traffic. You’re trying to build authority within you’re niche so it’s important to target the right audience. Google has made it easy to narrow down what you are looking. Here are some search commands you can type into Google to start your search:

  • submission guidelines
  • guest post guidelines
  • accepting guest posts
  • contribute an article
  • submit content
  • guest post
  • want to write
  • write for us
  • become a contributor

Be sure to add your niche keyword before any of these phrases. As an example, we’ll assume our blog is about “making money”. If you perform a search using the following: making money “write for us,” you’ll see that we have a list of guest posting opportunities relevant to our blog on “making money”.

LIFEHACK_01

    An active blog will publish new content about twice each week. You can check engagement by observing the social shares profile of the content published. If new content was added the day you ran your search, check back after a few hours to see how many times the content has been shared. If the site has active readership, the content should have been shared a few times throughout the day.

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    A website’s popularity can be checked by using Alexa, which will provide you with a breakdown of the traffic, gender and geographical engagement, keywords, and browsing location.

    If we head over to Alexa and enter the URL of the first search from above we’ll get results that look like this:

     

    LIFEHACK_02

       

      Guest posting can generate huge amounts of targeted traffic, which can be vital for your blog’s growth. When you’re done writing content, check out the popularity and engagement of the websites by using the simple steps above.

      Create evergreen content

      For those of you not familiar with the term, “evergreen” refers to content that does not expire as time goes on. It is based around a topic that’s always changing or updating. A good example will be “technology” or “top 10 lists” because these kinds of content always need to be updated every couple of months. When you focus your website around evergreen content, it shows that you’re an expert in the subject.

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      When bloggers continuously publish or update content, it shows that they are active within the niche, and are staying up to date with the changing trends. The writer producing evergreen content will slowly build a reputation as an authority on that subject. There are a few things to keep in mind when writing content to stand the test of time:

      1. Do research compiling a list of topics that you know you can keep updating overtime. Some great example include:

      • “Top 10” lists focusing on year
      • Latest fashion trends for the season
      • Technology and how it’s changing each year
      • How-to tutorials
      • Product reviews

      2. Networking with people in your niche is a great way to build traction. Some of these people are already pioneers in the industry so having their backing can definitely help you. Some great ways to network are:

      • Attend annual blogging conferences
      • Visit blogs and email the writer directly
      • Get published on other blogs (guest posts)

      Register with review websites

      Register on websites like Google Places, Yelp, Facebook, Twitter and Foursquare because these websites can be used as a funnel to boost your social shares. The key is to narrow down to the most relevant reviews sites that have a bunch of traffic flowing through them. You can even add small buttons on your website that will encourage people to leave reviews on various social sites. It’s been proven that Google does give preference to websites depending on their average review ratings published by users.

      Start by registering with the top four, while familiarizing yourself with the interface to find ways to use them to your advantage.

      Accept guest posts

      If you’re trying to build a website that will provide the best value to readers, you’ll need some help. You’ll be surprised at the information floating around online. Many people visit websites looking for solutions to problems, and if they can find detailed content outlining the entire process, it’ll definitely help with the credibility of your website. It’s a great way to generate high quality content while building your authority online. The idea should be to find and accept only relevant opportunities to your niche. The content can be in any of these forms:

      • How-to guide
      • Complete tutorial
      • List post
      • “Top 10” post

      You need to ensure that the content is detailed and covers everything in depth. It needs to be different compared to all other content floating around online. Ask guest contributors to search competitor content online and create something better. If your competition didn’t add videos, then add them into your content. If they’re missing images, add great photographs to content published on your blog.

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      You can get a sense of the guest contributor’s credibility by visiting their blog and skimming through the content. Ask yourself:

      • Are they an expert in their niche?
      • Is their blog popular and have traffic? Use free tools like Alexa to find traffic flow and popularity.
      • How have their posts performed on other blogs? Ask the contributor for a list of websites where he or she actively contributes.

      Write case studies

      When writing content in the form of case studies, you’re creating something unique and with leverage. Case studies involve solving a problem through testing different methods until you find one that works. They give you credibility, as finding a solution often involves research, gathering data, analyzing results and finding ways to efficiently produce the same results.

      Finding topics doesn’t have to be difficult since many top bloggers often perform case studies on problems they encounter every day. They want to find an efficient way to complete a particular task and perform various tests along the way until they find one that works. Some of the most popular case studies ever published are those that solved common problems, such as:

      • How to inbox emails effectively?
      • How to increase your CTR on Facebook ads?
      • How to increase your email subscribers by 20%?

      If you do a search in Google, you’ll notice that people are searching for a solution to these problems every single day. Here’s a quick example using search phrase “email subscribers case study”:

      LIFEHACK_03

        If you enjoy doing case studies, your objective should be to find a niche that hasn’t been explored. You’ll need to spend a couple weeks doing research by visiting websites finding common problems that people are having. Once you’ve gathered your list, proceed with doing some research to see if that niche has been covered or if there’s space to build a blog and perform case studies.

        Here are 3 popular methods to start with:

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        Yahoo Answers: An amazing Q&A website which has been around for years. Skim through different topics writing down patterns you’ve noticed within the forums.

        Quora.com: An awesome website for blogging, developers, web design and online marketing. Register and spend some time gathering a list of common problems which don’t have in-depth solutions.

        Relevant forums: Niche forums have been around for several years and are still very active. You’ll find a forum in almost any niche, such as cooking, studying, web design, trucking and investing. Visit some that interest you and write down a list of questions you see come up several times. You can find forums by performing a targeted search within Google by typing (keyword “forum”) and replacing “keyword” with your targeted keyword.

        Showcase your qualifications

        Having a website is like a business, so add your qualifications just like you would to your resume. Any degrees, certificates or endorsements you have will go a long way when building your credibility. Don’t make the mistake of scattering your qualifications all over your site. Keep them strictly posted on your “About Me” page.

        Final thoughts

        You need to start shifting your focus to achieve results, but keep in mind that success only requires a slight redirection. Compile a list of authority blogs and let them know you’d like to contribute. If you’re still stuck, ask them to provide a topic which they feel will resonate with their readers. If you haven’t seen results, it’s time to shift your focus and try something new. Hopefully the awesome tips I’ve provided above will help you start moving in the right direction.

        Featured photo credit: kosmic blogging in samsara/coolmel via flickr.com

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        Rizvan Ullah

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        Last Updated on December 2, 2019

        How to Develop Mental Toughness And Stay Strong

        How to Develop Mental Toughness And Stay Strong

        Are you the kind of person who wants to achieve massive success in your life? Do you have the mental toughness to make that happen?

        I think we can all agree that no matter your ambitions, achieving success can be difficult; and over time, the daily grind can take a toll on your physical, mental, and emotional energy.

        Achievers and high performers from all walks of life face ups and downs along the path to success—they face failure, burnout, discouragement, fatigue, self-limiting beliefs, stress, and so much more.

        How do some people continually strive towards their personal goals year after year while others give up on them? How do those people stay strong and persevere when there is so much stacked against them?

        Studies now show that mental strength is a critical key to success. If you haven’t read Angela Duckworth’s book Grit, you should. In it, she shows that “the secret to outstanding achievement is not talent but a special blend of passion and persistence she calls ‘grit.’” In other words, mental toughness plays a significant role when it comes to achieving goals.

        Sometimes, our goals wear us down and leave us feeling exhausted. Other times, our goals get difficult, and success seems impossible, so we lose hope, become discouraged, and want to quit.

        At its core, mental toughness is simply the ability to stick to something when the going gets tough. People with high levels of mental toughness can push beyond these obstacles and forge a path towards success while those with lower levels of mental toughness may abandon their dreams.

        Want to know the good news?

        No matter who you are, what you’ve been told, or what you currently believe, you can develop the mental toughness you need to be successful.

        All you need to do is learn to develop a positive mindset, focus on your why, and utilize the people around you for support.

        1. Develop a Positive Mindset

        If you’re going to increase your mental toughness, the first thing you have to do is focus on building a strong, positive mindset.

        According to the Cleveland Clinic, the average person has 60,000 thoughts per day. Of those, 95% of those thoughts repeat each day and, on average, 80% of repeated ideas are negative.[1]

        That’s roughly 45,600 negative thoughts per day!

        Carrying around these negative thoughts is like going on a hike in the mountains with a backpack full of rocks. The hike is hard enough on its own, but having extra junk weighing you down is a recipe for failure.

        Sometimes, building mental toughness isn’t as much about building new strength as it is about saving your strength for the right tasks. Wouldn’t it be easier to dump the rocks out of the backpack instead of trying to get strong enough to carry the extra weight?

        Absolutely!

        But how can we learn to spot those 45,600 negative thoughts and get rid of them? How can we empty our metaphorical backpack?

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        Well, it gets a whole lot easier if you know what you’re looking for. Some of the most prominent types of negative thoughts are self-limiting beliefs, all-or-nothing thinking, and dwelling.

        Let Go of Self-Limiting Beliefs

        It’s pretty hard to be mentally tough when you’re constantly beating yourself up. Self-limiting beliefs are any beliefs that hold you back in some way. Here are some examples:

        “I’m not smart enough to…”

        “I don’t have enough experience to…”

        “I’ve tried that before, and it didn’t go well, so I must just be bad at…”

        When we allow these self-limiting beliefs to flood our minds, negative self-talk runs rampant, and we crowd out our ability to think positively. We’re effectively working against ourselves.

        If you want to keep your mind strong on your path to success, you have to overcome the self-limiting beliefs that are holding you back by realizing one key truth: self-limiting beliefs are thoughts, not facts.

        When you recognize a self-limiting belief cropping up in your mind, quickly silence it by telling yourself that it’s not true and then back that up with some positive affirmations:

        • “I am smart enough; I may just need to do some more research first.”
        • “I may not have as much experience as someone else, but that’s not going to stop me from trying. I have enough experience to get started. I’ll figure the rest out on the way.”
        • “Just because I failed at this last time doesn’t mean I’m going to fail this time. My past does not dictate my future.”

        Get Rid of the All-or-Nothing Thinking

        Another form of negative thinking that could be preventing you from building mental toughness is all-or-nothing thinking.

        All-or-nothing thinking is the concept of thinking in extremes. You are either a success or a failure. Your performance was totally good or totally awful. If you’re not perfect, then you’re a failure.

        But this isn’t true!

        If you’re trying to lose 30 pounds and only lost 28, isn’t that still better than not losing any weight at all? I’d say so!

        If you allow all-or-nothing thinking to rule your mind, you’ll be on cloud nine when you succeed, but you’ll beat yourself up when you “fail.” Acknowledging the shades of gray in between will allow you to see success more often and it will help you celebrate your smaller wins.

        When you recognize an all-or-nothing thought, remember to look for the positive in the situation. What did you gain by trying? What would you have missed out on had you not tried? Could you do better if you were to try again?

        Ditch the Dwelling

        Self-Limiting Beliefs and All-or-Nothing Thinking can lead to a bad case of dwelling on the negative. If you want to build some mental toughness and keep your mind strong, you have to ditch the dwelling.

        Every day, bad things happen to each of us, and while there’s nothing we can do to prevent that, we can control how we react to these situations.

        When we dwell on our misfortunes, we waste massive amounts of energy that we could be using to achieve our goals. When this happens, we’re more likely to quit altogether.

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        But that doesn’t mean you’re not mentally tough; it just means you’re misusing your energy.

        The next time something bad happens, it’s important to allow yourself to feel the disappointment and frustration, but work on reducing the amount of time you dwell on the situation.

        Easier said than done, right? Try these:

        1. Call a friend or mentor and talk it through with them. Get some outside perspective on your situation.
        2. Time block your dwelling by allowing yourself to dwell for no more than one hour.
        3. Then, tell yourself to move on, that you’re human, and you’re allowed to make mistakes or experience setbacks.
        4. If all else fails, find a good way to distract yourself until you can calm down and reexamine things with a clear mind.

        The faster you can focus on the positives and move past the problem, the quicker you can get back to achieving success in your life.

        Be Patient about the Process

        No matter which negative thoughts tend to run around your mind, working to replace them with positive thoughts can take time.

        Learning to spot self-limiting beliefs, all-or-nothing thinking, or dwelling is one thing, but learning to quiet those thoughts is another thing entirely.

        If at first you don’t succeed, don’t fret. Instead, take a deep breath and try again. As you work towards improving your mindfulness and your mental toughness, remember that you’re going to get better with time.

        To make things a little easier, it helps to connect with your purpose.

        2. Connect with Your Purpose

        One of the most critical elements to building mental toughness and keeping a strong and focused mind is having a strong ‘why’ for everything you want to do.

        If you set out to achieve a huge goal that you don’t have a ‘why’ for, you’re going to find yourself distracted, discouraged, or disengaged as soon as you experience your first setback.

        Think about the last time you were working on a goal or resolution and things weren’t going well, maybe you even wanted to quit. Perhaps you thought you didn’t have enough willpower. Maybe you told yourself that you didn’t have enough discipline.

        Here’s the truth: you just didn’t have a strong enough why.

        Simon Sinek has been spreading his message “Start with Why” across the globe.[2] In short, he says that:

        “Your ‘why’ is the purpose, cause or belief that inspires you.”

        One of the biggest drains on your mental energy is pursuing a goal or a task that you don’t have a ‘why’ for. This is when we tend to look for external motivation or question our willpower, but those aren’t the issues.

        Often, we set goals because we like the idea of the goal, not the reality of the goal. Without connecting to our why, we can’t intrinsically motivate ourselves to achieve our most challenging goals.

        Find Intrinsic Motivation

        Intrinsic motivation is our innate desire to do something and it comes when we work towards something that satisfies ourselves above all else—not our parents or our bosses or our teachers.

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        Let’s say you think you want to quit smoking because you know it’s bad for you, but you really enjoy smoking. If you don’t truly want to quit smoking, it’s going to be nearly impossible, regardless of your willpower or mental toughness.

        But if you want to quit smoking because you just had a baby, and you don’t want your baby growing up around smoke, then that ‘why’ is going to give you intrinsic motivation. Intrinsic motivation is far more powerful than sheer stubborn willpower, and it’s far easier to maintain over the long haul.

        If you’re trying to develop mental toughness, connecting a why to everything you want to achieve will reduce the effort and energy it will take to achieve those things. Once you’ve found a strong why for all of your goals, you’ll find that you’ll have significantly more energy to pursue your more difficult challenges.

        3. Find Strength in Unity

        The final aspect of developing mental toughness is embracing the idea that you’re not in this alone. It’s a fact, anyone who’s ever achieved success in anything didn’t do so alone.

        Bill Gates didn’t build Microsoft alone. Oprah didn’t build her network by herself. Steve Jobs didn’t invent the iPhone without a team. Michelle Obama didn’t implement the “Let’s Move” campaign on her own.

        Behind all of these successful people were countless other people who were there offering support, mentorship, guidance, and encouragement.

        If you want to develop unmatched mental toughness, you need to understand that you don’t have to go it alone. Even the toughest Navy Seals have a team backing them up.

        If you want to stay strong in your endeavors, you need to build a team of supporters who will step in and back you up when it counts.

        Find a Mentor or Committee of Mentors

        The benefits of having a great mentor are far too many to list, but to boil it down to the basics, a mentor is someone who will help show you the path to success.

        A good mentor will help you discover your greatest strengths, spot and overcome your blind spots, and work through your weaknesses.

        If you’re struggling to deal with your internal negativity or with finding your purpose, talk it through with a mentor. Sometimes we lose the forest for the trees, and a mentor can help us take a step back and see the bigger picture.

        Here’s how to find the right mentor for yourself: How to Find a Mentor That Will Help You Succeed

        Recruit Some Cheerleaders

        If you want to stay strong, it never hurts to have a group of personal cheerleaders. Unlike mentors who are going to jump in and help you address your problems, a group of cheerleaders will help keep your spirits up.

        Even if you have a strong ‘why’ and a positive mindset, it’s nearly impossible to maintain a positive attitude 100% of the time. It doesn’t make you weak to need some help from time to time. Having a group of people cheering you on will make all the difference in the world.

        As you work towards your goals, tell a few close friends about what you’re doing, and when things get tough, tell them about it. And when they give you the pep talk you need, don’t resist their positivity or counter it with your self-limiting beliefs or your all-or-nothing attitude.

        Allow their optimism to refill your energy and use that energy to press on.

        Form an Accountability Group

        Cheerleaders are great, but sometimes we need someone to give us the kick we need to keep going. You might have a strong ‘why’ for running a marathon or losing 30 pounds, but that doesn’t mean it’s going to be easy; and trying to force yourself to follow through is a sure way to tax your mental energy.

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        Why not save some of your mental energy by forming an accountability group?

        Find a person or a few people who have similar goals, or at the very least, the need for an accountability partner. Then, form an agreement within the group to push each other every day.

        Even if your goals aren’t the same, accountability partners are great for giving us the push we need when we need it most.

        Regardless of which relationships you choose, sometimes we have to be able to work through things on our own. Mentors, cheerleaders, and accountability partners are a great way for us to combat our naturally negative mindsets, but occasionally we have to be able to pick ourselves back up.

        4. Learn to Pick Yourself Back Up After Setbacks

        Building a strong mindset and developing mental toughness isn’t easy! Anyone who’s ever achieved massive success knows that obstacles, setbacks, and failure are inevitable, and you’re no different.

        As you work on your goals, you’re going to face many ups and downs, but this doesn’t mean that you don’t have mental toughness, willpower, or discipline.

        We all struggle. We all fail. It’s what we decide to do after we fail that truly counts.

        When you find yourself in a low spot, ask yourself these questions:

        • “Am I being too hard on myself?”
        • “Are negative thoughts such as Self-Limiting Beliefs or All-or-Nothing Thinking distorting my view?”
        • “What’s the positive side of this setback/obstacle/failure?”
        • “Why was this goal important to me? What was my purpose?”
        • “Is this goal still important to me? Do I still have a ‘why’?”
        • “Who can I ask for help? Who can mentor me or cheer me on? Who can help hold me accountable?”

        Asking yourself these questions is a great way to check in on your mindset. When we get lost in negative thinking or lose connection to our purpose, it’s far too easy to become discouraged. When we feel discouraged, we start feeling weak, maybe even a little hopeless.

        Also, this article provides some useful tips to help you get back on track: How to Deal with Failure and Pick Yourself Back Up

        Tying it All Together

        Are you still with me? I know I’ve thrown a lot at you, from developing a positive mindset and combatting your internal voice to connecting with purpose and building a committee of mentors. It’s a lot to take it!

        But here’s the bottom line:

        A crucial part of developing mental toughness is learning to recognize these tendencies and taking action to correct them early on. Developing mental toughness is not about eliminating weakness, but learning how to deal with it and overcome it.

        No one is perfect, but when we focus on the right things, we can develop a mental toughness worthy of life’s biggest challenges.

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        Featured photo credit: Zulmaury Saavedra via unsplash.com

        Reference

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