Advertising
Advertising

6 Awesome Tips for Writers to Build Authority Online

6 Awesome Tips for Writers to Build Authority Online

There are bloggers that think simply publishing content will result in people flocking to their website, and they couldn’t be more wrong. Google has made it clear that “high” quality content will triumph while low quality content will completely hurt your blog and destroy your credibility as a blogger. Many people fail to produce this type of content since it takes time and effort to publish something that is epic and worth sharing with others.

Here are six awesome ways for writers to build authority online, while keeping the process as short as possible.

Start by guest blogging

There are several authoritative blogs, and getting published on them can immediately boost your traffic while providing you with leverage. If your content is good enough to be published on a popular blog than people will automatically assume you know what you’re talking about. Here are a few things to keep in mind when searching for opportunities.

First, it’s important to find blogs that are relevant to your industry because anything else will generate irrelevant traffic. You’re trying to build authority within you’re niche so it’s important to target the right audience. Google has made it easy to narrow down what you are looking. Here are some search commands you can type into Google to start your search:

  • submission guidelines
  • guest post guidelines
  • accepting guest posts
  • contribute an article
  • submit content
  • guest post
  • want to write
  • write for us
  • become a contributor

Be sure to add your niche keyword before any of these phrases. As an example, we’ll assume our blog is about “making money”. If you perform a search using the following: making money “write for us,” you’ll see that we have a list of guest posting opportunities relevant to our blog on “making money”.

LIFEHACK_01

    An active blog will publish new content about twice each week. You can check engagement by observing the social shares profile of the content published. If new content was added the day you ran your search, check back after a few hours to see how many times the content has been shared. If the site has active readership, the content should have been shared a few times throughout the day.

    Advertising

    A website’s popularity can be checked by using Alexa, which will provide you with a breakdown of the traffic, gender and geographical engagement, keywords, and browsing location.

    If we head over to Alexa and enter the URL of the first search from above we’ll get results that look like this:

     

    LIFEHACK_02

       

      Guest posting can generate huge amounts of targeted traffic, which can be vital for your blog’s growth. When you’re done writing content, check out the popularity and engagement of the websites by using the simple steps above.

      Create evergreen content

      For those of you not familiar with the term, “evergreen” refers to content that does not expire as time goes on. It is based around a topic that’s always changing or updating. A good example will be “technology” or “top 10 lists” because these kinds of content always need to be updated every couple of months. When you focus your website around evergreen content, it shows that you’re an expert in the subject.

      Advertising

      When bloggers continuously publish or update content, it shows that they are active within the niche, and are staying up to date with the changing trends. The writer producing evergreen content will slowly build a reputation as an authority on that subject. There are a few things to keep in mind when writing content to stand the test of time:

      1. Do research compiling a list of topics that you know you can keep updating overtime. Some great example include:

      • “Top 10” lists focusing on year
      • Latest fashion trends for the season
      • Technology and how it’s changing each year
      • How-to tutorials
      • Product reviews

      2. Networking with people in your niche is a great way to build traction. Some of these people are already pioneers in the industry so having their backing can definitely help you. Some great ways to network are:

      • Attend annual blogging conferences
      • Visit blogs and email the writer directly
      • Get published on other blogs (guest posts)

      Register with review websites

      Register on websites like Google Places, Yelp, Facebook, Twitter and Foursquare because these websites can be used as a funnel to boost your social shares. The key is to narrow down to the most relevant reviews sites that have a bunch of traffic flowing through them. You can even add small buttons on your website that will encourage people to leave reviews on various social sites. It’s been proven that Google does give preference to websites depending on their average review ratings published by users.

      Start by registering with the top four, while familiarizing yourself with the interface to find ways to use them to your advantage.

      Accept guest posts

      If you’re trying to build a website that will provide the best value to readers, you’ll need some help. You’ll be surprised at the information floating around online. Many people visit websites looking for solutions to problems, and if they can find detailed content outlining the entire process, it’ll definitely help with the credibility of your website. It’s a great way to generate high quality content while building your authority online. The idea should be to find and accept only relevant opportunities to your niche. The content can be in any of these forms:

      • How-to guide
      • Complete tutorial
      • List post
      • “Top 10” post

      You need to ensure that the content is detailed and covers everything in depth. It needs to be different compared to all other content floating around online. Ask guest contributors to search competitor content online and create something better. If your competition didn’t add videos, then add them into your content. If they’re missing images, add great photographs to content published on your blog.

      Advertising

      You can get a sense of the guest contributor’s credibility by visiting their blog and skimming through the content. Ask yourself:

      • Are they an expert in their niche?
      • Is their blog popular and have traffic? Use free tools like Alexa to find traffic flow and popularity.
      • How have their posts performed on other blogs? Ask the contributor for a list of websites where he or she actively contributes.

      Write case studies

      When writing content in the form of case studies, you’re creating something unique and with leverage. Case studies involve solving a problem through testing different methods until you find one that works. They give you credibility, as finding a solution often involves research, gathering data, analyzing results and finding ways to efficiently produce the same results.

      Finding topics doesn’t have to be difficult since many top bloggers often perform case studies on problems they encounter every day. They want to find an efficient way to complete a particular task and perform various tests along the way until they find one that works. Some of the most popular case studies ever published are those that solved common problems, such as:

      • How to inbox emails effectively?
      • How to increase your CTR on Facebook ads?
      • How to increase your email subscribers by 20%?

      If you do a search in Google, you’ll notice that people are searching for a solution to these problems every single day. Here’s a quick example using search phrase “email subscribers case study”:

      LIFEHACK_03

        If you enjoy doing case studies, your objective should be to find a niche that hasn’t been explored. You’ll need to spend a couple weeks doing research by visiting websites finding common problems that people are having. Once you’ve gathered your list, proceed with doing some research to see if that niche has been covered or if there’s space to build a blog and perform case studies.

        Here are 3 popular methods to start with:

        Advertising

        Yahoo Answers: An amazing Q&A website which has been around for years. Skim through different topics writing down patterns you’ve noticed within the forums.

        Quora.com: An awesome website for blogging, developers, web design and online marketing. Register and spend some time gathering a list of common problems which don’t have in-depth solutions.

        Relevant forums: Niche forums have been around for several years and are still very active. You’ll find a forum in almost any niche, such as cooking, studying, web design, trucking and investing. Visit some that interest you and write down a list of questions you see come up several times. You can find forums by performing a targeted search within Google by typing (keyword “forum”) and replacing “keyword” with your targeted keyword.

        Showcase your qualifications

        Having a website is like a business, so add your qualifications just like you would to your resume. Any degrees, certificates or endorsements you have will go a long way when building your credibility. Don’t make the mistake of scattering your qualifications all over your site. Keep them strictly posted on your “About Me” page.

        Final thoughts

        You need to start shifting your focus to achieve results, but keep in mind that success only requires a slight redirection. Compile a list of authority blogs and let them know you’d like to contribute. If you’re still stuck, ask them to provide a topic which they feel will resonate with their readers. If you haven’t seen results, it’s time to shift your focus and try something new. Hopefully the awesome tips I’ve provided above will help you start moving in the right direction.

        Featured photo credit: kosmic blogging in samsara/coolmel via flickr.com

        More by this author

        Rizvan Ullah

        Online Blogger

        A General Guide to Disputing Your Public Record In New York 4 Major Changes in Men After Turning 50 Years Old Success Habits of The Worlds Wealthiest People Strategies to Find the Best Attorney When You Need One How to Create an Effective Sales Funnel

        Trending in Productivity

        1 How to Be a Leader Who Is Inspiring and Influential 2 Killer Cover Letter Tips to Nail Every Interview Opportunity 3 How to Get out of a Rut: 12 Useful Ways to Get Unstuck 4 How to Use Sticky Notes for More Productive Reading And Learning 5 How to Lead Team Meetings in the Most Productive Way

        Read Next

        Advertising
        Advertising
        Advertising

        Last Updated on March 15, 2019

        How to Be a Leader Who Is Inspiring and Influential

        How to Be a Leader Who Is Inspiring and Influential

        When I began managing people 15 years ago, I thought having a fancy title was synonymous with influence. Over time, I learned that power is conferred based on likeability, authenticity, courage, relationships and consistent behavior. When leaders cultivate these attributes, they earn power, which really means influence.

        Understanding influence is essential to professional growth, and companies rise and fall based on the quality of their leadership.

        In this article, we will look into the essentials of effective leadership and how to be a leader who is inspiring and influential.

        What Makes a Leader Fail?

        A host of factors influence a leader’s ability to succeed. To the extent that leaders fail to outline a compelling vision and strategy, they risk losing the trust and confidence of their teams. Employees want to know where a company is going and the strategy for how they will get there. Having this information enables employees to feel safe, and it allows them to see mistakes as part of the learning journey versus as fatal occurrences.

        If employees and customers do not believe a company’s leadership is authentic and inspiring, they may disengage, or they may be less inclined to offer constructive criticism that can help a company innovate or help a leader improve.

        And it is not just the leadership at the top that matters. Middle managers play a distinct role in guiding teams. Depending on the company’s size, employees may have more access to mid-level managers than they do members of the C-suite, meaning their supervisors and managers have greater influence on the employee and the customer experience.

        What Is Effective Leadership?

        Effective leadership is inspiring, and it is influential. Cultivating inspiring and influential leaders requires building relationships across the company.

        Leaders must be connected to both the teams they lead as well as to their own colleagues and managers. This is key as titles do not make a person a leader, nor do they automatically confer influence. These are earned through trusting relationships. This explains why some leaders can get more out of their teams than others and why some leaders experience soaring profits and engagement while others sizzle out.

        Eric Garton said in an April 25, 2017, Harvard Business Review article:[1]

        Advertising

        “… inspiring leaders are those who use their unique combination of strengths to motivate individuals and teams to take on bold missions – and hold them accountable for results. And they unlock higher performance through empowerment, not command and control.”

        How to Be an Inspiring and Influential Leader

        To be an inspiring and influential leader requires:

        1. Courage

        The late poet Maya Angelou once said,

        “Courage is the most important of all the virtues, because without courage you can’t practice any other virtue consistently. You can practice any virtue erratically, but nothing consistently without courage.”

        Courage is required in the workplace when implementing new strategies, especially when they go against professional norms.

        For instance, I heard Lisa TerKeurst, bestselling author and founder of Proverbs 31 Ministries, explain her decision to move away from her company’s magazine. While the organization had long had a magazine, she saw a future where it didn’t exist.

        In order to make the switch, she risked angering her team members and customers. She took a chance, and what started out as a monthly newsletter, has grown into a multi-dimensional organization boasting half a million followers. Had Lisa not found the courage to change the direction of her organization, they undoubtedly would not have been able to experience such exponential growth.

        It also takes courage to give and receive feedback. When leaders see employees who are not living into the company’s mission or who are engaging in behavior that may undermine their long-term success, one must risk temporary angst and speak candidly with the colleague in question.

        Similarly, it takes courage to hear constructive criticism and try to change. In business, as in life, courage is necessary for being an inspiring and influential leader.

        Advertising

        2. A Commitment to Face Your Internal Demons.

        If you feel great about yourself, enter a leadership position. You are likely to be triggered in ways you didn’t think possible. You are also likely to receive feedback that may leave you second-guessing yourself and your leadership skills.

        The truth about leading others is that you get to a point where you realize that it is difficult to take people to places where you yourself haven’t gone.

        To be an influential and inspiring leader, you have to face your own demons and vow to continually improve. Influential leaders take their personal evolution serious, and they invest in coaching, therapy and mindfulness to ensure that their personal struggles do not overshadow their professional development.

        3. A Willingness to Accept Feedback

        Inspiring and influential leaders are not afraid to accept feedback. In fact, they actively solicit it. They understand that everyone in their life has a lesson to teach them, and they are willing to accept it.

        Inspirational leaders understand that feedback is neither good nor bad but rather an offering that is critical to growth. Even when it hurts or is an affront to the ego, influential leaders understand that feedback is critical to their ability to lead.

        4. Likability

        Some people will argue that leaders need not worry about being liked but should instead focus on being respected. I disagree. Both are important.

        When team members like their boss and believe their boss likes them, they are more likely to go the extra mile to fulfill departmental or organizational goals. Likable leaders are moved to the front of the line when it comes to being influential.

        Relatedly, when colleagues feel management dislikes them, they experience internal stress and can spend unnecessary time focusing on the source of their manager’s discontent versus the work they have been hired to do.

        So, likability is important for both the leader and the people she leads.

        Advertising

        5. Vulnerability

        Vulnerability is critical for being an inspiring leader. People want the truth. They admire leaders who can occasionally demonstrate vulnerability. It promotes deeper relationships and inspires trust.

        When leaders can showcase vulnerability appropriately, they destroy the illusion that one must be perfect to be a leader. They also demonstrate that vulnerability is not a dirty word; they too can be vulnerable and ask for a helping hand when necessary.

        6. Authenticity

        Authenticity is about living up to one’s stated values in public and behind closed doors.

        Influential leaders are authentic. They set to live out their values and use those values to guide their decisions. The interesting thing about leadership is that people are not looking for perfect leaders. They are, in part, looking for leaders who are authentic.

        7. A True Understanding of Inspiration

        Effective leaders are inspirational. They understand the power of words and deeds and use both strategically.

        Inspiring leaders appropriately use stories and narratives to enable the teams around them to see common situations in an entirely new light.

        Inspirational leaders also showcase grit and triumph while convincing the people around them that success and victory are attainable.

        Finally, inspiring leaders encourage the teams they lead to tap into their own genius. They convince others that genius is not reserved for a select few but that most people have it in them.

        As explained in the article True Leadership: What Separates a Leader from a Boss:

        Advertising

        “A leader creates visions and motivates team members to work together towards the same goal.”

        8. An Ability to See the Humanity in Others

        Inspiring and influential leaders see the humanity in others. Rather than treating their teams as mere tools to accomplish organizational goals, they believe the people around them are unique beings with inherent value.

        This means knowing when to pause to address personal challenges and dispelling with the myth that the personal is separate from the professional.

        9. A Passion for Continual Learning

        Inspiring and influential leaders are committed to continual learning. They invest in their own development and take responsibility for their professional growth.

        These leaders understand that like a college campus, the workplace is a laboratory for learning. They believe that they can learn from multiple generations in the workplace as well as from people from diverse racial and ethnic backgrounds.

        Influential leaders proactively seek out opportunities for learning.

        The Bottom Line

        No one said leadership was easy, but it is also a joy. Influencing others to action and positively impacting the lives of others is a reward unto itself.

        Since leadership abounds, there is an abundance of resources to help you grow into the type of leader who inspires and influences others.

        More Resources About Effective Leadership

        Featured photo credit: Markus Spiske via unsplash.com

        Reference

        [1] Harvard Business Review: How to Be an Inspiring Leader

        Read Next