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6 Awesome Tips for Writers to Build Authority Online

6 Awesome Tips for Writers to Build Authority Online

There are bloggers that think simply publishing content will result in people flocking to their website, and they couldn’t be more wrong. Google has made it clear that “high” quality content will triumph while low quality content will completely hurt your blog and destroy your credibility as a blogger. Many people fail to produce this type of content since it takes time and effort to publish something that is epic and worth sharing with others.

Here are six awesome ways for writers to build authority online, while keeping the process as short as possible.

Start by guest blogging

There are several authoritative blogs, and getting published on them can immediately boost your traffic while providing you with leverage. If your content is good enough to be published on a popular blog than people will automatically assume you know what you’re talking about. Here are a few things to keep in mind when searching for opportunities.

First, it’s important to find blogs that are relevant to your industry because anything else will generate irrelevant traffic. You’re trying to build authority within you’re niche so it’s important to target the right audience. Google has made it easy to narrow down what you are looking. Here are some search commands you can type into Google to start your search:

  • submission guidelines
  • guest post guidelines
  • accepting guest posts
  • contribute an article
  • submit content
  • guest post
  • want to write
  • write for us
  • become a contributor

Be sure to add your niche keyword before any of these phrases. As an example, we’ll assume our blog is about “making money”. If you perform a search using the following: making money “write for us,” you’ll see that we have a list of guest posting opportunities relevant to our blog on “making money”.

LIFEHACK_01

    An active blog will publish new content about twice each week. You can check engagement by observing the social shares profile of the content published. If new content was added the day you ran your search, check back after a few hours to see how many times the content has been shared. If the site has active readership, the content should have been shared a few times throughout the day.

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    A website’s popularity can be checked by using Alexa, which will provide you with a breakdown of the traffic, gender and geographical engagement, keywords, and browsing location.

    If we head over to Alexa and enter the URL of the first search from above we’ll get results that look like this:

     

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      Guest posting can generate huge amounts of targeted traffic, which can be vital for your blog’s growth. When you’re done writing content, check out the popularity and engagement of the websites by using the simple steps above.

      Create evergreen content

      For those of you not familiar with the term, “evergreen” refers to content that does not expire as time goes on. It is based around a topic that’s always changing or updating. A good example will be “technology” or “top 10 lists” because these kinds of content always need to be updated every couple of months. When you focus your website around evergreen content, it shows that you’re an expert in the subject.

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      When bloggers continuously publish or update content, it shows that they are active within the niche, and are staying up to date with the changing trends. The writer producing evergreen content will slowly build a reputation as an authority on that subject. There are a few things to keep in mind when writing content to stand the test of time:

      1. Do research compiling a list of topics that you know you can keep updating overtime. Some great example include:

      • “Top 10” lists focusing on year
      • Latest fashion trends for the season
      • Technology and how it’s changing each year
      • How-to tutorials
      • Product reviews

      2. Networking with people in your niche is a great way to build traction. Some of these people are already pioneers in the industry so having their backing can definitely help you. Some great ways to network are:

      • Attend annual blogging conferences
      • Visit blogs and email the writer directly
      • Get published on other blogs (guest posts)

      Register with review websites

      Register on websites like Google Places, Yelp, Facebook, Twitter and Foursquare because these websites can be used as a funnel to boost your social shares. The key is to narrow down to the most relevant reviews sites that have a bunch of traffic flowing through them. You can even add small buttons on your website that will encourage people to leave reviews on various social sites. It’s been proven that Google does give preference to websites depending on their average review ratings published by users.

      Start by registering with the top four, while familiarizing yourself with the interface to find ways to use them to your advantage.

      Accept guest posts

      If you’re trying to build a website that will provide the best value to readers, you’ll need some help. You’ll be surprised at the information floating around online. Many people visit websites looking for solutions to problems, and if they can find detailed content outlining the entire process, it’ll definitely help with the credibility of your website. It’s a great way to generate high quality content while building your authority online. The idea should be to find and accept only relevant opportunities to your niche. The content can be in any of these forms:

      • How-to guide
      • Complete tutorial
      • List post
      • “Top 10” post

      You need to ensure that the content is detailed and covers everything in depth. It needs to be different compared to all other content floating around online. Ask guest contributors to search competitor content online and create something better. If your competition didn’t add videos, then add them into your content. If they’re missing images, add great photographs to content published on your blog.

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      You can get a sense of the guest contributor’s credibility by visiting their blog and skimming through the content. Ask yourself:

      • Are they an expert in their niche?
      • Is their blog popular and have traffic? Use free tools like Alexa to find traffic flow and popularity.
      • How have their posts performed on other blogs? Ask the contributor for a list of websites where he or she actively contributes.

      Write case studies

      When writing content in the form of case studies, you’re creating something unique and with leverage. Case studies involve solving a problem through testing different methods until you find one that works. They give you credibility, as finding a solution often involves research, gathering data, analyzing results and finding ways to efficiently produce the same results.

      Finding topics doesn’t have to be difficult since many top bloggers often perform case studies on problems they encounter every day. They want to find an efficient way to complete a particular task and perform various tests along the way until they find one that works. Some of the most popular case studies ever published are those that solved common problems, such as:

      • How to inbox emails effectively?
      • How to increase your CTR on Facebook ads?
      • How to increase your email subscribers by 20%?

      If you do a search in Google, you’ll notice that people are searching for a solution to these problems every single day. Here’s a quick example using search phrase “email subscribers case study”:

      LIFEHACK_03

        If you enjoy doing case studies, your objective should be to find a niche that hasn’t been explored. You’ll need to spend a couple weeks doing research by visiting websites finding common problems that people are having. Once you’ve gathered your list, proceed with doing some research to see if that niche has been covered or if there’s space to build a blog and perform case studies.

        Here are 3 popular methods to start with:

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        Yahoo Answers: An amazing Q&A website which has been around for years. Skim through different topics writing down patterns you’ve noticed within the forums.

        Quora.com: An awesome website for blogging, developers, web design and online marketing. Register and spend some time gathering a list of common problems which don’t have in-depth solutions.

        Relevant forums: Niche forums have been around for several years and are still very active. You’ll find a forum in almost any niche, such as cooking, studying, web design, trucking and investing. Visit some that interest you and write down a list of questions you see come up several times. You can find forums by performing a targeted search within Google by typing (keyword “forum”) and replacing “keyword” with your targeted keyword.

        Showcase your qualifications

        Having a website is like a business, so add your qualifications just like you would to your resume. Any degrees, certificates or endorsements you have will go a long way when building your credibility. Don’t make the mistake of scattering your qualifications all over your site. Keep them strictly posted on your “About Me” page.

        Final thoughts

        You need to start shifting your focus to achieve results, but keep in mind that success only requires a slight redirection. Compile a list of authority blogs and let them know you’d like to contribute. If you’re still stuck, ask them to provide a topic which they feel will resonate with their readers. If you haven’t seen results, it’s time to shift your focus and try something new. Hopefully the awesome tips I’ve provided above will help you start moving in the right direction.

        Featured photo credit: kosmic blogging in samsara/coolmel via flickr.com

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        Rizvan Ullah

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        Published on January 16, 2019

        How to Effectively Manage a Heavy Workload at Work

        How to Effectively Manage a Heavy Workload at Work

        We’re all busy, but sometimes we go through periods where the work piles up and it seems like it might never end.

        You might have such a heavy workload that it feels too intimidating to even start.

        You may have said yes to some or too many projects, and now you’re afraid you won’t be able to deliver.

        That’s when you need to take a step back, take a deep breath, and start looking at what’s working and what’s not working.

        Here’re 13 strategies you can use to get out from under your overwhelming workload:

        1. Acknowledge You Can’t Do It All

        Many of us have a tendency to think we can do more than we actually can. We take on more and more projects and responsibility and wear numerous hats.

        We all have the opportunity to have and take on more work than we can reasonably expect to get done. Unfortunately, our workload is not static. Even now, while you are reading this article, I’m guessing that your inbox is filling up with fresh new tasks.

        To make real, effective progress, you have to have both the courage and resourcefulness to say, “This is not working”. Acknowledge that you can’t do it all and look for better solutions.

        At any given time in your life, there are likely many things that aren’t going according to plan. You have to be willing to be honest with yourself and those around you about what’s not working for you, both personally and professionally.

        The more you exercise your ability to tell the truth about what’s working and what’s not working, the faster you’ll make progress.

        2. Focus on Your Unique Strengths

        Whether you’re an entrepreneur, a leader or working as part of a team, every individual has unique strengths they can bring to the table.

        The challenge is that many people end up doing things that they’re simply not very good at.

        In the pursuit of reaching your goals or delivering a project, people end up doing everything themselves or taking on things that don’t play to their unique strengths. This can result in frustration, overwhelm and overwork.

        It can mean projects taking a lot longer to complete because of knowledge gaps, or simply not utilizing the unique strengths of other people you work with.

        It is often not about how to complete this project more effectively but who can help deliver this project.

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        So, what are your unique strengths that will ensure your workload is delivered more effectively? Here’re some questions to help you reflect:

        • Are you a great strategist?
        • Are you an effective planner?
        • Is Project Management your strength?
        • Is communication and bringing people together your strength?
        • Are you the ideas person?
        • Is Implementation your strength?

        Think about how you can bring the biggest value to your work and the projects you undertake.

        3. Use the Strengths of Your Team

        One of the simplest ways to manage your workload effectively is to free up your time so you bring your highest level of energy, focus and strengths to each project.

        Delegation or better teamwork is the solution.

        Everyone has unique strengths. It’s essential to think teamwork rather than working in isolation to ensure projects can be completed effectively. Besides, every time you give away a task or project that doesn’t play to your unique strengths, you open up an opportunity to do something you’re more talented at. This will empower both yourself and those around you.

        Rather than taking on all the responsibilities yourself, look at who you can work with to deliver the best results possible.

        4. Take Time for Planning

        “Give me six hours to chop down a tree and I will spend the first four sharpening the axe”. – Abraham Lincoln

        One hour of effective planning could save hours of time. Rather than just rushing in and getting started on projects, take the time to map everything in.

        You can take the time to think about:

        • What’s the purpose of the project?
        • How Important is it?
        • When does it need to be delivered by?
        • What is the best result and worst result for this project?
        • What are the KPIs?
        • What does the project plan and key milestones look like?
        • Who is working on this project?
        • What is everyone’s responsibilities?
        • What tolerances can I add in?
        • What are the review stages?
        • What are the challenges we may face and the solutions for these challenges?

        Having absolute clarity on the project, the project deliverables and the result you want can save a lot of time. It also gets you clear on the priorities and timelines, so you can block out the required amount of time to focus and concentrate.

        5. Focus on Priorities

        Not everything is a priority, although it can often feel, in the moment, that it is.

        Whatever you’re working on, there is always the Most Urgent, Important or Most Valuable projects or tasks.

        One tool you can use to maximize your productivity and focus on your biggest priorities is to use the Eisenhower Matrix. This strategic tool for taking action on the things that matter most is simple. You separate your actions based on four possibilities:

        1. Urgent and important (tasks you will do immediately).
        2. Important, but not urgent (tasks you will schedule to do later).
        3. Urgent, but not important (tasks you will delegate to someone else).
        4. Neither urgent nor important (tasks that you will eliminate).

        James Clear has a great description on how to use the Eisenhower Matrix: How to be More Productive By Using the Eisenhower Box

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          The method I use with my coaching clients is to ask them to lay out their Top Five priorities for the day. Then to start with the most important priority first. At the end of the day, you review performance against these priorities.

          If you didn’t get everything accomplished, start the next day with your number one priority.

          If you are given additional task/projects during the day, then you will need to gauge their importance V the other priorities.

          6. Take Time Out

          To stay on top of a heavy workload, it’s important to take time out to rest and recuperate.

          If your energy levels are high and your mind and body is refreshed and alert, you are in more of a peak state to handle a heavy workload.

          Take time out of your day to go for a walk or get some exercise in. Leave early when possible and spend time with people who give you a lot of energy.

          In the background, it’s essential to get a good night’s sleep and eat healthily to sharpen the mind.

          Take a look at this article learn about The Importance of Scheduling Downtime.

          7. Maintain a Healthy Work-Life Balance

          Maintaining a healthy work-life balance can be tough. The balance we all crave is very different from one another.

          I’ve written before about 13 Work Life Balance Tips for a Happy and Productive Life. Working longer and harder doesn’t mean achieving more, especially if you have no time to spend with the people that matter most. The quality of who you are as a person, the relationships you have, the time you spend in work, deciding on what matters most is completely within your control.

          Work-life balance is about finding peace within yourself to be fully present, wherever you are, whether that be in the office or at home, right now. It’s about choosing what matters most and creating your own balanced life.

          If you feel there is not enough balance, then it may be time to make a change.

          8. Stop Multitasking

          Multi-tasking is a myth. Your brain simply can’t work effectively by doing more than one thing at a time—at least more than one thing that requires focused attention.

          So get your list of priorities (see earlier point), do the most important thing first, then move to the next item and work down your list.

          When you split your focus over a multitude of different areas, you can’t consistently deliver a high performance. You won’t be fully present on the one task or project at hand.

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          If you allocate blocked time and create firm boundaries for specific activities and commitments, you won’t feel so overwhelmed or overworked with everything you have to do.

          9. Work in Blocks of Time

          To keep your energy up to produce your best results it’s essential to take regular breaks.

          I use the 60-60-30 method myself and teach it to my coaching clients.

          Work on a project for a sustained period of 50 minutes.

          Then take a 10-minute break. This could be taking a walk, having a healthy snack or just having a conversation with someone.

          Then continue to work on the project for a further 50 minutes.

          Then take another 10-minute break.

          Then take a complete 30-minute break to unplug from the work. This could be time for a proper lunch, a quick bit of exercise, reading or having a walk.

          By simply taking some time out, your energy levels stay up, the quality of your work improves and you reduce the risk of becoming burned out.

          10. Get Rid of Distractions

          Make an estimation on how many times you are distracted during an average working day. Now take that number and multiply it by 25. According to Gloria Mark in her study on The Cost of Interrupted Work, it takes us an average of 23 minutes and 15 seconds to return to the original task after interruption.[1]

          “Our research has shown that attention distraction can lead to higher stress, a bad mood and lower productivity.”

          Distractions don’t just take up your time during the distraction, they can derail your mental progress and focus for almost 25 minutes. So, if you are distracted 5 times per day, you could be losing almost 2 hours every day of productive work and almost 10 hours every week.

          If you have an important project to work on, find a space where you won’t be distracted, or try doing this.

          11. Commit Focused Time to Smaller Tasks

          You know sometimes, you need to simply tackle these tasks and take action on them. But there’s always something more pressing.

          Small tasks can often get in the way of your most important projects. They sit there on your daily To Do list but are often forgotten about because of more important priorities or because they hold no interest for you. But they take up mental energy. They clutter your mind.

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          Commit to spending a specific period of time completing all the small tasks you have on your To Do list. It will give you peace of mind and the space to focus more on your bigger priorities.

          12. Take a Time Audit

          Do you know exactly where your time is going each day? Are you spending too long on certain projects and tasks to the detriment of bigger opportunities?

          Spend a bit of time to analyze where you are spending your time. This insight will amaze you and give you the clarity to start adjusting where you focus your time and on what projects.

          You can start by taking a piece of paper and creating three columns:

          Column A is Priority Work. Column B is Good Work. Column C is low value work or stuff.

          Each day, write down the project or task and the time spent on each. Allocate that time to one of the columns.

          At the end of the week, record the total time spent in each column.

          If you are spending far too much time on certain types of work, look to change things so your focused time is in Column B and C.

          13. Protect Your Confidence

          It is essential to protect our confidence to ensure we don’t get overwhelmed, stressed and lose belief.

          When you have confidence as a daily resource, you are in a better position to problem solve, learn quicker, respond to anything, adjust to anything, and achieve your biggest opportunities.

          Confidence gives you the ability to transform fear into focused and relaxed thinking, communication, and action. This is key to put your mind into a productive state.

          When confidence is high, you can clearly see the possibilities at hand and create strategies to take advantage of them, or to solve the challenges you face each day.

          Final Words

          A heavy workload can be tough to deal with and can cause stress, burnout and ongoing frustration.

          The key is to tackle it head on, rather than let it go on and compound the long-term effects. Hopefully, you can take action on at least one of these tips.

          If it gets too much, and negatively affects your physical and mental health, it may be time to talk to someone. Instead of dealing with it alone and staying unhappier, resentful and getting to a point where you simply can’t cope, you have to make a change for your own sanity.

          Featured photo credit: Hannah Wei via unsplash.com

          Reference

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