There are bloggers that think simply publishing content will result in people flocking to their website, and they couldn’t be more wrong. Google has made it clear that “high” quality content will triumph while low quality content will completely hurt your blog and destroy your credibility as a blogger. Many people fail to produce this type of content since it takes time and effort to publish something that is epic and worth sharing with others.
Here are six awesome ways for writers to build authority online, while keeping the process as short as possible.
Start by guest blogging
There are several authoritative blogs, and getting published on them can immediately boost your traffic while providing you with leverage. If your content is good enough to be published on a popular blog than people will automatically assume you know what you’re talking about. Here are a few things to keep in mind when searching for opportunities.
First, it’s important to find blogs that are relevant to your industry because anything else will generate irrelevant traffic. You’re trying to build authority within you’re niche so it’s important to target the right audience. Google has made it easy to narrow down what you are looking. Here are some search commands you can type into Google to start your search:
- submission guidelines
- guest post guidelines
- accepting guest posts
- contribute an article
- submit content
- guest post
- want to write
- write for us
- become a contributor
Be sure to add your niche keyword before any of these phrases. As an example, we’ll assume our blog is about “making money”. If you perform a search using the following: making money “write for us,” you’ll see that we have a list of guest posting opportunities relevant to our blog on “making money”.
An active blog will publish new content about twice each week. You can check engagement by observing the social shares profile of the content published. If new content was added the day you ran your search, check back after a few hours to see how many times the content has been shared. If the site has active readership, the content should have been shared a few times throughout the day.
A website’s popularity can be checked by using Alexa, which will provide you with a breakdown of the traffic, gender and geographical engagement, keywords, and browsing location.
If we head over to Alexa and enter the URL of the first search from above we’ll get results that look like this:
Guest posting can generate huge amounts of targeted traffic, which can be vital for your blog’s growth. When you’re done writing content, check out the popularity and engagement of the websites by using the simple steps above.
Create evergreen content
For those of you not familiar with the term, “evergreen” refers to content that does not expire as time goes on. It is based around a topic that’s always changing or updating. A good example will be “technology” or “top 10 lists” because these kinds of content always need to be updated every couple of months. When you focus your website around evergreen content, it shows that you’re an expert in the subject.
When bloggers continuously publish or update content, it shows that they are active within the niche, and are staying up to date with the changing trends. The writer producing evergreen content will slowly build a reputation as an authority on that subject. There are a few things to keep in mind when writing content to stand the test of time:
1. Do research compiling a list of topics that you know you can keep updating overtime. Some great example include:
- “Top 10” lists focusing on year
- Latest fashion trends for the season
- Technology and how it’s changing each year
- How-to tutorials
- Product reviews
2. Networking with people in your niche is a great way to build traction. Some of these people are already pioneers in the industry so having their backing can definitely help you. Some great ways to network are:
- Attend annual blogging conferences
- Visit blogs and email the writer directly
- Get published on other blogs (guest posts)
Register with review websites
Register on websites like Google Places, Yelp, Facebook, Twitter and Foursquare because these websites can be used as a funnel to boost your social shares. The key is to narrow down to the most relevant reviews sites that have a bunch of traffic flowing through them. You can even add small buttons on your website that will encourage people to leave reviews on various social sites. It’s been proven that Google does give preference to websites depending on their average review ratings published by users.
Start by registering with the top four, while familiarizing yourself with the interface to find ways to use them to your advantage.
Accept guest posts
If you’re trying to build a website that will provide the best value to readers, you’ll need some help. You’ll be surprised at the information floating around online. Many people visit websites looking for solutions to problems, and if they can find detailed content outlining the entire process, it’ll definitely help with the credibility of your website. It’s a great way to generate high quality content while building your authority online. The idea should be to find and accept only relevant opportunities to your niche. The content can be in any of these forms:
- How-to guide
- Complete tutorial
- List post
- “Top 10” post
You need to ensure that the content is detailed and covers everything in depth. It needs to be different compared to all other content floating around online. Ask guest contributors to search competitor content online and create something better. If your competition didn’t add videos, then add them into your content. If they’re missing images, add great photographs to content published on your blog.
You can get a sense of the guest contributor’s credibility by visiting their blog and skimming through the content. Ask yourself:
- Are they an expert in their niche?
- Is their blog popular and have traffic? Use free tools like Alexa to find traffic flow and popularity.
- How have their posts performed on other blogs? Ask the contributor for a list of websites where he or she actively contributes.
Write case studies
When writing content in the form of case studies, you’re creating something unique and with leverage. Case studies involve solving a problem through testing different methods until you find one that works. They give you credibility, as finding a solution often involves research, gathering data, analyzing results and finding ways to efficiently produce the same results.
Finding topics doesn’t have to be difficult since many top bloggers often perform case studies on problems they encounter every day. They want to find an efficient way to complete a particular task and perform various tests along the way until they find one that works. Some of the most popular case studies ever published are those that solved common problems, such as:
- How to inbox emails effectively?
- How to increase your CTR on Facebook ads?
- How to increase your email subscribers by 20%?
If you do a search in Google, you’ll notice that people are searching for a solution to these problems every single day. Here’s a quick example using search phrase “email subscribers case study”:
If you enjoy doing case studies, your objective should be to find a niche that hasn’t been explored. You’ll need to spend a couple weeks doing research by visiting websites finding common problems that people are having. Once you’ve gathered your list, proceed with doing some research to see if that niche has been covered or if there’s space to build a blog and perform case studies.
Here are 3 popular methods to start with:
Yahoo Answers: An amazing Q&A website which has been around for years. Skim through different topics writing down patterns you’ve noticed within the forums.
Quora.com: An awesome website for blogging, developers, web design and online marketing. Register and spend some time gathering a list of common problems which don’t have in-depth solutions.
Relevant forums: Niche forums have been around for several years and are still very active. You’ll find a forum in almost any niche, such as cooking, studying, web design, trucking and investing. Visit some that interest you and write down a list of questions you see come up several times. You can find forums by performing a targeted search within Google by typing (keyword “forum”) and replacing “keyword” with your targeted keyword.
Showcase your qualifications
Having a website is like a business, so add your qualifications just like you would to your resume. Any degrees, certificates or endorsements you have will go a long way when building your credibility. Don’t make the mistake of scattering your qualifications all over your site. Keep them strictly posted on your “About Me” page.
You need to start shifting your focus to achieve results, but keep in mind that success only requires a slight redirection. Compile a list of authority blogs and let them know you’d like to contribute. If you’re still stuck, ask them to provide a topic which they feel will resonate with their readers. If you haven’t seen results, it’s time to shift your focus and try something new. Hopefully the awesome tips I’ve provided above will help you start moving in the right direction.
Featured photo credit: kosmic blogging in samsara/coolmel via flickr.com