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5 Tips For Writing Top-Notch Content That Shares Itself

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5 Tips For Writing Top-Notch Content That Shares Itself

There are hundreds of millions of blogs on the Internet, so why should anyone care about yours? If you want to write top-notch content people care about, you need to do everything within your power to stand out from the pack. Apply the following 5 tips if you want to craft emotionally powerful blogs that your reader can’t resist talking about.

1. Know Your Audience

Before you pound out a blog, consider the characteristics of your reader. Are they busy people who appreciate concise material that gets straight to the point without one iota of meandering, or would they appreciate a good in-depth personal story to illustrate your point? If you’re not sure, experiment with short action-based posts and long story-based posts to discover what format results in more interaction, shares, and traffic. Be a relentless self-experiment until you discover what makes your audience tick.

2. Keep It Real

Trying to write material that connects with every single person will guarantee that you connect with no one. Think about it: do you enjoy reading generic content devoid of personality or purpose? Let your personality shine because phoniness can be detected from miles away.

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3. Illustrate Their Pain and Provide a Solution

Every post you write should solve a problem your reader is struggling with. Hook your reader by illustrating their pain in agonizing detail. If you need some help, ask yourself the following questions to get started:

  • What are some common shared goals of my target audience?
  • Why do they typically fail to meet those goals?
  • What negative thoughts are they telling themselves that prevent them from taking action?
  • How would taking action directly benefit them today?

4. Be Aware of Why People Share

People share content online as an extension of themselves, so you need to be aware of the psychological triggers that lead your readers to engage with your material. The easiest way to grasp this concept is simple: think about the last few blogs or articles you shared and ask yourself, “Why did I share this particular piece of material?” Below are the most common reasons people click the share button:

Helpful: If a reader was helped by a blog, they might feel inspired to share it with their friends so they can benefit too.

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Funny: People love to show everyone how witty they are, so they will be more than happy to share some laughs with their friends.

Exclusive: The best bloggers make their readers feel like they are part of a special club or movement. If you can make your audience feel like insiders, they will be unable to resist talking about you.

When in doubt, consider the firmly held beliefs of your audience and write a blog that is in complete agreement with their existing worldview. Pay attention to the comments people make on shared articles and you’ll probably notice things like:

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  • Amen!
  • This is SO true!
  • I couldn’t have said it better myself!

In other words, no one ever changes their mind about anything important because of a blog on the Internet. Write material that speaks to the beliefs of your reader and they will share your content as an extension of themselves.

5. Use Power Words Full of Emotional Weight

Tell me which passage sounds better:

“Losing weight can become frustrating if you keep trying and trying without achieving any results. Click here to learn about 10 sure-fire ways to lose fat.”

Yawn.

 “Are you sick and tired of crash diets that don’t include enough food to feed a mouse? Click here if you want to build a sexy body that allows you to walk with confidence and swagger… no restrictive dieting required.”

Now we’re talking! To craft top-notch content people care about, don’t merely consider what your audience wants but become aware of why they want it. Help your reader visualize the specific benefits they desire by using power words that elicit a strong emotional response. Click here for a comprehensive list of 317 power words that will instantly make you a better writer. To maximize the impact of your new-and-improved vocabulary, combine those power words with these 8 qualities of powerful writing.

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More by this author

Daniel Wallen

Daniel is a writer who focuses on blogging about happiness and motivation at Lifehack.

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Last Updated on January 13, 2022

How to Use Travel Time Effectively

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How to Use Travel Time Effectively

Most of us associate travel and time with what we’re going to do one we get to our destination. Planning and mapping out what to do once you arrive can certainly make for a more pleasurable vacation, but there are things you can do while you are on your way that can make it even better.

Sure, you can plan for the things you’re going to do on your vacation while you are travelling en route – but what about making use of that time for other things that you don’t usually do when you’re at home? You don’t need to have your gadgets with you to do it, and you can really connect with yourself if you take the time to manage your life while heading towards your vacation destination.

Here are some great tips to help you with your time management while you travel, some of which are more conventional than others. Nonetheless, you can find out what works best for you and apply them accordingly depending on when and how you are travelling.

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1. Take Your Time Getting There

As I write this, I’m on a flight to San Francisco. Flying is the fastest way to get from place to place, and for many people it’s really the only way to travel.

But I’ve often taken the train or ferry on trips so that I have extra time without distraction to get more done. I’m not worrying about navigation or lack of space to do what I want to do. Instead I’m able to focus on getting stuff done during the time I’ve got without feeling rushed. For example, when I took the train from Vancouver to Portland, it was an eight hour trip and I managed to get a ton of writing done and closed a lot of open loops. It also was less expensive than flying, which was a bonus.

Sometimes taking the long way to get somewhere on vacation can be the best thing for you to get somewhere with your life.

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2. Go Gadget-Free

This is going to be a tough one for a lot of you. But why do you need to bring your gadgets with you when you go on vacation? It isn’t be a bad idea to leave all but one of them behind, and only pull out that one when you absolutely need to do so. In some countries, you’d be wise to be discreet with them anyway since flaunting them in front of those that are less fortunate than you isn’t a good practice. While it may not seem like flaunting to you, in different cultures it can definitely come across that way.

If you can’t go gadget-free, then at least go Internet-free. If you use a task management app that requires syncing across your multiple devices to be effective, remember that if you only have the one device with you then it can be the “master device” for the time being and will store your data locally anyway. Just sync up when you get home.

3. Reflect and Prepare

Finally, going on any sort of excursion gives you the perfect opportunity to reflect on where you’ve been. The fact you have removed yourself from where you usually are can give you a perspective that you simply can’t get when you’re at home. You may want to journal your thoughts during this time – and by taking more time to get to your destination you’ll have more time to dig deeper into it.

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After a period of reflection – however long that happens to be – you can then begin to not only prepare for the rest of your travels, you can prepare for the rest of what happens afterward. The reflection period is important, though. You need to really know where you’ve been in order to properly look at where you want to be. Time away from things gives you that chance.

Conclusion

Traveling isn’t always about where you’re going and how quickly you can get there. In fact, it’s rarely about that at all.

More often it’s where you’re at in your head that will dictate how much you benefit from traveling. So don’t just go somewhere fast. Instead, take your time on the way there and take the time to connect with not only where you are but who are while you’re there.

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If you do that, you’ll have a better chance to be who you want to be when you leave.

Featured photo credit: bruce mars via unsplash.com

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