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5 Tips For Writing Top-Notch Content That Shares Itself

5 Tips For Writing Top-Notch Content That Shares Itself

There are hundreds of millions of blogs on the Internet, so why should anyone care about yours? If you want to write top-notch content people care about, you need to do everything within your power to stand out from the pack. Apply the following 5 tips if you want to craft emotionally powerful blogs that your reader can’t resist talking about.

1. Know Your Audience

Before you pound out a blog, consider the characteristics of your reader. Are they busy people who appreciate concise material that gets straight to the point without one iota of meandering, or would they appreciate a good in-depth personal story to illustrate your point? If you’re not sure, experiment with short action-based posts and long story-based posts to discover what format results in more interaction, shares, and traffic. Be a relentless self-experiment until you discover what makes your audience tick.

2. Keep It Real

Trying to write material that connects with every single person will guarantee that you connect with no one. Think about it: do you enjoy reading generic content devoid of personality or purpose? Let your personality shine because phoniness can be detected from miles away.

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3. Illustrate Their Pain and Provide a Solution

Every post you write should solve a problem your reader is struggling with. Hook your reader by illustrating their pain in agonizing detail. If you need some help, ask yourself the following questions to get started:

  • What are some common shared goals of my target audience?
  • Why do they typically fail to meet those goals?
  • What negative thoughts are they telling themselves that prevent them from taking action?
  • How would taking action directly benefit them today?

4. Be Aware of Why People Share

People share content online as an extension of themselves, so you need to be aware of the psychological triggers that lead your readers to engage with your material. The easiest way to grasp this concept is simple: think about the last few blogs or articles you shared and ask yourself, “Why did I share this particular piece of material?” Below are the most common reasons people click the share button:

Helpful: If a reader was helped by a blog, they might feel inspired to share it with their friends so they can benefit too.

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Funny: People love to show everyone how witty they are, so they will be more than happy to share some laughs with their friends.

Exclusive: The best bloggers make their readers feel like they are part of a special club or movement. If you can make your audience feel like insiders, they will be unable to resist talking about you.

When in doubt, consider the firmly held beliefs of your audience and write a blog that is in complete agreement with their existing worldview. Pay attention to the comments people make on shared articles and you’ll probably notice things like:

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  • Amen!
  • This is SO true!
  • I couldn’t have said it better myself!

In other words, no one ever changes their mind about anything important because of a blog on the Internet. Write material that speaks to the beliefs of your reader and they will share your content as an extension of themselves.

5. Use Power Words Full of Emotional Weight

Tell me which passage sounds better:

“Losing weight can become frustrating if you keep trying and trying without achieving any results. Click here to learn about 10 sure-fire ways to lose fat.”

Yawn.

 “Are you sick and tired of crash diets that don’t include enough food to feed a mouse? Click here if you want to build a sexy body that allows you to walk with confidence and swagger… no restrictive dieting required.”

Now we’re talking! To craft top-notch content people care about, don’t merely consider what your audience wants but become aware of why they want it. Help your reader visualize the specific benefits they desire by using power words that elicit a strong emotional response. Click here for a comprehensive list of 317 power words that will instantly make you a better writer. To maximize the impact of your new-and-improved vocabulary, combine those power words with these 8 qualities of powerful writing.

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More by this author

Daniel Wallen

Daniel is a writer who focuses on blogging about happiness and motivation at Lifehack.

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Last Updated on November 12, 2020

15 Reasons Why You Can’t Achieve Your Goals

15 Reasons Why You Can’t Achieve Your Goals

The truth about many of our failed goals is that we haven’t achieved them because we didn’t know how to set and accomplish goals effectively, rather than having not had enough willpower, determination, or fortitude. There are strings of mistakes standing in our way of accomplished goals. Fortunately for us, we don’t have to fall victim to these mistakes for 2015. There are many common mistakes we make with setting goals, but there are also surefire ways to fix them too.

Goal Setting

1. You make your goals too vague.

Instead of having a vague goal of “going to the gym,” make your goals specific—something like, “run a mile around the indoor track each morning.”

2. You have no way of knowing where you are with your goals.

It’s hard to recognize where you are at reaching your goal if you have no way of measuring where you are with it. Instead, make your goal measurable with questions such as, “how much?” or “how many?” This way, you always know where you stand with your goals.

3. You make your goals impossible to reach.

If it’s impossible of reaching, you’re simply not going to reach for it. Sometimes, our past behavior can predict our future behavior, which means if you have no sign of changing a behavior within a week, don’t set a goal that wants to accomplish that. While you can do many things you set your mind to, it’ll be much easier if you realize your capabilities, and judge your goals from there.

4. You only list your long-term goals.

Long-term goals tend to fizzle out because we’re stuck on the larger view rather than what we need to accomplish in the here and now to get there. Instead, list out all the short-term goals involved with your long-term goal. For instance, if you want to seek a publisher for a book you’ve written, your short-term goals might involve your marketing your writing and writing for more magazines in order to accomplished your goal of publishing. By listing out the short-term goals involved with your long-term goal, you’ll focus more on doing what’s in front of you.

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5. You write your goals as negative statements.

It’s hard to reach a goal that’s worded as, “don’t fall into this stupid trap.” That’s not inspiring, and when you’re first starting out, you need inspiration to stay committed to your goal. Instead, make your goals positive statements, such as, “Be a friend who says yes more” rather than, “Stop being an idiot to your friends.”

6. You leave your goals in your head.

Don’t keep your goals stuck in your head. Write them down somewhere and keep them visible. It’s a way making your goals real and holding yourself accountable for achieving them.

Achieving Goals

7. You only focus on achieving one goal at a time, and you struggle each time.

In order to keep achieving your goals, one right after the others, you need to build the healthy habits to do so. For instance, if you want to write a book, developing a habit of writing each morning. If you want to lose weight and eventually run a marathon, develop a habit of running each morning. Focus on buildign habits, and your other goals in the future will come easier.

Studies show that it takes about 66 days on average to change or develop a habit.[1] If you focus on forming one habit every 66 days, that’ll get you closer to accomplishing your goals, and you’ll also build the capability to achieve more and more goals later on with the help of your newly formed habits.

8. You live in an environment that doesn’t support your goals.

Gary Keller and Jay Papasan in their book, The One Thing, state that environments are made up of people and places. They state that these two factors must line up to support your goals. Otherwise, they would cause friction to your goals. So make sure the people who surround you and your location both add something to your goals rather than take away from them.

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9. You get stuck on the end result with your goals.

James Clear brilliantly suggests that our focus should be on the systems we implement to reach our goals rather than the actual end result. For instance, if you’re trying to be healthier with your diet, focus more on sticking to your diet plan rather than on your desired end result. It’ll keep you more concentrated on what’s right in front of you rather than what’s up in the sky.

Keeping Motivated

10. You get discouraged with your mess-ups.

When I wake up each morning, I focus all my effort in building a small-win for myself. Why? Because we need confidence and momentum if we want to keep plowing through the obstacles of accomplishing our goals. Starting my day with small wins helps me forget what mess-ups I had yesterday, and be able to reset.

Your win can be as small as getting out of bed to writing a paragraph in your book. Whatever the case may be, highlight the victories when they come along, and don’t pay much attention to whatever mess-ups happened yesterday.

11. You downplay your wins.

When a win comes along, don’t downplay it or be too humble about it. Instead, make it a big deal. Celebrate each time you get closer to your goal with either a party or quality time doing what you love.

12. You get discouraged by all the work you have to do for your goals.

What happens when you focus on everything that’s in front of you is that you can lose sight of the big picture—what you’re actually doing this for and why you want to achieve it. By learning how to filter the big picture through your every day small goals, you’ll be able to keep your motivation for the long haul. Never let go of the big picture.

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13. You waste your downtime.

When I take a break, I usually fill my downtime with activities that further me toward my goals. For instance, I listen to podcasts about writing or entrepreneurship during my lunch times. This keeps my mind focused on the goal, and also utilizes my downtime with motivation to keep trying for my goals.

Wondering what you can do during your downtime? Here’re 20 Productive Ways to Use the Time.

14. You have no system of accountability.

If you announce your goal publicly, or promise to offer something to people, those people suddenly depend on your accomplishment. They are suddenly concerned for your goals, and help make sure you achieve them. Don’t see this as a burden. Instead, use it to fuel your hard work. Have people depend on you and you’ll be motivated to not let them down.

15. You fall victim to all your negative behaviors you’re trying to avoid with your goals.

Instead of making a “to-do” list, make a list of all the behaviors, patterns, and thinking you need to avoid if you ever want to reach your goal. For instance, you might want to chart down, “avoid Netflix” or “don’t think negatively about my capability.” By doing this, you’ll have a visible reminder of all the behavior you need to avoid in order to accomplish your goals. But make sure you balance this list out with your goals listed as positive statements.

How To Stop Failing Your Goal?

If you want to stop failing your goal and finally reach it, don’t miss these actionable tips explained by Jade in this episode of The Lifehack Show:

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Bottom Line

Overcoming our mistakes is the first step to building healthy systems for our goals. If you find one of these cogs jamming the gears to your goal-setting system, I hope you follow these solutions to keep your system healthy and able to churn out more goals.

Make this year where you finally achieve what you’ve only dreamed of.

More Goal Getting Tips

Featured photo credit: NORTHFOLK via unsplash.com

Reference

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