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5 Tips For Writing Top-Notch Content That Shares Itself

5 Tips For Writing Top-Notch Content That Shares Itself

There are hundreds of millions of blogs on the Internet, so why should anyone care about yours? If you want to write top-notch content people care about, you need to do everything within your power to stand out from the pack. Apply the following 5 tips if you want to craft emotionally powerful blogs that your reader can’t resist talking about.

1. Know Your Audience

Before you pound out a blog, consider the characteristics of your reader. Are they busy people who appreciate concise material that gets straight to the point without one iota of meandering, or would they appreciate a good in-depth personal story to illustrate your point? If you’re not sure, experiment with short action-based posts and long story-based posts to discover what format results in more interaction, shares, and traffic. Be a relentless self-experiment until you discover what makes your audience tick.

2. Keep It Real

Trying to write material that connects with every single person will guarantee that you connect with no one. Think about it: do you enjoy reading generic content devoid of personality or purpose? Let your personality shine because phoniness can be detected from miles away.

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3. Illustrate Their Pain and Provide a Solution

Every post you write should solve a problem your reader is struggling with. Hook your reader by illustrating their pain in agonizing detail. If you need some help, ask yourself the following questions to get started:

  • What are some common shared goals of my target audience?
  • Why do they typically fail to meet those goals?
  • What negative thoughts are they telling themselves that prevent them from taking action?
  • How would taking action directly benefit them today?

4. Be Aware of Why People Share

People share content online as an extension of themselves, so you need to be aware of the psychological triggers that lead your readers to engage with your material. The easiest way to grasp this concept is simple: think about the last few blogs or articles you shared and ask yourself, “Why did I share this particular piece of material?” Below are the most common reasons people click the share button:

Helpful: If a reader was helped by a blog, they might feel inspired to share it with their friends so they can benefit too.

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Funny: People love to show everyone how witty they are, so they will be more than happy to share some laughs with their friends.

Exclusive: The best bloggers make their readers feel like they are part of a special club or movement. If you can make your audience feel like insiders, they will be unable to resist talking about you.

When in doubt, consider the firmly held beliefs of your audience and write a blog that is in complete agreement with their existing worldview. Pay attention to the comments people make on shared articles and you’ll probably notice things like:

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  • Amen!
  • This is SO true!
  • I couldn’t have said it better myself!

In other words, no one ever changes their mind about anything important because of a blog on the Internet. Write material that speaks to the beliefs of your reader and they will share your content as an extension of themselves.

5. Use Power Words Full of Emotional Weight

Tell me which passage sounds better:

“Losing weight can become frustrating if you keep trying and trying without achieving any results. Click here to learn about 10 sure-fire ways to lose fat.”

Yawn.

 “Are you sick and tired of crash diets that don’t include enough food to feed a mouse? Click here if you want to build a sexy body that allows you to walk with confidence and swagger… no restrictive dieting required.”

Now we’re talking! To craft top-notch content people care about, don’t merely consider what your audience wants but become aware of why they want it. Help your reader visualize the specific benefits they desire by using power words that elicit a strong emotional response. Click here for a comprehensive list of 317 power words that will instantly make you a better writer. To maximize the impact of your new-and-improved vocabulary, combine those power words with these 8 qualities of powerful writing.

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More by this author

Daniel Wallen

Daniel is a writer who focuses on blogging about happiness and motivation at Lifehack.

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Last Updated on March 31, 2020

How To Break the Procrastination Cycle

How To Break the Procrastination Cycle

How often do you find yourself procrastinating? Do you wish you could procrastinate less? We all know how debilitating procrastination can make us feel, and it seems to be a challenge we all share. Procrastination is one of the biggest hindrances to moving forward and doing the things that we want to in life.

There are many reasons why you might be procrastinating, and sometimes, it is really difficult to pinpoint why. You might be procrastinating because of something related to the past, present, or future (they are all intertwined), or it could be as simple as biological factors. Whatever the reason, most of us follow a cycle when we procrastinate, from the moment we decide to do something to actually getting it done, or in this case, not getting it done.

The Vicious Procrastination Cycle

For some reason, it helps to understand that we all go through the same thing, even though we often feel like the only person in the world who struggles with this. Do you resonate with the cycle below?

1. Feeling Eager and Energized

This is when you commit to taking a new action or getting something done. You are feeling confident and optimistic that, this time round, you will do it!

2. Apprehension Starts to Come Up

The beginning stages of optimism are starting to fade. There is still time, but you haven’t done anything yet, and you start to feel uneasy. You realize that you actually have to do something to get it done, and that good intentions are not enough.

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3. Still No Action

More time has passed. You still haven’t taken any action and probably have a lot of excuses why. You start to panic a little and wish you had started sooner. Your panic starts to turn into frustration and perhaps even irritability.

4. Flicker of Hope Left

You can still make it; there is a little time left and you ponder how you are going to get it done. The rush you get from leaving your task until the last minute gives you a flicker of hope. There is still time; you can do this!

5. Fading Quickly

Your hope starts to quickly fade as you try desperately to understand why you just can’t do this. You may feel desperate and have thoughts like, “What is wrong with me?” and “Why do I ALWAYS do this?” You feel discouraged, or perhaps angry and resentful at yourself.

6. Vow to Yourself

Once the feeling of anger or disappointment disappears, you most likely swear to yourself that this will never happen again; that this was the last time and next time will be different.

Does this sound like you? Is the next time different? I understand the devastating effect that procrastination has on many lives, and for some, it is a really serious problem. You also have, on the other hand, those who procrastinate but it doesn’t affect them in any way. You know whether it is affecting you or not and whether it undermines your results.

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How to Break the Procrastination Cycle

Unless you break the cycle, you will keep reinforcing it!

To break the cycle, you need to change the sequence of events. Here is my suggestion on how you can effectively break the vicious cycle you are in!

1. Feeling Eager and Energized

This is when you commit to taking a new action or getting something done. You are feeling confident and optimistic that, this time round, you will do it! The first stage is always the same.

2. Plan

Thinking alone will not help; you need to plan your actions. I always put my deadlines one or two days in advance because you know Murphy’s Law! Take into consideration everything that you need to do, how long it will take you, and what you will need to get it done, then plan the individual steps.

3. Resistance

Just because you planned doesn’t mean that this time is guaranteed to be different. You will most likely still feel the resistance so expect this. This stage is key to identifying why you are procrastinating, so when you feel the resistance, try to identify it immediately.

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What is causing you to hesitate in this moment? What do you feel?  Write them down if it helps.

4. Confront Those Feelings

Once you have identified what could possibly be holding you back, for example, fear of failure, lack of motivation, etc. You need to work on lessening the resistance.

Ask yourself, “What do I need to do to move forward? What would make it easier?” If you find that you fear something, overcoming that fear is not something that will happen overnight — keep this in mind.

5. Put Results Before Comfort

You need to keep moving forward and put results before comfort. Take action, even if it is only for 10 minutes. The key is to break the cycle and not reinforce it. You have more control that you think.

6. Repeat

Repeat steps 3-5 until you achieve what you first set out to do.

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Final Thoughts

Change doesn’t happen overnight, and if you have some deeper underlying reasons why you procrastinate, it may take longer to finally break the cycle.

If procrastination is holding you back in life, it is better to deal with it now than to deal with the negative consequences later on. It is not a question of comfort anymore; it is a question of results. What is more important to you?

Learn more about how to stop procrastinating here: What Is Procrastination and How to Stop It (The Complete Guide)

Featured photo credit: Luke Chesser via unsplash.com

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