When faced with two choices, simply toss a coin. It works not because it settles the question for you but because in that brief moment when the coin is in the air, you suddenly know what you are hoping for.
Thanks to the nature of life and society, we’re often forced to make our most important decisions under pressure. Whether that pressure is caused by a lack of time, emotional duress, or something else entirely, it’s hardly the best state in which to make reliable decisions. Without a way to switch into an objective mindset — or at least a process to deal with decisions objectively — you could wind up making a bad decision that’ll bite you for years to come.
Almost every important decision I’ve ever had to make has been made out of necessity and under pressure of various kinds, and that’s given me the chance to work out a process that I can use to work through them in a detached way. You can never eliminate all the bias that comes from emotions and circumstances. Subjectivity is inherently part of being a human being. But you can minimize that bias through the use of a reliable process and make the most of a bad situation. Here’s how.