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3 Steps to Fuel Your Creativity and Purpose with Exercise

3 Steps to Fuel Your Creativity and Purpose with Exercise

Image: Brave the run

    Those who know me well know that I have a serious, worrisome, highly problematic addiction. I’m 100% addicted to exercise.

    Seriously, it’s a problem.

    You’re probably asking yourself why that could ever be a problem. Most people try hard to create an exercise habit, and here I am complaining about my compulsion to hit the gym?

    It’s not just my body that is hooked on the endorphins and treadmill-running. I think I could deal with that, if that were the case. But, here’s the kicker — my brain is completely addicted. 

    How could the mind be addicted

    to exercise?

    In my experience, there is no better place to come up with ideas than on the treadmill. I’ll usually be mid-run when an idea pops into my head, and I’ll reach for my phone to jot it down. Sometimes, it comes in the form of a full-fledged project and other times only a string of words. Either way, it’s amazing how running and working out helps me come up with amazing new stuff.

    More than half of the blog posts I write originate on the treadmill or some kind of exercise machine. I may only jot down three or four words while I’m working out, but I later turn them into full-fledged posts when I’m sitting at my laptop.

    This is your brain on exercise.

    What happens to the brain when you exercise? Here are a few facts from Greatist.com:

    • Mind wandering allows the brain to focus its attention on more distant tasks and issues in a unique, way allowing you to fuel your creativity.
    • Exercise can reduce stress, because galanin (a chemical found in the brain during exercise) seems to diminish certain stress-related cravings.
    • A midday workout can help productivity skyrocket (and even boost job satisfaction), so we can quickly gain back those hours lost in gym-land.
    • Besides increasing levels of feel-good endorphins, physical activity may work like antidepressant drugs to alter brain chemistry.
    • Staying in shape can also help us gain confidence and distract us from worries.

    Mind wandering, releasing stress, feeling badass? Check, check, and check.

    Eureka! So, research shows that there is a link between exercise and greater brain activity. Nolan Bushnell explains it like this:

    Get your heart rate to 80% of your ability, and then for the next three hours, just learn something. It turns out that when you are exercising aggressively, your brain is creating BDNF (brain-derived neurotrophic factor), ‘Miracle-Gro for your brain. You’re putting in hardware for the software.

    So, it’s definitely not a coincidence. When I’m running or exercising, my brain is developing that BDNF thing, and the ideas start flowing more freely than ever.

    Let’s get you on that Brain Miracle-Gro.

    Image: Brain on exercise
      Now that we’ve established just how beneficial exercise can be to your own creative spice, how can we get you to start benefiting from it?

      Also known as, how can we make sure you start exercising ASAP and start churning out  awesome ideas as a result?

      It’s hard to get into the exercise groove. Everyone wants a hot body and a healthy heart, but actually doing the work is another story, right?

      I’m looking at you, unused gym memberships.

      But what if the result you’re looking for at the gym has changed? Now it’s not just six pack abs and killer endurance. Now you’re looking for the ideas that will launch your life and your career further than you could ever imagine. Now you’re looking to grow your entire life.

      Now — at the gym — you’re looking to find the life you always dreamed of.

      Here’s how:

      1. Aim so low you can’t fail.

      Honestly, could you work out if I told you it would take you only five minutes? Could you say no to five minutes? Because that’s all I’d ask you for the entire first week you start exercising. Five minutes — you can do this.

      I can’t tap into my idea well if I don’t just start running, so I make it sure there’s no pressure involved.

      I find that part of the reason most people fail at attacking the monster that is Getting In Shape is that there is so much fear of failure. So, instead of trying to beat that monster outright, how about we hack the system and make it so there is absolutely no way you can fail? Five minutes a day is doable, and you know this!

      2. Let your mind wander.

      It’s time to disconnect and let your mind go free. This is not the kind of exercise where you are pushing so hard that you can’t focus on anything other than trying to catch your breath. If you are exercising that hard, stop and take a breather. What we’re aiming for is the kind of exercise that would work for meditation or makes you feel like swaying to some relaxing music.

      Stop scaring the ideas away by trying to outperform yourself.

      The ideas definitely don’t flow as well when I’m trying to beat my best mile time. The ideas flow when I’m being generous with myself, and allowing myself to relax into the workout. Sometimes that means I put on slower music, and other times that means I daydream. In very few cases will I put my creative hat on and try attacking specific problems while I’m running. Being out of touch and in tune with the music somehow activates areas of the brain that were dormant just a few hours before.

      Before I know it — bam! — there’s my solution.

      3. Keep a “capture device” handy.

      Whether you use Evernote like me or you prefer a traditional notebook, the magic is in capturing every single idea that pops into your head. It may make immediate sense or it may sound like mumbo jumbo — but that’s okay.

      Some mumbo jumbo idea is better than no idea!

      Ideas lead to other ideas, so the trick is in not judging ideas for not being good enough. For example, a lot of my treadmill time is spent daydreaming about playing the drums onstage with my favorite bands. Who cares? The ideas still flow while I’m daydreaming, so why judge the daydream itself?

      As long as my Evernote is ready to capture that innovative idea whenever it decides to show itself, I’m golden. As soon as I identify some semblance of a blog post or a new project, I write it down. As soon as I feel an important line or new concept coming on, I type it in.

      If nothing gets passed up, nothing gets wasted.

      Guess where I came up with the idea for this post?

      I’ll have you know that the gym is probably my favorite place to be. My poor phone needs a good cleaning, and my husband has resigned to my addiction and decided to work out with me.

      If you exercise, do you feel your ideas soar, too? If you don’t, could it be that you aren’t letting your mind wander far enough away from the exercise itself? If you don’t exercise, do you want in on the idea-grab?

      Forget looking good for the summer. Ideas are so much cooler than that.

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      Last Updated on January 6, 2021

      14 Ideas on How to Measure Productivity to Make Progress

      14 Ideas on How to Measure Productivity to Make Progress

      Everyone has heard the term productivity, and people talk about it in terms of how high it is and how to improve it. But fewer know how to measure productivity, or even what exactly we are talking about when using the term “productivity.”

      In its simplest form, the productivity formula looks like this: Output ÷ Input = Productivity.

      For example, you have two salespeople each making 10 calls to customers per week. The first one averages 2 sales per week and the second one averages 3 sales per week. By plugging in the numbers we get the following productivity levels for each sales person.

      For salesperson one, the output is 2 sales and the input is 10 sales: 2 ÷ 10 = .2 or 20% productivity. For salesperson two, the output is 3 sales and the input is 10 sales: 3 ÷ 10 = .3 or 30% productivity.

      Knowing how to measure and interpret productivity is an invaluable asset for any manager or business owner in today’s world. As an example, in the above scenario, salesperson #1 is clearly not doing as well as salesperson #2.

      Knowing this information we can now better determine what course of action to take with salesperson #1.

      Some possible outcomes might be to require more in-house training for that salesperson, or to have them accompany the more productive salesperson to learn a better technique. It might be that salesperson #1 just isn’t suited for sales and would do a better job in a different position.

      How to Measure Productivity With Management Techniques

      Knowing how to measure productivity allows you to fine tune your business by minimizing costs and maximizing profits:

      1. Identify Long and Short-Term Goals

      Having a good understanding of what you (or your company’s) goals are is key to measuring productivity.

      For example, if your company’s goal is to maximize market share, you’ll want to measure your team’s productivity by their ability to acquire new customers, not necessarily on actual sales made.

      2. Break Down Goals Into Smaller Weekly Objectives

      Your long-term goal might be to get 1,000 new customers in a year. That’s going to be 20 new customers per week. If you have 5 people on your team, then each one needs to bring in 4 new customers per week.

      Now that you’ve broken it down, you can track each person’s productivity week-by-week just by plugging in the numbers:

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      Productivity = number of new customers ÷ number of sales calls made

      3. Create a System

      Have you ever noticed that whenever you walk into a McDonald’s, the French fry machine is always to your left? 

      This is because McDonald’s created a system. They have determined that the most efficient way to set up a kitchen is to always have the French fry machine on the left when you walk in.

      You can do the same thing and just adapt it to your business.

      Let’s say that you know that your most productive salespeople are making the most sales between the hours of 3 and 7 pm. If the other salespeople are working from 9 am to 4 pm, you can potentially increase productivity through something as simple as adjusting the workday.

      Knowing how to measure productivity allows you to set up, monitor, and fine tune systems to maximize output.

      4. Evaluate, Evaluate, Evaluate!

      We’ve already touched on using these productivity numbers to evaluate and monitor your employees, but don’t forget to evaluate yourself using these same measurements.

      If you have set up a system to track and measure employees’ performance, but you’re still not meeting goals, it may be time to look at your management style. After all, your management is a big part of the input side of our equation.

      Are you more of a carrot or a stick type of manager? Maybe you can try being more of the opposite type to see if that changes productivity. Are you managing your employees as a group? Perhaps taking a more one-on-one approach would be a better way to utilize each individual’s strengths and weaknesses.

      Just remember that you and your management style contribute directly to your employees’ productivity.

      5. Use a Ratings Scale

      Having clear and concise objectives for individual employees is a crucial part of any attempt to increase workplace productivity. Once you have set the goals or objectives, it’s important that your employees are given regular feedback regarding their progress.

      Using a ratings scale is a good way to provide a standardized visual representation of progress. Using a scale of 1-5 or 1-10 is a good way to give clear and concise feedback on an individual basis.

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      It’s also a good way to track long-term progress and growth in areas that need improvement.

      6. Hire “Mystery Shoppers”

      This is especially helpful in retail operations where customer service is critical. A mystery shopper can give feedback based on what a typical customer is likely to experience.

      You can hire your own shopper, or there are firms that will provide them for you. No matter which route you choose, it’s important that the mystery shoppers have a standardized checklist for their evaluation.

      You can request evaluations for your employees friendliness, how long it took to greet the shopper, employees’ knowledge of the products or services, and just about anything else that’s important to a retail operation.

      7. Offer Feedback Forms

      Using a feedback form is a great way to get direct input from existing customers. There are just a couple of things to keep in mind when using feedback forms.

      First, keep the form short, 2-3 questions max with a space for any additional comments. Asking people to fill out a long form with lots of questions will significantly reduce the amount of information you receive.

      Secondly, be aware that customers are much more likely to submit feedback forms when they are unhappy or have a complaint than when they are satisfied.

      You can offset this tendency by asking everyone to take the survey at the end of their interaction. This will increase compliance and give you a broader range of customer experiences, which will help as you’re learning how to measure productivity.

      8. Track Cost Effectiveness

      This is a great metric to have, especially if your employees have some discretion over their budgets. You can track how much each person spends and how they spend it against their productivity.

      Again, this one is easy to plug into the equation: Productivity = amount of money brought in ÷ amount of money spent.

      Having this information is very useful in forecasting expenses and estimating budgets.

      9. Use Self-Evaluations

      Asking your staff to do self evaluations can be a win-win for everyone. Studies have shown that when employees feel that they are involved and their input is taken seriously, morale improves. And as we all know, high employee morale translates into higher productivity.

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      Using self-evaluations is also a good way to make sure that the employees and employers goals are in alignment.

      10. Monitor Time Management

      This is the number one killer of productivity in the workplace. Time spent browsing the internet, playing games, checking email, and making personal calls all contribute to lower productivity[1].

      Time Management Tips to Improve Productivity

        The trick is to limit these activities without becoming overbearing and affecting morale. Studies have shown that most people will adhere to rules that they feel are fair and applied to everyone equally.

        While ideally, we may think that none of these activities should be done on company time, employees will almost certainly have a different opinion. From a productivity standpoint, it is best to have policies and rules that are seen as fair to both sides as you’re learning how to measure productivity.

        11. Analyze New Customer Acquisition

        We’ve all heard the phrase that “It’s more expensive to get a new customer than it is to keep an existing one.” And while that is very true, in order for your business to keep growing, you will need to continually add new customers.

        Knowing how to measure productivity via new customer acquisition will make sure that your marketing dollars are being spent in the most efficient way possible. This is another metric that’s easy to plug into the formula: Productivity = number of new customers ÷ amount of money spent to acquire those customers.

        For example, if you run any kind of advertising campaign, you can compare results and base your future spending accordingly.

        Let’s say that your total advertising budget is $3,000. You put $2,000 into television ads, $700 into radio ads, and $300 into print ads. When you track the results, you find that your television ad produced 50 new customers, your radio ad produced 15 new customers, and your print ad produced 9 new customers.

        Let’s plug those numbers into our equation. Television produced 50 new customers at a cost of $2,000 (50 ÷ 2000 = .025, or a productivity rate of 2.5%). The radio ads produced 15 new customers and cost $700 (15 ÷ 700 = .022, or a 2.2% productivity rate). Print ads brought in 9 new customers and cost $300 (9 ÷ 300 = .03, or a 3% return on productivity).

        From this analysis, it is clear that you would be getting the biggest bang for your advertising dollar using print ads.

        12. Utilize Peer Feedback

        This is especially useful when people who work in teams or groups. While self-assessments can be very useful, the average person is notoriously bad at assessing their own abilities.

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        Just ask a room full of people how many consider themselves to be an above average driver and you’ll see 70% of the hands go up[2]! Now we clearly know that in reality about 25% of drivers are below average, 25% are above average, and 50% are average.

        Are all these people lying? No, they just don’t have an accurate assessment of their own abilities.

        It’s the same in the workplace. Using peer feedback will often provide a more accurate assessment of a person’s ability than a self-assessment would.

        13. Encourage Innovation and Don’t Penalize Failure

        When it comes to productivity, encouraging employee input and adopting their ideas can be a great way to boost productivity. Just make sure that any changes you adopt translate into higher productivity.

        Let’s say that someone comes to you requesting an entertainment budget so that they can take potential customers golfing or out to dinner. By utilizing simple productivity metrics, you can easily produce a cost benefit analysis and either expand the program to the rest of the sales team, or terminate it completely.

        Either way, you have gained valuable knowledge and boosted morale by including employees in the decision-making process.

        14. Use an External Evaluator

        Using an external evaluator is the pinnacle of objective evaluations. Firms that provide professional evaluations use highly trained personnel that even specialize in specific industries.

        They will design a complete analysis of your business’ productivity level. In their final report, they will offer suggestions and recommendations on how to improve productivity.

        While the benefits of a professional evaluation are many, their costs make them prohibitive for most businesses.

        Final Thoughts

        These are just a few of the things you can do when learning how to measure productivity. Some may work for your particular situation, and some may not.

        The most important thing to remember when deciding how to track productivity is to choose a method consistent with your goals. Once you’ve decided on that, it’s just a matter of continuously monitoring your progress, making minor adjustments, and analyzing the results of those adjustments.

        The business world is changing fast, and having the right tools to track and monitor your productivity can give you the edge over your competition.

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        Featured photo credit: William Iven via unsplash.com

        Reference

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