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Your Best Weapons Against Buying Crap You Don’t Need

Your Best Weapons Against Buying Crap You Don’t Need


    I’ll admit it, but will you?

    I get impulsive about buying that “thing”.

    That new awesome thing that’s ten times better than the last awesome thing. You know, the crap I’ll regret buying the day after the return policy is up.

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    Why is that?

    And why do we feel this way so often?

    They don’t want you to know…but I do.

    They are the advertisers.

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    The slick, ever-present advertisers planting messages in your mind that you want need what they’re selling.

    I’m not against honest advertising that’s up front about its goals, reason for placement, and biases. But it seems like these don’t exist anymore.

    It was more than enough when ads were just in commercials, magazines, and random web pages. But then they penetrated screen time before movies started.

    And now they’re on gas pump handles, airplane tray tables, inside restrooms at bowling alleys, and floors at supermarkets.

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    Bad news for them though. You have weapons that they can’t defend against. Here’s how you use them.

    Beginner Tools for Ad-Free Living

    You can’t avoid all 5,000+ ads you’re exposed to every day. And I can’t stop drug companies from spending over $60 billion on ads every year.

    But we can use these simple tools to significantly reduce the number and impact.

    1. Shut the sources off. You’re always one mute button, flip of the radio dial, or Readability app away from avoiding an ad. Do it for the benefits of silence if preventing their pocketbook infiltration isn’t enough. A few moments avoiding an ad is worth preventing their ability to make us spend money on things we don’t need (or want).
    2. Ads Complicate. Confucius said, “Life is simple, but we insist on making it complicated.” Ads are a big part of making life more complicated. And who wants more unexplained, uncontrolled complication? Appreciate the bounty of what you already own, eat, or drive instead of what you may be missing out on. When you’re tempted by a slick ad, just tell your brain, “Hey, brain. My life is plenty rich as is. You don’t need that.”
    3. Technology giveth ads…and taketh away. Technology will always come up with new ways to create and spread ads. Fortunately, technology also comes up with new ways to stop them. Use Adblock Plus for an annoyance-free online experience. And use PaperKarma to snap a picture of junk mail with your phone…and then never see mail from that vendor again.

    Once you’ve mastered beginner mode you’ll probably want to level up to expert mode. Here are some awesome mind tricks and Jedi level tools to break an advertiser’s strangle hold on our spending habits.

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    Expert Ad-Crushing Tools

    Give these a whirl and experience some major ad-fighting super powers.

    1. Political Ads Have More Truth Than Corporate Ads. For every time a politician or their support groups lie in an ad, there are a hundred corporations telling even bigger lies. The deception of cigarette companies, drug companies, and weight loss companies is just the start. If you don’t trust political ads then there’s no reason to trust ads from corporations. Anyone who says differently is probably trying to pull a Jedi mind trick on you.
    2. Define Why You Buy. People buy because it brings them more happiness, love, and freedom or less pain, stress, and worry. Describe what desired outcome will be achieved when you feel the urge to buy. If you can’t explain it, odds are the advertisers got to you again. Don’t feel bad. They do it to everyone. But take this as a sign there’s an external force influencing you without your best interests in mind.
    3. You’re Not a “Consumer.” You exist to do much more than consume. Stop thinking of yourself as a “consumer” and don’t worry about doing your part to “stimulate the economy.” The labels we apply to ourselves define who we are and why we do what we do. Ditch the consumer label and with it, ditch having someone else mold you into a person you’d rather not be.
    4. Cultivate Selective Ignorance. Man, it sure is sweet to have the newest and coolest thing out there, right? But at what cost? Your urge to buy the latest, shiniest thing decreases in correlation with your awareness that there’s something better out there. Reducing time spent learning about the latest fashion craze and technology gadget (and the ad campaigns alongside them) does wonders for controlling your appetite for more. Ignorance really is bliss to fight purchases you don’t need.
    5. Instant Information. When you realize you need widget X for project Y, you’re only one Google search, text, phone call, or social media question away from finding the best solution. Yes, you already have all the tools to find out who sells it and how you can get it. Remind me again why ads need to exist these days?

    Your Action Plan

    Even when advertising isn’t “helping” us buy things we don’t need, it has a dubious impact on our worldview and our values. And this doesn’t even account for the shudder-inducing effects of ads on children. It takes a little work to mobilize against its impact but it can be done.

    So use one or more of these tools today and start enjoying a life free of unwanted influences. You’ll be happier and have a healthier relationship with money when you do.

    Which of these tools are you going to use today? And are there ones you use as a secret weapon against advertising’s impacts? Please share a comment below, even if it’s just a short blurb.

    (Photo credit: Shopping Cart on Screen via Shutterstock)

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    Last Updated on March 29, 2021

    Life Insurance: A Secure Way To Protect Your Future.

    Life Insurance: A Secure Way To Protect Your Future.

    Life is a journey full of ups and downs. No one can actually predict what might happen the next moment; there are times where the happiest moments do not even take a second to turn into the gravest. Planning for your future can help you face such unwelcomed but irrepressible situations with much ease. We all want to make every memorable event of our life more special and to cherish all those moments happily and worry less, you must financially plan your future. But no one has control over life and death. Who would wish to see his family suffer in his absence? Insurance hands over the financial jeopardy of life’s happenings to an insurance company.

    Importance of getting a life insurance

    No one has control over life and death. Nobody would like to see their family suffering in an absence, and that’s why many people recommend life insurance. A life insurance plan is one of the best ways to secure the future of your family, even against those financial troubles after an untimely demise. These plans are safe and credible, and you could trust them for your family’s better future.

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    On the other hand, a life insurance policy is a contract between a company (insurance provider) and policyholder in which the insurance provider ensures to pay a certain amount of money to the nominated beneficiary in case of the policyholder’s death during the term of the agreement. There are different types of insurance plans, and it is important for you to know the benefits of those plans such as a funeral, medical or some life expenses provided they are mentioned in the agreement.

    Choosing the right insurance plan

    If you’re about to select an insurance plan, you should consider some important factors:

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    • The time at which you start investing in a program and the number of family members you want to get insured. Obviously, a married man with two children has different needs compared to a single one. The number of persons who are dependent on an individual also varies from person to person.
    • The next thing you need to consider is you and your family needs. What are your child’s dream, your retirement plans, for how long would your dependents need financial support, any personal injury, etc. And do not forget those events or situations that will surely demand a huge sum of money.
    • The next thing one must consider is your current income. You should preferably choose a plan which you can afford.

    Now you must be having a pretty clear idea of how to choose the best plan for you. Further, you should also compare various plans offered by different companies and numerous sites available online that help will you to compare them.

    Differences between life insurance plans

    Here’s a short brief of some plan categories you can choose according to your needs:

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    • Term Insurance Plan – You have to pay once, and your nominee gets the paid money under your misfortune demise. It ensures a person for a fixed time. If you survive the policy period, you do not get your premiums back.
    • Whole Life Policy – This plan continues for your lifetime. Under this, the policyholder has to pay regular premiums, until their death.
    • Endowment Policy –  In case the individual dies during the tenure, the beneficiary gets the amount assured. If the person survives the policy tenure, they gets back the premiums paid with other investment returns along with several other benefits.
    • Money Back Policy – In this a portion of the money invested is returned to the investor at regular intervals. If you survive the insurance term you get the entire amount back; else the beneficiary receives the entire sum assured.
    • ULIPs – These are the life insurance plans that offer you future security plus wealth creation options.

    Many people do not opt for whole life policy and endowment policy because of the high amount of money you need to pay, while others may prefer to opt for these if they have a high life expectancy. Surely you will find the best one for you.

    So what are you waiting for? Plan for your future and live a happier and carefree life today.

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    Featured photo credit: aryehsampson.com via aryehsampson.com

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