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Safety First – The ‘Chicken’ Strategy

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Safety First – The ‘Chicken’ Strategy

As I look outside I can tell it’s raining, not much, just a drizzle. It’s barely noticeable against the dull grey sky. It’s grey, it’s dull and it makes you intolerably impatient: not so unlike some of the emotions you go through as you work yourself through the opening phases of your own online business and create that parallel track while you hold on to your current job.

Why is this?

Well, the main reason is simple. It takes time to create that value for other people and it takes time to become visible to that group of buyers that your value product is targeted at. And we all know how time and the passing of it can kill anything you’ve started right?

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Remember, you’re going from completely unknown to the level where you start getting noticed, by people in your niche or by search engines like Google. First, you will start seeing traffic coming your way as well as returns and revenue. But the beauty of it is that you still can pay your monthly bills, keep a roof over your head and have a source of regular funding to prepare your new life.

This is what has been penned as a “chicken strategy.”

It’s not my own devised system, but it is the one that I have been dutifully following myself for the past years as I’m a staunch believer of it. Just to make it clear: it has nothing to do with food production, but everything to do with sensible start-up entrepreneurship. You see, one of the reasons why a large percentage of online start-up businesses fail, is much due to the fact that they pour all their investment (time and money) into the business without having first tested whether there’s a market for it first.

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Worse than that, they also hand their notice in with their current employer, cutting off the only supply of income they have in the process. In the poker world, this would be called the “all in” tactic, which subsequently has a meager chance of success in winning or losing the round. When it comes to your life, this is not a very advisable tactic to say the least. Russian roulette seems also to be a suitable name for it.

It takes a lot of hard work and perseverance to get your idea up and running. No kidding. I know ALL about it, as I´m still working at it! But if you are passionate about it, you will succeed.

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In the beginning your progress is governed much by the massive drive and eagerness you have inside you, and that everyone has as they commence something new and exciting. I guess you can compare it to what we call “tunnel vision,” that feeling of narrow focus one gets when driving at high speeds. Here, everything around you blurs and you´re concentration is solely set on the far end of that focus.

Well, to succeed with what you’ve started, this tactic just won´t do. You see, it’s of utmost importance that as you progress you not only keep an eye on the end line (your overall goal), but also gather up all the information you can, coming from all kinds of angles along the way. The reason being; these are what fuels your drive to succeed. The more you get the greater the chance of you succeeding.

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Stick to your current job. Don’t burn any bridges. Work on your own business on the side, until one day you can fire your boss and live that life you so desire.

 

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Last Updated on January 5, 2022

33 Painless Ways to Save Money Now

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33 Painless Ways to Save Money Now

In a difficult economy, most of us are looking for ways to put more money in our pockets, but we don’t want to feel like misers. We don’t want to drastically alter our lifestyles either. We want it fast and we want it easy. Small savings can add up and big savings can feel like winning the lottery, just without all of the taxes.

Some easy ways to save money:

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  1. Online rebate sites. Many online sites offer cash back rebates and online coupons as well. MrRebates and Ebates are two I like, but there are many others.
  2. Sign up for customer rewards. Many of your favorite stores offer customer rewards on products you already buy. Take advantage.
  3. Switch to compact fluorescent bulbs. The extra cost up front is worth the energy savings later on.
  4. Turn off power strips and electronic devices when not in use.
  5. Buy a programmable thermostat. Set it to lower the heat or raise the AC when you’re not home.
  6. Make coffee at home. Those lattes and caramel macchiatos add up to quite a bit of dough over the year.
  7. Switch banks. Shop around for better interest rates, lower fees and better customer perks. Don’t forget to look for free online banking and ease of depositing and withdrawing money.
  8. Clip coupons: Saving a couple dollars here and there can start to add up. As long as you’re going to buy the products anyway, why not save money?
  9. Pack your lunch. Bring your lunch to work with you a few days a week, rather than buy it.
  10. Eat at home. We’re busier than ever, but cooking meals at home is healthier and much cheaper than take-out or going out. Plus, with all of the freezer and pre-made options, it’s almost as fast as drive-thru.
  11. Have leftovers night. Save your leftovers from a few meals and have a “leftover dinner.” It’s a free meal!
  12. Buy store brands: Many generic or store brands are actually just as good as name brands and considerably cheaper.
  13. Ditch bottled water. Drink tap water if it’s good quality, buy a filter if it’s not. Get 
      a reusable water bottle and refill it.
    • Avoid vending machines: The items are usually over-priced.
    • Take in a matinee. Afternoon movie showings are cheaper than evening times.
    • Re-examine your cable bill. Cancel extra cable or satellite channels you don’t watch. Watch the “on demand” movie purchases too.
    • Use online bill pay. Most banks offer free online bill paying. Save on stamps and checks, and avoid late fees by automating bill payment.
    • Buy frequently used items in bulk. You get a lower per item price and eliminate extra trips to the store later on.
    • Fully utilize the library. Borrowing books is much cheaper than buying them, but in addition to books, most local libraries now lend movies and games.
    • Cancel magazine/newspaper subscriptions: Re-evaluate your subscriptions. Cancel those you don’t read and consider reading some of the other publications online.
    • Get rid of your land-line. Do you really need a land-line anymore if everyone in the family has a cell phone? Alternatively, look into using VOIP or getting a cheaper plan.
    • Better fuel efficiency. Check the air pressure in your tires, keep up with proper auto maintenance, and slow down. Driving even 5MPH slower will result in better fuel mileage.
    • Increase your deductibles. Increasing the insurance deductibles on your homeowners and auto insurance policies lowers premiums significantly. Just make sure you choose a deductible that you can afford should an emergency happen.
    • Choose lunch over dinner. If you do want to dine out occasionally, go at lunchtime rather than dinnertime. Lunch prices are usually cheaper.
    • Buy used:  Whether it’s something small like a vintage dress or a video game or something big like a car or furniture, consider buying it used. You can often get “nearly new” for a fraction of the cost.
    • Stick to the list. Make a list before you go shopping and don’t buy anything that’s not on the list unless it’s a once in a lifetime, killer deal.
    • Tame the impulse. Use a self-enforced waiting period whenever you’re tempted to make an unplanned purchase. Wait for a week and see if you still want the item.
    • Don’t be afraid to ask. Ask to have fees waived, ask for a discount, ask for a lower interest rate on your credit card.
    • Repair rather than replace. You can find directions on how to fix almost anything on the internet. Do your homework, and then bring out your inner handyman.
    • Trade with your neighbors. Borrow tools or equipment that you use infrequently and swap things like babysitting with your neighbors.
    • Swap online. Use sites like PaperBack Swap to trade books, music, and movies with others online. Also, look for local community sites like Freecycle where people give away items they no longer need.
    • Cut back on the meat. Try eating a one or two meatless meals every week or cut back on the meat portions. Meat is usually the most expensive part of the meal.
    • Comparison shop: Get in the habit of checking prices before you buy. See if you can get a better price at another store or look online.

    Remember that saving money is not about being cheap or stingy; it’s about putting money into your bank account rather than giving it to someone else. There are many ways to save money, some you’ve never thought of, and some that won’t appeal or apply to you. Just pick a few of the ideas that sound doable and watch the savings add up. Save big, save small, but save wherever you can.

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    Featured photo credit: Damir Spanic via unsplash.com

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