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How to Really Start a Business (or Why You Don’t Need Money to Make Money)

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How to Really Start a Business (or Why You Don’t Need Money to Make Money)

    Everyone has excuses–conscious or otherwise–about why they can’t (actually won’t) earn more money. A common excuse is, “I need money to make money”.

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    You and I know that’s a myth (you do know that’s a myth, right?), but most people take it as a truism.

    A lot of people think they need tens of  thousands of dollars to get in on a franchise, or put cash down for a rental property, or buy into some silly multilevel marketing scheme.

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    The fact is, there are plenty of ways to make money without the need for a pile of cash — as Chris Guillebeau’s recent book, The $100 Startup, covers. The first step is to realize that there are always multiple solutions to any problem, whether it’s making more money, building your retirement nest egg/strongbox, or bartering for broccoli.

    Must-have tools for creating a business on the cheap are:

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    • A bootstrapping mindset: How can you get or do something for free or extremely low cost? Again, creative brainstorming and flexible thinking will help you figure out how to accomplish a task on a shoestring. Check out some more specific bootstrapping principles to get you started.
    • Small steps and a willingness to experiment: This is the iterative, lean startup approach, where you try something small & fast, learn from it, and improve. What? You haven’t heard of the lean startup approach? Well, start reading up on it. It’ll save you from wasting time and money, and reduce startup frustration and misery–unless you’re into those sorts of things.
    • Market validation: Again, from the lean startup/customer development paradigm, make sure that you’re offering something that people want and will pay for. It could be scooping dog doo, but you’re aiming at serving a market need. What what? You haven’t heard of customer development either? Not a problem. There’s great info out there to get you started.

    With all that said, you’ll also need to recognize your barriers to actually starting down the road of entrepreneurship. Here’s a list of the top 4 excuses people give for not making more money:

    • No time
    • No money
    • No expertise
    • No ideas

    When you reflect on why you haven’t started exploring how to earn more money, probably every one of your barriers (excuses!) falls into one of the above categories. You might say to yourself:

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    • “Starting a business is too complicated.” Nope. That’s the “no expertise” excuse.
    • “But I work insane hours, have eleventeen kids, and a 4-hour commute.” Granted, you might have limitations on your time, but you’ll always make time for the things that are most important. And 20-30 minutes a day is something you can carve out–especially if it’ll change your life.
    • “But I don’t have $10 grand to fund a business.” OK, go back to the top of the article and re-read it. Done? OK. Repeat after me: “I can start a business for under $100.” Say it again. And again. Know that there are many ways to do any task. Sometimes the first thing that comes to mind is some high-falutin’, expensive way. Dig deeper. Focus on exactly what the outcome is, and brainstorm all the crazy ways you could get to it. I guarantee you’ll find ways to get it done on the cheap.
    • “But I don’t have any ideas for a business.” Try this: train yourself to look for problems. That’s right — look for problems throughout the day, every day. Jot them down in a notebook or in Evernote. Remember that every problem is an opportunity. Successful, sustainable businesses solve problems. Don’t want to cook dinner? Go to a restaurant. Problem solved. Hate to iron your clothes? Take them to a dry cleaner. Problem solved. Want to find & stay in touch with friends? Join Facebook. Problem solved. (You get the idea.)

    It’ll take hard work, but the payoff is worth it

    Starting and building a successful business takes hard work. But since you’re reading this, you and I both know you have an urge for something better. You daydream at work about quitting your job. You curse your commute and wish you could ditch your day job. You feel stuck at a job you hate.

    While starting a business may not solve all your problems, it can give you a completely new worldview that’s empowering and full of possibilities. It took me a long time to get past my mental barriers and excuses before I started my own business, but when I began taking action, I started seeing things change. A few years down the road, I earn much more, have more financial security, more flexibility, and have no reason to complain about work. It’s been an amazing turnaround.

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    And while I’ve learned a thing or two about how to do things on the cheap since I started my business, I was still able to start my business inexpensively–and so can you. Now though, you have the advantage of tons more free and low-cost tools for starting your business. The most important things in your toolbox are a bootstrapping mindset, a focus on experimentation, and providing value.

    (Photo credit: Businessman Reaching for Pennies via Shutterstock)

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    Last Updated on January 5, 2022

    33 Painless Ways to Save Money Now

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    33 Painless Ways to Save Money Now

    In a difficult economy, most of us are looking for ways to put more money in our pockets, but we don’t want to feel like misers. We don’t want to drastically alter our lifestyles either. We want it fast and we want it easy. Small savings can add up and big savings can feel like winning the lottery, just without all of the taxes.

    Some easy ways to save money:

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    1. Online rebate sites. Many online sites offer cash back rebates and online coupons as well. MrRebates and Ebates are two I like, but there are many others.
    2. Sign up for customer rewards. Many of your favorite stores offer customer rewards on products you already buy. Take advantage.
    3. Switch to compact fluorescent bulbs. The extra cost up front is worth the energy savings later on.
    4. Turn off power strips and electronic devices when not in use.
    5. Buy a programmable thermostat. Set it to lower the heat or raise the AC when you’re not home.
    6. Make coffee at home. Those lattes and caramel macchiatos add up to quite a bit of dough over the year.
    7. Switch banks. Shop around for better interest rates, lower fees and better customer perks. Don’t forget to look for free online banking and ease of depositing and withdrawing money.
    8. Clip coupons: Saving a couple dollars here and there can start to add up. As long as you’re going to buy the products anyway, why not save money?
    9. Pack your lunch. Bring your lunch to work with you a few days a week, rather than buy it.
    10. Eat at home. We’re busier than ever, but cooking meals at home is healthier and much cheaper than take-out or going out. Plus, with all of the freezer and pre-made options, it’s almost as fast as drive-thru.
    11. Have leftovers night. Save your leftovers from a few meals and have a “leftover dinner.” It’s a free meal!
    12. Buy store brands: Many generic or store brands are actually just as good as name brands and considerably cheaper.
    13. Ditch bottled water. Drink tap water if it’s good quality, buy a filter if it’s not. Get 
        a reusable water bottle and refill it.
      • Avoid vending machines: The items are usually over-priced.
      • Take in a matinee. Afternoon movie showings are cheaper than evening times.
      • Re-examine your cable bill. Cancel extra cable or satellite channels you don’t watch. Watch the “on demand” movie purchases too.
      • Use online bill pay. Most banks offer free online bill paying. Save on stamps and checks, and avoid late fees by automating bill payment.
      • Buy frequently used items in bulk. You get a lower per item price and eliminate extra trips to the store later on.
      • Fully utilize the library. Borrowing books is much cheaper than buying them, but in addition to books, most local libraries now lend movies and games.
      • Cancel magazine/newspaper subscriptions: Re-evaluate your subscriptions. Cancel those you don’t read and consider reading some of the other publications online.
      • Get rid of your land-line. Do you really need a land-line anymore if everyone in the family has a cell phone? Alternatively, look into using VOIP or getting a cheaper plan.
      • Better fuel efficiency. Check the air pressure in your tires, keep up with proper auto maintenance, and slow down. Driving even 5MPH slower will result in better fuel mileage.
      • Increase your deductibles. Increasing the insurance deductibles on your homeowners and auto insurance policies lowers premiums significantly. Just make sure you choose a deductible that you can afford should an emergency happen.
      • Choose lunch over dinner. If you do want to dine out occasionally, go at lunchtime rather than dinnertime. Lunch prices are usually cheaper.
      • Buy used:  Whether it’s something small like a vintage dress or a video game or something big like a car or furniture, consider buying it used. You can often get “nearly new” for a fraction of the cost.
      • Stick to the list. Make a list before you go shopping and don’t buy anything that’s not on the list unless it’s a once in a lifetime, killer deal.
      • Tame the impulse. Use a self-enforced waiting period whenever you’re tempted to make an unplanned purchase. Wait for a week and see if you still want the item.
      • Don’t be afraid to ask. Ask to have fees waived, ask for a discount, ask for a lower interest rate on your credit card.
      • Repair rather than replace. You can find directions on how to fix almost anything on the internet. Do your homework, and then bring out your inner handyman.
      • Trade with your neighbors. Borrow tools or equipment that you use infrequently and swap things like babysitting with your neighbors.
      • Swap online. Use sites like PaperBack Swap to trade books, music, and movies with others online. Also, look for local community sites like Freecycle where people give away items they no longer need.
      • Cut back on the meat. Try eating a one or two meatless meals every week or cut back on the meat portions. Meat is usually the most expensive part of the meal.
      • Comparison shop: Get in the habit of checking prices before you buy. See if you can get a better price at another store or look online.

      Remember that saving money is not about being cheap or stingy; it’s about putting money into your bank account rather than giving it to someone else. There are many ways to save money, some you’ve never thought of, and some that won’t appeal or apply to you. Just pick a few of the ideas that sound doable and watch the savings add up. Save big, save small, but save wherever you can.

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      Featured photo credit: Damir Spanic via unsplash.com

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