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How to Find New Revenue Sources for Your Online Business

How to Find New Revenue Sources for Your Online Business

Not only is your online business up and running, you’re doing a good job of selling what you have to offer and—most importantly—you’re actually turning a profit doing it. Kudos to you, and that’s not a reference to the delicious cereal bar. Making money with a startup is no easy feat, so that’s really something to celebrate.

You’ve probably learned a lot in the early going, like how to figure out who your core audience is and why it’s more important to have a website that’s easy to use than one with all the bells and whistles (unless you sell bells and whistles, of course). Maybe you’ve even discovered that the Pareto Principle applies to your business, with 20 percent of your products or services accounting for 80 percent of your sales, and used this knowledge to focus on your strengths.

While your business was still in its infancy, these were all important things to learn but now it seems like you’ve plateaued. Growth is stagnant and you might even be feeling a financial pinch from trying to expand before your revenue streams were ready for it. What do you do to get more money and keep growing?

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Easy: find new revenue streams.

Okay, okay. Admittedly, “easy” probably isn’t the best word to use, but there are a number of ways that online businesses can do to add revenue sources, such as…

Add products or services.

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add products

    Maybe your online tea business is selling hand-crafted tea cozies like crazy, but people don’t seem to be as interested in the tea kettles or the tea itself. You rightly focused more on the cozies because they were working but it’s not enough. Ever thought that perhaps you don’t have a tea business, but a cozy business? Try new products like coffee cozies, beer cozies, or toaster cozies and see how they do. A service company like a junk removal business could think about offering a separate moving service because it still involves hauling things.

    Expand your customer base.

    write a guest post

      If could be that you’ve hit your revenue ceiling with your current customers because they don’t have any more money, or they’ve already bought everything you have. Get new customers (i.e. revenue sources) by marketing yourself to a wider audience using new SEO terms, guest posting on different sites, joining more social networks, using PPC advertising, and more. Of course, that doesn’t mean you can stop appealing to your core audience; you just have to find ways to reach out to others without alienating them.

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      Join an affiliate ad network.

      Most businesses don’t like the idea of putting up ads for other companies, and especially fear driving visitors away with banners and pop-ups that are intrusive and annoying, but it doesn’t have to be that way. Amazon’s Associates Program lets you link to anything on their site in a contextual way and make money doing it, while Yahoo Publisher Network, Google Adsense, and others pay surprisingly well for ads that do little to disrupt your site. Perhaps the best part is that you can typically choose the kinds of ads that you want to display. In this way, you ensure that they reflect products and services that interest your customers. Some people have had amazing success using affiliate marketing.

      Get outside investments.

      Kickstarter

        This one works best with companies that are “big ideas” but don’t have a plan on how to monetize the business. Business ideas like Facebook and Twitter, or even companies that want to create something like a video game and sell it but don’t have the necessary money to create the game themselves. Kickstarter and websites like it provide you with one option but you can also utilize your own network to find people willing to invest money now for a piece of the profits later.

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        These suggestions are only the tip of the iceberg when it comes to finding new revenue sources for your business. You just have to be creative—some companies even make money by outsourcing their employees to other businesses when things are slow. The key is to keep the money coming in while you work on growing the company.

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        Last Updated on January 21, 2020

        How to Develop a Millionaire Mindset in 6 Simple Steps

        How to Develop a Millionaire Mindset in 6 Simple Steps

        We all like to dream about being financially wealthy. For most people though, it remains a dream and nothing more. Why is that?

        It’s because most people don’t set their mind to achieving that goal. They might not be happy in their current situation but they’re comfortable – and comfort is one of the biggest enemies of growth.

        How do you go about developing that millionaire mindset? By following these simple steps:

        1. Focus On What You Want – And Take It!

        So many people are too timid to admit they want something and go for it. When there is something that you want to accomplish don’t think “I could never actually do that”, think “I could do that and I WILL do that”.

        Millionaires play to win, not to avoid defeat.

        This doesn’t mean to have to become a selfish jerk. What it means is becoming more assertive and honest with yourself. You don’t have to grab off other people. There is a big pot of unclaimed gold in the middle of the table — why shouldn’t you be the one to claim it? You deserve it!

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        2. Become Goal-Orientated

        It’s almost impossible to achieve anything if you don’t set firm goals. Only lottery winners become millionaires overnight. By setting yourself attainable goals, you will get there eventually. Don’t try to get rich quickly — get rich slowly.

        Let’s take the idea of making your first million dollars and expand on what kind of goals you might set to get there. Let’s also say you’re starting at a break-even position – you’re making enough to get by with a few luxuries, but nothing more.

        Your goal for the first year can be having $10,000 in the bank within a year. It won’t be easy but it is doable. Next, you need to figure out the steps you need to take to achieve that goal.

        Always look at ways to make growth before cutbacks. With that in mind, you might want to see if you can negotiate a pay rise with your boss, or if there’s another job out there that will pay better. You might be comfortable in your old job but remember, comfort stunts growth.

        You may also have other skills outside of your workplace that you can monetize to boost your bank balance. Maybe you can design websites for people, at a fee of course, or make alterations to clothes.

        If this is still not enough to make the money you need to save $10,000 in a year, then it’s time to look at cutbacks. Do you have a bunch of old junk that someone else might love? Sell it! Do you really need to spend $10 on your lunch everyday when you could make your own for a fraction of the cost?

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        If you are to become a millionaire, you need to start accumulating money.

        Here’re some tips to help you: How to Become Goal Oriented and Achieve More in Life

        3. Don’t Spend Your Money – Invest It

        The reason you need to accumulate money is for step three. Millionaires tend to be frugal people, and that’s because they know the true value of money is in investing. Being your own boss goes hand-in-hand with becoming a millionaire. You’ll want to quit your regular job at some point.

        Stop working for your money and make your money work for you.

        Rather than buying yourself a new iPad, that $500 could be used to invest in the stock market. Find the right shares (more on that later), and that money could easily double within a year.

        There’s not just the stock market — there’s also property, and your own education.

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        4. Never Stop Learning

        The best thing you can invest in is yourself.

        Once most people leave the education system, they think their learning days are over. Well theirs might be, but yours shouldn’t be. Successful people continually learn and adapt.

        Billionaire Warren Buffet estimates that he read at least 100 books on investing before he turned twenty. Most people never read another book after they’ve left school. Who would you rather be?

        Learn everything you can about how economics works, how the stocks markets work, how they trend.

        Learn new skills. If you have an interest in it, learn everything you can about it. You’d be surprised at how often, seemingly useless skills, can become extremely useful in the right situation.

        Start developing the habit of learning continuously: How to Create a Habit of Continuous Learning for a Better You

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        5. Think Big

        While I advise to start off with small goals, you absolutely should have a big goal in mind. If you have a business idea, then that is your ultimate goal – to start that business and make a success of it. If you want to invest your way to millions of dollars and do little work other than research, then that is your big goal.

        There is no shame in not achieving a big goal. If you run a business and aim to make $1 million profit in a year and “only” make $200,000, then you’re still significantly ahead of most people.

        Aim for the stars, if you fail you’ll still be over the moon.

        6. Enjoy the Attention

        To be successful, you have to be willing to promote yourself and enjoy the attention to a certain extent. Now the attention doesn’t need to be on yourself, it could be on your brand, but attention definitely attracts money.

        Never be embarrassed to get your name out there. That means finding a spotlight and being brave enough to step right up underneath it.

        If you run a business, try contacting the local papers. You’d be surprised at how amenable they often are to running a story about you and your business, and it’s all free publicity.

        Above all, remember: You control your own destiny. Push hard enough for anything and you’ll get it.

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        Featured photo credit: Austin Distel via unsplash.com

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