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How to Find New Revenue Sources for Your Online Business

How to Find New Revenue Sources for Your Online Business

Not only is your online business up and running, you’re doing a good job of selling what you have to offer and—most importantly—you’re actually turning a profit doing it. Kudos to you, and that’s not a reference to the delicious cereal bar. Making money with a startup is no easy feat, so that’s really something to celebrate.

You’ve probably learned a lot in the early going, like how to figure out who your core audience is and why it’s more important to have a website that’s easy to use than one with all the bells and whistles (unless you sell bells and whistles, of course). Maybe you’ve even discovered that the Pareto Principle applies to your business, with 20 percent of your products or services accounting for 80 percent of your sales, and used this knowledge to focus on your strengths.

While your business was still in its infancy, these were all important things to learn but now it seems like you’ve plateaued. Growth is stagnant and you might even be feeling a financial pinch from trying to expand before your revenue streams were ready for it. What do you do to get more money and keep growing?

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Easy: find new revenue streams.

Okay, okay. Admittedly, “easy” probably isn’t the best word to use, but there are a number of ways that online businesses can do to add revenue sources, such as…

Add products or services.

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add products

    Maybe your online tea business is selling hand-crafted tea cozies like crazy, but people don’t seem to be as interested in the tea kettles or the tea itself. You rightly focused more on the cozies because they were working but it’s not enough. Ever thought that perhaps you don’t have a tea business, but a cozy business? Try new products like coffee cozies, beer cozies, or toaster cozies and see how they do. A service company like a junk removal business could think about offering a separate moving service because it still involves hauling things.

    Expand your customer base.

    write a guest post

      If could be that you’ve hit your revenue ceiling with your current customers because they don’t have any more money, or they’ve already bought everything you have. Get new customers (i.e. revenue sources) by marketing yourself to a wider audience using new SEO terms, guest posting on different sites, joining more social networks, using PPC advertising, and more. Of course, that doesn’t mean you can stop appealing to your core audience; you just have to find ways to reach out to others without alienating them.

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      Join an affiliate ad network.

      Most businesses don’t like the idea of putting up ads for other companies, and especially fear driving visitors away with banners and pop-ups that are intrusive and annoying, but it doesn’t have to be that way. Amazon’s Associates Program lets you link to anything on their site in a contextual way and make money doing it, while Yahoo Publisher Network, Google Adsense, and others pay surprisingly well for ads that do little to disrupt your site. Perhaps the best part is that you can typically choose the kinds of ads that you want to display. In this way, you ensure that they reflect products and services that interest your customers. Some people have had amazing success using affiliate marketing.

      Get outside investments.

      Kickstarter

        This one works best with companies that are “big ideas” but don’t have a plan on how to monetize the business. Business ideas like Facebook and Twitter, or even companies that want to create something like a video game and sell it but don’t have the necessary money to create the game themselves. Kickstarter and websites like it provide you with one option but you can also utilize your own network to find people willing to invest money now for a piece of the profits later.

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        These suggestions are only the tip of the iceberg when it comes to finding new revenue sources for your business. You just have to be creative—some companies even make money by outsourcing their employees to other businesses when things are slow. The key is to keep the money coming in while you work on growing the company.

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        Last Updated on June 26, 2020

        25 Easy Tips on How to Save Money Fast

        25 Easy Tips on How to Save Money Fast

        “How to save money fast?” This is the question asked by all of us not in the top 1% of rich people.

        If you are looking for ways to drastically reduce your expenses immediately, first look at what you need to spend money on every week. And I mean really need.

        You don’t really need to order in food. You don’t really need to buy expensive perfume.

        Building from that, you can work out how your regular expenses can be reduced.

        As for irregular expenses, they can also be deceptively costly in the long run. Once-off buys can also be tackled with some prudent planning and a little extra research.

        And remember: a budgeted lifestyle does not mean a bad or boring one!

        But first, understand what budget you can cut down on daily:

        • Regular expenses for the average adult (can be trimmed but not eliminated):
          • food
          • rent/mortgage
          • cell phone
          • insurance
          • socializing/entertainment
          • transportation
          • hygiene products
          • household bills
        • Irregular expenses for the average adult (can be eliminated or cut down a lot):
          • travel
          • clothing
          • medication (*depends)
          • grooming (hair, nails etc.)
          • gifts

        Now, let’s dive right into the 25 ways to save money fast:

        Save Money on Food

        1. Bring a stock of food to the office/work

        Instead of popping out for an overpriced salad and a smoothie, leave a set of basic utensils at the office as well as a stock of non-perishable goods such as tinned fruit, tuna, rice crackers and so on (try to avoid the junk food and this can turn into a pretty great diet!).

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        Stocking up means you won’t forget or say “I didn’t have the time” when you rushed out to work in the morning.

        2. Buy the store-brand version

        Many basic foods, such as bread and milk, will taste exactly the same as their branded alternatives. Go for stuff with minimal additives and preservatives. Meat in a tube is probably insanely unhealthy!

        3. Eat cheaper cuts of meat

        Learn how to tenderize and flavour cheaper meat and fish, and save on the (typically) most expensive item on your grocery bill.

        4. Have group dinners

        If 10 friends put $5 each in the kitty, it’s pretty easy to make a giant lasagne and get refreshments, as well as hang out with your favourite people.

        Save Money in Transport

        5. Get a bicycle

        Save on gas money and bus/metro fares with this underrated mode of transport.

        6. Use public transport and/or don’t get taxis

        Some places can only be reached by car. But as a good practise, check your public transport website and see if any routes pass nearby where you need to get to. Walk as much as you can.

        7. Find the cheapest gas

        Regularly check out where the cheapest gas can be bought.

        Save Money in General Shopping

        8. Shop online

        Not only will you save on the gas or transport fares from going to the shopping mall but you will also find better deals

        9. Sell your old stuff

        Get your unwanted belongings up on eBay ASAP and earn a few dollars.

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        Here’re more ideas for you: 25 Things to Sell to Make a Lot of Money

        10. Bulk buying stores

        For regular non-perishable/slow perishable purchases such as toilet paper, cat food, pasta, washing powder and so on, do an epic stocking-up trip to a co-op or equivalent (my mum used to go to a place that restaurants buy from).

        Be wary of supermarket “deals”, as some have been found to be fraudulent after working out a simple calculation.

        11. Become a flea market/car boot sale/street market guru

        You can find original gifts and develop good negotiation skills at these places.

        12. Generic brand medication

        More often than not, the generic version of paracetamol and other basics work the same as the branded version.

        13. Choose deodorant, not perfume

        It blows my mind when someone drops $70 on a bottle of spray. Stick with a nice deodorant, and not only will you smell just fine but you’ll be sweat-free as well!

        Cut Down on Household Expenses

        14. Printing

        Ink is one of the most expensive substances in the office and coloured ink is doubly so. B

        e more efficient and choose black and white, and if your printer doesn’t have a print-both-sides options, just print odd pages first, re-insert the paper and print even pages.

        Expand the margins of what you are printing as often as you can to save on paper.

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        15. Minimize SMS and phone calls

        A combination of a free chat service such as WhatsApp and a free call service such as Skype can reduce your bill to nothing (so long as you have a decent Wifi connection).

        16. Shop around for insurance

        Most people don’t spend enough time searching for the best insurance deal.

        Keep a watchful eye out for deals and new competitors in the market.

        17. Try re-negotiating your rent/mortgage

        If you have built up a good credit history or a good rapport with your landlord, then chances are a frank chat about needing to tighten your spending could result in lowering your payments. You’ve nothing to lose from trying.

        18. Don’t get a TV

        Invest in a computer/laptop and an internet-only package. You can watch more (and often better) entertainment on the web, and skip the advertisements as well.

        19. Pool your internet bill with a neighbour

        My apartment building is basically a big old house split into three apartments. There are five of us in total. We pool the internet bill, making it crazy cheap.

        Save Money in Socializing, Entertainment And Travel

        20. Have house parties

        Instead of paying for overpriced drinks, set up a series of in-house get-togethers with your friends. Everyone takes a turn, so it’s not always your house that needs cleaning.

        For sound insulation, hang heavy drapes on the walls and windows. For music, invest in a good second-hand set of speakers which you can connect to your computer. Let Spotify or Grooveshark playlists do the rest.

        21. Open festivals, meetups and events

        It never fails to surprise me how much underground stuff goes on around me for free or for very cheap. Find out who runs the blogs and websites that list all the less well-known cultural activities.

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        22. Volunteer

        If you can’t pay for a ticket, volunteer and get to be there anyway.

        23. Housesit

        There are multiple housesitting websites offering you the possibility to avoid paying hotels and skip the discomfort of crummy hostels.

        Save Money on Hygiene and Beauty

        24. DIY beauty

        French manicures, pedicures, waxing, eyebrows… pretty much all of these can be achieved at home (and done well) with some practise. There are plenty excellent blogs and YouTube tutorials to help.

        25. Fewer haircuts/volunteer at a trainee hairdresser

        If you can’t bear the risk of a trainee touching your locks, learn more ways to manipulate your hair as it grows and get haircuts sparingly. Women’s haircuts are outrageously priced in many cities.

        Bonus: Effective Money-Saving Tips for Everything

        Here’s a summary of what you can generally do to save more money:

        • Share/pool resources. Organize a neighbourhood sharing scheme, common resources for your apartment block or with your friends. Not everybody needs an individual lawnmower.
        • Buy energy-saving everything. The easiest way to lower your bills – replace those lightbulbs!
        • Buy in bulk. Be sensible about it (i.e. make sure you have space!), and drastically reduce weekly expenditure.
        • DIY. Skill up using YouTube tutorials on plumbing and many other essential services so you never have to pay for simple problems again.
        • Research a lot before making a decision. Most money-wasting is the result of poor preparation and planning. Don’t shirk this part just because you don’t like it!
        • Use your network. Your network is full of resources that can ease the pain of budgeting. Ask for help.
        • Stop and think. Do I really need it?

        Unfortunately, there are some things that require plain ol’ giving up for the time being. This can include high-cost sports such as skiing, the latest versions of some technologies, the finest brands of food/drinks, premier seats at the opera and most other indulgences.

        What is important to remember during lean times is that when you look back on your life, it will be the experiences that stand out, not the extra comforts.

        Living on a budget can teach you a lot about how much you can really get out of your paycheck. We only live one life, so make the most of every penny you earn!

        More Tips for Personal Finance Management

        Featured photo credit: Unsplash via unsplash.com

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