Advertising
Advertising

Hacking Elance: How I Made Over $20,000 in 4 Weeks Doing Web Design

Hacking Elance: How I Made Over $20,000 in 4 Weeks Doing Web Design

At 24, I quit my dead-end restaurant job and launched a SAT test prep company. Things were going great and business was going well, but preparing students for a comprehensive exam is no easy task: it’s actually quite exhausting. Gradually I began to wonder if there was anything I could do that would:

a.) Allow me to work remotely, so I could take my work with me and have much more freedom.

b.) Pay me more money in less time.

I thought about it for a few weeks, and then it came to me!

“Hey, I can make a basic website. Maybe I can make money doing that. Then I can just stay at home.”

I didn’t really know where to start, so I just opened up an account on Elance to see if I could start pulling clients. I knew I could be a decent web designer if I just could figure out how to leverage myself and be seen in the crowded marketplace. That, my friends, was only half the battle.

As you read through this guide, think about it from your own perspective, with your own skills in mind. Web design is just an example/placeholder that can be changed out for almost any other skill set that you choose to leverage.

Here’s the breakdown:

It’s not as easy as showing up

Outsourcing is one of the biggest challenges facing Americans in the growing international workforce. In every field, from manufacturing to technology, someone with a comparable (or superior) skill set is willing to do the same work as you for drastically lower cost. It’s just the way things are these days. The minute I logged on to Elance, I was met with the crushing realization that there were literally over 200,000 other freelance designers (most of whom were more skilled), all looking for the same jobs at the same time.

This was going to be much harder than I thought.

How was I going to get clients when I was competing with all the freelance designers in the world, not on the value and quality I provided , but with price? I couldn’t compete with their low fees: my rent is $1,100, so I really couldn’t afford to spend hours on a $300 website. I was at a loss.

And then, it occurred to me: I needed to become a “premium service provider”. Is Mercedes Benz bashful about charging $80,000 for an E-Class? I think not. They are widely perceived as a luxury brand and come with ridiculous customer service to justify their price point.  That’s the bracket I needed to aim for. But was it even possible? Could I even do something like that on Elance? I hoped so.

First, I needed to test my assumptions. Think about how you can apply testing to your unique situation.

Setting up the test

I designed a test to answer two primary questions:

  1. “Exactly what strategies do my successful competitors use to stand out in the crowd?”
  2. “How can I completely obliterate them by being ridiculously overprepared?”

Testing assumptions had worked pretty well for me in setting up the test prep endeavor—setting up small classes first, tweaking them and seeing what worked—but until I actually went out there and did it, I didn’t truly understand the value of feedback. Now I know that feedback is literally the difference between success and failure. Testing allows you to determine if a business will work without risking failure.

Here’s how I structured the test:

1.) I set up a dummy account in order to create a fake posting looking for web developers. The purpose behind this was to find out exactly what types of proposals other developers were submitting. Here’s what the posting looked like:

Screen Shot 2013-05-22 at 2.25.03 PM

     

    2.) None of the copy in the ad is random: everything has a strategic purpose, intended to find something out about my competition. A few tactical things to notice here:

    • The budget is high. According to Elance stats, most jobs go for around $1,000 across the board, so why put the price point so high? I wanted to attract the best possible candidates. What I’ve found both anecdotally and through personal experience is that high prices often scare off underperformers. It’s part of the whole “the cream rises to the top” mentality—I was curious about which contractors identified themselves as “worthy” of a $10,000 job, and see what they had to offer. Theoretically, these should be the best proposals.
    • The job is marked as “fixed price”—I wanted to see what rates they would throw at me and what negotiation tactics they would use.
    • I was very clear with my needs and the range of skill sets required to do the job. Ironically, these are the skill sets that I had and was trying to leverage, so I was looking for people with identical credentials to see what I was up against.

    I sat back and popped a bag of Orville Redenbacher as things began to get interesting.

    The results are in…

    Within 30 minutes, I received 71 proposals from all over the world. All things being equal, this means that each applicant had a 1.4% chance of being hired. Of course, my goal was to figure out how to shift these odds dramatically, but more on that later.

    Now it’s time to put ourselves in the shoes of a prospective client. Just based on initial impressions, before reading any of the actual proposals that were submitted, here are my observations (be sure to look at the breakdown by region):

    Advertising

    1. The lion’s share (50+%) of the bids were from India and South Asia
    2. North American applicants constituted about 25% of the bids
    3. The rest of the world made up the last 25%

    Now compare the sample data above with the lifetime hiring data provided by Elance:

    Screen Shot 2013-05-22 at 3.04.42 PM

      With over 1.5 million jobs awarded since the site’s inception, North America completely blows every other country off the map. The next closest is Australia, with barely over 150,000 jobs awarded. If we take a step back and think about what this means, it’s pretty easy to spot an imbalance between the types of people applying for jobs, and the ones doing the hiring.

      English-speaking Americans do (mostly) all the hiring, and every other country does (almost) all the labor. It’s actually a pretty familiar pattern, don’t you think?

      Native English speakers WANT to work with other English speakers who can easily understand their needs. The problem most American freelancers run into on Elance is that since their rates are naturally higher due cost of living, they miss out on jobs by getting ruthlessly lowballed by foreigners using the volume approach.

      I knew that the Americans doing the hiring WANTED to hire other Americans, but were resistant to higher American prices; I was attempting to find out how could I remove this objection and make price a non-issue.

      Reading the proposals

      I’d already learned a ton of information just looking at the distribution curve of applicants, but now it was time to do the actual dirty work—reading the proposals. Remember my first objective: figure out exactly what the successful competition was doing.

      When I opened my Elance inbox, the first feelings I had were those of nausea. I knew right away that I didn’t want to and WASN’T going to read through all 71 proposals—I just couldn’t—but I did notice certain elements of proposals that made them stand out. Here’s what I found that helped me narrow down which ones I would even bother reading:

      1. “Sponsored Proposals”: freelancers can buy monthly credits, which they use to be able to submit more proposals. These credits can also buy a “Sponsored Proposal” which sticks to the top of the page. No matter how many bids the job gets, their proposal will stay at the top, and only 3 contractors per job may be sponsored. I always looked at these for two reasons: First, I knew they were already making a small investment in me by paying to show their bid. Second, with almost 100 proposals to sift through, it was impossible to forget them.
      2. Copy/Pitch: If they hooked me in the first line or two of their proposal with something interesting, I’d read the whole thing. This got harder as I went along, so it helped if they were one of the first 20 applicants or so.
      3. Specific reference to the project I posted, not a generic copy-paste job. This also gave me a good idea of how proficient they were at English. I just don’t feel like dealing with a communication barrier.
      4. Price point: This is important, but for different reasons than you may expect. If someone was ridiculously low, I’d instantly forget about them. I’m not looking for bottom feeder prices and bottom feeder results. I can only speak for myself, but I suspect I’m not the only one. Lowballing me won’t work. High prices, on the other hand, would sometimes catch my eye, first as more of an “are they out of their mind”? But more often than not, it would actually draw me to their pitch, then their profile to see if they met the other criteria listed above. Even if I wasn’t prepared to spend that much, it got my attention. It made me wonder what makes them so special; this realization was key when I was devising my strategy later.
      5. Skill set: I didn’t think this would be the last thing I looked at, but it was. Surprisingly, I only considered people’s skills after they passed the other 4 criteria.

      Just for fun, here are some of the worst proposals I got (with some notes):

      Elance 1

        This guy shot me TWO messages:

        Elance 2

          This girl… sweet, but no thanks:

          Screen Shot 2013-05-22 at 4.17.57 PM

            Once I applied all of these criteria, my pool of applicants was cut down significantly from an original pool of 71, to 10-12 who really had all the right qualities to take the project and run with it.

            So how was I supposed to choose between all those seemingly equally-qualified candidates and decide who I was going to award the job to?

            Personal interaction—they had to sell me.

            I found that when it came down to it, if everyone had similar qualifications, so the only determining factor I could use to make a decision was personality. I had to actually LIKE the person. To LIKE someone, I need to feel like I have a relationship with them, even if I’ve just met them. Most applicants didn’t take my feelings into account and certainly didn’t seem to care about building a relationship. I’m not just a piece of man-meat: I have feelings too.

            Once I realized that the secret to hiring someone else was whether I liked them or not, I immediately got to work creating a strategy for my own campaign designed with one purpose only: to make myself completely irresistible to prospective clients as quickly as possible.

            Identifying which clients to pitch a proposal to

            Before I spent time and energy pitching randomly to every client that posted a job, I took time to narrow down the best candidates

            I’m not just looking for any client; I’m looking for the right client. That’s a subtle distinction, but it’s very important. I needed to find postings that showed evidence of reliable behavior on behalf of the client. I also needed to see indicators that I’d get the price I was looking for. Typically, I don’t find it worth my time to do a website for any less than $1,000. Here are some examples of ideal candidates that I would pitch to, along with notes:

            Example 1:

            Advertising

            Job-example-1-1024x565

              Example 2:

              Screen-Shot-2013-04-30-at-12.21.09-PM

                Example 3:

                example-2

                  Example 4:

                  example-4

                    Doing client research

                    After I selected who I was going to pitch to, I did detailed research so that I could approach them correctly.

                    Client history/research:

                    1.) Purchase history:

                    • Look for clients who have already used Elance frequently and have spent a decent amount of money.
                    • 3 and 4 green dots are a good indicator that they are serious buyers.

                    2.) Feedback history (extremely important):

                    If they have already purchased on Elance and have given feedback/reviews on past freelancers, this information is GOLDEN. Go to the profile of the potential client and look for information that will help you personalize the proposal as much as possible.

                    • Things they liked about past freelancers
                    • Complaints about past freelancers

                    3.) After you determine what they think about past freelancers, look for other personal details.

                    • Personal details to looks for:
                    • Their name
                    • Profession
                    • Location
                    • Likes/dislikes
                    • Hobbies
                    • Any other relevant info

                    Use this information to create a completely customized proposal. In your pitch, casually throw in information that’s highly relevant to them, but doesn’t seem like you’re doing it on purpose.

                    Making myself irresistible by being WAY overprepared

                    The basic premise of the next step is to create a personalized presentation for the prospective client that shows you’ve taken their needs into careful consideration, then proactively come up with solutions to their problems. Now, you might think that since there’s no physical meeting between you and the prospective client, this type of technique wouldn’t be applicable. Dead wrong.

                    You know what I noticed after reviewing all the pitches I received during my test? There was not ONE video proposal. Not a single one. I don’t know why this is. Maybe people aren’t comfortable in front of the camera, or maybe nobody’s thought of it (in which case, I’m shooting myself in the foot with this article).

                    Either way, since I’d determined that building a relationship was the fastest way to book a job, and face-to-face is the fastest way to build a relationship, I started testing video proposals.

                    Holy shit. The results were insane.

                    But first, the formula:

                    Creating the video pitches: How to develop the right “feel” for your video submissions:

                    People love stories, so you must create a story that they feel emotionally connected to. As you progress, you will find the right groove and your own personal narrativethis basic framework is a great starting place, and eventually you can improvise as you become more comfortable.

                    Creating the story arc:

                    a.) Introduction

                    • “My name (real or nickname or fake – doesn’t matter)”
                    • “I’m the lead developer of XYZ company”
                    • “I’m not part of some ‘big fancy firm'”
                    • “I had my first “real” job, hated it, decided to form my own company doing what I love.”

                    b.) How to build comfort and familiarity

                    • Pretend that you’re talking to them over a lunch meeting. Be cool and at ease.
                    • “I see you’re working on a _______ type of website. That’s really cool because _________(Insert relevant personal experience, even if it’s a stretch. It’s all about creating a compelling story.)”
                    • Use customer research and feedback they’ve given to other freelancers to casually talk about some of your desirable characteristics—use exact wording from their profile page if possible. Go through several reviews.

                    For instance, if you go to the client’s profile page and see something like THIS:

                    Advertising

                    Screen Shot 2013-04-30 at 12.37.06 PM

                      You might want to Say something like THIS in your narrative:

                      “I guess one of the things we love best about doing this type of work is getting clients ‘unstuck’. Sometimes you just need reliable pros who really undertand your needs to step in and get amazing work done quickly. That’s the name of the game here at XYZ. We want to make working together again a no-brainer!”

                      As you can see, the bold text shows where I used the client’s exact wording again in the pitch process. With this type of language, you don’t even need to sell them; you’re speaking to them in their own voice.

                      c.) Benefits and invitation to learn more:

                      The idea of the entire process is a “soft sell”. You’ll never mention pricing or any type of money in the initial pitch. You must create the value first.

                      After you’ve noted the specific features they are looking for in their site, make sure to mention that we excel at those things, and a handful of others when appropriate. I like to use rich, colorful product descriptions to really make people feel the pull. You can mention things like:

                      • “All the sites we build are fully responsive for all devices”
                      • “Breathtaking, beautiful custom CSS (or PHP/Java/whatever is appropriate for the posting)”
                      • “Easy-to-manage CMS that requires little maintenance”
                      • “SEO/Conversion-optimized”
                      • Anything else that fits with the scope of their project that we can fulfill. Keep it ethical, but don’t hold back.
                      • Use descriptive words like: “beautiful, flowing, clean, responsive, sexy, stunning” and paint the picture.

                      As you close, keep the lines of communication open and leave the ball in their court by saying things like:

                      • “Let’s keep the conversation going—I’d love to hear more about what you’re working on.”
                      • Even if we don’t end up working together, maybe I can help point you in the right direction or answer some questions. I’m at the computer all day anyway!”
                      • “Thanks for sharing some screen time with me—I look forward to talking soon.”

                      As you get better, you’ll develop your own style; this is just a framework.

                      This type of soft close usually gets at least some feedback and you can feel them out to see if they are good to work with. It also comes off as very secure—you’re not begging for the job here. By suggesting that you are completely comfortable with helping “even if we don’t end up working together” it makes you sound like you don’t need to do the work; you just want to.

                      Below are 3 different examples of successful pitches I’ve made that resulted in sales of over $1,000 each. Some of these videos run a little long, but each video should only be between 2:30 and 3:30 max! I’ve become so effective that these days that some of my videos are around 90 seconds long. Remember that it’s not about length, it’s about delivery. Notice the customization and approach I took to understanding the specific clients needs and the personal approach I took by creating a story arc. The goal isn’t to copy what I said, but to think about how you can create something similar using your own story. Remember, no matter what field you’re in, it’s all about creating a relationship with the potential customer.:

                      What your pitch on Elance should look like:

                      At this point you’ve picked out your prospect, done your research and shot the quick video.

                      Here are some samples of how I word the actual proposals in the Elance platform. It’s pretty simple and straight-forward, but I’ve also developed what appears to be a winning formula.

                      sample 2

                        Sometimes you can just keep it simple and get straight to the point, like in this example:

                        proposal-shot-2

                          The negotiation process and the $23,700 results

                          Closing the deals

                          After they contact you, it’s your job to reel them in using the same charismatic personality that attracted them in the first place. They will most likely have one or two of a few common questions. Whatever your specific field of expertise is, think about possible objections from potential clients WAY AHEAD of time. Really put yourself in their shoes and create a “If they say this, I’ll say that” map in your head. Be so ridiculously overprepared to answer objections that they’re left completely awestruck and ready to buy.

                          Here are the 3 most common barriers I ran into trying to close the deal.

                          1.) Client: “I see you’re new on Elance—are you a new company?”

                          “We’re not a new company; we get most of our business from referrals stemming from our old jobs in corporate, but we’ve decided to branch out and try online platforms like Elance. This isn’t our first rodeo.”

                          Insert some details from the personalized story you told in your intro video, then refer them back to the portfolio website and reassure them that your work is awesome.

                          2.) Client: “Why should I pick you when I can get the work outsourced for cheaper?”

                          Advertising

                          It can be a shorter variation of this, but this is how I explain it:

                          “You’re right, we’re not the cheapest firm on Elance, and we battle with getting our legs cut out from under us every single day by good firms in India and Asia who do the work for a fraction of a price. If you’re in a bind and you’re basing your decision solely on price, we might not be the right fit for you, but we see design a little differently. To us, creating a design is like two people working on a painting at the same time: both of you want the painting to come out looking like a masterpiece, both of you want to create something beautiful… but there’s a huge communication gap there. After all, you are two very different people, with different visions. Yes, we’re masters at design work, but where we really excel, where we really shine, is taking your ideas and interpreting them—understanding them and translating them onto the page, using our expertise, so that the end result looks like it came not from two people, but directly from your imagination. It’s almost as if we’re an extension of your creativity, not just outside numbskulls fumbling to get things right. I don’t think you can expect that perspective from anybody who is going to lowball you.”

                          3.) Dealing with further price resistance

                          If they are still hesitant to purchase at the lowest price you offer (mine is $750 rock bottom), be understanding and little flexible, while still demonstrating your confidence. This is a sample script I’ve used in the past:

                          “Typically speaking we work in a “our price is our price” type of mindset. This has come from a few years of working with dozens of different individuals and organizations who want all want the same service (design, implementation, optimization) and the same high level of service, but all at different prices.

                          It get’s very tricky and in the end 1 of 2 things usually happens: either you start becoming too “flexible” with your prices, stop considering time/effort and end up working yourself into the $12/hour bracket with ten low budget projects OR you do essentially the same services for two different people, while charging one person $500 and the next person $1000, and those people talk.

                          Not good.

                          Because of that, we are pretty firm. Our base price is always $995. We’d add the Elance fees of 8.75% on to that to protect our costs.

                          Now, that being said, I know you’re a startup, don’t have unlimited cash and need to get the most value for your money. I also appreciate you considering us because, let’s face it: there a lot of people overseas willing to do this work cheaply, although that cheapness would probably show! Totally get it.

                          So, we would be willing to break the price up and space out payments to lessen the financial burden on you over a period over a period of 4-6 weeks in installments.”

                          Bottom line: you have to be the same person in your messages that you were in your video. Upbeat, engaged, causal.

                          The results:

                          I’ve been getting as high as a 70% response rate from prospective clients using all the elements above, and this is a very good thing. Since there are so many people applying for many of these jobs, it is a good sign just to be contacted.

                          Over the course of a month, I was able to land 7 jobs, one of which was a $15,000 retainer just to do occasional touch ups. All in all, I cleared about $24,000. I kept meticulous track of how the proposals were working, so that I could track and tweak. After a certain point, I had to stop taking clients because the workload was too high. Here’s a shot of my Excel sreadsheet from the first 2 weeks. I may not have always booked the job, but even getting a response means I’m doing the right thing:

                          Screen Shot 2013-05-22 at 6.39.08 PM

                            The Takeaway

                            So what did I learn from all this?

                            First, I learned the value of testing, testing, testing. When you’re trying to diagnose a problem with a system, it’s literally impossible to guess the right course of action by just staring at the outside machinery. You have to dig deep and probe the inner workings so that you can validate your assumptions. If something doesn’t work, tweak it.

                            Finally, I was reminded how powerful human interaction can be. In the sea of noise and confusion that is the internet, it’s still very possible to get noticed and, as a result, make a living. Usually the only way to do this is to spark an interaction that leads to a relationship. Video is a simple way to leverage that.

                            I hope this guide serves you well. There’s plenty of room out there for all of us, so get to work!

                            Your opportunity: how to use this information

                            Well, the first obvious way you can use this information is just to copy what I did. If you use this method on Elance, or in any other remote freelance capacity, it WILL WORK. I’ve gotten enough responses from readers and friends to validate this.

                            I also want you to think about the bigger questions that this raises, however, and how they apply to you:

                            • Is there an untapped resource inside you that has value, that other people will pay for? If you haven’t tried to leverage it before, why not?
                            • How could you implement simple tests like the ones above to determine if your idea is viable?
                            • What simple step can you take TOMORROW to get your first test up and running?
                            • Are you ready to seize your opportunity immediately and stop waiting for somebody to give you permission to start your own shit?

                            Let me know your thoughts in the comments.

                            More by this author

                            Worry Is a Vicious Murderer Hacking Elance: How I Made Over $20,000 in 4 Weeks Doing Web Design Notes to a Discontented Generation Y 3 Dumbass Start-up Mistakes That You’re Probably Making

                            Trending in Money

                            1 How Personal Finance Software Helps You Get More Out of Your Money 2 The Best Ways to Save Money Even Impulsive Spenders Can Get Behind 3 How to Answer the Tough Question: What are Your Salary Requirements? 4 The Definitive Guide to Get Out of Debt Fast (And Forever) 5 35 Real Ways to Actually Make Money Online

                            Read Next

                            Advertising
                            Advertising
                            Advertising

                            Last Updated on January 2, 2019

                            How Personal Finance Software Helps You Get More Out of Your Money

                            How Personal Finance Software Helps You Get More Out of Your Money

                            Do you know what mental health experts point to as the biggest cause of stress in the United States today? If you said “money,” then ding, ding, we have a winner!

                            Three out of four adults today report feeling stressed out about money at least part of the time. People are either worried about not having enough money or whether they’re putting the money they do have to use in the best possible way.

                            Your money is either in charge of you or you’re in charge of it, there’s no middle ground. Using some type of personal finance software can help alleviate some of that money stress and better allow you to manage your money effectively. Without it, you may just be setting yourself up for constant financial worry. Life is already tough enough and there’s no need to make it more difficult by simply hoping your money issues will all work out in your favor. Hint: they won’t.

                            This guide will help you to understand how personal finance software can better assist with both accomplishing long term financial goals and managing day-to-day aspects of life.

                            Whether it’s tracking the savings plan for your child’s college fund or making sure you won’t be in the red with the month’s grocery budget, personal finance software keeps all this information in one convenient place.

                            What Exactly is Personal Finance Software?

                            Think of it like the dashboard in your car. You have a speedometer to tell you how fast you’re going, an odometer to tell you how far you’ve traveled, and then other gauges to tell you things like how much gas is in the tank and your engine temperature. Personal finance software is essentially the same thing for your money.

                            When you install this software on your computer, tablet, or smartphone, it helps to track your money — how much is going in, how much is going out, and its growth. Most personal finance software programs will display your budget, spending, investments, bills, savings accounts, and even retirement plans, levels of debt, and credit score.

                            Advertising

                            How It Leads to Financial Improvement

                            It shouldn’t come as a surprise, but people who regularly monitor their finances end up wealthier than those who don’t. When you were a kid, keeping track of all of your money in a porcelain piggy bank was pretty easy. As we get older, though, our money becomes spread out across things like car payments, mortgages, retirement funds, taxes, and other investments and debts. All of these things make keeping track of our money a lot more complicated.

                            Some types of personal finance software can help make things a little less complicated, setting you up to meet financial goals and taking away some of the stress associated with money.

                            Even if you already have a Certified Financial Planner (CFP) some type of personal finance software can be of great benefit. Whereas CFPs focus on the big picture of your money, they don’t handle the day-to-day aspects that determine your overall financial health.

                            It’s also not nearly as complicated as you might think and can take out a lot of the tedium that comes with doing everything on an Excel spreadsheet or with a pad and pencil.

                            Types of Personal Finance Software

                            When it comes to personal finance software, it generally fits into two categories: tax preparation and money management.

                            Tax preparation software such as Turbo Tax and H&R Block’s software can help with everything from filing income taxes to IRS rules and regulations and even estate plans. Plus, there’s the benefit of filing online and getting your refund check a lot faster than if you were to mail off your forms after waiting in line at the post office.

                            For the purpose of this article, however, will be focusing more on the personal finance software that aids with money management.

                            Advertising

                            Money management personal finance software will help you to see the health of your cash flow, pay down debt, forecast for expenses and savings, track investments, pay bills, and do a host of other things that 30 years ago would have practically required a team of accountants.

                            When to Use Personal Finance Software

                            So far we’ve gone over what exactly personal finance software is and how it can be a benefit to your money. The next logical step in this whole equation is determining when it should be used and how is the best way to go about getting started using it.

                            Below are four of the most common and practical ways to use personal finance software. If all or any of these apply to you and your money, then downloading some type of personal finance software is going to be a smart move.

                            1. You Have Multiple Accounts

                            There’s a good chance that when it comes to your money, it’s in more than one place. Sure, you probably have a checking account, but you may also have a savings account, money market account, and retirement accounts such as an IRA or 401k.

                            If you’re like the average American, you probably have two to three credit cards as well. Fifty percent of Americans also don’t have loyalty to just one bank and spread their money across multiple banks.

                            Rather than spending hours typing in every detail of every account you have into a spreadsheet, many programs allow you to easily import your account information. This will help to eliminate any mistakes and give you a bird’s eye view of everything at once.

                            2. You Want to Automate Some or All of Your Payments

                            Please don’t say that you’re still writing out paper checks and dropping each bill in the mailbox. While it’s noble that you’re doing your part to keep postal workers employed, we’re 18 years into the 21st century and you can literally pay every bill online now.

                            Advertising

                            There’s no need to log into every account you have and type in your routing number either.

                            With personal finance software you can schedule automatic payments and transfers between all of your imported accounts. Automatic transfers will help to make sure you have the necessary funds in the right account to ensure all bills are paid on the appropriate date. Late fees are annoying and do nothing but cost you money. It’s time that you said goodbye to them once and for all.

                            3. You Need to Streamline Your Budget

                            Perhaps the best feature of personal finance software is that it allows you track everything going in and out of your virtual wallet.

                            Nearly every brand of personal finance software out there has easy-to-read graphs and charts that allow you track every cent you spend or earn, should you choose. You might be pretty amazed when you see just how much you spent on eating out last month or if you splurged a little more than you should have on Christmas gifts last year.

                            Every successful business on the planet has a budget and using personal finance software can help you trim the fat on your spending in ways that affect your everyday life.

                            4. You Have Specific Goals to Meet

                            Maybe it’s paying off debt or saving for up something like a European vacation. Whatever your financial goal is, whether it’s long-term or short-term, personal finance software programs are one of the savviest ways to go about reaching those goals.

                            You can do everything from set spending alerts to notify you when you’re over budget to automating what percentage of your paycheck goes to things like retirement investments. The personal finance software that you choose should show you exactly how close you are to hitting those goals at any given time.

                            Advertising

                            How to Get Started

                            From AceMoney to Mint and Quicken, there ’s no shortage of personal finance software apps out there. Many of these programs are free to download and will allow you to pay bills, invest, monitor your net worth and credit profile, and even get a loan with the swipe of a finger.

                            Other programs may only offer you limited services and will require a one-time fee or subscription to unlock all that they offer. These fees can often vary from as little as two dollars to 50 bucks a month.

                            It’s best to start off with the free version and then gauge whether you’re able to accomplish everything you’d like or if it’s worth exploring one of the paid options. Often times the subscription programs come with assistance from financial planning and investment experts — so that can be a real benefit.

                            When deciding which personal finance software program to use, it’s also important to look at how many accounts you wish to monitor. Certain programs limit the number of accounts you can add. Be sure that if you have checking, credit card, and investment accounts to monitor, that you choose a service that can monitor them all.

                            Finally, when looking around for the right personal finance software that meets your needs, make sure that you’re comfortable with the program’s interface. It shouldn’t be expected that you recognize every single feature instantly, but if the features don’t seem readable and manageable to you, then you’re not as likely to use it and get the full benefits.

                            Final Thoughts

                            Personal finance software can go a long way in helping you to take control of your money and meeting your financial goals. It’s important to note, however, that some focus more on budgeting and expense tracking while others prioritize investing portfolios and income taxes. Explore several different programs and read reviews to find the one that’s right for you.

                            In this day and age, managing one’s personal finances in a secure manner that allows the user to have a real-time visual representation of their money is easier than ever before. With the numerous applications that are out there — both free and subscription-based — there’s no reason that every person can’t take control of their money and ensure they’re making smart money moves.

                            Featured photo credit: rawpixel via unsplash.com

                            Read Next