Advertising
Advertising

How to Hack Your Social Media Skills to Make Bank

How to Hack Your Social Media Skills to Make Bank

Ever find yourself helping a neighbor build a Facebook page? Or talking to a friend about how Pinterest could drive potential customers to her website? Or showing a former colleague how to use Twitter to connect with influential people?

I was hiking in the woods with a friend several years ago, helping him brainstorm how to use social media to find clients for his adventure expeditions, when he suggested I start using those smarts to make bank. He suggested I let people hire me to help them the same way I was helping him.

My first reaction was to balk. “I don’t know enough about social media to do that,” I told him.

“Are you kidding?” he responded. “Everything you’ve told me is worth paying for.”

The next month I landed my first client, and my business has snowballed since then.

Advertising

That friendly chat — and the success that followed — helped me realize something big: that I do have something to offer that’s worth paying for. Sometimes when your knowledge seems familiar and normal, you don’t recognize it as an asset. You think everyone has those same skills.

But if you’re good at something, there’s probably someone out there who’s not good at it, who needs it, and who’s willing to pay for it. Moreover, there are a whole lot of people, organizations, and companies that need help with social media.

If you have social media skills, that’s where your opportunity comes in.

Now, you don’t want to be one of those gurus or ninjas who claim they’re in-the-know about social media and then haven’t the faintest idea how to grow an online community. But if you’re like most people, you likely have the opposite problem; you probably underestimate yourself and your skills.

If you think you’re almost to the point where you could take on social media freelance work but don’t quite feel comfortable yet, here are a few things you can do to take your confidence and savvy to the next level:

Advertising

Work for free to gain experience

By the time I had that conversation with my friend in the woods, I’d already helped an organization spread the word about their cause on Twitter. I did this because I wanted to help the movement, not because I wanted to gain experience. However, in retrospect, that work helped me gain the knowledge — and recommendations — I needed to land paid work.

So who can you lend a hand to? Who can you help? How can you turn that opportunity into a way to learn?

The best part is no one will ever know you didn’t get paid. Experience is experience, and connections are connections. Whether you got paid for that work is irrelevant, so leave out that detail when you interview for your first paid position.

If you can’t find a company or individual to let you work for them — or maybe you don’t even feel comfortable doing that yet — practice with your own accounts. One friend of mine even has a Facebook account for her cat (apparently there’s an underground culture of cats on Facebook?) that she uses to test new ideas on the platform.

Brush up on your skills through a course

In addition to learning by doing, you can master social media through more formal instruction. You’ll find lots of social media courses online, each with its own focus. I often several on my own site, including a guide on how to create a social media strategy and a five-week course that will help you become a Twitter Power User.

Advertising

Again, you can learn this stuff for free, so don’t feel like you have to take a course! But some people learn faster and more thoroughly with more structure and guidance.

Mimic the best

One way to teach yourself is to find a handful of Facebook pages or Twitter feeds or Pinterest accounts that are hitting it out of the park, and study their tactics.

Create a Twitter list of companies, non-profits, or individuals who effectively use the platform to grow their following. Alternatively, put together a list of Facebook pages that do a stand-up job of interacting with fans.

By simply watching what successful people do, you’ll learn more than you could imagine.

Push yourself to get started

The timing will never feel right. You’ll always wish you knew more, had more experience, and had more contacts. However, if you wait until every single piece is in place before diving in, you’ll never get started.

Advertising

Not sure how much to charge? This post on fees for social media freelance work will help you figure that out.)

Once you do get started, you’ll learn as you go along. You’ll hit an obstacle you haven’t hit before, and you’ll figure it out. A client will request something you don’t know how to do, and you’ll teach yourself that skill out of necessity.

Learning as you go along doesn’t mean you’re a scam, it means you’re smart. Being able to do that is essential, especially in a field like social media that morphs regularly.

Because Facebook will make a tweak that requires you to build a page in a totally different way. Twitter will introduce a feature that changes the game completely. And some new social media tool will pop up (monthly, weekly, even daily) that you’ll have to evaluate — and decide whether it’s worth using. You’ll be forced to learn as you go along no matter how much knowledge you start out with.

So what are you waiting for? Get out here and make some moolah from your skills.

Featured photo credit:  Euro bills in a blue jeans pocket via Shutterstock

More by this author

How to Hack Your Social Media Skills to Make Bank The Best Social Media Advice You Never Hear

Trending in Money

1 5 Books You Must Read if You Want to Be a Millionaire in Your 20’s 2 50 Businesses You Can Start In Your Spare Time 3 The Average Retirement Savings and How to Save Wisely 4 7 Sell Your Stuff Apps That Will Get You Some Extra Cash in Hand 5 How to Invest for Retirement (The Smart and Stress-Free Way)

Read Next

Advertising
Advertising
Advertising

Last Updated on June 25, 2019

5 Books You Must Read if You Want to Be a Millionaire in Your 20’s

5 Books You Must Read if You Want to Be a Millionaire in Your 20’s

Millionaires and billionaires read more than you think. In fact, the likes of Warren Buffet are said to read 1.000 pages a day. As the old saying goes “There’s no smoke without fire”; so, start off with these 5 incredible books!

1. The 48 Laws of Power

48-laws-of-power

    “If you are unsure of a course of action, do not attempt it. Your doubts and hesitations will infect your execution. Timidity is dangerous: Better to enter with boldness. Any mistakes you commit through audacity are easily corrected with more audacity. Everyone admires the bold; no one honors the timid.”

    On your journey to becoming a millionaire in your 20’s, there will be many people trying to manipulate you into doing what they want. This international bestseller by Robert Greene is the widely read by those in the entertainment industry because of its dog-eat-dog environment. This book is a must-read for anybody who wants to claim power and keep it. it’s a fun read that tells the story of some of the most powerful people in history.

    Advertising

    An example of a law of power is: Always say less than necessary.

    • When trying to impress, the more you say the more common you look and less in control.
    • Be vague.
    • Powerful people impress and intimidate by saying less.

    2. Influence: The Psychology of Persuasion

    influence-the-psychology-of-persuasion

      “Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.”

      This book explains the core strategies people use to influence others using real world examples. Robert Cialdini’s book goes over human quirks like the need to be consistent, and how you can use that in your marketing strategy to make more money. “People’s ability to understand the factors that affect their behaviour is surprisingly poor,” Cialdini says, “which leads to people making poor decisions without realising why.”

      Advertising

      Cialdini includes real world examples of why people join cults, buy certain jewellery, or give to charity.

      3. Blue Ocean Strategy

      blue-ocean-strategy

        “Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Value innovation places equal emphasis on value.”

        This book argues that leading companies don’t succeed by battling competitors in “Red Oceans”, but by creating “Blue Oceans” where they have uncontested market space to grow. It goes over case studies like “Cirque Du Soleil” who created a blue ocean by creating a circus platform that didn’t include animals or more than one act on at once but instead, decided to focus on talented performers and music who created a mystical storyline.

        Advertising

        4. The Fountainhead

        the-fountainhead

          “A man’s spirit is himself. That entity which is his consciousness. To think, to feel, to judge, to act are functions of the ego.”

          The Fountainhead takes place in the United States, mostly in New York City, during the 1920s and 1930s. Billionaire Mark Cuban named his yacht “Fountainhead” after this book. This classic novel is about the struggles of an innovative architect named Howard Roark and his effort to achieve success on his own terms. Many entrepreneurs are inspired by this book because it depicts how you should be uncompromising when it comes to your vision and your goals. If you follow this way of life, you develop the ability to change the world and creating something unique.

          5. The Compound Effect

          Advertising

          the-compound-effect

            “Do you know how the casinos make so much money in Vegas? Because they track every table, every winner, every hour. Why do Olympic trainers get paid top dollar? Because they track every workout, every calorie, and every micronutrient for their athletes. All winners are trackers.”

            This book is by Darren Hardy the CEO of Success Magazine, he goes over how it’s the small, seemingly insignificant choices that compound to create success or failure over time. No one has a plan to be broke and fat but that’s what happens when you don’t have a plan and go along the path of least resistance. Hardy argues that you cannot improve something until you measure it and to always take 100 percent responsibility for everything that happens to you.

            So, those are five books you must read if you want to give it a try to become a millionaire in your 20’s. What are the best books you have ever read? Leave a comment and share these life-changing books with your friends to help them become successful like you.

            Featured photo credit: Bill Gates Foundation via businessinsider.com

            Read Next