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How to Hack Your Social Media Skills to Make Bank

How to Hack Your Social Media Skills to Make Bank

Ever find yourself helping a neighbor build a Facebook page? Or talking to a friend about how Pinterest could drive potential customers to her website? Or showing a former colleague how to use Twitter to connect with influential people?

I was hiking in the woods with a friend several years ago, helping him brainstorm how to use social media to find clients for his adventure expeditions, when he suggested I start using those smarts to make bank. He suggested I let people hire me to help them the same way I was helping him.

My first reaction was to balk. “I don’t know enough about social media to do that,” I told him.

“Are you kidding?” he responded. “Everything you’ve told me is worth paying for.”

The next month I landed my first client, and my business has snowballed since then.

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That friendly chat — and the success that followed — helped me realize something big: that I do have something to offer that’s worth paying for. Sometimes when your knowledge seems familiar and normal, you don’t recognize it as an asset. You think everyone has those same skills.

But if you’re good at something, there’s probably someone out there who’s not good at it, who needs it, and who’s willing to pay for it. Moreover, there are a whole lot of people, organizations, and companies that need help with social media.

If you have social media skills, that’s where your opportunity comes in.

Now, you don’t want to be one of those gurus or ninjas who claim they’re in-the-know about social media and then haven’t the faintest idea how to grow an online community. But if you’re like most people, you likely have the opposite problem; you probably underestimate yourself and your skills.

If you think you’re almost to the point where you could take on social media freelance work but don’t quite feel comfortable yet, here are a few things you can do to take your confidence and savvy to the next level:

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Work for free to gain experience

By the time I had that conversation with my friend in the woods, I’d already helped an organization spread the word about their cause on Twitter. I did this because I wanted to help the movement, not because I wanted to gain experience. However, in retrospect, that work helped me gain the knowledge — and recommendations — I needed to land paid work.

So who can you lend a hand to? Who can you help? How can you turn that opportunity into a way to learn?

The best part is no one will ever know you didn’t get paid. Experience is experience, and connections are connections. Whether you got paid for that work is irrelevant, so leave out that detail when you interview for your first paid position.

If you can’t find a company or individual to let you work for them — or maybe you don’t even feel comfortable doing that yet — practice with your own accounts. One friend of mine even has a Facebook account for her cat (apparently there’s an underground culture of cats on Facebook?) that she uses to test new ideas on the platform.

Brush up on your skills through a course

In addition to learning by doing, you can master social media through more formal instruction. You’ll find lots of social media courses online, each with its own focus. I often several on my own site, including a guide on how to create a social media strategy and a five-week course that will help you become a Twitter Power User.

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Again, you can learn this stuff for free, so don’t feel like you have to take a course! But some people learn faster and more thoroughly with more structure and guidance.

Mimic the best

One way to teach yourself is to find a handful of Facebook pages or Twitter feeds or Pinterest accounts that are hitting it out of the park, and study their tactics.

Create a Twitter list of companies, non-profits, or individuals who effectively use the platform to grow their following. Alternatively, put together a list of Facebook pages that do a stand-up job of interacting with fans.

By simply watching what successful people do, you’ll learn more than you could imagine.

Push yourself to get started

The timing will never feel right. You’ll always wish you knew more, had more experience, and had more contacts. However, if you wait until every single piece is in place before diving in, you’ll never get started.

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Not sure how much to charge? This post on fees for social media freelance work will help you figure that out.)

Once you do get started, you’ll learn as you go along. You’ll hit an obstacle you haven’t hit before, and you’ll figure it out. A client will request something you don’t know how to do, and you’ll teach yourself that skill out of necessity.

Learning as you go along doesn’t mean you’re a scam, it means you’re smart. Being able to do that is essential, especially in a field like social media that morphs regularly.

Because Facebook will make a tweak that requires you to build a page in a totally different way. Twitter will introduce a feature that changes the game completely. And some new social media tool will pop up (monthly, weekly, even daily) that you’ll have to evaluate — and decide whether it’s worth using. You’ll be forced to learn as you go along no matter how much knowledge you start out with.

So what are you waiting for? Get out here and make some moolah from your skills.

Featured photo credit:  Euro bills in a blue jeans pocket via Shutterstock

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Last Updated on January 21, 2020

How to Develop a Millionaire Mindset in 6 Simple Steps

How to Develop a Millionaire Mindset in 6 Simple Steps

We all like to dream about being financially wealthy. For most people though, it remains a dream and nothing more. Why is that?

It’s because most people don’t set their mind to achieving that goal. They might not be happy in their current situation but they’re comfortable – and comfort is one of the biggest enemies of growth.

How do you go about developing that millionaire mindset? By following these simple steps:

1. Focus On What You Want – And Take It!

So many people are too timid to admit they want something and go for it. When there is something that you want to accomplish don’t think “I could never actually do that”, think “I could do that and I WILL do that”.

Millionaires play to win, not to avoid defeat.

This doesn’t mean to have to become a selfish jerk. What it means is becoming more assertive and honest with yourself. You don’t have to grab off other people. There is a big pot of unclaimed gold in the middle of the table — why shouldn’t you be the one to claim it? You deserve it!

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2. Become Goal-Orientated

It’s almost impossible to achieve anything if you don’t set firm goals. Only lottery winners become millionaires overnight. By setting yourself attainable goals, you will get there eventually. Don’t try to get rich quickly — get rich slowly.

Let’s take the idea of making your first million dollars and expand on what kind of goals you might set to get there. Let’s also say you’re starting at a break-even position – you’re making enough to get by with a few luxuries, but nothing more.

Your goal for the first year can be having $10,000 in the bank within a year. It won’t be easy but it is doable. Next, you need to figure out the steps you need to take to achieve that goal.

Always look at ways to make growth before cutbacks. With that in mind, you might want to see if you can negotiate a pay rise with your boss, or if there’s another job out there that will pay better. You might be comfortable in your old job but remember, comfort stunts growth.

You may also have other skills outside of your workplace that you can monetize to boost your bank balance. Maybe you can design websites for people, at a fee of course, or make alterations to clothes.

If this is still not enough to make the money you need to save $10,000 in a year, then it’s time to look at cutbacks. Do you have a bunch of old junk that someone else might love? Sell it! Do you really need to spend $10 on your lunch everyday when you could make your own for a fraction of the cost?

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If you are to become a millionaire, you need to start accumulating money.

Here’re some tips to help you: How to Become Goal Oriented and Achieve More in Life

3. Don’t Spend Your Money – Invest It

The reason you need to accumulate money is for step three. Millionaires tend to be frugal people, and that’s because they know the true value of money is in investing. Being your own boss goes hand-in-hand with becoming a millionaire. You’ll want to quit your regular job at some point.

Stop working for your money and make your money work for you.

Rather than buying yourself a new iPad, that $500 could be used to invest in the stock market. Find the right shares (more on that later), and that money could easily double within a year.

There’s not just the stock market — there’s also property, and your own education.

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4. Never Stop Learning

The best thing you can invest in is yourself.

Once most people leave the education system, they think their learning days are over. Well theirs might be, but yours shouldn’t be. Successful people continually learn and adapt.

Billionaire Warren Buffet estimates that he read at least 100 books on investing before he turned twenty. Most people never read another book after they’ve left school. Who would you rather be?

Learn everything you can about how economics works, how the stocks markets work, how they trend.

Learn new skills. If you have an interest in it, learn everything you can about it. You’d be surprised at how often, seemingly useless skills, can become extremely useful in the right situation.

Start developing the habit of learning continuously: How to Create a Habit of Continuous Learning for a Better You

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5. Think Big

While I advise to start off with small goals, you absolutely should have a big goal in mind. If you have a business idea, then that is your ultimate goal – to start that business and make a success of it. If you want to invest your way to millions of dollars and do little work other than research, then that is your big goal.

There is no shame in not achieving a big goal. If you run a business and aim to make $1 million profit in a year and “only” make $200,000, then you’re still significantly ahead of most people.

Aim for the stars, if you fail you’ll still be over the moon.

6. Enjoy the Attention

To be successful, you have to be willing to promote yourself and enjoy the attention to a certain extent. Now the attention doesn’t need to be on yourself, it could be on your brand, but attention definitely attracts money.

Never be embarrassed to get your name out there. That means finding a spotlight and being brave enough to step right up underneath it.

If you run a business, try contacting the local papers. You’d be surprised at how amenable they often are to running a story about you and your business, and it’s all free publicity.

Above all, remember: You control your own destiny. Push hard enough for anything and you’ll get it.

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Featured photo credit: Austin Distel via unsplash.com

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