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5 Tips for Taking Home Businesses to the Retail Worldwide

5 Tips for Taking Home Businesses to the Retail Worldwide

    Thanks to the explosion in popularity of shopping at online marketplaces like eBay, Etsy, adflyer, Folksy and others, small retailers and home businesses are now able to sell their goods to customers around the world.

    If you’ve got a home business selling anything from handmade jewelry or vintage clothes to pet accessories, chances are you’ve already dabbled with an online store at the major English language online marketplaces like eBay. But have you considered expanding beyond English?

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    There are nearly two billion people online worldwide, but only around 34 million are native English speakers – and the vast majority of online shoppers require information in their native language before making a purchase. That means if you’re only selling online in English, you’re reaching less than 2% of your potential online audience!

    Here’s how you can get a greater slice of those international markets…

    1) Look into foreign online shopping platforms

    eBay is undoubtedly the world’s biggest online marketplace for small retailers, with 38 localized versions for all the main European and Asian ecommerce countries, and it makes a great starting place for international versions of your online store.

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    However, there are also other popular online marketplaces in different countries, which are worth looking into. Taobao is China’s largest online marketplace, generating an annual turnover of more than $80 billion USD. It operates similar to eBay, and there’s also a thriving economy of Chinese consultants helping foreign businesses to sell via Taobao.

    Likewise, PriceMinister is the most popular online marketplace in many European countries, and MercadoLibre has established itself as the ‘eBay of Latin America’. It’s worth doing a little online research before entering a foreign market to find out where people are shopping.

    2) Get your sales pitch properly translated

    The key difference with foreign online marketplaces, of course, is language – eBay España is in Spanish, eBay Portugal is in Portuguese, etc. This means that you’ll need to get your shop and product descriptions translated into these languages by a professional.

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    Online machine translation programs ought to be sufficient to understand incoming orders, or to create your profile in the first place, but they’re not accurate enough to be trusted for your sales pitch – incorrect terminology or bad spelling and grammar will destroy a potential client’s view of your trustworthiness.

    3) Set your prices for the local market

    Before you jump in with an online store for Taobao or MercadoLibre, though, it’s worth checking what price you can charge for your goods in the local economy, and whether that will present enough of a margin to make it profitable.

    One of the major barriers to shoppers around the world buying from foreign stores is the comparatively high prices, created either by high exchange rates or differing local product values. For instance, the current strength of the Australian dollar means that it’s often cheaper for Australian shoppers to purchase goods from foreign online shopping sites and pay for the shipping than it is for them to buy locally. Conversely, small Australian retailers are finding it hard to sell overseas without dramatically reducing their prices.

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    By looking at the exchange rates and the prices set by your competitors in foreign markets, you’ll get a good idea for potential profit margins. Even if the profit margin is small, you may find over time that the sheer quantity of goods sold makes up for the lower prices – or you may gradually whittle your international efforts down to just a few foreign stores.

    4) Be aware of foreign payment systems

    The second major barrier for online shoppers is payment systems – if you only accept credit or debit card payments, but your customers in China don’t use credit cards and prefer to pay by Alipay, then you’re going to see a lot of abandoned shopping carts. Before launching your online store, it’s worth doing some online research, or purchasing market reports from consultancies like Econsultancy or yStats, to figure out which payment systems you’ll need to offer for each country.

    5) Research postage and shipping carefully

    The last step to ensuring profitability and practicality is making sure that you can actually ship your goods to the foreign countries in question, and at a cost which won’t price your goods out of reach for the locals. How reliable is the local postal service? What postage options can you offer to make your products trustworthy and attractive for local consumers? Indeed, would it be cheaper to ship your goods en masse to the country in question and employ a local agent to post purchased items locally?

    These are all questions you need to consider before going multilingual across foreign online marketplaces – but the potential for new sales vastly outweighs the hassles of making your home business international.

    Source: Common Sense Advisory

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    Small Business Ideas for Going International 5 Tips for Taking Home Businesses to the Retail Worldwide 5 Strategies for Marketing Your Foreign Language Ecommerce Website

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    Published on November 20, 2018

    The Best Ways to Save Money Even Impulsive Spenders Can Get Behind

    The Best Ways to Save Money Even Impulsive Spenders Can Get Behind

    The truth is, there are many “money saving guides” online, but most don’t cover the root issue for not saving.

    Once I’d discovered a few key factors that allowed me to save 10k in one year, I realized why most articles couldn’t help me. The problem is that even with the right strategies you can still fail to save money. You need to have the right systems in place and the right mindset.

    In this guide, I’ll cover the best ways to save money — practical yet powerful steps you can take to start saving more. It won’t be easy but with hard work, I’m confident you’ll be able to save more money–even if you’re an impulsive spender.

    Why Your Past Prevents You from Saving Money

    Are you constantly thinking about your financial mistakes?

    If so, these thoughts are holding you back from saving.

    I get it, you wish you could go back in time to avoid your financial downfalls. But dwelling over your past will only rob you from your future. Instead, reflect on your mistakes and ask yourself what lessons you can learn from them.

    It wasn’t easy for me to accept that I had accumulated thousands of dollars in credit card debt. Once I did, I started heading in the right direction. Embrace your past failures and use them as an opportunity to set new financial goals.

    For example, after accepting that you’re thousands of dollars in debt create a plan to be debt free in a year or two. This way when you’ll be at peace even when you get negative thoughts about your finances. Now you can focus more time on saving and less on your past financial mistakes.

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    How to Effortlessly Track Your Spending

    Stop manually tracking your spending.

    Leverage powerful analytic tools such as Personal Capital and these money management apps to do the work for you. This tool has worked for me and has kept me motivated to why I’m saving in the first place. Once you login to your Personal Capital dashboard, you’re able to view your net worth.

    When I’d first signed up with Personal Capital, I had a negative net worth, but this motivated me to save more. With this tool, you can also view your spending patterns, expenses, and how much money you’re saving.

    Use your net worth as your north star to saving more. Whenever you experience financial setbacks, view how far you’ve come along. Saving money is only half the battle, being consistent is the other half.

    The Truth on Why You Keep Failing

    Saving money isn’t sexy. If it was, wouldn’t everyone be doing it?

    Some people are natural savers, but most are impulsive spenders. Instead of denying that you’re an impulsive spender, embrace it.

    Don’t try to save 60 to 70% of your income if this means you’ll live a miserable life. Saving money isn’t a race but a marathon. You’re saving for retirement and for large purchases.

    If you’re currently having a hard time saving, start spending more money on nice things. This may sound counterintuitive but hear me out. Wouldn’t it be better to save $200 each month for 12 months instead of $500 for 3 months?

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    Most people run into trouble because they create budgets that set them up for failure. This system won’t work for those who are frugal, but chances are they don’t need help saving. This system is for those who can’t save money and need to be rewarded for their hard work.

    Only because you’re buying nice things doesn’t mean that you’ll save less. Here are some rules you should have in place:

    1. Save more than 50% of your available money (after expenses)
    2. Only buy nice things after saving
    3. Automate your savings with automatic bank transfers

    These are the same rules that helped me save thousands each year while buying the latest iPhone. Focus only on items that are important to you. Remember, you can afford anything but not everything.

    How to Foolproof Yourself out of Debt

    Personal finance is a game. On one end, you’re earning money; and on the to other, you’re saving. But what ends up counting in the end isn’t how much you earn but how much you save. Research shows that about 60% of Americans spend more than they save.[1]

    So how can you separate yourself from the 60%?

    By not accumulating more debt. This way you’ll have more money to save and avoid having more financial obligations. A great way to stop accumulating debt is using cash to pay for all your transactions.

    This will be challenging, depending on how reliant you are with your credit card, but it’s worth the effort. Not only will you stop accruing debt, but you’ll also be more conscious with what you buy.

    For example, you’ll think twice about purchasing a new $200 headphone despite having the cash to buy them. According to a poll conducted by The CreditCards.com, 5 out of 6 Americans are impulsive spenders.[2]

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    Telling yourself that you’ll have the discipline to not buy things won’t cut it. This is equal to having junk food in your fridge while trying to eat healthy–it’s only a matter of time before you slip. By using cash to make your purchases, you’ll spend less and save more.

    A Proven Formula to Skyrocket Your Savings

    Having proven systems in place to help you save more is important, but they’re not the best way to save money.

    You can search for dozens of ways to save money, but there’ll always be a limit. Instead of spending the majority of your effort saving, look for ways to increase your income. The truth is that once you have the right systems in place, saving is easy.

    What’s challenging is earning more money. There are many routes you can take to achieve this. For example, you can work long and hard at your current job to earn a raise. But there’s one problem–you’re depending on someone else to give you a raise.

    Your company will have to have the budget, and you’ll have to know how to toot your own horn to get this raise. This isn’t to say that earning a raise is impossible, but things are better when you’re in control right? That’s why building a side-hustle is the best way to increase your income.

    Think of your side-hustle as a part-time job doing something you enjoy. You can sell items on eBay for a profit, or design websites for small businesses. Building a side-hustle will be on the hardest things you’ll do, be too stubborn to quit.

    During the early stages, you won’t be making money and that’s okay. Since you already have a source of income, you won’t be dependent on your side-hustle to pay for your expenses. Depending on how much time you invest in your side-hustle, it can one day replace your current income.

    Whatever route you take, focus more on earning and save as much as possible. You have more control than you give yourself credit for.

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    Transform Yourself into a Saving Money Machine

    Saving money isn’t complicated but it’s one of the hardest things you’ll do.

    By learning from your mistakes and rewarding yourself after saving you’ll save more. What would you do with an extra $200 or $500 each month? To some, this is life-changing money that can improve the quality of their lives.

    The truth is saving money is an art. Save too much and you’ll quit, but save too little and you’ll pay for the consequences in the future. Saving money takes effort and having the right systems in place.

    Imagine if you’d started saving an extra $100 this next month? Or, saved $20K in one year? Although it’s hard to imagine, this can be your reality if you follow the principles covered in this guide.

    Take a moment to brainstorm which goals you’d be able to reach if you had extra money each month. Use these goals as motivation to help you stay on track on your journey to saving more. If I was able to save thousands of dollars with little guidance, imagine what you’ll be able to do.

    What are you waiting for? Go and start saving money, the sky is your limit.

    Featured photo credit: rawpixel via unsplash.com

    Reference

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