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5 Tips for Taking Home Businesses to the Retail Worldwide

5 Tips for Taking Home Businesses to the Retail Worldwide

    Thanks to the explosion in popularity of shopping at online marketplaces like eBay, Etsy, adflyer, Folksy and others, small retailers and home businesses are now able to sell their goods to customers around the world.

    If you’ve got a home business selling anything from handmade jewelry or vintage clothes to pet accessories, chances are you’ve already dabbled with an online store at the major English language online marketplaces like eBay. But have you considered expanding beyond English?

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    There are nearly two billion people online worldwide, but only around 34 million are native English speakers – and the vast majority of online shoppers require information in their native language before making a purchase. That means if you’re only selling online in English, you’re reaching less than 2% of your potential online audience!

    Here’s how you can get a greater slice of those international markets…

    1) Look into foreign online shopping platforms

    eBay is undoubtedly the world’s biggest online marketplace for small retailers, with 38 localized versions for all the main European and Asian ecommerce countries, and it makes a great starting place for international versions of your online store.

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    However, there are also other popular online marketplaces in different countries, which are worth looking into. Taobao is China’s largest online marketplace, generating an annual turnover of more than $80 billion USD. It operates similar to eBay, and there’s also a thriving economy of Chinese consultants helping foreign businesses to sell via Taobao.

    Likewise, PriceMinister is the most popular online marketplace in many European countries, and MercadoLibre has established itself as the ‘eBay of Latin America’. It’s worth doing a little online research before entering a foreign market to find out where people are shopping.

    2) Get your sales pitch properly translated

    The key difference with foreign online marketplaces, of course, is language – eBay España is in Spanish, eBay Portugal is in Portuguese, etc. This means that you’ll need to get your shop and product descriptions translated into these languages by a professional.

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    Online machine translation programs ought to be sufficient to understand incoming orders, or to create your profile in the first place, but they’re not accurate enough to be trusted for your sales pitch – incorrect terminology or bad spelling and grammar will destroy a potential client’s view of your trustworthiness.

    3) Set your prices for the local market

    Before you jump in with an online store for Taobao or MercadoLibre, though, it’s worth checking what price you can charge for your goods in the local economy, and whether that will present enough of a margin to make it profitable.

    One of the major barriers to shoppers around the world buying from foreign stores is the comparatively high prices, created either by high exchange rates or differing local product values. For instance, the current strength of the Australian dollar means that it’s often cheaper for Australian shoppers to purchase goods from foreign online shopping sites and pay for the shipping than it is for them to buy locally. Conversely, small Australian retailers are finding it hard to sell overseas without dramatically reducing their prices.

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    By looking at the exchange rates and the prices set by your competitors in foreign markets, you’ll get a good idea for potential profit margins. Even if the profit margin is small, you may find over time that the sheer quantity of goods sold makes up for the lower prices – or you may gradually whittle your international efforts down to just a few foreign stores.

    4) Be aware of foreign payment systems

    The second major barrier for online shoppers is payment systems – if you only accept credit or debit card payments, but your customers in China don’t use credit cards and prefer to pay by Alipay, then you’re going to see a lot of abandoned shopping carts. Before launching your online store, it’s worth doing some online research, or purchasing market reports from consultancies like Econsultancy or yStats, to figure out which payment systems you’ll need to offer for each country.

    5) Research postage and shipping carefully

    The last step to ensuring profitability and practicality is making sure that you can actually ship your goods to the foreign countries in question, and at a cost which won’t price your goods out of reach for the locals. How reliable is the local postal service? What postage options can you offer to make your products trustworthy and attractive for local consumers? Indeed, would it be cheaper to ship your goods en masse to the country in question and employ a local agent to post purchased items locally?

    These are all questions you need to consider before going multilingual across foreign online marketplaces – but the potential for new sales vastly outweighs the hassles of making your home business international.

    Source: Common Sense Advisory

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    Small Business Ideas for Going International 5 Tips for Taking Home Businesses to the Retail Worldwide 5 Strategies for Marketing Your Foreign Language Ecommerce Website

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    Last Updated on January 21, 2020

    How to Develop a Millionaire Mindset in 6 Simple Steps

    How to Develop a Millionaire Mindset in 6 Simple Steps

    We all like to dream about being financially wealthy. For most people though, it remains a dream and nothing more. Why is that?

    It’s because most people don’t set their mind to achieving that goal. They might not be happy in their current situation but they’re comfortable – and comfort is one of the biggest enemies of growth.

    How do you go about developing that millionaire mindset? By following these simple steps:

    1. Focus On What You Want – And Take It!

    So many people are too timid to admit they want something and go for it. When there is something that you want to accomplish don’t think “I could never actually do that”, think “I could do that and I WILL do that”.

    Millionaires play to win, not to avoid defeat.

    This doesn’t mean to have to become a selfish jerk. What it means is becoming more assertive and honest with yourself. You don’t have to grab off other people. There is a big pot of unclaimed gold in the middle of the table — why shouldn’t you be the one to claim it? You deserve it!

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    2. Become Goal-Orientated

    It’s almost impossible to achieve anything if you don’t set firm goals. Only lottery winners become millionaires overnight. By setting yourself attainable goals, you will get there eventually. Don’t try to get rich quickly — get rich slowly.

    Let’s take the idea of making your first million dollars and expand on what kind of goals you might set to get there. Let’s also say you’re starting at a break-even position – you’re making enough to get by with a few luxuries, but nothing more.

    Your goal for the first year can be having $10,000 in the bank within a year. It won’t be easy but it is doable. Next, you need to figure out the steps you need to take to achieve that goal.

    Always look at ways to make growth before cutbacks. With that in mind, you might want to see if you can negotiate a pay rise with your boss, or if there’s another job out there that will pay better. You might be comfortable in your old job but remember, comfort stunts growth.

    You may also have other skills outside of your workplace that you can monetize to boost your bank balance. Maybe you can design websites for people, at a fee of course, or make alterations to clothes.

    If this is still not enough to make the money you need to save $10,000 in a year, then it’s time to look at cutbacks. Do you have a bunch of old junk that someone else might love? Sell it! Do you really need to spend $10 on your lunch everyday when you could make your own for a fraction of the cost?

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    If you are to become a millionaire, you need to start accumulating money.

    Here’re some tips to help you: How to Become Goal Oriented and Achieve More in Life

    3. Don’t Spend Your Money – Invest It

    The reason you need to accumulate money is for step three. Millionaires tend to be frugal people, and that’s because they know the true value of money is in investing. Being your own boss goes hand-in-hand with becoming a millionaire. You’ll want to quit your regular job at some point.

    Stop working for your money and make your money work for you.

    Rather than buying yourself a new iPad, that $500 could be used to invest in the stock market. Find the right shares (more on that later), and that money could easily double within a year.

    There’s not just the stock market — there’s also property, and your own education.

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    4. Never Stop Learning

    The best thing you can invest in is yourself.

    Once most people leave the education system, they think their learning days are over. Well theirs might be, but yours shouldn’t be. Successful people continually learn and adapt.

    Billionaire Warren Buffet estimates that he read at least 100 books on investing before he turned twenty. Most people never read another book after they’ve left school. Who would you rather be?

    Learn everything you can about how economics works, how the stocks markets work, how they trend.

    Learn new skills. If you have an interest in it, learn everything you can about it. You’d be surprised at how often, seemingly useless skills, can become extremely useful in the right situation.

    Start developing the habit of learning continuously: How to Create a Habit of Continuous Learning for a Better You

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    5. Think Big

    While I advise to start off with small goals, you absolutely should have a big goal in mind. If you have a business idea, then that is your ultimate goal – to start that business and make a success of it. If you want to invest your way to millions of dollars and do little work other than research, then that is your big goal.

    There is no shame in not achieving a big goal. If you run a business and aim to make $1 million profit in a year and “only” make $200,000, then you’re still significantly ahead of most people.

    Aim for the stars, if you fail you’ll still be over the moon.

    6. Enjoy the Attention

    To be successful, you have to be willing to promote yourself and enjoy the attention to a certain extent. Now the attention doesn’t need to be on yourself, it could be on your brand, but attention definitely attracts money.

    Never be embarrassed to get your name out there. That means finding a spotlight and being brave enough to step right up underneath it.

    If you run a business, try contacting the local papers. You’d be surprised at how amenable they often are to running a story about you and your business, and it’s all free publicity.

    Above all, remember: You control your own destiny. Push hard enough for anything and you’ll get it.

    More About Thinking Smart

    Featured photo credit: Austin Distel via unsplash.com

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