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Your Personal Brand is Equal to Your Google Results

Your Personal Brand is Equal to Your Google Results

Your Personal Brand is Equal to Your Google Results

    People you know or have never met yet are googl’ing you. Let’s face it, you’re even google’ing yourself! At the end of

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      2007, the Pew Internet Research Team found that 47% of people search for information about themselves online (Self-Googling), which was more than double 5 years ago. It’s a pretty safe bet that percentage has climbed to over 50 or 60% by this year.

      Some people might can it ego-surfing, but it’s actually a good practice to see what results come up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google’ing you either for fun or because they want to learn more about you. Hiring managers want to see if you have a clean record in Google, which is your permanent record because every move you make (yes even a blog comment) is stored there forever. Before I went on a second date once, the girl Google’ed me. If she hadn’t liked what she saw, the second date wouldn’t have happened. Try doing it right now and see what you get.

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      There is no hiding from Google!

        Google keeps track of just about everything you do on the internet. It patrols and captures your online behavior, such as when you post on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the internet, other people are talking about you, which means that Google has a complete picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children’s children will be able to find out everything about you when they grow older. “Mom, look what I just found out about Dad in Google.” Your personal brand can’t hide from Google. There is one major exception to this though.

        Common names

        If your name is common, such as Mike Smith, then it will be very hard to own your Google results. There are over 54 million results for “Mike Smith” in Google. You won’t be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top ten results, that may be achievable, if you either become very famous or work extremely hard at building content each and every day for your entire life. At the age of sixty you might find out that Google changed their algorithm and you’ll lose all that hard work. The point being is that you’ll have to differentiate your name in order to rank high. I typically recommend you use your middle name or a nickname in this case. The worst case scenario is that you change your name completely ;).

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        Celebrity names

        Celebrities are very fortunate because they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We’re talking Google PageRank’s of eight and higher! Your blog posts about these celebrities will never end up on the top twenty results for their name unless you are Perez Hilton. If your name is the same as a celebrities, you are in big trouble. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don’t have any friends with these names, but even with C-level celebrities, you don’t stand a chance. If you are stuck with a celebrity name, I suggest that you build your brand around an area of your expertise or interest and connect it to your brand name.

        Unique names

        While growing up, you might have been made fun of people of your unique name because it was “different.” Although you were ostracized and made fun of, right now you get to laugh at everyone else! With a distinct name, you are able to easily manipulate the results for your name on search engines. When you go to your high school reunion and see your friends, you’ll get the last laugh because you can be visible and control perceptions, while they simply cannot. When you Google your name, whether you have results that reflect your brand, you’ll see how hard it will be to rank high for it or not. Depending on the competition, it may take you a few days or a few months. Over time, if you work very hard, you’ll own the top ten results for your name.

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        In my next post, I’ll talk about what you can do to gain control over your Google results and let your personal brand shine through.

        More by this author

        Dan Schawbel

        Dan Schawbel is the leading personal branding expert for young professionals.

        Personal Branding Basics You Need to Know for Career Success 3 Areas You Must Invest in During an Economic Recession Your Personal Brand is Equal to Your Google Results Command and Control Your Google Results 5 Things to Do Before You Build Your Personal Brand

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        Last Updated on October 13, 2020

        How to Get Promoted When You Feel Stuck in Your Current Position

        How to Get Promoted When You Feel Stuck in Your Current Position

        Have you been stuck in the same position for too long and don’t really know how to get promoted and advance your career?

        Feeling stuck could be caused by a variety of things:

        • Taking a job for the money
        • Staying with an employer that no longer aligns with your values
        • Realizing that you landed yourself in the wrong career
        • Not feeling valued or feeling underutilized
        • Taking a position without a full understanding of the role

        There are many other reasons why you may be feeling this way, but let’s focus instead on learning what to do now in order to get unstuck and get promoted

        One of the best ways to get promoted is by showing how you add value to your organization. Did you make money, save money, improve a process, or do some other amazing thing? How else might you demonstrate added value?

        Let’s dive right in to how to get promoted when you feel stuck in your current position.

        1. Be a Mentor

        When I supervised students, I used to warm them — tongue in cheek, of course — about getting really good at their job.

        “Be careful not to get too good at this, or you’ll never get to do anything else.”

        This was my way of pestering them to take on additional challenges or think outside the box, but there is definitely some truth in doing something so well that your manager doesn’t trust anyone else to do it.

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        This can get you stuck.

        Jo Miller of Be Leaderly shares this insight on when your boss thinks you’re too valuable in your current job:

        “Think back to a time when you really enjoyed your current role…You became known for doing your job so well that you built up some strong ‘personal brand’ equity, and people know you as the go-to-person for this particular job. That’s what we call ‘a good problem to have’: you did a really good job of building a positive perception about your suitability for the role, but you may have done ‘too’ good of a job!”[1]

        With this in mind, how do you prove to your employer that you can add value by being promoted?

        From Miller’s insight, she talks about building your personal brand and becoming known for doing a particular job well. So how can you link that work with a position or project that will earn you a promotion?

        Consider leveraging your strengths and skills.

        Let’s say that the project you do so well is hiring and training new entry-level employees. You have to post the job listing, read and review resumes, schedule interviews, make hiring decisions, and create the training schedules. These tasks require skills such as employee relations, onboarding, human resources software, performance management, teamwork, collaboration, customer service, and project management. That’s a serious amount of skills!

        Are there any team members who can perform these skills? Try delegating and training some of your staff or colleagues to learn your job. There are a number of reasons why this is a good idea:

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        1. Cross-training helps in any situation in the event that there’s an extended illness and the main performer of a certain task is out for a while.
        2. As a mentor to a supervisee or colleague, you empower them to increase their job skills.
        3. You are already beginning to demonstrate that added value to your employer by encouraging your team or peers to learn your job and creating team players.

        Now that you’ve trained others to do that work for which you have been so valued, you can see about re-requesting that promotion. Explain how you have saved the company money, encouraged employees to increase their skills, or reinvented that project of yours.

        2. Work on Your Mindset

        Another reason you may feel stuck in a position is explained through this quote:

        “If you feel stuck at a job you used to love, it’s normally you—not the job—who needs to change. The position you got hired for is probably the exact same one you have now. But if you start to dread the work routine, you’re going to focus on the negatives.”[2]

        In this situation, you should pursue a conversation with your supervisor and share your thoughts and feelings to help you learn how to get promoted. You can probably get some advice on how to rediscover the aspects of that job you enjoyed, and negotiate either some additional duties or a chance to move up.

        Don’t express frustration. Express a desire for more.

        Present your case and show your boss or supervisor that you want to be challenged, and you want to move up. You want more responsibility in order to continue moving the company forward. Focus on how you can do that with the skills you have and the positive mindset you’ve cultivated.

        3. Improve Your Soft Skills

        When was the last time you put focus and effort into upping your game with those soft skills? I’m talking about those seemingly intangible things that make you the experienced professional in your specific job skills[3].

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        Use soft skills when learning how to get promoted.

          According to research, improving soft skills can boost productivity and retention 12 percent and deliver a 250 percent return on investment based on higher productivity and retention[4]. Those are only some of the benefits for both you and your employer when you want to learn how to get promoted.

          You can hone these skills and increase your chances of promotion into a leadership role by taking courses or seminars.

          Furthermore, you don’t necessarily need to request funding from your supervisor. There are dozens of online courses being presented by entrepreneurs and authors about these very subjects. Udemy and Creative Live both feature online courses at very reasonable prices. And some come with completion certificates for your portfolio!

          Another way to improve your soft skills is by connecting with an employee at your organization who has a position similar to the one you want.

          Express your desire to move up in the organization, and ask to shadow that person or see if you can sit in on some of their meetings. Offer to take that individual out for coffee and ask what their secret is! Take copious notes, and then immerse yourself in the learning.

          The key here is not to copy your new mentor. Rather, you want to observe, learn, and then adapt according to your strengths.

          4. Develop Your Strategy

          Do you even know specifically why you want to learn how to get promoted? Do you see a future at this company? Do you have a one-year, five-year, or ten-year plan for your career path? How often do you consider your “why” and insure that it aligns with your “what”?

          Sit down and make an old-fashioned pro and con list.

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          Write down every positive aspect of your current job and then every negative one. Which list is longer? Are there any themes present?

          Look at your lists and choose the most exciting pros and the most frustrating cons. Do those two pros make the cons worth it? If you can’t answer that question with a “yes,” then getting promoted at your current organization may not be what you really want[5].

          The two most important days in your life are the day you are born and the day you find out why. —Mark Twain

          Here are some questions to ask yourself:

          • Why do you do what you do?
          • What thrills you about your current job role or career?
          • What does a great day look like?
          • What does success look and feel like beyond the paycheck?
          • How do you want to feel about your impact on the world when you retire?

          Define success to get promoted

            These questions would be great to reflect on in a journal or with your supervisor in your next one-on-one meeting. Or, bring it up with one of your work friends over coffee.

            Final Thoughts

            After considering all of these points and doing your best to learn how to get promoted, what you might find is that being stuck is your choice. Then, you can set yourself on the path of moving up where you are, or moving on to something different.

            Because sometimes the real promotion is finding your life’s purpose.

            More Tips on How to Get Promoted

            Featured photo credit: Razvan Chisu via unsplash.com

            Reference

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