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Increasing your Credibility in 30 days: How to Brag without Bragging

Increasing your Credibility in 30 days: How to Brag without Bragging
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The meek have not inherited the earth and it appears they won’t anytime soon. The people who get ahead are the ones who know how to brag without coming across the wrong way. There is no one right way to do this but having enhanced credibility paves the way to becoming a successful braggart rather than a boor.

At its simplest, building credibility in the public realm involves creating credible content and spreading it around. The process of building a public profile is not an extremely difficult one but it does take a sustained, considered effort. Taking several well paced and relatively small steps over a 30 day period can yield handsome dividends.

1. Print out or ‘screen capture’ the first three pages of Google hits.
The internet and its search engines have become so ubiquitous that a reputation is becoming defined by what the first 3 pages of Yahoo! or Google search hits turns up. Forget about personal and professional references for making a first impression because the internet search gets done before that. Work on improving the hit list.

2. Review your scrapbook.
This involves going through the various past accomplishments, brochures, awards, correspondence, etc. and any sources of what could be considered public or quasi-public content and creating a pool to draw from for building the foundation.

3. Write an article that captures the essence of what you are doing that makes you great.
An easy type of article to write is one that incorporates a ten point list, targeting the key area or areas. Circulate the article or drafts while soliciting feedback from select friends, clients and partners.

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4. Submit one article to a general online publication.
Why an online publication? Simply, to become friendly to the internet search engines. Online publications are easier to get articles into, faster to get published, stick around a long time, are easily searched and provide valuable direct links to the company – all while improving the Google three page search hits profile.

5. Submit one article to a trade specific publication.
This is remarkably easy to do by simply reshaping the original article with relatively little effort and getting it into an online or print media format where there is no competition with paid writers. Many associations actively seek interesting contributions from their members, and also from non-members.

6. Submit one article to an offline publication.
Generally, this involves a need to call the editor and pitch the piece by way of sending a summary or sending a previous online one as a sample.

7. Find third party research and material that supports your views.
There is nothing wrong with promoting or citing other people’s materials where they reinforce your main message. In fact the opposite is usually true. A great way to enhance credibility is through association with others who are already perceived as credible with the audience you are trying to reach.

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8. Add any credible logos to your website or documents.
Logos from client companies, trade associations, major media that provided coverage, not-for-profit organizations and any other relevant ones should be included to enhance your public profile.

9. Post your profile on various social networking sites.
Many of these websites and networking systems have very high placements with google and other search engines. Include company and professional profiles, limiting jargon, in such a way that a wide audience can understand the information which should be well written and appear professional.

10. Get listed in media and professional directories.
Media people have a constant need to call on experts in various areas to get a quote they can use for whatever they are working on. You should become known as a person to go to for expertise in an area.

11. Send testimonials to credible people who will post it on their website.
These testimonials must be consistent with the core article and key messaging. They should go to people who would be good to associate with to add value and credibility.

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12. Nominate companies or people for awards.
Receiving an award or public acknowledgment is a great way to enhance credibility for the recipient. It also reflects well on whoever makes the nomination.
Nominating a company or individual for an award does not mean they should be automatically expecting to win. Fortunately, most know the difference between being nominated and winning so won’t start ordering champagne ahead of time.
Be prepared to show up at the event if your nominee wins!

13. Position yourself as an expert in your area.
Which area is not as important as being able to hold oneself out as a credible expert. To do so involves preparing a focused bio and creating an expert statement with some supporting materials. Media people habitually seek quotes from experts on whatever subject they are reporting on.

14. Ask for testimonials from credible people and companies.
Testimonial quotes must be consistent with the core article to reinforce the main message. To gain maximum impact, however, it is important to become involved with the best wherever possible. Incorporate written, audio or video testimonials and quotes into website, brochure, audio and video content.

15. Create framed thank you letters and send them to opinion leaders or admired companies.
Fan mail is usually appreciated by whomever receives it. Even when they are very busy while at the top of their game, they will often have time to read and respond to it. Companies often prominently place such letters in their front offices and hallways where they can remain for several years. What they rarely receive is a fan letter than comes in a frame and is ready for public display. You can call on these people later to ask them for favors.

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16. Post comments on trade-specific websites.
Much like in the case of testimonials, quality counts more than quantity. A couple key comments on a couple good sites will again boost search engine results. Use a real name to avoid it being one of the myriad anonymous bits that fill cyberspace.

A well-executed process for a person or small business intent on increasing credibility through an enhanced public profile will yield a sound profile in days rather than months or years. Initially, the process focuses on setting the foundation. Once a good foundation has been set, then it becomes time to engage the media. At the end of the process, one will have the respect that has been earned and not come across as boorish while bragging.

Peter Paul Roosen and Tatsuya Nakagawa are co-founders of Atomica Creative Group , a specialized strategic product marketing firm. Through leading edge insight and research, sound strategic planning and effective project management, Atomica helps companies achieve greater success in bringing new products to market and in improving their existing businesses. They have co-authored Overcoming Inventoritis now available.

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Last Updated on June 20, 2019

50 Businesses You Can Start In Your Spare Time

50 Businesses You Can Start In Your Spare Time

Most people want a few more dollars in their wallets. But between an employer and family, the time most of us can devote to a second job is severely limited. Running a small side business can provide a few more options: you don’t have to show up at a set time and you can use skills you already have. Not all will be perfect for everyone, of course, and I’m sure that you’ll have a few ideas of your own after reading this list. If you’d like to share any other business ideas, please add them in the comments.

  1. Selling collectibles — From antique books to teddy bears, there are plenty of opportunities to buy and sell collectibles. It’s important to familiarize yourself with the collectible of your choice but if you choose something that you’ve been collecting for a while, you’ve got a head start.
  2. Locating apartments — It can take time to sort through apartment listings, but you can make some money by finding the perfect apartment for a renter.
  3. Baby proofing — New parents often prefer to bring in an expert to make sure their home is safe for a new baby.
  4. Calligraphic writing — If you’ve got elegant handwriting, you can pick up gigs writing or addressing wedding invitations, holiday cards and more.
  5. Selling coupons — Search on eBay for coupons right now and you’ll see thousands of listings for coupons. It’s just a matter of clipping and listing what you find in your Sunday newspaper.
  6. Pet training — A surprising number of people don’t know where to start in training a pet. Even teaching Rover simple commands like ‘Sit’ and ‘Stay’ can bring in a few dollars.
  7. Running errands — A wide variety of people want to outsource their errands, from those folks who aren’t able to leave their homes easily to those who have a busy schedule.
  8. Researching family trees — Amateur genealogists often call in experts, especially to handle research that has to be done in person in a far off place. If you’re willing to go to a local church and copy a few records, you can handle many family tree research requests.
  9. Supplying firewood — The prerequisite for selling firewood is having a source of wood; if you’ve got some land where you can cut down a few trees, you’ve got a head start.
  10. Hauling — As more people trade in their SUVs for compact cars, hauling is becoming more important: people have to rent a truck or hire a hauler for even small loads.
  11. Image consulting — Image consultants provide a wide variety of services, ranging from offering advice on appearance to teaching etiquette.
  12. Menu planning — For many people, the trip up in eating home-cooked or healthy meals is knowing what to prepare. Meal planners set a schedule to solve certain dietary problems.
  13. Microfarming — Cultivating food and flowers on small plots of land allows you to sell produce easily.
  14. Offering notary public services — Notary publics can witness and authenticate documents: a service needed for all sorts of official documents.
  15. Teaching music — If you’re skilled with a musical instrument, you can earn money by offering lessons.
  16. Mystery shopping — Mystery shoppers check the conditions and service at a store and report back to the store’s higher-ups.
  17. Offering research services — Just by reading up on a topic and compiling a report on it can earn you money.
  18. Personal shopping — Personal shoppers typically select gifts, apparel and other products for clients, helping them save time.
  19. Pet breeding — Purebred pets can be quite value, especially if you can verify their pedigree.
  20. Removing snow — During the winter months, shoveling walks can still be a reliable way to earn money. You might be asked to take care of the driveway too.
  21. Utility auditing — As people become environmentally-concious, they want to know just how efficient their homes are. With some simple testing, you can tell them.
  22. Offering web hosting services — Providing server space can be lucrative, particularly if you can provide tech support to your clients.
  23. Cutting lawns — An old standby, cutting lawns and other landscaping services can provide a second income in the summer.
  24. Auctioning items on eBay — Want to get rid of all your old stuff? Stick it up on eBay and auction it off.
  25. Babysitting — Child care of all kinds, from babysitting to nannying, can offer constant opportunities.
  26. Freelance writing — If you’ve got the skills to write clearly, you can sell your pen for everything from blogs to advertising copy.
  27. Selling blog and website themes — Do a little designing on the side? Customers that don’t want to pay full price for a website will often pay for a template or theme.
  28. Offering computer help — Particularly with people new to computers, you can earn money by providing in-home computer help.
  29. Designing websites — It may require a little skilled effort, but designing websites remains a reliable source of income.
  30. Selling stock photography — For shutterbugs, an easy way to put a photography collection to work is to post it to a stock photography site.
  31. Freelance designing — Check with local businesses: you can provide brochures, business cards and other design work and get paid a good fee.
  32. Tutoring — Math and languages reamin the easiest subjects to find tutoring gigs for, but there is demand for other fields as well.
  33. Housesitting / petsitting — Stopping in to check on a house or pet can earn you some money, and maybe even a place to stay.
  34. Building niche websites — If you can put together a site on a very specific topic, you can put targeted ads on it and make money quickly.
  35. Translating — The variety of translating work available is huge: written word, on the spot and more is easy to find even on a part-time basis.
  36. Creating custom crafts — No matter what kind of crafts you make, there’s likely a market for it. Etsy remains one of the easiest places to sell crafts.
  37. Setting up a wi-fi hotspot — With a little bit of equipment, you can set up a wi-fi hotspot and charge your neighbors for the access they’ve been ‘borrowing.’
  38. Selling an e-book — You can write an e-book about almost anything and put it up for sale online.
  39. Affiliate marketing — If you’re willing to market other companies’ products, you can earn a cut of the sales.
  40. Renting out your spare room — From looking for a long-term roommate to listing your guest room on couch surfing sites, that spare room can make you money.
  41. Offering handy man services — Handling small household tasks can provide you with plenty of work, although you’ll probably be expected to have your own tools.
  42. Teaching an online class — Share your expertise through a website, an online seminar or variety of other methods.
  43. Building furniture — For those with the skill to create handmade furniture, selling their creations is often just a matter of advertising.
  44. Providing personal chef services — Personal chefs prepare meals ahead of time for customers, leaving their customers with a full freezer and no mess.
  45. Event planning — From planning corporate events to bar mitzvahs, an event planning business can require plenty of work and offer plenty of pay.
  46. Installing home safety products — Particularly as Baby Boomers age, people able to install handrails and other home safety products are in demand.
  47. Altering / tailoring — If your sewing skills are up to par, altering garments is coming back as people try to stretch more wear out of their clothing.
  48. Offering in-home beauty services — Hair cuts, makeup and other beauty services that can be performed at home have a growing demand.
  49. Business coaching — Helping others to establish and develop their businesses can provide many opportunities to earn money.
  50. Writing resumes — Writing resumes can provide a reliable income, especially if you can put a polish on a client’s credentials.

There are plenty of offers that claim to provide you with the opportunity to make thousands of dollars a week. Unfortunately, none of these businesses will provide that sort of income, but they aren’t scams either. They were chosen because they all require a minimum investment to get started — some require nothing more than a flyer advertising your business. Even better, if you do enjoy any of these businesses, there is a potential with most of them to continue to expand — perhaps even to the point of going full time.

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Featured photo credit: Omar Prestwich via unsplash.com

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