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5 Things to Do Before You Build Your Personal Brand

5 Things to Do Before You Build Your Personal Brand

    Most people don’t take the time to discover their own personal brand. I believe the reason for this is because of the very many influences we have on our lives, from our parents, to our teachers to our managers and even our friends.  I have many friends who are instructed to become lawyers, doctors and accountants by their parent who is already in that field and wants to mold their child in their shape.

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    When you choose someone else’s career path, it can have a negative impact on your work and life.  Also, most people don’t take time out of their day to think about who they are and what they want to do for the rest of their lives.  Instead, they become so overwhelmed in the moment or are so focused on climbing a corporate ladder, that they aren’t true to themselves and, as a result, get lost.  Creating a personal brand is the easiest part of the personal branding process because social media tools are free and marketing documents are easy to make, even if you aren’t a technical expert or graphic designer.  People, as well as companies, don’t invest the time in figuring out the right branding strategy before they start using these tools, so they don’t obtain the desired output.
    In order to help you in your personal brand development, I’ve laid out five critical things you need to focus on before creating your personal brand.  They will help you with your brand positioning, as well as make you think about where you’re going (your destination), so you’ll be able to reach your goals and have the results that you desire.  I know it might seem like tedious work, but when you can communicate what you do to the right audience, you’ll be much more successful in the long-term.

    1.  Brainstorm a mission and a vision statement

      A mission and a vision statement are much different.  Your mission is what you do everyday, while your vision is your future.  To create a mission statement, you should think about what you do and why you do it.  Your mission should be simple and clear and only one sentence long.  It should touch upon your behaviors, traits and values.  For your vision statement, imagine yourself at least ten years in the future.  What will you be doing then and why?  What are you looking to give back to the world?  Both of these statements can be stored privately or publicly displayed on your website, just like a company would.

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      2.  Identify your personal brand statement

      Aside from your name and picture, your personal brand statement is the third most important asset you have on the web that helps identify you.  Your name is your online ID, while your picture is what people remember you by and experience and your personal brand statement is how you position yourself in the minds of others.  Your statement should tell everyone what you do and who you serve.  It forces you to take a niche, instead of trying to own a topic that is already full of competition.  In this way, people will get to know you and go to you for the services that you offer, instead of anyone else.

      3.  Give yourself a slogan

      Few people have their own slogan, but almost all companies swear by them.  Nike uses “just do it.”  Apple uses “think different.”  BMW uses “the ultimate driving machine.”  A slogan can get people excited about your personal brand in the same respect.  Think about how you want others to connect with you. Think of a catchy phrase to describe other peoples experience with you and then use it for your online logo or near your picture.  It can be funny or serious, but it needs to be effective and original to be remembered.

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      4.  Figure out your brand attributes

      Let’s say you’re in an interview and you get asked the question “how do you describe yourself?”  What would you say?  There are so many different words out there that you can use to describe yourself.  For instance, you can say you’re cunning, daring, intelligent, outgoing, stubborn, etc.  Other people may describe you in the same respect.  You really want what people say about you to equal how you describe yourself.  Think about your own brand attributes and write them down right now.

      5.  Discover your audience

      Finding your audience is really important because they are the people that will pay attention to your work and spread your ideas.  If you’re selling yourself to the wrong audience, they will dismiss you and it will be a waste of time.  You really need to figure out what companies or customers would be interested in what you have to offer because you can’t appeal to anyone.  Your audience should be a niche group of people and you should give them as much value as you can over time.

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      Last Updated on May 22, 2019

      50 Great People To Follow On LinkedIn, No Matter Your Industry

      50 Great People To Follow On LinkedIn, No Matter Your Industry

      LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise.

      Job Search Experts

      You will likely have several jobs throughout the course of your career, and you will constantly need advice on new trends and strategies out there in the job market. Here are the LinkedIn experts who you should follow on these matters.

      1. Liz Ryan is the CEO and founder of Human Workplace. Her articles on job searching are filled with creative and colorful cartoons.

      2. Lou Adler is the author of The Essential Guide for Hiring and Getting Hired.

      3. Dr. Marla Gottschalk will help you make an impact in a new job.

      4. Hannah Morgan runs CareerSherpa.net, where she gives expert advice on job searching and how to be more visible online.

      5. Alison Doyle is the CEO and Founder of CareerToolBelt.com.

      Management Experts

      They say that people leave managers, not jobs. These experts in LinkedIn will help you become your employees’ dream manager.

      6. Jeff Weiner. How can we leave out the CEO of LinkedIn himself?

      7. Nozomi Morgan is an executive coach. She can help you transition from a boss to a true leader.

      8. Mickey Mikitani is the CEO of Rakuten. He constantly shares his expertise in managing a global player in e-commerce platforms.

      9. Andreas von der Heydt was the head of Amazon’s Kindle Content and now the Director of Talent Acquisition. He has extensive experience in management, branding, and marketing.

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      Productivity Experts

      By maximizing your productivity, you can win in all aspects of life. The following LinkedIn experts will help you win big in your career.

      10. Gretchen Rubin is a happiness coach and the bestselling author of the The Happiness Project.

      11. Carson Tate is the founder of Working Simply. She advises us to include play in our schedules.

      12. Greg Mckeown is an essentialist. Part of being an essentialist is saying no to many things so that we can focus on the things that matter.

      13. Brian de Haaff, CEO of Aha! Labs Inc. provides strategies on how to be productive and happy at work at the same time.

      Marketing Experts

      14. Sujan Patel is VP of Marketing at When I Work, an employee scheduling software. He is an expert in content marketing and he even shares his ideas on content marketing in 2020.

      15. Megan Berry is the Head of Product Development at Rebelmouse, a content marketing and AlwaysOn powerhouse.

      16. Sean Gardner will help you navigate the social media landscape. This includes how to use different platforms to help accelerate your career. He is also the bestselling author of The Road to Social Media Success.

      17. Christel Quek is an digital and marketing expert. She is the VP of South East Asia at Brandwatch. Their products help businesses utilize social media data to make better business decisions.

      18. Jeff Bullas is a digital marketing expert. His blog has over 4 million readers annually.

      19. Michael Stelzer is the CEO and Founder of social media powerhouse site, Social Media Examiner.

      20. If you’re looking for inbound and content marketing expertise, follow Dharmesh Shah, Founder and CTO of Hubspot.

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      21. David Edelman is a McKinsey partner and is at the helm of the Digital Marketing Strategy Practice Department.

      22. Dave Kerpen leads the social media software company Likeable Local. He is the author of Likeable Social Media: How to delight your customers.

      23. Clara Shih is the CEO of Hearsay Social and the author of The Facebook Era.

      24. Aaron Lee is Grand Master of Customer Delight at Post Planner. He is an excellent resource for everything social media.

      25. David Sable is the CEO of Y&R, one of the largest advertising firms in the world.

      26. Content marketing trumps traditional marketing these days, and who else better to lead you in this area than Joe Pulizzi, Founder of Content Marketing Institute.

      Personal Branding Experts

      Part of what we market in our personal career is our brand. When people hear your name, what kind of brand comes into their mind? What traits and qualities do they associate with you?

      Here are some personal branding experts from LinkedIn to improve your own brand.

      27. Dorie Clark is the author of Stand Out and Reinventing You. He can help you craft the professional image you’ve always wanted.

      28. Dan Schawbel is the managing partner of Millennial Branding. If you’re a millennial, Dan is the guy to help you craft your personal brand.

      Other Notable Experts to Follow

      29. Lisa Gates is the expert to follow if you’re negotiating for higher salaries and promotions.

      30. If you’re a Baby Boomer, Marc Miller will help you navigate the continually changing landscape of the workplace.

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      31. To avoid getting your resumé moved to the “No” pile, read Paul Freiberger’s excellent advice.

      32. James Caan provides insightful ideas on careers in general. He is also a serial entrepreneur.

      33. Jeff Haden writes on various topics, such as leadership and management. He is the owner of Blackbird Media.

      34. If you’re looking for expert business advice on getting new customers and keeping them, follow Jay Baer.

      35. Suzanne Lucas, aka Evil HR Lady, is a great human resources specialist.

      36. If you need help in using Twitter to boost your career, Claire Diaz-Ortiz can guide you in the right direction.

      37. Ryan Holmes is the CEO of Hootsuite, a social media management tool.

      38. Customers are the lifeblood of a business and Colin Shaw focuses on revolutionizing this customer experience.

      39. Brian Solis often reflects on the future of business and how technology can disrupt our world.

      40. Nancy Lublin provides advice on more lighthearted topics, which are perfect after a long day’s work. She is the CEO behind Dosomething.org, a portal designed for social change; and the founder & CEO of Loris.ai and Crisis Text Line.

      41. Katya Andresen provides advice on how to manage your career. She was the CEO of Cricket Media and now responsible for the SVP Card Customer Experience at Capital One.

      42. Gallup has created a system to test what your strengths are and how to use them at work. Jim Clifton is the CEO of Gallup.

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      43. Adam Grant is a Wharton Professor and the author of Give and Take, which provides advice on why being helpful at work can accelerate your career.

      44. Hunter Walk is a partner at Homebrew Venture Capitalist Company and has specialty in product development and management.

      45. If you’re running a nonprofit organization, follow Beth Kanter for expert advice on this area.

      46. Emotional Intelligence is necessary to succeed in your career, and Daniel Goleman is your expert for that.

      47. Rita J. King connects science, technology and business.

      48. Tori Worthington Rose is a Creative Director at Mary Beth West Communications, LLC. She has extensive experience in sales and digital media.

      49. If you’re looking for some advice on how to use writing and personal content marketing to boost your career, follow Ann Handley.

      50. Tim Brown is the CEO at IDEO and shares his insights on Leadership and Creativity.

      These are just some of the key thought leaders and movers in various industries. They will provide you with constant inspiration, as well as the willpower to pursue the career that you’ve always wanted. Their stream of expert ideas in their respective fields will help you become well-equipped in your professional pursuits.

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      Featured photo credit: LinkedIn Sales Navigator via unsplash.com

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