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4 Steps to Personal Branding Success

4 Steps to Personal Branding Success

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    In light of my new book,

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    internationally today, I want to share the main process used in the book that will help you build a powerful brand.  Personal branding helps you stay very productive because you can focus on projects you enjoy and have a sense of purpose and passion behind them.  It’s really hard to be productive, without truly loving what you’re doing, because motivation is so critical to achieving maximum results.  There are many other benefits for personal brands, such as the ability to demand a premium price, just like Donald Trump has done with the ties and steaks that wear his name.  Also, you gain greater visibility and acknowledgment for your work and opportunities that your peers won’t be able to maintain.  The four step process (DCCM) I’ve developed over two years ago walks you through self-discovery, all the way to maintaining your brand as it grows.  Today, I’m going to briefly walk you through each, so you have a better idea of where you stand and what you need to do to find your passion, monetize it and lead a happy life.

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    Discover

      In order to really understand who you are and carve out a career path moving forward, investing in self-discovery is critical. In fact, if you don’t spend time learning about yourself, your values, personal mission, and unique attributes, you will be at a disadvantage when marketing your brand to others. Start by removing yourself from distractions and ask yourself, “Who am I?” and, “If I could do anything, what would it be?”  Also, when discovering your brand, you’ll want to lay out a development plan for yourself, that includes your current situation and your goals broken down in intervals, from one year to twenty years in the future.  It’s extremely important to have a destination in your head and on paper before proceeding to create your brand in step two.  The most successful individuals will be able to merge their passion with expertise, so that they have the fuel needed to push through adversity, and the skills required to solve customers problems.  Also, selecting an unsaturated niche that you can claim during this stage is significant for positioning your brand as unique.

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      Create

        Creating your personal brand is all about forming marketing materials that position you as extraordinary in your niche.  When I was at college, I used to bring a resume, cover letter, CD portfolio, references document, and business card with me to interviews.  I even had my own promotional website.  With the rise of web 2.0 and all of these social media tools, we can get far more creative these days.  For instance, now you can create a blog, or a video resume on YouTube or a LinkedIn profile to separate yourself from the other individuals applying for the same jobs as you.  The point of creating your brand is to have several materials online and offline that can help sell you.  They are all used as talking points that can get a conversation started between you and your audience.  Online, they tell your audience more about what you do, what you offer and the benefits of working with you.  Offline, they are used in situations where people need a visual display of your brand.

        Communicate

          Now it’s time to use everything you’ve created to let people know you exist.  The communication stage is focused on allowing you to gain the necessary visibility to be recruited based on your passion or what people readily see online.  The are many direct and indirect methods of attaining this visibility, such as commenting on blogs or attending in-person networking events in your industry.  You can even do some freelance writing for magazines, newspapers, online websites and blogs to get your name out there.  When it comes to your own blog, if you build it, they won’t come.  You have to find way to attract your audience, which could mean joining forums, interviewing experts, starting a newsletter, networking with people in your industry and much more.  In this step, you’ll want to put on your “personal PR” hat and leverage your materials to pitch the press, which includes bloggers and traditional journalists now.

          Maintain

            As you grow, mature, and accelerate in your career, everything you’ve created has to be updated and accurately represent the current “brand you.” It’s very easy to be careless with your online brand, leaving your websites months or even years old or your LinkedIn profile positioning you as an intern, instead of a marketing manager.  Going back to everything you created and updating it with fresh information is critical.  Also, you need to monitor your brand online to ensure all conversations about you are positive and factual. Brand maintenance also captures reputation management, where you have to own your Google results by ensuring that you have the right social networking profiles setup and monetized, as well as enough content created or press mentions to own the top ten results for your name in Google.

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            Last Updated on February 25, 2020

            15 Personal Goals for Work to Help You Succeed

            15 Personal Goals for Work to Help You Succeed

            It’s easy to blend into the crowd at work. The majority of workers choose to settle for mediocrity and anonymity; especially if they work in a large or virtual work environment. It’s much easier to go to work every day and contribute just enough to meet your job’s requirements than it is to leave a lasting impression on your coworkers.

            What isn’t easy is standing out.

            By setting personal goals for work, you can intentionally work towards getting noticed which will propel you towards getting your dream job.

            Do not settle for mediocrity and do not settle for anonymity. Dream big and stand out from the crowd. Here are 15 examples of personal goals for work to help you stand out from your coworkers and lead a successful career.

            1. Self-Mastery

            Self-Mastery is all about deepening your awareness of your skills, strengths and weaknesses. Once you identify what makes you unique and what you’re most passionate about, use that awareness to develop your skills even further.

            Use your awareness of your weaknesses to identify areas of improvement. By practising your self-awareness in these areas, you will demonstrate an ability to self regulate your development and growth.

            2. Being Grateful for Where You Are

            Take a moment and reflect on how hard you worked to get where you are today.

            How many times did you apply to your job? How many interviews did you go through? How many hours have you put in?

            You’ve worked hard to get to where you are today. Be grateful of all of the hard work you’ve put in to get you where you are today.

            By practising gratitude, you open yourself up to receive what’s next.

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            3. Staying Excited for What’s Next

            The perfect vibrational stance to be in to be actively working towards your goals is to practice gratitude for your current situation and to feel excitement for what’s coming next.

            Expect better things to come. Anticipate that you will accomplish your goal and that you’re working towards your dream job. Be open to receiving what’s coming your way next.

            4. Celebrating Each Others’ Differences

            As coworkers, we all bring different strengths to a team environment. Introverts bring deep thought to current issues and extroverts do well in busy meetings and discussions. The Myers-Briggs Type Indicator is an excellent measurement of personality differences and brings an interesting review of your team’s personalities interact with each other.

            If possible, request to have an MBTI done with your coworkers so that you can learn more about your similarities and differences; or recognize the differences in your team’s personalities and appreciate that they each contribute different values to the group.

            5. Using Your Team’s Differences to Your Advantage

            Once you learn more about the different personalities on your team, you can work more strategically with your coworkers. Some coworkers may present as introverts who prefer to take time away to review information before making decisions. Other coworkers may present as extroverts who excel in group discussions and facilitating presentations.

            Once you identify the different strengths of your coworkers, you can plan projects and group work according to each other’s personality strengths.

            6. Managing Conflicts Effectively

            If conflict arises between yourself and another coworker, take time to assess how you’d like to work through the situation rather than reacting in the heat of the moment.

            Request a private meeting with the other coworker and present the facts in an objective manner. Initiate a practical conversation to discuss the issue of conflict and then find a mutually-beneficial solution together.

            Doing so will show your coworkers and your boss you’re capable of dealing with emotionally-sensitive discussions while keeping a cool head.

            7. Becoming a ‘Yes’ Person

            Volunteer for new projects and special assignments. Be the first person to put up your hand.

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            If your boss is looking for someone to step up, be the first to volunteer. It shows you’re engaged and gives you the opportunity to learn new skills.

            8. Saying ‘No’ When Necessary

            This may seem contradictory to the previous point, but this is not!

            If you’re close to burnout or have a lot going on in your personal life, choose to say no to additional work if you must.

            Be aware of your own mental state of wellness. If you’re incapable of taking on more, say no rather than saying yes and being unable to submit impeccable work.

            If necessary, share with your boss privately that you’re not in the right place to take on work but you intend to get back on track and as soon as possible.

            9. Showing Humility

            It’s not possible to be perfect at everything all the time. If you make a mistake, own up to it.

            Let your boss know or coworker know that you made a mistake and you want to correct it. Tell them that you have learned from this experience and you will do things differently going forward.

            Practice humility so that you may demonstrate a willingness to do better.

            10. Modeling Work Life Balance

            Make your own self care a priority so that you’re allocating time out of the office to your exercise, health and nutrition goals.

            Carve out time before or after work to taking care of you. Propose walking meetings during the day or try organizing a group fitness classes at lunch. Invite your coworkers to join you in trying a new yoga class.

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            Show your coworkers that you’re committed to work life balance so that you can show up as your best self while at work.

            11. Under Promise, Over Deliver

            If you commit to finishing a project by a certain time, be certain that you will do what you said you’re going to do when you said you’re going to do it.

            Do not commit to completing a project using an unrealistic time frame. If you’re unable to deliver, you will inevitably harm your reputation and will negatively affect others’ expectations of your abilities.

            Rather than committing to more than you can accomplish, commit to what you’re capable of or slightly less so that you can over deliver on your promises.

            12. Finding Your Own Answers

            Rather than quickly turning to your coworkers or your boss when you have questions, do your best to find your own answers.

            Review company policies, best practices and previous situations. Use critical thinking to determine how to best handle a situation and demonstrate that you’re able to make sound decisions when it’s required.

            After doing your research, present the situation to your boss and share how you would handle the situation. Ask for guidance to see if you’re on the right track. By doing so you’ll demonstrate drive and ambition.

            13. Asking for Help

            If a situation arises that is above your pay-grade and you must ask for help or guidance, do so with humility.

            Respectfully ask your boss or coworkers for their help. Let them know that you are grateful for their assistance and that they’re willing to share their knowledge. Offer to be of assistance to them if it’s needed in the future and repay the favor.

            Here’re some tips for you: How to Ask for Help When You Feel Silly to Do So

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            14. Offering Help

            If you can see a fellow coworker is struggling, offer to help them out. Offering your help will demonstrate your ability to work as a team player.

            If your workplace has hired a new employee, offer to take them under your wing and show them the ropes. Let your boss know that you’d be happy to show them around.

            It will demonstrate your seniority in the workplace and your interest in fostering teamwork and morale.

            15. Taking a Brain Break Regularly

            Take a few moments whenever you can for a mini meditation. In the bathroom, the coffee room, or on the subway on your way to work, take a few deep breaths and center your mind.

            Slow down your heart rate and tune in to your inner self. Remind yourself that work can be stressful but we don’t need to let the stress affect us. Return to this grounded and centered state whenever you feel out of alignment.

            The Bottom Line

            Use this list of personal goals to skyrocket your career path at work. Let your actions speak louder than words.

            Demonstrate to your boss and your coworkers that you don’t intend to settle for mediocrity; you intend to stand out from the crowd and will do so by implementing personal goals and actively working towards your dream job.

            More Tips About Goals Setting

            Featured photo credit: NORTHFOLK via unsplash.com

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