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15 Quick Ways to Give Value and Make a Positive Impression

15 Quick Ways to Give Value and Make a Positive Impression
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Making a positive impression on someone you met through a networking event or online need not be a difficult or use much of your time or resources. The following 15 quick ways to make a positive impression are designed to be easy to implement and most only take a few minutes to do, depending on where you are at.

The list is geared toward network-savvy professionals, especially those who are actively involved in expanding their business or ideas. Most of these 15 ways do not require having an in depth knowledge of the areas of interest of the person you want to impress. It is simple enough to ask for more information where you aren’t sure.
These things should come from a genuine area of interest and there should be no expectation of getting something back if you do one or more of these things for someone. Think of the impression you have of those who do these sorts of things for you from time to time – likely a positive one.

1. Forward relevant articles. Forwarding one or two articles or links is all that you should do here unless you get feedback asking for more of them. Don’t annoy someone by sending tons of stuff forever. One or two well chosen articles should do nicely. Audio and video clips are included in this.

2. Mention the person in a blog post or article you are writing. It is a good idea to run it by the person first although not always necessary if you are mentioning something that is already in the public domain. A positive brief mention will likely go over nicely.

3. Give them a marketing tip they can use for their business. It should be specific to something they do. Maybe you noticed something on the website or see someplace where some brief feedback could be helpful.

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4. Write a helpful article for a publication or blog. Maybe you are in a position to feature the person in a publication or blog you regularly write for. Rather than just a brief mention as per item 2 above, this would be more of a feature that might involve you interviewing the person for your piece. Including the person in a speech you are giving also fits in here.

5. Introduce them to a prospective alliance partner. This can be a prospective client or someone the person can work with in some capacity. This is a common and traditional way to help someone.

6. Give them a relevant book. Don’t badger someone into reading it or become offended if it ends up sitting on a credenza for several months unread. It is also a good idea to let them pass it on to someone else who might find it more interesting. Don’t confuse this with loaning someone a book where there is an expectation of getting it back. That can become embarrassing if the book is lost, damaged or forgotten.

7. Forward them a useful template. This works especially well if you are well organized and have a collection of useful templates. Examples include business planning, GTD tools, checklists, marketing resources, etc.

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8. Recommend directories where they can promote their business online. There is a large and growing number of places where people can promote their business online. Check and see if there is already a listing on one or more of the places that you look for stuff at. If there is no listing, suggest it.

9. Give them a testimonial. If suitable, you could give them something for their website, book, etc. The converse also works in some circumstances. This is where you put their blurb on your site, book, etc.

10. Sponsor or volunteer for their organization or group. This is a great way of supporting the person without being too direct about it. You can easily vary the level of support depending on your interests.

11. Give them promotional products. Most people like getting free stuff so if you give them a sample promotional product, it should go over well. Be careful to ensure you don’t violate their gift protocol if they work for the government or some other organization that has restrictions or disclosure requirements.

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12. Answer their questions on LinkedIn or Yahoo Answers. Being able to answer someone’s question in a timely manner definitely adds value.

13. Forward their article to a colleague or client (and let them know). Spreading his or her information around is often an easy and effective way to help someone while also giving value to the recipient. Using the shot gun approach of blasting the information to your mailing lists is almost never a very good idea. But picking and choosing one or more select people to send it to can add good value.

14. Invite them to a relevant business event (just invite or pay for them). Some might consider a hockey or football game a relevant business event. In any case, sending invitations or tickets should be done based on his or her preferences and interests. Check schedules and availabilities before sending stuff out. Also make it easy for the person to politely decline your offer in case it doesn’t fit.

15. Buy their product or help make a sale. If the fit is a good one, buy it. Or if there is a clear fit for someone you know, help close the sale.

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Doing these quick and simple things for someone adds value and can go a long way toward making a lasting positive impression. These things also tend to separate the doers from the talkers in the eyes of the recipient.

Peter Paul Roosen and Tatsuya Nakagawa are co-founders of Atomica Creative Group , a specialized strategic product marketing firm. Through leading edge insight and research, sound strategic planning and effective project management, Atomica helps companies achieve greater success in bringing new products to market and in improving their existing businesses. They have co-authored Overcoming Inventoritis: The Silent Killer of Innovation now available.

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Last Updated on May 14, 2019

8 Replacements for Google Notebook

8 Replacements for Google Notebook

Exploring alternatives to Google Notebook? There are more than a few ‘notebooks’ available online these days, although choosing the right one will likely depend on just what you use Google Notebook for.

  1. Zoho Notebook
    If you want to stick with something as close to Google Notebook as possible, Zoho Notebook may just be your best bet. The user interface has some significant changes, but in general, Zoho Notebook has pretty similar features. There is even a Firefox plugin that allows you to highlight content and drop it into your Notebook. You can go a bit further, though, dropping in any spreadsheets or documents you have in Zoho, as well as some applications and all websites — to the point that you can control a desktop remotely if you pare it with something like Zoho Meeting.
  2. Evernote
    The features that Evernote brings to the table are pretty great. In addition to allowing you to capture parts of a website, Evernote has a desktop search tool mobil versions (iPhone and Windows Mobile). It even has an API, if you’ve got any features in mind not currently available. Evernote offers 40 MB for free accounts — if you’ll need more, the premium version is priced at $5 per month or $45 per year. Encryption, size and whether you’ll see ads seem to be the main differences between the free and premium versions.
  3. Net Notes
    If the major allure for Google Notebooks lays in the Firefox extension, Net Notes might be a good alternative. It’s a Firefox extension that allows you to save notes on websites in your bookmarks. You can toggle the Net Notes sidebar and access your notes as you browse. You can also tag websites. Net Notes works with Mozilla Weave if you need to access your notes from multiple computers.
  4. i-Lighter
    You can highlight and save information from any website while you’re browsing with i-Lighter. You can also add notes to your i-Lighted information, as well as email it or send the information to be posted to your blog or Twitter account. Your notes are saved in a notebook on your computer — but they’re also synchronized to the iLighter website. You can log in to the site from any computer.
  5. Clipmarks
    For those browsers interested in sharing what they find with others, Clipmarks provides a tool to select clips of text, images and video and share them with friends. You can easily syndicate your finds to a whole list of sites such as Facebook, Twitter and Digg. You can also easily review your past clips and use them as references through Clipmarks’ website.
  6. UberNote
    If you can think of a way to send notes to UberNote, it can handle it. You can clip material while browsing, email, IM, text message or even visit the UberNote sites to add notes to the information you have saved. You can organize your notes, tag them and even add checkboxes if you want to turn a note into some sort of task list. You can drag and drop information between notes in order to manage them.
  7. iLeonardo
    iLeonardo treats research as a social concern. You can create a notebook on iLeonardo on a particular topic, collecting information online. You can also access other people’s notebooks. It may not necessarily take the place of Google Notebook — I’m pretty sure my notes on some subjects are cryptic — but it’s a pretty cool tool. You can keep notebooks private if you like the interface but don’t want to share a particular project. iLeonardo does allow you to follow fellow notetakers and receive the information they find on a particular topic.
  8. Zotero
    Another Firefox extension, Zotero started life as a citation management tool targeted towards academic researchers. However, it offers notetaking tools, as well as a way to save files to your notebook. If you do a lot of writing in Microsoft Word or Open Office, Zotero might be the tool for you — it’s integrated with both word processing software to allow you to easily move your notes over, as well as several blogging options. Zotero’s interface is also available in more than 30 languages.

I’ve been relying on Google Notebook as a catch-all for blog post ideas — being able to just highlight information and save it is a great tool for a blogger.

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In replacing it, though, I’m starting to lean towards Evernote. I’ve found it handles pretty much everything I want, especially with the voice recording feature. I’m planning to keep trying things out for a while yet — I’m sticking with Google Notebook until the Firefox extension quits working — and if you have any recommendations that I missed when I put together this list, I’d love to hear them — just leave a comment!

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