Restaurant discovery app Zomato has created a brilliant, relatable advertising campaign that describes almost everybody’s food habits.
The campaign features minimalist posters with the phrase “There are two kinds of people in this world” centered at the top. Beneath there are two images that perfectly describe how different people eat the same meals or order food.
The posters have clearly been well thought out to include all sorts of eating habits, and more importantly set those different dining habits apart!
Which of these two kinds of people are you? I’m a crust-eating, price-checking, non-ketchup eating, cutlery-using coffee drinker and I have no regrets!
Featured photo credit: Pete Zarria via flickr.com