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The Psychology of Visual Attraction

The Psychology of Visual Attraction

While the headline above might make you think we’re talking about sexual attraction between two people, but in this case, we’re talking about attention attraction -what makes something eye-catching to a person.

One of the biggest factors in visual attraction is symmetry -which is important in nature, architecture and, even the faces of people. While a small asymmetrical detail like a beauty mark might offset the balance of a person’s face just enough to make them visually interesting, a face that is shaped asymmetrically can sometimes be hard for someone to look at for a long period of time.

We also find different shapes attractive and assign particular traits to different shapes, which can affect how we think about something as characterless as a building as having a certain personality. It’s also part of the reason artists tend to use certain shapes in their artwork to evoke specific emotions from the viewer.

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    Last Updated on February 11, 2021

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