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The Inspiring Journey of Perfume Throughout History

The Inspiring Journey of Perfume Throughout History

People use perfume every day. Statistics for the perfume industry show that annual global perfume sales revenue reached US$27.5 billion in 2012. In the US alone, the annual industry revenue reached US$5.2 billion. More details about the American perfume industry can be seen in the following table:

Annual global perfume industry sales revenue$27.5 billion
Annual US perfume industry sales revenue$5.2 billion
Percent of American women who don’t use perfume17 %
Number of perfume brands carried by US department stores in 2002756
Number of perfume brands carried by US department stores in 20101,160
Percent of fragrance market held by Coty Inc13 %
Percent of designer perfume brands priced at over $7546 %
Percent of celebrity perfume brands priced at over $751 %

 

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source: http://www.statisticbrain.com/perfume-industry-statistics/

So, if only 17% of American women don’t use perfume, then a staggering 83% do. And yet, how many of us know the history of perfume? One thing’s for sure, it’s been used for so long that it’s hard to pinpoint the time when the first perfume was made because fragrances were used long before the beginning of written history.

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The first perfumes

It’s believed that the first perfumes were used in the Bronze Age, or possibly even the Iron Age, somewhere in East Asia. Of course, we shouldn’t start picturing people from that time using perfume before going out hunting. So, what did it actually mean back then? Exactly what it should, considering that the word perfume comes from the Latin per fumus, meaning “through smoke.” People used to burn scented herbs and flowers in order to create an odor that would please the gods during their rituals.

Enfleurage

The capacity of the same herbs and flowers to alter and improve the smell of our skin was later discovered by the Egyptians around 1000 BC, or at least that was when the first bottles of perfume were made. Perfume oils were extracted through enfleurage, a method in which flower petals are placed on glass, over a thin layer of fat. This method is hardly ever used nowadays because of the high cost and duration of the process, but back then it was the only way people could extract aromatic oils from plants. An interesting fact is that glass had only just been discovered in those times, and it was often considered more precious than jewels. Perfumery was one of the few fields it was worth using glass for.

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Distillation

From around 1000 BC, perfumes started being used throughout the world in various religions, and priests from every culture acquired perfumes for their rituals and celebrations. Meanwhile, perfumes became quite a common thing among the richest people in the great empires, such as those of the Romans and the Egyptians. Arabs then advanced the process of making perfumes one step further through distillation, a method that is widely used nowadays.

Obtaining a more delicate scent had a great impact, and people started using perfumes not only on special occasions, but also in their everyday lives. Soon a large variety of perfumes had been developed, catering to different personal tastes. A few rich people even had their own perfumeries, like Catherina de Medici, who linked the laboratory and her home through a secret passage, so that no one could steal the recipes.

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These are only the highlights of the journey from the simple odor of burning herbs to the perfume samples waiting to be tested in stores all over the world, then to be brought home to complete our fragrance collections. To truly appreciate something we can’t imagine living without, we need to know its journey through history. Perfume’s history is far from being over and each and every one of us can help write it bit by bit.

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Last Updated on November 20, 2018

10 Reasons Why New Year’s Resolutions Fail

10 Reasons Why New Year’s Resolutions Fail

A new year beautifully symbolizes a new chapter opening in the book that is your life. But while so many people like you aspire to achieve ambitious goals, only 12% of you will ever experience the taste of victory. Sound bad? It is. 156 million people (that’s 156,000,000) will probably give up on their resolution before you can say “confetti.” Keep on reading to learn why New Year’s resolutions fail (and how to succeed).

Note: Since losing weight is the most common New Year’s resolution, I chose to focus on weight loss (but these principles can be applied to just about any goal you think of — make it work for you!).

1. You’re treating a marathon like a sprint.

Slow and steady habit change might not be sexy, but it’s a lot more effective than the “I want it ALL and I want it NOW!” mentality. Small changes stick better because they aren’t intimidating (if you do it right, you’ll barely even notice them!).

If you have a lot of bad habits today, the last thing you need to do is remodel your entire life overnight. Want to lose weight? Stop it with the crash diets and excessive exercise plans. Instead of following a super restrictive plan that bans anything fun, add one positive habit per week. For example, you could start with something easy like drinking more water during your first week. The following week, you could move on to eating 3 fruits and veggies every day. And the next week, you could aim to eat a fistful of protein at every meal.

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2. You put the cart before the horse.

“Supplementing” a crappy diet is stupid, so don’t even think about it. Focus on the actions that produce the overwhelming amount of results. If it’s not important, don’t worry about it.

3. You don’t believe in yourself.

A failure to act can cripple you before you leave the starting line. If you’ve tried (and failed) to set a New Year’s resolution (or several) in the past, I know it might be hard to believe in yourself. Doubt is a nagging voice in your head that will resist personal growth with every ounce of its being. The only way to defeat doubt is to believe in yourself. Who cares if you’ve failed a time or two? This year, you can try again (but better this time).

4. Too much thinking, not enough doing.

The best self-help book in the world can’t save you if you fail to take action. Yes, seek inspiration and knowledge, but only as much as you can realistically apply to your life. If you can put just one thing you learn from every book or article you read into practice, you’ll be on the fast track to success.

5. You’re in too much of a hurry.

If it was quick-and-easy, everybody would do it, so it’s in your best interest to exercise your patience muscles.

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6. You don’t enjoy the process.

Is it any wonder people struggle with their weight when they see eating as a chore and exercise as a dreadful bore? The best fitness plan is one that causes the least interruption to your daily life. The goal isn’t to add stress to your life, but rather to remove it.

The best of us couldn’t bring ourselves to do something we hate consistently, so make getting in shape fun, however you’ve gotta do it. That could be participating in a sport you love, exercising with a good friend or two, joining a group exercise class so you can meet new people, or giving yourself one “free day” per week where you forget about your training plan and exercise in any way you please.

7. You’re trying too hard.

Unless you want to experience some nasty cravings, don’t deprive your body of pleasure. The more you tell yourself you can’t have a food, the more you’re going to want it. As long as you’re making positive choices 80-90% of the time, don’t sweat the occasional indulgence.

8. You don’t track your progress.

Keeping a written record of your training progress will help you sustain an “I CAN do this” attitude. All you need is a notebook and a pen. For every workout, record what exercises you do, the number of repetitions performed, and how much weight you used if applicable. Your goal? Do better next time. Improving your best performance on a regular basis offers positive feedback that will encourage you to keep going.

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9. You have no social support.

It can be hard to stay motivated when you feel alone. The good news? You’re not alone: far from it. Post a status on Facebook asking your friends if anybody would like to be your gym or accountability buddy. If you know a co-worker who shares your goal, try to coordinate your lunch time and go out together so you’ll be more likely to make positive decisions. Join a support group of like-minded folks on Facebook, LinkedIn, or elsewhere on the internet. Strength in numbers is powerful, so use it to your advantage.

10. You know your what but not your why.

The biggest reason why most New Year’s resolutions fail: you know what you want but you not why you want it.

Yes: you want to get fit, lose weight, or be healthy… but why is your goal important to you? For example:

Do you want to be fit so you can be a positive example that your children can admire and look up to?

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Do you want to lose fat so you’ll feel more confident and sexy in your body than ever before?

Do you want to be healthy so you’ll have increased clarity, energy, and focus that would carry over into every single aspect of your life?

Whether you’re getting in shape because you want to live longer, be a good example, boost your energy, feel confident, have an excuse to buy hot new clothes, or increase your likelihood of getting laid (hey, I’m not here to judge) is up to you. Forget about any preconceived notions and be true to yourself.

  • The more specific you can make your goal,
  • The more vivid it will be in your imagination,
  • The more encouraged you’ll be,
  • The more likely it is you will succeed (because yes, you CAN do this!).

I hope this guide to why New Year’s resolutions fail helps you achieve your goals this year. If you found this helpful, please pass it along to some friends so they can be successful just like you. What do you hope to accomplish next year?

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