What do you get when you combine fitness, function, and fashion in one?
Survey says…
Nike’s new Tech Fleece Collection.
http://www.youtube.com/watch?v=Zo248rTg2aE
Although the answer was simple, the process for creating this innovative fabric was not so effortless.
Nike’s new high-tech fleece was completely stripped down and rebuilt to create a streamlined, lightweight fitness fabric that moves with the wearer. The end result is a groundbreaking garment that provides a functional, ergonomic fit, enhanced mobility, and warmth.
More interesting than the end product is the inspiration for the collection – a wetsuit.
When one Nike designer saw a surfer emerging from the water a light bulb went off. The sleek lines, bonded zippers and flat paneling could all be replicated by apparel company. Needless to say, the execution of the ideas was a success. By providing a product that looks as good as it performs Nike has managed to redefine the standard for sports apparel, again.
Nike Unveils A High-Tech Sweatshirt, Inspired By Surfing Gear | Fast Company
