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How to Sell Yourself on Lifestyle Change

How to Sell Yourself on Lifestyle Change
sell yourself on change

    It’s coming up on that time of year again. You know, the time where you seriously commit to the same resolution that you seriously committed to last year… before life got in the way and it evaporated into thin air.

    Depending on who you ask, up to 85% percent of all New Year’s resolutions involved some element of lifestyle change, be it weight loss, exercise, better nutrition, improved life-balance or more sleep. And, of those, nearly 50% have been broken by the end of January, while 90% bite the dust by June.

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    Problem is, just saying you want to do something isn’t enough to make it happen. You need to literally sell yourself on the need to make it happen, then create a plan and set up a support and accountability structure.

    Selling is an art form, even when we’re selling ourselves.

    This is especially true when the actions that would lead to the result being sold are viewed as unpleasant, i.e., exercise and diet. So, let’s take a lesson from legendary master of persuasion and 7-figure copywriter and marketer, Dan Kennedy.

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    In his book, The Ultimate Sale Letter, Dan reveals a highly-effective 3-step sales process:

    1. Problem: Identify the problem or need that is not being satisfied
    2. Agitate: Stir up the problem to make it more present, more inflamed, more painful and more in need of immediate resolution
    3. Solve: Present a solution, a way out of the pain

    It’s pretty easy to see how this 3-step process might work when trying to sell someone else, but we can also use it to sell ourselves on actions that we often view as unpleasant in the name of losing weight, getting fit, de-stressing, improving our health or just being able to do more with our lives.

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    Here’s how to sell yourself on lifestyle change:

    • Problem: Rather than just resolving to change some behavior or accomplish some goal, take a step back and define the problem that you are trying to solve by accomplishing your goal or resolution. Put another way, ask what’s important about achieving your goal/resolution or what’s wrong that you’re trying to fix. For example you might want to:
      • Rebuild your confidence – you feel bad about yourself when you look in a mirror and want to feel better.
      • Get off medication – high blood pressure is making you feel sick and the medication you take to control it kills your energy.
      • Recapture your inner-calm – stress is making you so anxious, you’re on medication to control it.
      • Get horny – don’t want to have sex anymore because you feel so self-conscious about your body.
    • Agitate: Once you’ve gone past a general desire to attain a result and defined the problem that the result will fix, it’s time to drill-down a bit and do some agitating. This is not the most-enjoyable process, because, when it comes to lifestyle change, it almost always requires you to do two unpleasant things: (1) face the present as it truly is and (2) visualize the future, should you stay on your current course. For many, neither is an appealing exploration. So, rather than agitating the problem, we do the exact opposite and avoid or minimize it so we don’t feel uncomfortable. The problem is that it is this very process of agitation and discomfort that serves as a huge motivation to take action. It brings our pain to the surface and gives us the opportunity to take action to remove ourselves from it. Looking at our first example above, we’d build on our disgust looking in the mirror and ask two more questions:
      • First, we’d ask the ‘what’s important’ question again to try to get to a deeper motivating force. In fact, we might ask it a few times until the motivational onion is fully peeled.
      • Then, we’d ask what our lives will look like 5, 10, 15, 20 years down the road should we choose not to make any changes.
      • Take the time to write out your answers in as much detail as possible.
    • Solve: This is where we finally get back to your original resolution, recommit to a specific goal and then take the step that almost nobody takes: make a plan of action. Take out a calendar, choose a start date and write down the exact actions you will take every day for the first 30-days to make your goal your reality. If you need help with this step, get it. Items on that plan might include joining a gym, seeing a nutritionist, hiring a trainer, finding a therapist or joining a team. Then, tell someone close to you about goal, the underlying reasons for it and your plan. Give them a copy of your plan and get their commitment to ask you about it every day for 30-days to provide a level of accountability.

    Using the classic three-step method to sell yourself not only on lifestyle change, but on the very actions that will create it is a powerful step in making this year’s resolutions different than next year’s.

    As always, I’d love to hear your thoughts, ideas and additions in the comments below.

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    Last Updated on October 18, 2018

    10 Benefits of Sleeping Naked You Probably Didn’t Know

    10 Benefits of Sleeping Naked You Probably Didn’t Know

    Sleeping is one of the most important things we do every night.

    Getting the right amount of sleep has an untold number of health benefits and not getting enough sleep is a serious problem in many countries around the world.

    So you should have heard of the many benefits of getting adequate sleep, but did you know that you can get additional benefits by sleeping naked?

    Here are some benefits of sleeping in the nude:

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    Video Summary

    1. It is easier.

    When you don’t have to worry about sleeping in clothes, things start to get easier. You don’t have to buy pajamas, which can save you money. You have less clothes to wash and less clothes to put away. You may have to clean your bed sheets more often, but not nearly as often as you’d have to wash your pajamas when you run out.

    2. It forces you to be ready to go more often.

    Some people get off of work, change into their pajamas, and use this as an excuse to stay home the rest of the evening. This can lead to a more sedentary lifestyle, which has been attributed to things like weight gain.[1] When you keep your regular clothes on, you tend to go out more often and that’s a good thing.

    3. It can make you feel happier and more free.

    Just imagine the feeling of laying in bed naked. You’re free of your pants and underwear. Women, you’re not wearing a constrictive bra. It’s just you sandwiched between two cool sheets. The feeling just makes you want to smile and it makes you feel more free. Everyone can use that kind of good feeling every now and then, and it may even help you be happier as a person.

    4. Skin-on-skin contact is the best.

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      If you’re married, or living with your significant other, sleeping naked gives a greater chance of skin-on-skin contact, especially when it comes to cuddling. This kind of contact can also lead to a more active sex life. All of this releases copious amounts of oxytocin, which is the neurotransmitter that helps you feel those good feelings about your significant other.[2]

      5. It could lead to better sleep.

      Let’s revisit the scenario I described above. There are no drawstrings or clothes getting tangled in sheets. You don’t have to worry about shirts getting twisted. All of these distractions go away when you sleep naked and it may help you get better, deeper sleep. You don’t need science to tell you that better, deeper sleep only helps you be healthier.

      6. It can help your skin.

      For once your body gets to breathe. Your private parts, armpits, and feet are generally restricted all day and are often covered by multiple layers, even in the summer time. Give those parts a chance to air out and breathe. This can lower the risk of skin diseases, like athlete’s foot, that result from wet, restricted skin.[3]

      7. It helps you regulate your cortisol.

      Cortisol is a very strange chemical in the body but it can do a lot of damage. When you sleep naked, it helps keep your body temperature at the optimal ranges so your body can better create cortisol. If you sleep overheated your cortisol levels tend to stay high, even after you wake up. This can lead to increased anxiety, cravings for bad food, weight gain, and more terrible things.[4] Sleep naked so you can keep your body temperature down and sleep well so your body can properly produce and regulate cortisol.

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      8. It balances your melatonin and growth hormone.

      Continuing along that same vein, keeping your sleeping environment below 70 degrees (F) every night can help your body regulate its melatonin and growth hormone levels. These chemicals help the body do things like prevent aging and are essential to good health. When you sleep in clothes, your body heats up and prevents effective use of these hormones. In other words, sleeping with clothes on makes you grow old faster.

      9. It can keep your sex organs happier.

      For men, the cooler sleeping conditions allows your testes to remain at a cooler temperature. This helps keep your sperm healthy and your reproductive systems functioning as normal. For women, the cooler and more airy sleeping conditions can actually help prevent yeast infections. Yeast grows better in warm, moist conditions.[5] When it’s cooler and dryer, the growth of yeast is prevented.

      10. Sleeping in the summer is more bearable.

        Summertime is a tricky time to get good sleep. If you don’t have air conditioning, then you may find your bedroom a bit stuffy at night.

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        Shedding those bedtime clothes can help the bedroom feel more comfortable. You may even be able to turn the A/C off on those cooler nights, which can save you a few bucks on your electricity bill.

        Don’t wake up drenched in sweat again because your thermostat is downstairs and the hot air expands up to your bedroom where the thermostat can’t read the warm temperatures.

        Sleep well with your naked body!

        With these tips in mind, it’s time to start taking off your clothes at night!

        Of course, there are times where clothes are preferable. If you are ill or it’s cold outside, then you should sleep with clothes on to help you stay warm and prevent further illness. Otherwise, go commando!

        If you’re looking for more tips to sleep well and get up feeling energetic, I recommend you to check out this guide:

        Want to Feel More Energized Throughout the Day? Start With This

        Reference

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