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How to Sell Yourself on Lifestyle Change

How to Sell Yourself on Lifestyle Change
sell yourself on change

    It’s coming up on that time of year again. You know, the time where you seriously commit to the same resolution that you seriously committed to last year… before life got in the way and it evaporated into thin air.

    Depending on who you ask, up to 85% percent of all New Year’s resolutions involved some element of lifestyle change, be it weight loss, exercise, better nutrition, improved life-balance or more sleep. And, of those, nearly 50% have been broken by the end of January, while 90% bite the dust by June.

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    Problem is, just saying you want to do something isn’t enough to make it happen. You need to literally sell yourself on the need to make it happen, then create a plan and set up a support and accountability structure.

    Selling is an art form, even when we’re selling ourselves.

    This is especially true when the actions that would lead to the result being sold are viewed as unpleasant, i.e., exercise and diet. So, let’s take a lesson from legendary master of persuasion and 7-figure copywriter and marketer, Dan Kennedy.

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    In his book, The Ultimate Sale Letter, Dan reveals a highly-effective 3-step sales process:

    1. Problem: Identify the problem or need that is not being satisfied
    2. Agitate: Stir up the problem to make it more present, more inflamed, more painful and more in need of immediate resolution
    3. Solve: Present a solution, a way out of the pain

    It’s pretty easy to see how this 3-step process might work when trying to sell someone else, but we can also use it to sell ourselves on actions that we often view as unpleasant in the name of losing weight, getting fit, de-stressing, improving our health or just being able to do more with our lives.

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    Here’s how to sell yourself on lifestyle change:

    • Problem: Rather than just resolving to change some behavior or accomplish some goal, take a step back and define the problem that you are trying to solve by accomplishing your goal or resolution. Put another way, ask what’s important about achieving your goal/resolution or what’s wrong that you’re trying to fix. For example you might want to:
      • Rebuild your confidence – you feel bad about yourself when you look in a mirror and want to feel better.
      • Get off medication – high blood pressure is making you feel sick and the medication you take to control it kills your energy.
      • Recapture your inner-calm – stress is making you so anxious, you’re on medication to control it.
      • Get horny – don’t want to have sex anymore because you feel so self-conscious about your body.
    • Agitate: Once you’ve gone past a general desire to attain a result and defined the problem that the result will fix, it’s time to drill-down a bit and do some agitating. This is not the most-enjoyable process, because, when it comes to lifestyle change, it almost always requires you to do two unpleasant things: (1) face the present as it truly is and (2) visualize the future, should you stay on your current course. For many, neither is an appealing exploration. So, rather than agitating the problem, we do the exact opposite and avoid or minimize it so we don’t feel uncomfortable. The problem is that it is this very process of agitation and discomfort that serves as a huge motivation to take action. It brings our pain to the surface and gives us the opportunity to take action to remove ourselves from it. Looking at our first example above, we’d build on our disgust looking in the mirror and ask two more questions:
      • First, we’d ask the ‘what’s important’ question again to try to get to a deeper motivating force. In fact, we might ask it a few times until the motivational onion is fully peeled.
      • Then, we’d ask what our lives will look like 5, 10, 15, 20 years down the road should we choose not to make any changes.
      • Take the time to write out your answers in as much detail as possible.
    • Solve: This is where we finally get back to your original resolution, recommit to a specific goal and then take the step that almost nobody takes: make a plan of action. Take out a calendar, choose a start date and write down the exact actions you will take every day for the first 30-days to make your goal your reality. If you need help with this step, get it. Items on that plan might include joining a gym, seeing a nutritionist, hiring a trainer, finding a therapist or joining a team. Then, tell someone close to you about goal, the underlying reasons for it and your plan. Give them a copy of your plan and get their commitment to ask you about it every day for 30-days to provide a level of accountability.

    Using the classic three-step method to sell yourself not only on lifestyle change, but on the very actions that will create it is a powerful step in making this year’s resolutions different than next year’s.

    As always, I’d love to hear your thoughts, ideas and additions in the comments below.

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    Last Updated on November 5, 2020

    How to Get out of a Rut: 12 Useful Ways to Get Unstuck

    How to Get out of a Rut: 12 Useful Ways to Get Unstuck

    Have you gotten into a rut before? Or are you in a rut right now?

    You know you’re in a rut when you run out of ideas and inspiration. A rut can manifest as a productivity vacuum and be a reason why you aren’t getting results. Even as you spend more time on your work, you can’t seem to get anything constructive done. Is it possible to learn how to get out of a rut?

    Over time, I have tried and found several methods that are helpful to pull me out of a rut. If you experience ruts too, whether as a working professional, a writer, a blogger, or a student, you will find these useful. Here are 12 of my personal tips to get out of ruts:

    1. Work on Small Tasks

    When you are in a rut, tackle it by starting small. Clear away your smaller tasks that have been piling up. Reply to your emails, organize your documents, declutter your work space, and reply to private messages.

    Whenever I finish doing that, I generate positive momentum, which I bring forward to my work.

    If you have a large long-term goal you can’t wait to get started on, break it down into smaller objectives first. This will help each piece feel manageable and help you feel like you’re moving closer to your goal.

    You can learn more about goals vs objectives here.

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    2. Take a Break From Your Work Desk

    When you want to learn how to get out of a rut, get yourself away from your desk and go take a walk. Go to the bathroom, walk around the office, or go out and get a snack. According to research, your productivity is best when you work for 50 minutes to an hour and then take a 15-20 minute break[1].

    Your mind may be too bogged down and will need some airing. By walking away from your computer, you may create extra space for new ideas that were hiding behind high stress levels.

    3. Upgrade Yourself

    Take the down time to upgrade your knowledge and skills. Go to a seminar, read up on a subject of interest, or start learning a new language. Or any of the 42 ways here to improve yourself.

    The modern computer uses different typefaces because Steve Jobs dropped in on a calligraphy class back in college[2]. How’s that for inspiration?

    4. Talk to a Friend

    Talk to someone and get your mind off work for a while. Relying on a support system is a great way to work on self-care when you’re learning how to get out of a rut.

    Talk about anything, from casual chatting to a deep conversation about something you really care about. You will be surprised at how the short encounter can be rejuvenating in its own way.

    5. Forget About Trying to Be Perfect

    If you are in a rut, the last thing you want to do is step on your own toes with perfectionist tendencies. Perfectionism can lead you to fear failure, which can ultimate hinder you even more if you’re trying to find motivation to work on something new.

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    If you allow your perfectionism to fade, soon, a little trickle of inspiration will come, and then it’ll build up with more trickles. Before you know it, you have a whole stream of ideas.

    Learn more about How Not to Let Perfectionism Secretly Screw You Up.

    6. Paint a Vision to Work Towards

    If you are continuously getting in a rut with your work, maybe there’s no vision inspiring you to move forward.

    Think about why you are doing this, and what you are doing it for. What is the ultimate goal or vision you have for your life?

    Make it as vivid as possible. Make sure it’s a vision that inspires you and use that to trigger you to action. You can use the power of visualization or even create a vision board if you like to have something to physically remind you of your goals.

    7. Read a Book (or Blog)

    The things we read are like food for our brain. If you are out of ideas, it’s time to feed your brain with great material.

    Here’s a list of 40 books you can start off with. You can also stock your browser with only the feeds of high quality blogs and follow writers who inspire and motivate you. Find something that interests you and start reading.

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    8. Have a Quick Nap

    If you are at home, take a quick nap for about 20-30 minutes. This clears up your mind and gives you a quick boost. Nothing quite like starting off on a fresh start after catching up on sleep[3].

    Try a nap if you want to get out of a rut

      One Harvard study found that “whether they took long naps or short naps, participants showed significant improvement on three of the four tests in the study’s cognitive-assessment battery”[4].

      9. Remember Why You Are Doing This

      Sometimes we lose sight of why we do what we do, and after a while we become jaded. A quick refresher on why you even started on this project will help.

      What were you thinking when you thought of doing this? Retrace your thoughts back to that moment. Recall your inspiration, and perhaps even journal about it to make it feel more tangible.

      10. Find Some Competition

      When we are learning how to get out of a rut, there’s nothing quite like healthy competition to spur us forward. If you are out of ideas, then check up on what people are doing in your space.

      Colleagues at work, competitors in the industry, competitors’ products and websites, and networking conventions can all inspire you to get a move on. However, don’t let this throw you back into your perfectionist tendencies or low self-esteem.

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      11. Go Exercise

      Since you are not making headway at work, you might as well spend the time getting into shape and increasing dopamine levels. Sometimes we work so much that we neglect our health and fitness. Go jog, swim, cycle, or whatever type of exercise helps you start to feel better.

      As you improve your physical health, your mental health will improve, too. The different facets of ourselves are all interlinked.

      If you need ideas for a quick workout, check out the video below:

      12. Take a Few Vacation Days

      If you are stuck in a rut, it’s usually a sign that you have been working too long and too hard. It’s time to get a break.

      Beyond the quick tips above, arrange one or two days to take off from work. Don’t check your (work) emails or do anything work-related. Relax, do your favorite activities, and spend time with family members. You will return to your work recharged and ready to start.

      Contrary to popular belief, the world will not end from taking a break from your work. In fact, you will be much more ready to make an impact after proper rest.

      More Tips to Help You Get out of a Rut

      Featured photo credit: Ashkan Forouzani via unsplash.com

      Reference

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