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How to Sell Yourself on Lifestyle Change

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How to Sell Yourself on Lifestyle Change
sell yourself on change

    It’s coming up on that time of year again. You know, the time where you seriously commit to the same resolution that you seriously committed to last year… before life got in the way and it evaporated into thin air.

    Depending on who you ask, up to 85% percent of all New Year’s resolutions involved some element of lifestyle change, be it weight loss, exercise, better nutrition, improved life-balance or more sleep. And, of those, nearly 50% have been broken by the end of January, while 90% bite the dust by June.

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    Problem is, just saying you want to do something isn’t enough to make it happen. You need to literally sell yourself on the need to make it happen, then create a plan and set up a support and accountability structure.

    Selling is an art form, even when we’re selling ourselves.

    This is especially true when the actions that would lead to the result being sold are viewed as unpleasant, i.e., exercise and diet. So, let’s take a lesson from legendary master of persuasion and 7-figure copywriter and marketer, Dan Kennedy.

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    In his book, The Ultimate Sale Letter, Dan reveals a highly-effective 3-step sales process:

    1. Problem: Identify the problem or need that is not being satisfied
    2. Agitate: Stir up the problem to make it more present, more inflamed, more painful and more in need of immediate resolution
    3. Solve: Present a solution, a way out of the pain

    It’s pretty easy to see how this 3-step process might work when trying to sell someone else, but we can also use it to sell ourselves on actions that we often view as unpleasant in the name of losing weight, getting fit, de-stressing, improving our health or just being able to do more with our lives.

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    Here’s how to sell yourself on lifestyle change:

    • Problem: Rather than just resolving to change some behavior or accomplish some goal, take a step back and define the problem that you are trying to solve by accomplishing your goal or resolution. Put another way, ask what’s important about achieving your goal/resolution or what’s wrong that you’re trying to fix. For example you might want to:
      • Rebuild your confidence – you feel bad about yourself when you look in a mirror and want to feel better.
      • Get off medication – high blood pressure is making you feel sick and the medication you take to control it kills your energy.
      • Recapture your inner-calm – stress is making you so anxious, you’re on medication to control it.
      • Get horny – don’t want to have sex anymore because you feel so self-conscious about your body.
    • Agitate: Once you’ve gone past a general desire to attain a result and defined the problem that the result will fix, it’s time to drill-down a bit and do some agitating. This is not the most-enjoyable process, because, when it comes to lifestyle change, it almost always requires you to do two unpleasant things: (1) face the present as it truly is and (2) visualize the future, should you stay on your current course. For many, neither is an appealing exploration. So, rather than agitating the problem, we do the exact opposite and avoid or minimize it so we don’t feel uncomfortable. The problem is that it is this very process of agitation and discomfort that serves as a huge motivation to take action. It brings our pain to the surface and gives us the opportunity to take action to remove ourselves from it. Looking at our first example above, we’d build on our disgust looking in the mirror and ask two more questions:
      • First, we’d ask the ‘what’s important’ question again to try to get to a deeper motivating force. In fact, we might ask it a few times until the motivational onion is fully peeled.
      • Then, we’d ask what our lives will look like 5, 10, 15, 20 years down the road should we choose not to make any changes.
      • Take the time to write out your answers in as much detail as possible.
    • Solve: This is where we finally get back to your original resolution, recommit to a specific goal and then take the step that almost nobody takes: make a plan of action. Take out a calendar, choose a start date and write down the exact actions you will take every day for the first 30-days to make your goal your reality. If you need help with this step, get it. Items on that plan might include joining a gym, seeing a nutritionist, hiring a trainer, finding a therapist or joining a team. Then, tell someone close to you about goal, the underlying reasons for it and your plan. Give them a copy of your plan and get their commitment to ask you about it every day for 30-days to provide a level of accountability.

    Using the classic three-step method to sell yourself not only on lifestyle change, but on the very actions that will create it is a powerful step in making this year’s resolutions different than next year’s.

    As always, I’d love to hear your thoughts, ideas and additions in the comments below.

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    Last Updated on January 13, 2022

    10 Cheap And Amazing Honeymoon Ideas

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    10 Cheap And Amazing Honeymoon Ideas

    A honeymoon is important.  The wedding is over.  The months, or even years, of stress and planning are finally over.  It’s time for the two of you to relax, settle in, and start enjoying your time together as you embark on your first journey as a family.

    To make the most of this time for the least amount of money, it’s important to focus on what you want out of a honeymoon.  This isn’t your typical list of touristy honeymoon locations everyone goes to.  Rather, it’s a list of cheap honeymoon experiences a couple can enjoy together, regardless of where it’s at.

    1. Camping

    A week long camping trip is a fantastic way to see how you mesh together as a couple.  You’re put in a low impact “survival” situation where it’s just the 2 of you and nature.  You have a chance to see how your new spouse handles themselves when left with the basics of life.  There are amazing national parks all over the United States where you can camp for a week for $20-30, disconnect from technology, and enjoy some of the natural wonders our nation has to offer.

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    2. Staycation

    You don’t have to go anywhere for a honeymoon.  In fact, the tradition of taking a honeymoon vacation is a relatively new one.  Prior to the 19th century, a honeymoon involved staying home together for a month to get to know each other physically.  Think of how blissful it could be to take a full month off work, disconnect from the outside world, and focus entirely on projects together.  You may not be wowing your friends and family with pictures of some exotic location, but they’ll be envious of your escape from the rat race nonetheless.

    3. Island Getaway

    People tend to overspend on their honeymoon vacations to Hawaii, Tahiti, etc.  Going to these places doesn’t have to be expensive.  You don’t need to stay in a 5 star resort when you’re on a Best Western budget.  You’re there to be in the atmosphere of the island, not a hotel room. Book a cheap flight and sleep in a hotel alternative, on the beach or in your car.  It’s the view in paradise that really matters.

    4. Fancy Resort

    Book an expensive resort, spa, or retreat in the city you live in.  While this may seem counterintuitive as a cheap destination, when you consider your savings on airfare and other travel costs, you can afford to be treated like royalty within your own city limits.  If you book a honeymoon package, you’ll end up with a lot of free amenities and extra attention.  There’s no need to fly halfway across the world to live the good life.

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    5. Road Trip

    The journey is often more fulfilling than the actual destination.  If you fly out to some exotic locale, you’ll be stuck on a plane for 8-30 hours.  Rent a luxury car, pick a handful of places you each have always wanted to visit, and go on an adventure.  You can keep food costs down by packing your own snacks, but it’s always a good idea to sample the local delicacies wherever you go, even if it’s only a few states over.

    6. Charter a Boat

    If the ocean is your thing, a week-long cruise can cost you $1500-$3000 per person, depending on the destination.  You also have to factor in travel costs to and from the cruise, alcohol, souvenirs, and on-shore excursions.  You’ll also be surrounded by people.  For the same price (and often much cheaper), you can charter your own boat and enjoy the experience in private.

    7. Las Vegas/Atlantic City

    If gambling is your thing, these are the places to do it.  Which one you choose depends on your preference, budget, and proximity.  The way to make this vacation cheaper is to gamble smart.  Stay away from low odd tables (i.e craps, roulette) and read up on the MIT blackjack strategies to beat the house.  If you do it right, you can win enough for a free trip (and gain a valuable team skill in the process).

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    8. Themed Retreats

    There are weeklong retreats all over the world where you can fully immerse yourselves as a couple into a hobby you’re both passionate about.  Go on a yoga/meditation retreat, a ranch, a vineyard/farm, a backpacking adventure, treasure hunt, or whatever you’re into.

    9. Working Honeymoon

    Your honeymoon doesn’t have to be a vacation.  For a truly memorable experience, dedicate a week to a charity or volunteer organization.  You can drive out to a campground to help restore it in the offseason.  Maybe you’ve always wanted to volunteer to help out your local animal shelter, plant trees, help the homeless, etc.  Use the time to do something together as a couple that will fulfill you spiritually while contributing to the community.  Just because you’re on a honeymoon doesn’t mean you can’t be productive.

    10. Festivals, Fairs & Special Events

    Every city, state, and country has festivals, fairs, and special events.  Find one you’re interested in.  If you time your wedding right, your honeymoon can be a trip to one of these festivals.  Burning Man, SXSW, Bonnaroo, the Renaissance Fair, regional harvest festivals, Mardi Gras, New Years Eve in Times Square, a movie premiere, or whatever you’re into.  If you plan your honeymoon at the right time in the right place, the possibilities are endless.

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    Featured photo credit: Josue Michel via unsplash.com

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