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How to Sell Yourself on Lifestyle Change

How to Sell Yourself on Lifestyle Change
sell yourself on change

    It’s coming up on that time of year again. You know, the time where you seriously commit to the same resolution that you seriously committed to last year… before life got in the way and it evaporated into thin air.

    Depending on who you ask, up to 85% percent of all New Year’s resolutions involved some element of lifestyle change, be it weight loss, exercise, better nutrition, improved life-balance or more sleep. And, of those, nearly 50% have been broken by the end of January, while 90% bite the dust by June.

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    Problem is, just saying you want to do something isn’t enough to make it happen. You need to literally sell yourself on the need to make it happen, then create a plan and set up a support and accountability structure.

    Selling is an art form, even when we’re selling ourselves.

    This is especially true when the actions that would lead to the result being sold are viewed as unpleasant, i.e., exercise and diet. So, let’s take a lesson from legendary master of persuasion and 7-figure copywriter and marketer, Dan Kennedy.

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    In his book, The Ultimate Sale Letter, Dan reveals a highly-effective 3-step sales process:

    1. Problem: Identify the problem or need that is not being satisfied
    2. Agitate: Stir up the problem to make it more present, more inflamed, more painful and more in need of immediate resolution
    3. Solve: Present a solution, a way out of the pain

    It’s pretty easy to see how this 3-step process might work when trying to sell someone else, but we can also use it to sell ourselves on actions that we often view as unpleasant in the name of losing weight, getting fit, de-stressing, improving our health or just being able to do more with our lives.

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    Here’s how to sell yourself on lifestyle change:

    • Problem: Rather than just resolving to change some behavior or accomplish some goal, take a step back and define the problem that you are trying to solve by accomplishing your goal or resolution. Put another way, ask what’s important about achieving your goal/resolution or what’s wrong that you’re trying to fix. For example you might want to:
      • Rebuild your confidence – you feel bad about yourself when you look in a mirror and want to feel better.
      • Get off medication – high blood pressure is making you feel sick and the medication you take to control it kills your energy.
      • Recapture your inner-calm – stress is making you so anxious, you’re on medication to control it.
      • Get horny – don’t want to have sex anymore because you feel so self-conscious about your body.
    • Agitate: Once you’ve gone past a general desire to attain a result and defined the problem that the result will fix, it’s time to drill-down a bit and do some agitating. This is not the most-enjoyable process, because, when it comes to lifestyle change, it almost always requires you to do two unpleasant things: (1) face the present as it truly is and (2) visualize the future, should you stay on your current course. For many, neither is an appealing exploration. So, rather than agitating the problem, we do the exact opposite and avoid or minimize it so we don’t feel uncomfortable. The problem is that it is this very process of agitation and discomfort that serves as a huge motivation to take action. It brings our pain to the surface and gives us the opportunity to take action to remove ourselves from it. Looking at our first example above, we’d build on our disgust looking in the mirror and ask two more questions:
      • First, we’d ask the ‘what’s important’ question again to try to get to a deeper motivating force. In fact, we might ask it a few times until the motivational onion is fully peeled.
      • Then, we’d ask what our lives will look like 5, 10, 15, 20 years down the road should we choose not to make any changes.
      • Take the time to write out your answers in as much detail as possible.
    • Solve: This is where we finally get back to your original resolution, recommit to a specific goal and then take the step that almost nobody takes: make a plan of action. Take out a calendar, choose a start date and write down the exact actions you will take every day for the first 30-days to make your goal your reality. If you need help with this step, get it. Items on that plan might include joining a gym, seeing a nutritionist, hiring a trainer, finding a therapist or joining a team. Then, tell someone close to you about goal, the underlying reasons for it and your plan. Give them a copy of your plan and get their commitment to ask you about it every day for 30-days to provide a level of accountability.

    Using the classic three-step method to sell yourself not only on lifestyle change, but on the very actions that will create it is a powerful step in making this year’s resolutions different than next year’s.

    As always, I’d love to hear your thoughts, ideas and additions in the comments below.

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    Last Updated on July 18, 2019

    10 Small Changes To Make Your House Feel Like A Home

    10 Small Changes To Make Your House Feel Like A Home

    Your house is more than just a building that you live in. It should be a home that makes you feel welcome as soon as you open the front door.

    Making your house feel like a home is not something that simply happens on its own. You need to make some changes to a house when you move in, to give it that cozy, warm feeling that turns it into a true home. To help you speed the process, follow this guide to 10 small changes to make your house feel like a home.

    1. Make the Windows Your Own

    When you move into a home, they often come with boring Venetian blinds or less than attractive curtains.

    One of the best ways you can instantly warm your home and make it showcase your style is to add some new window dressing. Adding beautiful curtains not only improves your home’s appearance, but it can also help to control the temperature.

    2. Put up Some Art

    If you have a lot of bare walls in your home, it will seem sterile no matter how beautiful your paint or wallpaper is.

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    Hanging art on the walls will instantly give it personality and make it feel like home.

    3. Improve the Aroma

    A house that is not filled with inviting smells will never feel like a home. There are loads of ways you can make your home smell nice. There are tons of air fresheners on the market you can use.

    Incense and scented candles are a nice option as well. Don’t forget that baking in a home is also a great way to fill it with an aroma that instantly smells like home as soon as you open the front door.

    4. Put out Lots of Pillows and Throws

    A great way to make your home look warm and inviting is to place lots of pillows and throws out on the furniture. It is much better to have too many pillows than not enough.

    There is nothing like the feeling of sinking into a cushiony pillow that feels like a cloud to make you feel like you are at home.

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    5. Instantly Class up Your Closet

    If your closet is filled with wire or plastic hangers, it will never truly feel homey. To instantly make your closet feel classy, change out your old hangers for wooden ones.

    Not only do they look great, but they are better for hanging your clothes as well.

    6. Improve Your Air Quality

    One of the most overlooked ways to make your house feel more like a home is to improve its air quality.

    The easiest and best way to upgrade the air quality in your home is to change the old, dirty filters in your furnace regularly. Get some air filters delivered to your home so that you always have some on hand.

    7. Fill it with Plants

    Another way to improve the air quality in your home is to fill it with plants. You should have plants in every room of your home.

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    They help to improve the air quality and they look beautiful. As well as making your home appear homier, plants also help to boost your mood and lower your stress levels.

    8. Change the Doorknobs

    Most people don’t really give their doorknobs a second thought unless they are broken. That is a shame because changing your doorknobs is an easy way to add personality to your home.

    Changing your old, boring doorknobs to new ones that are works of art will instantly brighten your home.

    9. Upgrade Your Tub or Shower

    There is nothing like luxuriating in a whirlpool bath or steam shower to make the cares of the day melt away. Your family deserves a bit of luxury when they are in their bathroom.

    Install a new shower or tub today to make your bathroom worthy of a place in your home.

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    10. Fresh Cut Flowers

    You can make any room in your house feel homier by placing a vase full of beautiful flowers in it. The gorgeous look and intoxicating aroma of fresh cut flowers will immediately brighten your day when you encounter them.

    You don’t have to make all these changes at once. Try one or two a day though, and your house will feel like a home before you know it. The trick is to constantly keep adding these homey touches to make your home a place worthy of its name.

    Featured photo credit: https://www.pexels.com/photo/black-wooden-round-analog-wall-clock-on-brown-wooden-wall-121537/ via unsplash.com

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