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How to Sell Yourself on Lifestyle Change

How to Sell Yourself on Lifestyle Change
sell yourself on change

    It’s coming up on that time of year again. You know, the time where you seriously commit to the same resolution that you seriously committed to last year… before life got in the way and it evaporated into thin air.

    Depending on who you ask, up to 85% percent of all New Year’s resolutions involved some element of lifestyle change, be it weight loss, exercise, better nutrition, improved life-balance or more sleep. And, of those, nearly 50% have been broken by the end of January, while 90% bite the dust by June.

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    Problem is, just saying you want to do something isn’t enough to make it happen. You need to literally sell yourself on the need to make it happen, then create a plan and set up a support and accountability structure.

    Selling is an art form, even when we’re selling ourselves.

    This is especially true when the actions that would lead to the result being sold are viewed as unpleasant, i.e., exercise and diet. So, let’s take a lesson from legendary master of persuasion and 7-figure copywriter and marketer, Dan Kennedy.

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    In his book, The Ultimate Sale Letter, Dan reveals a highly-effective 3-step sales process:

    1. Problem: Identify the problem or need that is not being satisfied
    2. Agitate: Stir up the problem to make it more present, more inflamed, more painful and more in need of immediate resolution
    3. Solve: Present a solution, a way out of the pain

    It’s pretty easy to see how this 3-step process might work when trying to sell someone else, but we can also use it to sell ourselves on actions that we often view as unpleasant in the name of losing weight, getting fit, de-stressing, improving our health or just being able to do more with our lives.

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    Here’s how to sell yourself on lifestyle change:

    • Problem: Rather than just resolving to change some behavior or accomplish some goal, take a step back and define the problem that you are trying to solve by accomplishing your goal or resolution. Put another way, ask what’s important about achieving your goal/resolution or what’s wrong that you’re trying to fix. For example you might want to:
      • Rebuild your confidence – you feel bad about yourself when you look in a mirror and want to feel better.
      • Get off medication – high blood pressure is making you feel sick and the medication you take to control it kills your energy.
      • Recapture your inner-calm – stress is making you so anxious, you’re on medication to control it.
      • Get horny – don’t want to have sex anymore because you feel so self-conscious about your body.
    • Agitate: Once you’ve gone past a general desire to attain a result and defined the problem that the result will fix, it’s time to drill-down a bit and do some agitating. This is not the most-enjoyable process, because, when it comes to lifestyle change, it almost always requires you to do two unpleasant things: (1) face the present as it truly is and (2) visualize the future, should you stay on your current course. For many, neither is an appealing exploration. So, rather than agitating the problem, we do the exact opposite and avoid or minimize it so we don’t feel uncomfortable. The problem is that it is this very process of agitation and discomfort that serves as a huge motivation to take action. It brings our pain to the surface and gives us the opportunity to take action to remove ourselves from it. Looking at our first example above, we’d build on our disgust looking in the mirror and ask two more questions:
      • First, we’d ask the ‘what’s important’ question again to try to get to a deeper motivating force. In fact, we might ask it a few times until the motivational onion is fully peeled.
      • Then, we’d ask what our lives will look like 5, 10, 15, 20 years down the road should we choose not to make any changes.
      • Take the time to write out your answers in as much detail as possible.
    • Solve: This is where we finally get back to your original resolution, recommit to a specific goal and then take the step that almost nobody takes: make a plan of action. Take out a calendar, choose a start date and write down the exact actions you will take every day for the first 30-days to make your goal your reality. If you need help with this step, get it. Items on that plan might include joining a gym, seeing a nutritionist, hiring a trainer, finding a therapist or joining a team. Then, tell someone close to you about goal, the underlying reasons for it and your plan. Give them a copy of your plan and get their commitment to ask you about it every day for 30-days to provide a level of accountability.

    Using the classic three-step method to sell yourself not only on lifestyle change, but on the very actions that will create it is a powerful step in making this year’s resolutions different than next year’s.

    As always, I’d love to hear your thoughts, ideas and additions in the comments below.

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    How to Keep Yourself Awake at Work Without Caffeine

    How to Keep Yourself Awake at Work Without Caffeine

    Keeping yourself awake at work can be a real challenge when you’re bored, exhausted or sleep-deprived.

    But before you reach for that can of Red Bull, bottle of Mountain Dew, or pot of coffee, try these healthy remedies to stimulate your 5 different senses and help you stay awake at work:

    Sight – Visual Stimulation

    The first thing you do when you wake up is opening your eyes, so your visual stimulation is very important to keeping your energy level high.

    1. Maximize your exposure to light.

    Your body’s internal rhythm is regulated by the amount of light you receive. The greater your exposure, the more alert you will feel.

    Open the shades and let in the sunlight. Step outside or look out the window. Turn on all the artificial lights in your office or around your work space.

    2. Exercise your eyes (or give them a break).

    Roll your eyes up and down, side to side and diagonally. Rotate them clockwise and then counterclockwise. Squeeze them shut and then open them wide. Do this several times.

    Reading and sitting in front of a computer screen for long periods can lead to eye fatigue.

    Take regular breaks with deliberate blinking and looking out into the distance.

    3. Take note of your environment.

    Learn to enjoy people-watching. Observe their activities, speech, body language and interactions with others. Notice the details of building, trees and other objects around you, including their color, shape and size.

    By doing this, you’re not only relaxing your eye muscles but also calming your mind.

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    Hearing – Auditory Stimulation

    What you hear or listen to have direct effect on your brain. This is why we feel so annoyed and sometimes angry when we hear construction noise when we’re working.

    4. Engage in conversation.

    Talk to a friend or colleague. Trade funny stories. Discuss your business venture, a creative idea, the latest political scandal, or any other topic that interests you.

    Practice mindful listening to what you and the other person are saying. Tune into the tone, volume and content of the conversation.

    Learn how to practice better listening from this guide:

    Why Listen to Reply Instead of Understand Is the Key to Failure

    5. Listen to upbeat music.

    Try hip hop, rock or jazz to keep you alert. Instrumental, non-distracting music works best.

    Sing, whistle, and hum along if you can. Plug in the earphones if you must.

    Smell – Olfactory Stimulation

    If you’re feeling sleepy and suddenly smell the coffee, you’ll probably feel more energetic. This is why smell is an influential stimulation.

    6. Work your nose.

    Aroma therapists recommend essential oils of peppermint (to boost energy), rosemary (to build awareness), eucalyptus (to increase oxygen), cedarwood  (to activate your mind), and cinnamon (to improve your reaction time).

    If you don’t have essential oils on hand, you can use lotions or burning candles that provide the same scents.

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    Citrus like lemons, limes, grapefruits and oranges are also natural olfactory stimulants. Get a whiff of these citrus scents to stay awake.

    Taste – Gustatory Stimulation

    If you want an energetic day at work, you can’t let your tongue feeling plain and flavorless.

    7. Have a good breakfast.

    Start off with the most important meal of the day.

    Think fresh, light and healthy: bran cereals, wholegrain breads, fruits, and yogurt.

    Nix the heavy stuff like sausages, greasy eggs or pancakes.

    Need some breakfasts inspirations? Check out these ideas:

    20 Healthy Breakfast Choices That Will Save You Time

    8. Drink lots of water.

    Keep a glass or bottle of H2O near you and sip from it throughout the day. Dehydration can leave you feeling tired, sluggish and sleepy.

    So make sure you drink enough water throughout the day. Not sure how much to drink? This can help you:

    How Much Water Should You Drink Each Day (and How Much Is Too Much for You)

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    Think that you’ve been drinking too little water? Try these friendly reminders:

    3 Best Apps To Help You Drink Much More Water

    9. Eat energy-boosting snacks.

    Nuts and fruits (like bananas, apples and strawberries) are sure bets. Pairings with staying power include baby carrots with a low-fat cream cheese dip; celery sticks with peanut butter; red peppers with hummus; and plain yogurt with granola.

    Avoid carb-filled, sugary snacks that make you crash and leave you feeling tired.

    Here you can find some healthy snack ideas:

    25 Healthy Snack Recipes To Make Your Workday More Productive

    Touch – Tactile Stimulation

    Last but not least, your sense of touch will make you physically feel more energetic and less stressful.

    10. Splash cold water on your face.

    Do this in the morning, during bathroom breaks and in the afternoon. Being exposed to cold water pushes your body to adjust and regulate its internal temperature, which in turn keeps you alert.

    This works the same as you take a cold shower to increase mood and alertness. Take a look at this article to learn more about it:

    5 Surprising Benefits of Cold Showers

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    11. Use acupressure.

    Apply pressure to, massage, or tap on the stimulation points of your body. These include the top of your head, the back of your neck, the back of your hand (between the thumb and index finger), just below the knee and your earlobes.

    Watch this video to learn about the acupressure points you can try:

    12. Get moving.

    Move away from your chair and stand, walk, run or climb the stairs. Feel the earth under your feet. Stretch and twist. Do jumping jacks, lunges, push-ups and back bends.

    And if you need to move more discreetly, wiggle your feet, bounce your knee up and down, scrunch your toes, or cross your legs.

    You can also try some simple stretches and exercises at your desk:

    Unlike addictive caffeine fixes, these remedies activate your senses, engage your attention, amp up your energy and prevent morning grogginess and afternoon slumps without the side effects or health risks.

    Pick a few ways from this list of suggestions and practice them consistently. And when you do this consistently, you’ll soon see the positive results — a more energetic and productive you at work.

    Featured photo credit: Pexels via pexels.com

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