One coffee shop in Valley City, North Dakota is helping to prove that maybe people are inherently good. The Vault works on an honour system rather than having employees, and has so far found that customers pay 15% more than market place prices when trusted to pay for their coffee, tea and baked goods rather than made to.
Owners Kimberly and David Brekke are yet to break even, but this is not due to lost revenue. Watch Aaron Boerner’s KVRR story on “The Vault” to find out how this accidental social experiment is working out:
“The Vault” Coffee Shop KVRR Story | Aaron Boerner
Featured photo credit: gratisography via gratisography.com