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Experience Building

Experience Building

The difference between Starbucks and McDonalds from a coffee perspective is what? The experience. Starbucks wants almost $4 for a cup of coffee near me, and McDonalds wants $2. Starbucks wants $6 an hour for wifi, and McDonalds wants $2. It’s far more cost effective for a road warrior to sit in a McDonalds doing their internet chores.

But would you tell a client you’re sitting in a McDonalds? Would you say Starbucks? See?

I think the difference is in the experience and how it’s been crafted. By the way, McDonalds is working on it. They’re putting in leather sofas and tile and all kinds of things to support a change of experience. But enough about my example. Let’s talk about experience building and how it relates to life hacking.

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Experiences

I’m using this term as a noun. I mean to call this something similar to a “chapter” or a “scene” in a book or play. An experience has a beginning, middle and end. An experience is a small measurement, where an “event” is the larger collection of these. Going to a wedding is an event (a series of experiences). Having a private moment with the two sets of parents in a private setting by a stream during the reception is an experience. Make sense?

Experiences can be built around job interviews, if you’re the interviewer. A series of experiences can be built into a dinner party. One might be the entrance to the party. You can let guests come right to the door, or you can start the evening with a big banner that says, “Bring your best ideas to this dinner.” A team meeting can be an experience. A software code review can be an experience.

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Oh, a quick disclaimer: just because you craft an experience doesn’t mean people will get the desired result you want. I once went to a well-crafted dinner party. The hostess had French cuisine, soft lighting, lots of new artwork for us to view, and a carefully crafted series of compact discs loaded with the soundtrack of our night. Two discs in (and several beverages later), someone said, “Hey, I’ve got the sountrack to ‘Undercover Brother’ with me!” Off went the hostess’s disc; in went the

Elements of an Experience

The following are the elements or levers or building blocks that you can use to generate an experience:

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  • people- you need someone to experience the experience. Right?
  • time of day- is a breakfast meeting more fun than dinner?
  • lighting- Barry White or 2001 white?
  • music- Soundtracks to experiences
  • food- if you serve pizza or jumbo shrimp skewers, what’s the difference?
  • mood- your face and tone set the stage too, right?
  • props- having a cookout? What would some inflatable palm trees do? Bring sponge gavels to the next meeting.
  • scripts- this gets hoaky, but remember, you can plan the conversations a bit, or at least seed them.
  • plants- not bushes, but people allied to the cause. Imagine a dinner party where you “hire” friends to make sure the conversation works right.

Why Bother?

Sometimes, the reason to bother is self-explanatory. When you plan a birthday party, you’re crafting an experience. Why wouldn’t you want it to be fun? Do you have pin the tail on the donkey? That’s an experience within the event. Are you planning a pirate theme? Ditto.

The plan here, or the way to think of this, is to consider the crafting of experiences in non-traditional settings. How would a team meeting feel if you took some account to some of the elements listed above? Do you need your team to be more energetic? Why bring them to a room in the building with no windows, nothing but white? Bring them to the mall. Take them somewhere that stimulates. Go out to a nature observatory.

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Mod This

Have you noticed that I write most of my hacks with the ending reading something like How would YOU change this? That’s on purpose. The best hacks are the kind you can make your own, right? Before iTunes and playlists, I had to just deal with other people’s sorting methods for my music. Before blogging software, I had to craft HTML to fake it. But my blog is different than this blog, is different than blog software pressed into service as a catalog.

Posting comments about how you’d make this hack your own is part of the process. That grows the experience. We love to read them. Most of you have received personal emails from me after a comment. That’s because the conversation is part of the hack and the offering of such.

Jump in. Tell me it’s stupid. Tell me how to take the part that works. Move it forward.

–Chris Brogan is Chief Content Officer of Grasshopper New Media. He blogs at [chrisbrogan.com], which lately has been pretty much nonstop PodCamp. That’ll change soon.

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Last Updated on September 17, 2018

10 Reasons Why You Should Get Naked More Often

10 Reasons Why You Should Get Naked More Often

Getting naked is often thought of as an act that should only be reserved for intimacy—and even then some get squirmy! Many people are more comfortable believing that the more clothes you are wearing the better. However, getting naked more often can have great benefits for you. Here are 10 great reasons to get naked more often:

1. It burns more fat.

Your body’s main supply of brown adipose tissue (BAT), or good fat cells, are located around your shoulder blades and neck. When your body is exposed to the elements and is cooler, the BAT proliferates and essentially kills the white adipose tissue, aka bad fat cells. So, not wearing any clothes helps promote this and makes you healthier.

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2. You’ll become comfortable with who you are.

Self-acceptance is hard to come by today. Ask anyone you know and see if they are happy with themselves. Chances are they will say they are too fat, not pretty, and find all of the flaws that they can. In reality, others do not see this. They see that you are beautiful. When you begin to get naked, you learn to appreciate your body and realize how beautiful you really are.

3. It saves you money.

Being naked more often saves on buying new clothing since you are wearing nothing a lot of the time. Be careful when you are in public, though—you may have to put on some clothes!

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4. It increases your immune system.

Being naked and getting exposure to the sun’s rays actually increases your body’s vitamin D levels. Vitamin D is directly related to your immune system. When you have optimal levels of vitamin D, your body’s immune system is impeccable, and you will be better equipped to ward off viruses, including the common cold and flu. So go lay outside naked on your private balcony or in your yard.

5. It makes you face your fears head on.

People cringe today when you mention the words “get naked.” They are so afraid of it—and today’s children are so ingrained with this—that they must wear layer upon layer to deal with their body image. However, when you are naked, you face your fears of body image and self-acceptance, experiencing some of the best moments of your life.

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6. You will feel better in your clothes.

When you do wear clothes (because not everyone has yet accepted being naked in public), you will start to choose clothing that accentuates the parts of your body that you love. You will begin to notice that maybe that muumuu does not flatter your beautiful curves and start wearing clothes that you love.

7. You will embrace vulnerability.

When you put yourself out there, it is a natural reaction to have fear and worry. However, this is an opportunity to embrace being vulnerable. It allows you to think and get down to the core of what really matters and what is of importance to you. When you strip away all of the excess, you are 100% you and willing to take on anything that comes your way.

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8. You will show the world the real you.

Today, we have many ways of altering our appearance from our true body image when we wear clothing. Some people alter their image so much that they fear getting naked with the person they love. It seems crazy that this could even happen; however, the rise in use of breast-enhancing bras and Spanx products has put this idea into people’s minds. This all goes back to being comfortable with your true body image. If a person really does love you, then they should not love you based upon your image. If they do, then you may even decide that the ever-so-uncomfortable leggings that go up above your waist to hold in all of the imperfections may not be worth it after all.

9. You will have fun.

Well, this could go in all sorts of directions. But when you are comfortable with your naked body and see it as being flattering, then life is more fun. You start realizing that you are beautiful and are willing to do more things that you probably would not have done otherwise—with and without your clothes on.

10. You can have intercourse with the lights on.

Many people are self-conscious about the way they look and decide that the less lighting the better when they are intimate with their partner. It’s nothing new. If you survey your best friends, you will probably come to this conclusion too. They may say that it even gets awkward, because they are more concerned with what their partner thinks of their body than just having and enjoying amazing intercourse. When you love the way you look naked, you will also want to have your partner see you at your best.

What are you waiting for? Start spending more time in the buff today and begin to change the way you think about your body.

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