Every company has things that they don’t necessarily want their customers to know, and the world’s biggest businesses are no exceptions. Some of these things are sinister, such as ingredients that may have negative effects, but mostly these bits of information are simply meant to make us consume more of their products. This is the case with products such as Cheetos, which trick our bodies into thinking that they have fewer calories because they dissolve when they eat them. Buzzfeed recently released a video exposing the marketing ploys behind many companies whose products we use every day.
Some of these products are toothpaste and shampoo (the video specifically mentions the brands Colgate and Pantene), which do not require a foaming action for cleaning. Instead, the agents that produce foam are added in because people believe that foaming means cleaning, which is the case with soap and other cleaning products.
Watch the video below to discover the secrets of the world’s biggest businesses!
Which of these facts do you find most interesting?