Advertising
Advertising

Blog Action Day: You the Consumer

Blog Action Day: You the Consumer
You the Consumer

    Today is Blog Action Day, and over 14,000 blogs have agreed to write about the environment. Since I expect there to be hundreds of “how to” articles about making your own household cleaners and cutting your gas consumption, I decided to try something else, to try to address the framework in which we as individuals relate to our environment.

    Most of the environmental destruction we face in the world today has its roots in the choices that we make every day as consumers — whether global warming, the disappearance of rainforests and wetlands, groundwater contamination, or just the blight of discarded plastic bags and soda cans littering the side of the road. While it’s likely that the long-term solution to these and other environmental problems will require legislation, it’s important to keep in mind that legislation wouldn’t be as necessary if we as consumers didn’t buy, use, and throw out so much stuff.

    Advertising

    As Pogo noted so many years ago, “we have met the enemy and he is us”. With these problems looming so large, it can be hard to lose track of our own involvement — especially since information about manufacturing processes, corporate track records, and legislative action being either hard to find or, once found, hard to make sense of. Instead, we’ve seen a host of companies that have risen up to offer us “sustainable” or “eco-friendly” shopping options, which is fine but not really a solution. The answer is not so much to buy different stuff but to buy less stuff — and more than that, to think about why we buy the stuff we buy in the first place.

    A Short History of Consumption

    With the rise of the Industrial Revolution, the relationship between people and the goods that they made was broken. No longer did peasants plant, tend, and harvest their crops; now agricultural workers labored over someone else’s crops in exchange for wages. No longer did artisans design, plan, craft, and sell; now factory workers repeatedly carried out a single step in the production of a product, again in exchange for wages.

    Advertising

    In short, people were no longer producers. Ownership was vested in those with the money to back production — and those people didn’t do the actual work. Our identities were no longer tied up with the work we did, but with the buying power our work left us with. At the end of the day, workers were left not with the means to live but with a handful of wages to spend on the means to live.

    So people found their identities not in their work but in the things they could buy by working. People with better jobs could afford to buy better-quality (or even just sufficient) food, clothing, household goods, transportation, and so on. The idea of choice — in fashion, in lifestyle, in entertainments, even in sexual partners and habits — arose, as people began to build their identities not through their productive lives but through their lives as consumers, through their interactions with the market. People became consumers, not just in the way they got what they needed but in who they felt themselves to be.

    Advertising

    Living Consumption

    The rise of consumption as our primary interaction with the rest of our society has had profound effects. For example, social status is obtained and marked by the things we buy and use. A car, for instance, is not just a way to get from one place to another but has to “say something” about who we are — and even the lack of a car says volumes. Unlike the artisan who could express his or her identity through the things s/he created, we have learned to do so through the things we buy: the t-shirt with the logo of our band or team, the bamboo towels that show our environmental commitments, the alternative album that shows off our indie cred, the designer shoes that place us as part of the trend-setting elite, the minivan that shows us to be part of the dependable, hard-working, family-oriented suburban middle class, and so on.

    The problem with finding ourselves through consumption, though, is that consumption literally means using things up; the interaction with the market that defines us is momentary and fleeting, leaving us with things that will eventually be eaten, wear out, or go out of style. This means that we need to constantly acquire new goods to maintain our identities as consumers — goods which we consume and must again replenish. On top of that, advertisers understand and take advantage of this necessity by producing new needs (ten years ago, who knew or felt we needed a thousand songs in our pocket?) that demand to be met.

    Advertising

    So What to Do?

    For most of us, simply dropping out, growing our own food and living off our own labor, is not an option and is hardly desirable even if it were an option. The answer to the dreadful over-consumption that fills our landfills with completely unnecessary crap, pollutes our water sources, kills off species after species (something like 40 a day!), and leaves us in a world of ever-diminishing beauty and diversity can’t be to drop out of consumption entirely, because it’s simply not an option.

    But we can change the way we consume, and more importantly lessen the demands we place on consumption to complete us as individuals. This means developing a higher sense of self-reflexivity about what we do buy, and replacing our identities as consumers with identities as part of our families and communities — and maybe even as producers, once again.

    Here are a few ideas:

    • Ask Yourself: What do you really need? We grow accustomed to feeling our desires as “needs”, but rarely examine those needs. Do we need fast food every day, for example? A lot of people cite time concerns, but how much time are you really saving — and what else are you losing? Forget health concerns (though they’re important), what about the pleasures of family time and knowing your family is eating food you made them yourself, or just the joy of eating good food? Or, do we really need to own the latest best-seller; perhaps it can be enjoyed just as thoroughly if you checked it out of the library?
    • Make something. Start a garden, and eat food you produced yourself. Or take up a craft — paint, or make jewelry, or knit, or make your own paper. Write. Find a way to express yourself through creating and not through consuming. (Of course, you’ll probably have to buy the materials for your new hobby — like I said, there’s no way off this ride, you just have to find ways to work within the system we’re given.)
    • Join something, or if there’s nothing around worth joining, start something. Find ways to connect with other people who share your interests. Civic participation in the US and other Western countries has dropped sharply over the last few decades, leaving us with even more need to “complete” ourselves through consumption. Spend a few hours engaging with your community instead of shopping for new ways to be yourself.
    • Pick a cause and make it your own. This follows from the last point — find ways of being part of your community that aren’t simply participating in the economy. If you can afford it, spend your money helping others instead of filling non-existent needs of your own, but even better, give your time, knowledge, and skills to those whose needs are real.
    • Shop wisely. If you’re going to be forced to construct at least part of your identity through your role as a consumer, make sure that you are consuming thoughtfully. Ask how your values jibe with the product you’re buying. Choose sustainable products where available. I have a pair of scissors my grandmother bought in the 1930s — long-lasting, durable, high-quality products that are well-maintained can keep dozens of cheap ones from ever being produced — and that saves all the energy and raw materials that would go into their making as well as space in the landfills.

    The Temple of Apollo at Delphi is reported to have had two sayings engraved at its entrance. The better-known is “Know thyself”; the other was “Nothing to excess”. Though I hardly think the temple’s builders had us and our current environmental dilemmas in mind, the advice is good for our current consumption-driven society. Know yourself — your needs, your wants, who you are and want to be –and match your consumption to those needs.

    More by this author

    The Science of Setting Goals (And Its Effect on Your Brain) Becoming Self-Taught (The How-To Guide) The Importance of Reminders (And How to Make a Reminder Work) How to Admit Your Mistakes How to Take Notes: 3 Effective Note-Taking Techniques

    Trending in Featured

    1 What Is Speed Reading and How to Successfully Learn It 2 The Science of Setting Goals (And Its Effect on Your Brain) 3 How to Stop Procrastinating: 11 Practical Ways for Procrastinators 4 How to Become an Early Riser and Stay Energetic 5 Becoming Self-Taught (The How-To Guide)

    Read Next

    Advertising
    Advertising
    Advertising

    Last Updated on February 13, 2020

    What Is Speed Reading and How to Successfully Learn It

    What Is Speed Reading and How to Successfully Learn It

    Too much to read, too little time! Don’t you wish you could read faster without compromising your knowledge intake? This is where a valuable learning technique comes to the rescue: speed reading.

    Speed reading is the top skill to learn in 2020. Read on to find out all about this amazing technique!

    What Is Speed Reading?

    On average, an adult can read somewhere between 200 to 300 words per minute. With speed reading, you can read around 1500 words per minute.[1] Yes, that sounds impossible, but it is true.

    In order to understand how this skill works, you first need to know how the reading process works inside a human’s brain.

    The Reading Process

    The first step is for the eyes to look at a word. This “fixation” on every word takes around 0.25 seconds.

    Next, the eye moves on to the following word. It takes 0.1 seconds for the brain to move from one word to the next. This is called “saccade.”

    Usually, a person reads 4 to 5 words or a sentence at once. After all the fixations and saccades, the brain goes over the entire phrase again in order to process the meaning. This takes around half a second.

    All in all, this allows the average person to read 200 to 300 words in a minute.

    Speeding up the Process

    The concept of speed reading is to speed up this process at least 5 times. Since the saccade period cannot be shortened any further, speed reading emphasizes quicker fixations.

    To accomplish this, scientists recommend that the reader skips the subvocalization: when the readers actually say the word in their mind, even when reading silently.

    Basically, speed reading is the technique of only seeing the words instead of speaking them silently.

    Do not confuse this with skimming. When a reader skims through a text, they skip the parts that their brain considers to be unnecessary.

    You may skip important information in this process. Moreover, skimming does not allow the brain to retain what has been read.

    Why Speed Read?

    Speed reading is not just quick, but also effective. This skill saves a lot of of time without sacrificing information.

    Advertising

    Also, it has been proven to improve memory. The brain’s performance improves during speed reading, which allows the reader to remember more information than before.

    Since speed reading stabilizes the brain, the information is processed faster and more efficiently.

    Believe it or not, this technique leads to improved focus, too. As the brain receives a lot of information during speed reading, there is far less chance of distraction. The brain focuses solely on the job at hand.

    Since the brain is, after all, a muscle, the process of speed reading acts as an exercise. Just like the rest of your muscles, your brain needs exercise to grow stronger, too.

    A focused brain means improved logical thinking. As your brain gets used to receiving and organizing so much information so quickly, your thinking process will become faster.

    As soon as a problem is thrown at you, your brain will quickly put two and two together. You will be able to retrieve stored information, figure out correlations, and come up with new solutions, all within seconds!

    Still not convinced? Read 10 Reasons Why You Should Learn Speed Reading

    Greater Benefits

    With a healthier brain, you can expect better things in other parts of your life, too. A boost in self-esteem is just one of them.

    As you begin to understand information at a faster pace, you will also begin to figure out more opportunities all around you.

    With the ability to deeply understand information in a shorter period of time, your confidence levels will quickly grow higher.

    Moreover, all the aforementioned benefits will relieve you of stress. You will manage your readings in lesser time, your brain will be healthier, and you will feel so much better about yourself.

    With all these advantages, your emotional well-being will be healthier than ever. You’ll feel less stress since your brain will learn to tackle problems efficiently. Speed reading will lead to a relaxed, tension-free lifestyle!

    How to Learn to Speed Read

    Speed reading is a superpower. Fortunately, unlike other superpowers, this one can be learned!

    There are different techniques that can be used to master this skill. Opt for the one that best suits your learning style.

    Advertising

    1. The Pointer Method

    The person who is credited for popularizing speed reading, Evelyn Wood, came up with the pointer method. It is a simple technique in which the reader uses their index finger to slide across the text that they’re reading.

    As the finger moves, the brain coherently moves along with it. It is an effective technique to keep the eyes focused where the finger goes without causing any distraction.

    Readers have a tendency to back-skip. The pointer method prevents this from happening, thereby saving at least half the reading time.

    2. The Scanning Method

    In this technique, the reader’s eyes move along one part of the page only. This can be the left or right side of the text but is usually the center since that is the most convenient.

    Instead of pacing through the entire text from left to right, the vision shifts from top to bottom.

    This method involves fixation on keywords such as names, figures, or other specific terms. By doing so, the saccade time is minimized.

    3. Perceptual Expansion

    Generally, a reader focuses on one word at a time. This technique, on the other hand, encourages the brain to read a chunk of words together. In doing so, this method increases the reader’s peripheral vision.

    Here’s the thing: even though the fixation time remains the same with perceptual expansion, the number of words that the eyes fixate on increases.

    So basically, the brain receives 5 times more information within the same amount of time.

    This technique is the hardest to master and takes the most time to learn. You’ll need help from speed reading tools in order to practice the perceptual expansion method.

    However, once you master it, this technique will offer you the fastest reading pace with the maximum knowledge intake.

    The Best Speed Reading Apps

    The easiest tool to aid any process in any part of life these days is your smartphone.

    You can use mobile applications to learn speed reading on the go. It has been proven that regularly practicing speed reading is the fastest way to learn this skill. [2]

    Here are a few great options to look into:

    Advertising

    1. Reedy

    If you own an Android smartphone, you can download Reedy to your mobile. Otherwise, get the chrome extension on your laptop to enjoy speed reading with Reedy.

    This app trains readers to read faster by displaying words one by one on the screen. Instead of having to go through lines or long texts, Reedy prepares the user to focus on one word at a time.

    Although this isn’t an effective method to learn speed reading long texts, it is a great way to start.

    Once your brain gets used to the idea, you can shift to another app to train speed reading sentences or longer texts.

    2. ReadMe!

    Whether you’re an android or iOS user, you can take advantage of the ReadMe! application. This app even comes with some e-book options to practice speed reading on.

    Start by choosing your desired font size, color, layout, etc. Other than that, there are different reading modes for the user to choose from.

    If you want to practice reading sentence by sentence or in short paragraphs, you can choose the focused reading mode.

    The beeline reader mode changes the color of the text to guide the eye to read from the beginning to the end at a certain pace.

    Lastly, there is the spritz mode in which the app focuses on chunks of words at once. This controls the reader’s peripheral vision. However, this mode is not fully available in the free version of the app.

    3. Spreeder

    Spreeder is available on both iOS and Android. However, users may also gain benefits from Spreeder’s website. This application lets the reader paste in any text that they would like to speed read.

    Starting off at a rather low speed, the app flashes words one by one. Gradually, as the user becomes more comfortable, the speed increases.

    Slowly, the user is trained to speed read without having to skip any words.

    This app is different from the rest because it tracks the user’s reading improvements, recording the overall reading time and speed.

    The progress and improvement are tracked in order to motivate the user to perform even better.

    Advertising

    Adjustable settings, such as the speed of the text, background color, etc. are in the control of the user.

    The Controversy Surrounding Speed Reading

    Truthfully, speed reading does sound too good to be true. It’s hard to believe that it is humanly possible to attain such a fast pace in reading without compromising the quality of information you receive.

    Perhaps as a result, there are people who do not trust the process of speed reading. They believe that when you read through a text at such a high speed, you cannot comprehend the information successfully.

    According to these people, your brain is unable to process information at the speed that you’re reading, and so, they regard speed reading as problematic.

    It is true that speed reading will be of no use if you do not understand the text you’re reading, no matter how quickly you did it.

    Similarly, if you were to read slowly and still not retain or understand the information you read, that would be useless, too.

    However, there a few factors to consider here. When reading at a normal pace, there is enough time in between every step of the process for the brain to get distracted.

    Conversely, speed reading leaves behind no time for the brain to focus on something else. It is unlike skimming. No part of the text is skipped, which means that the brain receives every single bit of information.

    Conclusion

    Keeping all of this in mind, speed reading cannot be labeled a hoax or a failure. Science has backed up this technique, and numerous readers have been using this skill to improve their learning ability.

    At the end of the day, it is your decision whether or not you want to trust this process.

    However, if you decide to take advantage of the opportunities speed reading provides, you will find a world of possibilities opening up to you.

    We live in a fast-paced world. Consuming information faster will help you keep up with that pace and find further success.

    Speed Read Like a Pro!

    Featured photo credit: Blaz Photo via unsplash.com

    Reference

    Read Next