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6 Ways to Become Known as an Expert

6 Ways to Become Known as an Expert


    (Editor’s note: Fauzia Burke is the Founder and President of FSB Associates, a digital publicity and marketing firm specializing in creating awareness for books and authors. For digital publicity and social media news, follow Fauzia on Twitter: @FauziaBurke)

    Our brand is our reputation, which is built upon our stories and expertise, and our willingness to share our knowledge. In today’s socially connected world our reputations have become global, making our brand more important than ever.

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    Here are 6 ways you can share your valuable knowledge with others and become known as an expert in your field:

    1. Become Social

    Tweet and retweet in your area of expertise, share relevant articles, white papers or videos from other experts in your field, and consider developing a Facebook business page for your expertise. Be sure to credit the original sources of content you share. Answer questions from followers, start conversations, share tips and do so consistently and you will soon be a trusted source of information in your field.

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    2. Speak

    Look for a trade association meeting, industry conference, convention or Webinars in your field and look for opportunities to speak. You can submit to be a panelist or make a presentation at workshops. No matter what your field, there’s likely a circle of influence you can tap into for connections and leads. Make sure you write up a speaker’s page on your Website, highlighting the topics you speak about. Include your speaking expertise on LinkedIn and join forums to look for other ways to network.

    3. Write a blog

    Writing blogs on a consistent basis is a great way to showcase your knowledge, promote your expertise and develop your brand. Approach your blogs with a perspective of wanting to help people. Use tips and takeaways that are actionable. Blogs also can help you promote your expertise in social media outlets. Another benefit of regularly writing blogs is once you have enough content, you can turn those blogs into a book or e-book.

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    4. Write your book

    There’s no better way to share what you are passionate about than to share your own story. A book can be your calling card about who you are, what you do, and most importantly, your expertise.

    5. Run a workshop or webinar

    One of the best ways to become known as an expert in your field is to host a free webinar and help other people. You can share tips and strategies and take questions from callers or questions posted on your Website or through your conference call offering. Not only will you be helping people, but you can also promote your website, your social media sites, your book and your blog — your expertise.

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    6. Network online and offline

    There is so much attention given to online networking, we forget how important it is to see people Face2Face. It is still one of the best ways to make meaningful connections. Keep your eye out for conferences related to your expertise and attend. Conferences provide you with the opportunity to network, connect with other people, get referrals and expand your network. You can promote yourself and your expertise with your business cards and by following up after the conference is over. Remember to connect with your new “friends” on Twitter, Facebook, Google+ or/and LinkedIn.

    Photo “Man Smelling Glass of Red Wine” courtesy of Shutterstock.

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    Last Updated on March 24, 2021

    8 Smart Home Gadgets You Need in Your House

    8 Smart Home Gadgets You Need in Your House

    We’ve all done it. We’ve gone out and bought useless gadgets that we don’t really need, just because they seemed really cool at the time. Then, we are stuck with a bunch of junk, and end up tossing it or trying to sell it on Ebay.

    On the other hand, there are some pretty awesome tech inventions that are actually useful. For instance, many of the latest home gadgets do some of your work for you, from adjusting the home thermostat to locking your front door. And, if used as designed, these tools should really help to make your life a lot easier—and that’s not just a claim from some infomercial trying to sell you yet another useless gadget.

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    Take a look at some of the most popular “smart gadgets” on the market:

    1. Smart Door Locks

    A smart lock lets you lock and unlock your doors by using your smartphone, a special key fob, or biometrics. These locks are keyless, and much more difficult for intruders to break into, making your home a lot safer. You can even use a special app to let people into your home if you are not there to greet them.

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    2. Smart Kitchen Tools

    Wouldn’t you just love to have a pot of coffee waiting for you when you get home from work? What about a “smart pan” that tells you exactly when you need to flip that omelet? From meat thermometers to kitchen scales, you’ll find a variety of “smart” gadgets designed to make culinary geeks salivate.

    3. Mini Home Speaker Play:1

    If you love big sound, but hate how much space big speakers take up, and if you want a stereo system that is no bigger than your fist, check out the Play:1 mini speaker. All you have to do is plug it in, connect, and then you can stream without worrying about any interruptions or interface. You can even add onto it, and have different music playing in different rooms.

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    4. Wi-Fi Security Cameras

    These are the latest in home security, and they connect to the Wi-Fi in your home. You can use your mobile devices to monitor what is going on in your home at all times, no matter where you are. Options include motion sensors, two-way audio, and different recording options.

    5. Nest Thermostat

    This is a thermostat that lives with you. It can sense seasonal changes, temperature changes, etc., and it will adjust itself automatically. You will never have to fiddle with a thermostat dial or keypad again, because this one basically does all of the work for you. It can also help you to save as much as 12% on heating bills, and 15% on cooling bills.

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    6. Smart Lighting

    Control your home lighting from your remote device. This is great if you are out and want to make sure that there are some lights on. It is designed to be energy efficient, so it will pay for itself over time because you won’t have to spend so much on your monthly energy bills.

    7. Google Chromecast Ultra

    Whether you love movies, television shows, music, etc., you can stream it all using Google Chromecast Ultra. Stream all of the entertainment you love in up to 4K UHD and HDR, for just $69 monthly.

    8. Canary

    This home security system will automatically contact emergency services when they are needed. This system offers both video and audio surveillance, so there will be evidence if there are any break-ins on your property. You can also use it to check up on what’s happening at home when you are not there, including to make sure the kids are doing their homework.

    Featured photo credit: Karolina via kaboompics.com

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