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6 Ways to Become Known as an Expert

6 Ways to Become Known as an Expert


    (Editor’s note: Fauzia Burke is the Founder and President of FSB Associates, a digital publicity and marketing firm specializing in creating awareness for books and authors. For digital publicity and social media news, follow Fauzia on Twitter: @FauziaBurke)

    Our brand is our reputation, which is built upon our stories and expertise, and our willingness to share our knowledge. In today’s socially connected world our reputations have become global, making our brand more important than ever.

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    Here are 6 ways you can share your valuable knowledge with others and become known as an expert in your field:

    1. Become Social

    Tweet and retweet in your area of expertise, share relevant articles, white papers or videos from other experts in your field, and consider developing a Facebook business page for your expertise. Be sure to credit the original sources of content you share. Answer questions from followers, start conversations, share tips and do so consistently and you will soon be a trusted source of information in your field.

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    2. Speak

    Look for a trade association meeting, industry conference, convention or Webinars in your field and look for opportunities to speak. You can submit to be a panelist or make a presentation at workshops. No matter what your field, there’s likely a circle of influence you can tap into for connections and leads. Make sure you write up a speaker’s page on your Website, highlighting the topics you speak about. Include your speaking expertise on LinkedIn and join forums to look for other ways to network.

    3. Write a blog

    Writing blogs on a consistent basis is a great way to showcase your knowledge, promote your expertise and develop your brand. Approach your blogs with a perspective of wanting to help people. Use tips and takeaways that are actionable. Blogs also can help you promote your expertise in social media outlets. Another benefit of regularly writing blogs is once you have enough content, you can turn those blogs into a book or e-book.

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    4. Write your book

    There’s no better way to share what you are passionate about than to share your own story. A book can be your calling card about who you are, what you do, and most importantly, your expertise.

    5. Run a workshop or webinar

    One of the best ways to become known as an expert in your field is to host a free webinar and help other people. You can share tips and strategies and take questions from callers or questions posted on your Website or through your conference call offering. Not only will you be helping people, but you can also promote your website, your social media sites, your book and your blog — your expertise.

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    6. Network online and offline

    There is so much attention given to online networking, we forget how important it is to see people Face2Face. It is still one of the best ways to make meaningful connections. Keep your eye out for conferences related to your expertise and attend. Conferences provide you with the opportunity to network, connect with other people, get referrals and expand your network. You can promote yourself and your expertise with your business cards and by following up after the conference is over. Remember to connect with your new “friends” on Twitter, Facebook, Google+ or/and LinkedIn.

    Photo “Man Smelling Glass of Red Wine” courtesy of Shutterstock.

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    Last Updated on October 23, 2018

    Science Says Knitting Makes Humans Warmer And Happier, Mentally

    Science Says Knitting Makes Humans Warmer And Happier, Mentally

    My mother was a great knitter and produced some wonderful garments such as Aran sweaters which were extremely fashionable when I was young. She also knitted while my father drove, which caused great amusement. I often wondered why she did that but I think I know the answer now.

    Knitting is good for your mental health, according to some research studies. The Washington Post mentions a 2013 survey of about 3,500 knitters who were asked how they felt after a knitting session. Over 80% of them said they definitely felt happier. It is not a totally female occupation as more and more men take it up to get the same benefits. Harry Styles (One Direction) enjoys knitting. So does Russell Crowe although he does it to help him with anger management!

    The Neural Knitwork Project

    In Australia, Neural Knitworks was started to encourage people to knit and also become aware of neuroscience and mental health issues. Knit-ins were organized but garments were not the only things created. The knitters produced handmade neurons (1,665 of them!) to make a giant brain. The 2015 project will make more neural knitted networks (neural knitworks) and they will be visible online. You can see some more examples of woolly neurons on the Neural Knitworks Facebook page.

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    While people knitted, crocheted and crafted yarn, they listened to experts talking about mental health issues such as addiction, dementia, depression, and how neurons work.

    The knitting and neural connection

    The human brain has about 80 billion neurons. Learning new skills, social interaction, and physical activity all help to forge neural connections which keep the brain healthy and active. They are creating networks to control movement and make memories. The knitters learn that as they create the woollen neurons, their own neurons are forming new pathways in their brains. Their creations are mimicking the processes in their brains to a certain extent. At the same time, their brains are registering new and interesting information as they learn interesting facts about the brain and how it works. I love the knitworks and networks pun. What a brilliant idea!

    More mental health benefits from knitting

    Betsan Corkhill is a physiotherapist and has published some results of completed studies on her website, appropriately named Stitchlinks. She conducted some experiments herself and found that knitting was really helpful in reducing panic and anxiety attacks.

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    “You are using up an awful lot of brain capacity to perform a coordinated series of movements. The more capacity you take up by being involved in a complex task, the less capacity you have for bad thoughts.”- Betsan Corkhill

    Knitters feel happier and in a better mood

    Ann Futterman-Collier, Well Being Lab at Northern Arizona University, is very interested in how textile therapy (sewing, knitting, weaving and lace-making) can play an important role in mood repair and in lifting depressive states.

    She researched 60 women and divided them into three different groups to do some writing, meditating and work with textiles. She monitored their heartbeat, blood pressure and saliva production. The women in the textiles group had the best results when their mood was assessed afterwards. They were in a better mood and had managed to reduce their negative thoughts better than those in the writing and meditation groups.

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    “People who were given the task to make something actually had less of an inflammatory response in the face of a ‘stressor’.” – Dr. Futterman Collier

    The dopamine effect on our happiness

    Our brains produce a chemical called dopamine. This helps us to feel happy, more motivated, and assists also with focus and concentration. We get a boost of dopamine after sex, food, exercise, sleep, and creative activities.

    There are medications to increase dopamine but there are lots of ways we can do it naturally. Textile therapy and crafting are the easiest and cheapest. We can create something and then admire it. In addition, this allows for a little bit of praise and congratulations. Although this is likely not your goal, all these can boost our dopamine and we just feel happier and more fulfilled. These are essential in facing new challenges and coping with disappointment in life.

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    “Sometimes, people come up to me when I am knitting and they say things like, “Oh, I wish I could knit, but I’m just not the kind of person who can sit and waste time like that.” How can knitting be wasting time? First, I never just knit; I knit and think, knit and listen, knit and watch. Second, you aren’t wasting time if you get a useful or beautiful object at the end of it.” – Stephanie Pearl-McPhee, At Knit’s End: Meditations for Women Who Knit Too Much.

    If you thought knitting and textiles were for old ladies, think again!

    Featured photo credit: DSC_0012/Mary-Frances Main via flickr.com

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