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6 Ways to Become Known as an Expert

6 Ways to Become Known as an Expert


    (Editor’s note: Fauzia Burke is the Founder and President of FSB Associates, a digital publicity and marketing firm specializing in creating awareness for books and authors. For digital publicity and social media news, follow Fauzia on Twitter: @FauziaBurke)

    Our brand is our reputation, which is built upon our stories and expertise, and our willingness to share our knowledge. In today’s socially connected world our reputations have become global, making our brand more important than ever.

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    Here are 6 ways you can share your valuable knowledge with others and become known as an expert in your field:

    1. Become Social

    Tweet and retweet in your area of expertise, share relevant articles, white papers or videos from other experts in your field, and consider developing a Facebook business page for your expertise. Be sure to credit the original sources of content you share. Answer questions from followers, start conversations, share tips and do so consistently and you will soon be a trusted source of information in your field.

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    2. Speak

    Look for a trade association meeting, industry conference, convention or Webinars in your field and look for opportunities to speak. You can submit to be a panelist or make a presentation at workshops. No matter what your field, there’s likely a circle of influence you can tap into for connections and leads. Make sure you write up a speaker’s page on your Website, highlighting the topics you speak about. Include your speaking expertise on LinkedIn and join forums to look for other ways to network.

    3. Write a blog

    Writing blogs on a consistent basis is a great way to showcase your knowledge, promote your expertise and develop your brand. Approach your blogs with a perspective of wanting to help people. Use tips and takeaways that are actionable. Blogs also can help you promote your expertise in social media outlets. Another benefit of regularly writing blogs is once you have enough content, you can turn those blogs into a book or e-book.

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    4. Write your book

    There’s no better way to share what you are passionate about than to share your own story. A book can be your calling card about who you are, what you do, and most importantly, your expertise.

    5. Run a workshop or webinar

    One of the best ways to become known as an expert in your field is to host a free webinar and help other people. You can share tips and strategies and take questions from callers or questions posted on your Website or through your conference call offering. Not only will you be helping people, but you can also promote your website, your social media sites, your book and your blog — your expertise.

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    6. Network online and offline

    There is so much attention given to online networking, we forget how important it is to see people Face2Face. It is still one of the best ways to make meaningful connections. Keep your eye out for conferences related to your expertise and attend. Conferences provide you with the opportunity to network, connect with other people, get referrals and expand your network. You can promote yourself and your expertise with your business cards and by following up after the conference is over. Remember to connect with your new “friends” on Twitter, Facebook, Google+ or/and LinkedIn.

    Photo “Man Smelling Glass of Red Wine” courtesy of Shutterstock.

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    Last Updated on January 11, 2021

    11 Hidden Benefits of Using Oil Diffusers

    11 Hidden Benefits of Using Oil Diffusers

    Affordable, relaxing, and healthy, oil diffusers are gaining popularity with people everywhere due to their extensive benefits. Oil diffusers work through the simple process of oil diffusion, which uses heat to turn oil into a vapor that is then spread around a living space. Diffused oil can have several relaxation and health-related benefits, including safe scent-dispersion, mosquito and mold defense, stress relief, and more!

    Read on for 11 hidden benefits of using oil diffusers.

    1. Safe Scents That Make Sense

    Unlike candles or air fresheners, oil diffusers release cleansing molecules into your air that work to purify it, not overload it with unhealthy chemicals. Electronic diffusers also do not pose the fire risk that candles do. Plus, they contain the added feature of interchangeability, which means you change oil types for different scents and health benefits.

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    2. Stress Relief

    Several lab studies have confirmed that diffusing essential oils like lavender have been shown to reduce stress and help relieve anxiety in medical patients. Preliminary studies have also shown that oil diffusers can help alleviate symptoms of depression.

    3. Improved Sleep

    Diffused oil has relaxing properties that can help people of all ages fall asleep quicker and sleep more soundly. Electronic diffusers not only have the option to mix and match different oil blends (Try a lavender, Bulgarian rose, and Roman chamomile blend to help with insomnia), they also run at a gentle hum that helps relax an agitated mind. Many also come with an auto shut-off feature to help conserve oils once you have fallen asleep.

    4. Appetite Control

    Much like gum, oil diffusers can help stimulate the senses in a way that works to curb appetite. New research has shown that diffused peppermint oil can help curb appetite by inducing a satiety response within the body. Diffused peppermint oil has also been shown to increase energy.

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    5. Bacteria and Mold Killing

    When essential oils are diffused in the air, they break down free radicals that contribute to the growth of harmful bacteria. Eucalyptus, thyme, and tea tree oils are especially good for this purpose. Diffused oil is also highly effective when it comes to combating fungal yeast threats, as the oil help makes the air inhospitable for yeasts such as mold. Pine and red thyme essential oils are best for combating mold.

    6. Decongestion and Mucus Control

    Ever tried Vick’s Vapo-Rub? Its decongesting powers come from active ingredients made from the eucalyptus tree. In principle, oil diffusers work the same way as Vapo-Rub, except they diffuse their decongesting vapor all around the room, not just on your chest or neck. Oil diffusers have been known to cure pneumonia in lab mice.

    7. Mosquito Repellant

    Nobody likes mosquitoes — but when the trade-off means using repellants full of DEET, a toxic chemical that can be especially harmful to children, mosquito control can often seem like a lose-lose. However, scientists have shown that oil diffusers can be used as a safe and highly effective mosquito repellant. Studies have shown that a diffused oil mixture containing clove essential oil and lemongrass essential oil repelled one type of Zika-carrying mosquito, the Aedes aegypti mosquito, at a rate of 100%.

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    8. Pain Relief

    While applying oils directly to areas of your body may be the most effective way to alleviate pain, diffusing essential oils can also be an effective means of pain relief. When we inhale healthy essential oils, they enter our blood stream and can help internally relieve persistent pain from headaches, overworked muscles, and sore joints.

    9. The New Anti-Viral

    Research into the anti-viral effects of oil diffusion is now just gaining steam. A recent study showed that star anise essential oil was proven in medical experiments to destroy the herpes simplex virus in contained areas at a rate of 99%. Another study showed the popular DoTerra oil blend OnGuard to have highly-effective influenza-combating powers.

    10. Improved Cognitive Function

    Diffusing essential oils has also been shown to improve cognitive function. Many essential oils have adaptogenic qualities, which can work twofold in soothing us when we’re stressed, and giving our bodies a pick-me-up when we’re feeling down or sluggish. By working to level out an imbalanced mood, diffused oils also help us to focus. There are also several essential oils which have been shown to help balance the body’s hormones. With prolonged use, these oils can work to repair the underlying causes responsible for hindering cognitive function.

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    11. Money Saving

    With ten clear benefits of oil diffusers already outlined, there is one more that should now be obvious: using an oil diffuser will help you to save money. As an anti-viral, bug repelling, and stress-relief solution rolled into one safe product, an oil diffuser used with the proper oils will save you money on products you might otherwise be buying to help cure those pesky headaches or get your kids to fall asleep on time. If you’re wondering just how affordable oil diffusers can be, check the buyer’s guide to the best oil diffusers — you’ll be sure to find one that fits your budget!

    Featured photo credit: Jopeel Quimpo via unsplash.com

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