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6 Ways to Become Known as an Expert

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6 Ways to Become Known as an Expert


    (Editor’s note: Fauzia Burke is the Founder and President of FSB Associates, a digital publicity and marketing firm specializing in creating awareness for books and authors. For digital publicity and social media news, follow Fauzia on Twitter: @FauziaBurke)

    Our brand is our reputation, which is built upon our stories and expertise, and our willingness to share our knowledge. In today’s socially connected world our reputations have become global, making our brand more important than ever.

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    Here are 6 ways you can share your valuable knowledge with others and become known as an expert in your field:

    1. Become Social

    Tweet and retweet in your area of expertise, share relevant articles, white papers or videos from other experts in your field, and consider developing a Facebook business page for your expertise. Be sure to credit the original sources of content you share. Answer questions from followers, start conversations, share tips and do so consistently and you will soon be a trusted source of information in your field.

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    2. Speak

    Look for a trade association meeting, industry conference, convention or Webinars in your field and look for opportunities to speak. You can submit to be a panelist or make a presentation at workshops. No matter what your field, there’s likely a circle of influence you can tap into for connections and leads. Make sure you write up a speaker’s page on your Website, highlighting the topics you speak about. Include your speaking expertise on LinkedIn and join forums to look for other ways to network.

    3. Write a blog

    Writing blogs on a consistent basis is a great way to showcase your knowledge, promote your expertise and develop your brand. Approach your blogs with a perspective of wanting to help people. Use tips and takeaways that are actionable. Blogs also can help you promote your expertise in social media outlets. Another benefit of regularly writing blogs is once you have enough content, you can turn those blogs into a book or e-book.

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    4. Write your book

    There’s no better way to share what you are passionate about than to share your own story. A book can be your calling card about who you are, what you do, and most importantly, your expertise.

    5. Run a workshop or webinar

    One of the best ways to become known as an expert in your field is to host a free webinar and help other people. You can share tips and strategies and take questions from callers or questions posted on your Website or through your conference call offering. Not only will you be helping people, but you can also promote your website, your social media sites, your book and your blog — your expertise.

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    6. Network online and offline

    There is so much attention given to online networking, we forget how important it is to see people Face2Face. It is still one of the best ways to make meaningful connections. Keep your eye out for conferences related to your expertise and attend. Conferences provide you with the opportunity to network, connect with other people, get referrals and expand your network. You can promote yourself and your expertise with your business cards and by following up after the conference is over. Remember to connect with your new “friends” on Twitter, Facebook, Google+ or/and LinkedIn.

    Photo “Man Smelling Glass of Red Wine” courtesy of Shutterstock.

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    Last Updated on January 13, 2022

    10 Cheap And Amazing Honeymoon Ideas

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    10 Cheap And Amazing Honeymoon Ideas

    A honeymoon is important.  The wedding is over.  The months, or even years, of stress and planning are finally over.  It’s time for the two of you to relax, settle in, and start enjoying your time together as you embark on your first journey as a family.

    To make the most of this time for the least amount of money, it’s important to focus on what you want out of a honeymoon.  This isn’t your typical list of touristy honeymoon locations everyone goes to.  Rather, it’s a list of cheap honeymoon experiences a couple can enjoy together, regardless of where it’s at.

    1. Camping

    A week long camping trip is a fantastic way to see how you mesh together as a couple.  You’re put in a low impact “survival” situation where it’s just the 2 of you and nature.  You have a chance to see how your new spouse handles themselves when left with the basics of life.  There are amazing national parks all over the United States where you can camp for a week for $20-30, disconnect from technology, and enjoy some of the natural wonders our nation has to offer.

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    2. Staycation

    You don’t have to go anywhere for a honeymoon.  In fact, the tradition of taking a honeymoon vacation is a relatively new one.  Prior to the 19th century, a honeymoon involved staying home together for a month to get to know each other physically.  Think of how blissful it could be to take a full month off work, disconnect from the outside world, and focus entirely on projects together.  You may not be wowing your friends and family with pictures of some exotic location, but they’ll be envious of your escape from the rat race nonetheless.

    3. Island Getaway

    People tend to overspend on their honeymoon vacations to Hawaii, Tahiti, etc.  Going to these places doesn’t have to be expensive.  You don’t need to stay in a 5 star resort when you’re on a Best Western budget.  You’re there to be in the atmosphere of the island, not a hotel room. Book a cheap flight and sleep in a hotel alternative, on the beach or in your car.  It’s the view in paradise that really matters.

    4. Fancy Resort

    Book an expensive resort, spa, or retreat in the city you live in.  While this may seem counterintuitive as a cheap destination, when you consider your savings on airfare and other travel costs, you can afford to be treated like royalty within your own city limits.  If you book a honeymoon package, you’ll end up with a lot of free amenities and extra attention.  There’s no need to fly halfway across the world to live the good life.

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    5. Road Trip

    The journey is often more fulfilling than the actual destination.  If you fly out to some exotic locale, you’ll be stuck on a plane for 8-30 hours.  Rent a luxury car, pick a handful of places you each have always wanted to visit, and go on an adventure.  You can keep food costs down by packing your own snacks, but it’s always a good idea to sample the local delicacies wherever you go, even if it’s only a few states over.

    6. Charter a Boat

    If the ocean is your thing, a week-long cruise can cost you $1500-$3000 per person, depending on the destination.  You also have to factor in travel costs to and from the cruise, alcohol, souvenirs, and on-shore excursions.  You’ll also be surrounded by people.  For the same price (and often much cheaper), you can charter your own boat and enjoy the experience in private.

    7. Las Vegas/Atlantic City

    If gambling is your thing, these are the places to do it.  Which one you choose depends on your preference, budget, and proximity.  The way to make this vacation cheaper is to gamble smart.  Stay away from low odd tables (i.e craps, roulette) and read up on the MIT blackjack strategies to beat the house.  If you do it right, you can win enough for a free trip (and gain a valuable team skill in the process).

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    8. Themed Retreats

    There are weeklong retreats all over the world where you can fully immerse yourselves as a couple into a hobby you’re both passionate about.  Go on a yoga/meditation retreat, a ranch, a vineyard/farm, a backpacking adventure, treasure hunt, or whatever you’re into.

    9. Working Honeymoon

    Your honeymoon doesn’t have to be a vacation.  For a truly memorable experience, dedicate a week to a charity or volunteer organization.  You can drive out to a campground to help restore it in the offseason.  Maybe you’ve always wanted to volunteer to help out your local animal shelter, plant trees, help the homeless, etc.  Use the time to do something together as a couple that will fulfill you spiritually while contributing to the community.  Just because you’re on a honeymoon doesn’t mean you can’t be productive.

    10. Festivals, Fairs & Special Events

    Every city, state, and country has festivals, fairs, and special events.  Find one you’re interested in.  If you time your wedding right, your honeymoon can be a trip to one of these festivals.  Burning Man, SXSW, Bonnaroo, the Renaissance Fair, regional harvest festivals, Mardi Gras, New Years Eve in Times Square, a movie premiere, or whatever you’re into.  If you plan your honeymoon at the right time in the right place, the possibilities are endless.

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    Featured photo credit: Josue Michel via unsplash.com

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