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What’s the difference between Mission and Vision?

What’s the difference between Mission and Vision?

This is a question that comes up a lot in the work I do with business teams as I coach them to be mission driven on a day to day basis. Why be mission driven? So they never lose sight of their greater purpose for existing in the first place.

Without the unwavering focus on mission and vision it’s much too easy to get mired in the day to day routine — which businesses are chock full of.

Without mission and vision, businesses are boring.

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At times I run across companies which don’t bother to distinguish them at all: They have a separate Values Statement (thank goodness), but if you ask them to tell you of their Vision, and then of their Mission, they’ll give you the same answer for both questions. So what is the difference? Does it matter?

The short answer is that it only matters if you use them. Vision Statements and Mission Statements can be power-packed drivers in a company culture when they are done right, and when they are used to release the potent energy within the people who make up that company. (Don’t for a moment think that companies are made up of anything else.) The best missions and visions become mantras for action; they’re catalysts. The worst ones are those pretty, carefully crafted ones up on the walls in frames that are long and detailed: too much to memorize and remember, too much to bother with at all. No one pays attention to them, and no one lives them. Rotate them with famous quotations or snippets from eloquent speeches and no one will even notice, because none of the real people in the company say those things.

That old guideline that a mission describes “what business you’re in and who your customer is” barely gets anyone up in the morning. Ho hum. Keep the trees in the ground, for it’s not worth wasting the paper you draft it on.

You don’t need your mission or your vision to state the obvious; you want them to state the exceptional and extraordinary, to boast of your edge-teetering leaps of faith, and the wild dreamings of every possibility you want explored every single day. You need them to create chatter, thrilled whispers, passionate debate and evangelism. You want people inside and outside your organization to talk about them constantly because they’re fascinating, enticing, and enthralling. You couldn’t possibly contain their passion on the company bulletin board if you tried.

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Let them be controversial. Let them beg discussion and explanation. They should answer these better questions: How will we make a difference every single day, improving the quality of life itself? How can we work on only what really matters to us, and to everyone? Why is it that this world can’t possibly be a great place without the magic we work? Why is it that we are so special, so damned good, and so fanatically courageous? Put unbusiness-like words in them, like Beauty. Uprising. Character. Notoriety. Caring. Wear your values on your sleeve and speak them.

So what’s the difference? As simply as I can say it, your mission is what you do best every day, and your vision is what the future looks like because you do that mission so exceedingly well. In fact, I like to compare them to another old debate: management versus leadership.

For MISSION —– think: managing with greatness and untamed strength, improving everything daily.

For VISION —– think: leading with inspiration and courage, obsessed with future possibility, in a love affair with change.

MISSION will feed into the confidence of your organization by feeding this ever-present self-talk: “We can do this, and we are the ones ordained to do this, for we are the best at it.” Mission will churn out revolutionary ideas about the mundane, banishing mediocrity.

VISION creates that momentum of growing anticipation about the future, where change is embraced as a step closer to that very compelling picture of what’s coming next. The excitement about the future trumps any apprehension about the uncertain — change is recognized as the catalytic converter it is.

Turn them both into mantras that people actually say, beaming with pride as they say them. “This is my company, and I’m glad it is” is the emotion they evoke, shining in everyone’s eyes. Both mission and vision are alive; both evolve, both reinvent, both grow as you grow.

So tear down that plaque on the wall; you really don’t need it. Trumpet the voices of mission and vision instead.

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Thank you for reading, I’ll be back next Thursday. On every other day, you can visit me on Talking Story, or on www.ManagingWithAloha.com. Aloha!

Rosa Say

Previous Thursday Column: On Ho‘ohiki: Keeping your promises.

Managing with Aloha, Bringing Hawaii’s Universal Values to the Art of Business

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Rosa Say

Rosa is an author and blogger who dedicates to helping people thrive in the work and live with purpose.

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Last Updated on February 11, 2021

20 Unusual Uses for Coca-Cola That You’ve Never Considered

20 Unusual Uses for Coca-Cola That You’ve Never Considered

Coca-Cola is an adored product the world over. While keeping yourself in good health means moderating how often you enjoy this drink, Coca-Cola lovers will be happy to hear that there are plenty of uses for the soda pop that don’t involve ingesting it. Impressively, Coca-Cola can be used to help you clean, get rid of rust, and even help maintain your garden. Whether you are looking for a way to finally get rid of those pesky stains, or just want to find new ways to love this drink, these 20 jaw-dropping and unusual uses for Coca-Cola will blow you away.

Kill pests in your garden

Coca-Cola is also an effective pest control method for your garden. To rid yourself of plant munching slugs and snails, pour a small bowl of Coca-Cola and place it near your garden or flowerbeds. The smell will attract these crawling bugs and the drink’s acidity will kill them.

Defrost your windshield

Incredibly, Coca-Cola can also defrost your windscreen in the wintertime. Simply pour Coke liberally across your windshield and wait about a minute. The ice should turn to slush for easy removal.

Clean your pans

Coca-Cola is also useful in the kitchen, especially on burnt pans. For any pan with burnt on messes, pour a can of Coke into the pan and simmer. The mess should easily wipe away. You can also soak kettles and other kitchen items in Coca-Cola to remove scale and build up.

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Clean bugs from your windshield

Another way Coca-Cola can aid in your car care is by removing bugs and gunk from your windshield. Soak a cloth in coke, then rub across your windshield. Just be careful not to get any on your paint job.

Remove rust from your car

Coca-Cola is also useful when removing rust. The simplest method is to dip crumpled tinfoil in Coca-Cola, then give the item a scrub and you should be rust free.

Loosen rusty bolts

Similarly, use Coca-Cola to loosen up a rusty bolt. Simply unscrew the bolt half a turn and pour on Coca-Cola. Let it sit, then give the metal a wipe. The bolt and screws will be one hundred percent in no time.

Remove stains from your fabric

Surprisingly, Coca-Cola is incredibly helpful when removing stains from clothing and fabric. Coke will easily remove grease stains, as well as blood spots. Remember that Coca-Cola itself is brown, so stains on light fabrics might be better removed another way.

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Remove oil spots

Another way to use Coca-Cola is to remove oil stains from cement. Whether it’s your garage or your driveway, soak the stain in Coca-Cola for a few hours then hose off.

Relieve jellyfish stings

Should you be unwilling to neutralize a jellyfish sting the traditional way (with urine) pouring Coca-Cola on the sting will also do the job.

Clean your car engine

Coca-Cola is also an effective ways to clean your car engine. Believe it or not, Coke distributors have reportedly been a fan of this technique for ages. 

Use it in cooking

Coca-Cola is also a fantastic addition to many recipes. Using Coca-Cola to cook pot roast or steaks in will easily tenderize the meat for you. Mixing Coke with ketchup or barbecue sauce also makes for a delightfully sweet glaze.

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Clean your old coins

Another way to use Coke to clean is to soak tarnished coins in the soda. About ten minutes should be enough to get rid of the muck.

Clean your tiles

Incredibly, Coca-Cola can also be applied to tiles to effectively clean grout. Let Coke sit on the tiles that need cleaning for a few minutes, then wipe away.

Supercharge your compost

Coke is also an impressive way to speed up your compost. The sugar in Coca-Cola feeds micro organisms, plus the acidity will help your compost break down faster.

Remove gum from your hair

Coca-Cola can also help you avoid a major hair disaster. If you have gum stuck in your hair, dip the gum into a small bowl of Coke and let it sit for a few minutes. The Coca-Cola breaks down the gum, allowing you to wipe it off.

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Fade unwanted hair dye

Similarly, if you made a mistake with your hair dye, Coca-Cola comes to the rescue. It’s probably best to get in the shower first, then pour Diet Coke over your hair. Let the soda sit for a few minutes, then wash your hair like normal. This method is effective in removing temporary hair dyes, but will likely only fade professionally applied dyes.

Clean marker stains

Coca-Cola is also an easy way to remove marker stains from carpet. Apply a small amount of Coke, scrub the spot, then clean with soapy water. Again, remember that Coca-Cola is brown, so removing stains on white or light-colored carpets might be better achieved with another method.

Clean your toilet

Coca-Cola can also help you clean elsewhere in the house. To easily clean a toilet, pour Coca-Cola all around the bowl and let it sit. There’s no need to scrub, simply flush and your toilet should be sparkling clean.

Feed your plants

Coca-Cola is also a surprising way to add a little extra life to some flowering plants. Particularly with azaleas and gardenias, adding a small amount of Coca-Cola to the soil can deliver nutrients your plant may be low on.

Get rid of bugs at a picnic

The last of our unusual uses for Coca-Cola is to safeguard your picnic or outdoor lunch from pests and wasps. Simply pour a small cup of Coca-Cola and set it out about a half hour before you start to eat. By placing the cup away from your site, bugs will be drawn to the soda and not your lunch.

Featured photo credit: Omer Wazir via flickr.com

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