Advertising
Advertising

What’s the difference between Mission and Vision?

What’s the difference between Mission and Vision?

This is a question that comes up a lot in the work I do with business teams as I coach them to be mission driven on a day to day basis. Why be mission driven? So they never lose sight of their greater purpose for existing in the first place.

Without the unwavering focus on mission and vision it’s much too easy to get mired in the day to day routine — which businesses are chock full of.

Without mission and vision, businesses are boring.

Advertising

At times I run across companies which don’t bother to distinguish them at all: They have a separate Values Statement (thank goodness), but if you ask them to tell you of their Vision, and then of their Mission, they’ll give you the same answer for both questions. So what is the difference? Does it matter?

The short answer is that it only matters if you use them. Vision Statements and Mission Statements can be power-packed drivers in a company culture when they are done right, and when they are used to release the potent energy within the people who make up that company. (Don’t for a moment think that companies are made up of anything else.) The best missions and visions become mantras for action; they’re catalysts. The worst ones are those pretty, carefully crafted ones up on the walls in frames that are long and detailed: too much to memorize and remember, too much to bother with at all. No one pays attention to them, and no one lives them. Rotate them with famous quotations or snippets from eloquent speeches and no one will even notice, because none of the real people in the company say those things.

That old guideline that a mission describes “what business you’re in and who your customer is” barely gets anyone up in the morning. Ho hum. Keep the trees in the ground, for it’s not worth wasting the paper you draft it on.

You don’t need your mission or your vision to state the obvious; you want them to state the exceptional and extraordinary, to boast of your edge-teetering leaps of faith, and the wild dreamings of every possibility you want explored every single day. You need them to create chatter, thrilled whispers, passionate debate and evangelism. You want people inside and outside your organization to talk about them constantly because they’re fascinating, enticing, and enthralling. You couldn’t possibly contain their passion on the company bulletin board if you tried.

Advertising

Let them be controversial. Let them beg discussion and explanation. They should answer these better questions: How will we make a difference every single day, improving the quality of life itself? How can we work on only what really matters to us, and to everyone? Why is it that this world can’t possibly be a great place without the magic we work? Why is it that we are so special, so damned good, and so fanatically courageous? Put unbusiness-like words in them, like Beauty. Uprising. Character. Notoriety. Caring. Wear your values on your sleeve and speak them.

So what’s the difference? As simply as I can say it, your mission is what you do best every day, and your vision is what the future looks like because you do that mission so exceedingly well. In fact, I like to compare them to another old debate: management versus leadership.

For MISSION —– think: managing with greatness and untamed strength, improving everything daily.

For VISION —– think: leading with inspiration and courage, obsessed with future possibility, in a love affair with change.

MISSION will feed into the confidence of your organization by feeding this ever-present self-talk: “We can do this, and we are the ones ordained to do this, for we are the best at it.” Mission will churn out revolutionary ideas about the mundane, banishing mediocrity.

VISION creates that momentum of growing anticipation about the future, where change is embraced as a step closer to that very compelling picture of what’s coming next. The excitement about the future trumps any apprehension about the uncertain — change is recognized as the catalytic converter it is.

Turn them both into mantras that people actually say, beaming with pride as they say them. “This is my company, and I’m glad it is” is the emotion they evoke, shining in everyone’s eyes. Both mission and vision are alive; both evolve, both reinvent, both grow as you grow.

So tear down that plaque on the wall; you really don’t need it. Trumpet the voices of mission and vision instead.

Advertising

Thank you for reading, I’ll be back next Thursday. On every other day, you can visit me on Talking Story, or on www.ManagingWithAloha.com. Aloha!

Rosa Say

Previous Thursday Column: On Ho‘ohiki: Keeping your promises.

Managing with Aloha, Bringing Hawaii’s Universal Values to the Art of Business

Advertising

More by this author

Rosa Say

Rosa is an author and blogger who dedicates to helping people thrive in the work and live with purpose.

12 Rules for Self-Management The Six Basic Needs of Customers What’s the difference between Mission and Vision? 7 Steps for Resolving Customer Complaints Reap Joy from this Thanks – Giving Holiday

Trending in Lifehack

1 How Setting Personal Goals Makes You a Greater Achiever 2 The Lifehack Show: Overcoming Anxiety Through Personal Agency with Dr. Paul Napper 3 The Lifehack Show: On Friendship and Belonging with Dr. Kyler Shumway 4 The Lifehack Show: On Personal Success with Robert Glazer 5 The Lifehack Show: Mindfulness and the Authentic Self with Ora Nadrich

Read Next

Advertising
Advertising
Advertising

Last Updated on December 3, 2019

How Setting Personal Goals Makes You a Greater Achiever

How Setting Personal Goals Makes You a Greater Achiever

Achieving personal goals deserves a huge amount of celebration but setting these goals in the first place is a massive achievement in itself.

While the big goals serve as a destination, the journey is probably the most important part of the process. It reflects your progress, your growth and your ability take control and steer your life towards positive change.

Whatever your goal is, whether it’s losing 20lbs or learning a new language, there will always be a set amount of steps you need to take in order to achieve it. Once you’ve set your sights on your goal, the next stage is to take an assertive path towards how you will get there.

The aim of this article is to guide you through how to take action towards your personal goals in a way that will help you achieve them strategically and successfully.

1. Get Very Specific

When it comes to setting your personal goals, honing in on its specifics is crucial for success.

It’s common to have a broad idea of where you want to go or what you want to achieve, but this can sabotage your efforts in the long run.

Get clear on what you want your goal to look like so you can create solid steps towards it.

Advertising

Say you have a vision on retiring early. This goal feels good to you and you can envision filling your days of work-free life with worldly adventures and time with loved ones.

If retiring early is a serious personal goal for you, you will need to insert a timeframe. So your goal has changed from “I’d like to someday retire early and travel the world” to “I’m going to retire by 50 and travel the world”.

It may not seem significant, but creating this tweak in your goal by specifying a definite time, will help create and structure the steps needed to achieve it in a more purposeful way.

2. Identify the Preparation You Need to Achieve Your Goal

It’s easy to set a goal and excitedly, yet aimlessly move towards it. But this way of going about achieving goals will only leave you eventually lost and feeling like you’ll never achieve it.

You have to really think about what you need to do in order to make this goal possible. It’s all very well wanting it to happen, but if you just sit back and hope you’ll get there one day will result in disappointment.

Self-managing your goals is a crucial step in the process. This involves taking control of your goal, owning it and making sure you are in a great position to make it happen.

In the early retirement example, this would mean you will need to think about your financial situation.

Advertising

What will your finances ideally need to look like if you were to retire early and travel the world? How much money will you need to put into your retirement fund to retire at 50? How much extra savings will you need to support your travels? You could also start researching the places you’d like to travel to and how long you’d like to travel for.

Outlining these factors will, not only make your goal seem more tangible, but also create a mind shift to one of forward motion. Seeing the steps more clearly will help you make a more useful plan of action and seeing your goal as a reality.

3. Breakdown Each Step into More Manageable Goals

The secret to achieving your goals is to create smaller goals within each step and take action. Remember, you’re looking for progress, no matter how small it may seem.

These small steps build up and get you to the top. By doing this, you also make the whole process much less daunting and overwhelming.

In the early retirement scenario, there are several smaller goals you could implement here:

  • Decide to make an appointment with a financial advisor asking what financial options would be available to you if you were to go into early retirement and travel. Get advice on how much you would need to top up your funds in order to reach your goal on time.
  • Set up and start to make payments into the retirement fund.
  • Research savings accounts with good rates of interest and commit to depositing a certain amount each month.
  • Make sure you meet with your financial advisor each year to make sure your retirement plan remains the best one for you. Research new savings accounts to move your money into to reap the best returns in interest rates.
  • Start investing in travel books, building up a library that covers where you want to go.
  • Think about starting a language course that will help you get the most out of your travel experience.

4. Get Started on the Journey

Creating a goal planner in which you can start writing down your next steps is where the magic happens. This is where the real momentum towards your dream starts!

Create a schedule and start by writing in when you will start the first task and on which day. Commit to completing this small task and feel the joy of crossing it off your list. Do this with every little step until your first mini goal has been reached.

Advertising

In the early retirement example, schedule in a meeting with a financial advisor. That’s it. Easy.

As I mentioned before, it may seem such a small step but it’s the momentum that’s the most important element here. Once you cross this off, you can focus on the meeting itself, then once that’s ticked off, you are in a position of starting a profitable retirement fund…and so the momentum continues. You are now on your journey to achieving your dream goal.

5. Create an Annual Review

Taking a step back and reviewing your progress is essential for keeping yourself on the right track. Sometimes you can be moving full steam ahead towards your goal but miss seeing the opportunities to improve a process or even re-evaluate your feelings towards the goal.

Nominate a day each year to sit down and take a look at your progress. Celebrate your achievements and how far you’ve come. But also think about changing any of the remaining steps in light of new circumstances.

Has anything changed? Perhaps you got a promotion at work and you feel you can add more to your monthly savings.

Do you still feel the same about your goal? It’s normal for our desires to change over time and our personal goals need to reflect this.

Perhaps you’d like to take someone new with you on your travels and you need to take this into account regarding timelines. Are there any new steps you want to add as a result?

Advertising

Remember, reflection is a useful tool in realigning your goal to any changes and it’s important to keep on the right trajectory towards it.

Strive to Become the Best Goal-Setter You Can Be

Having personal goals gives you purpose and the feeling of becoming a better version of yourself.

But it’s the smaller steps within these big goals that the growth and achievement really lies:

  • Whatever your goal is, make sure you get specific on when you want to achieve it. This helps you focus on the necessary steps much more efficiently.
  • Research the actionable steps required to get to the end result and…
  • Break these down into smaller, manageable goals.
  • Create a daily or weekly schedule for these smaller goals and start the positive momentum.
  • Reflect each year on your goal journey and purpose, readjusting steps according to changes in circumstance or desire.

Keep going and always have the end goal in sight. Remember the ‘why’ behind your goal throughout to keep you motivated and positive.

More About Setting & Achieving Goals

Featured photo credit: Pexels via pexels.com

Read Next